Scape Living - Press Kit

S C A P E L I V I N G AT AU R O R A

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PRESS RELEASE – MARCH 11, 2021

M E L B O U R N E ’S N E W WAY TO S TAY LAUNCHED BY SCAPE AUSTRALIA

SCAPE AUSTRALIA, THE LARGEST O W N E R- O P E R AT O R O F S T U D E N T A C C O M M O D A T I O N N A T I O N A L LY WITH ALMOST 25,000 STUDENT R O O M S I N O P E R AT I O N A N D U N D E R D E V E LO P M E N T WO RT H OV E R $ 5 B N , H A S TA K E N T H E I N S I G H T S AND LEARNINGS FROM STUDENT A C C O M M O D AT I O N A N D A P P L I E D I T S G LO BA L E X P E R I E N C E TO L AU N C H A N E W WAY TO L I V E , W O R K A N D S TAY W I T H ‘S C A P E L I V I N G ’ AT AU R O R A I N MELBOURNE’S CBD.

Scape has reimagined CBD living with new spaces and service offerings. As a global leader in pioneering accommodation solutions, Scape has developed another unique product for the Australian market. Already delivering innovative accommodation experiences for students and the academic community to engage and thrive, Scape Living at Aurora is further extending this design excellence and unique collider-space proposition to a wider urban demographic.

The Scape Living concept is the first

in a pipeline of developments that will reach the young professional market, the entrepreneur’s, the creators, makers and game changers. Those who want city access and amenity, at an affordable price and the flexibility to stay a week, a month or a year. Gone is the bond and so too the obligation to sign up for a predefined term of 12 months or longer.

“ Scape are responding to a significant market need. How people live, work and holiday has changed. We’re seeing a lot of focus on ‘build to rent’ (BTR) and a real shift in city living demands. Scape Living at Aurora delivers an accommodation solution without the commitment demanded by the rental market or the price tag of the hotel market. We live in an economy where people can access pretty much anything at the click of a button.

That’s why we have created a ‘life, a lacarte’ for our guests (short & long term) to build their own experience. They should be able to live the way they want with flexibility at the core.”

Scape Living at Aurora is in the heart of Melbourne’s CBD situated in the most connected residential and mixed use tower in the City with a fit-out and design ethos representing Scape’s commitment to the Australian creative class and it’s up and coming designers. There are many local collaborations with aligned sustainablyconscious companies including furniture by eco-friendly, Jardan, to the beautiful bed linen by InBed Store. The soft furnishing accessories are designed by Pony Rider and Melbourne based Ink&Water have supplied the bathroom amenity, completely vegan and paraben free.

The welcoming team at Scape Living are ‘Lifestyle Jugglers,’ adept at pre-empting and responding to any guests needs 24/7.

There are check-in options from ‘stock my pantry’ to ‘laundry day’ and guests have access to the pool terrace, gym, library and private cinema room, perfect for a girls night in, a Netflix binge fest with friends or the footy finals with mates. Scape have considered every aspect of living required

in the studio, one and two bedroom apartments that are available. Even the check-in and out can happen at any hour and depart at any time of day, changing the way we engage with accommodation in our cities. Guests are welcome for short, mid and long stays. In a time when lifestyles are shifting at a moment’s notice, Scape have quickly responded to the demands of the market with the ultimate flexibility in lifestyle.

Scape Living at Aurora is a ‘Live All In’ concept that is new to our market, where design-style, meets life-style.

M E D I A C O N TA CT S ANOUK DARLING

CEO anouk.darling@scape.com CRAIG CARRACHER

Executive Chairman craig.carracher@scape.com

- SCAPE CEO, ANOUK DARLING

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DESIGN T H E F I T- O U T A N D D E S I G N E T H O S R E P R E S E N T S S C A P E ’ S C O M M I T M E N T TO T H E AU S T R A L I A N C R E AT I V E C L A S S ; T H E U P A N D C O M I N G D E S I G N E R S. T H E R E A R E M A N Y L O C A L C O L L A B O R A T I O N S W I T H A L I G N E D S U S T A I N A B LY C O N S C I O U S C O M P A N I E S F R O M F U R N I T U R E B Y E C O - F R I E N D LY, J A R D A N , TO THE BEAUTIFUL BED LINEN BY INBED STORE. THE SOFT FURNISHING ACCESSORIES ARE BY PONY RIDER AND MELBOURNE’S TEAM FROM INK & W A T E R H A V E S U P P L I E D T H E B A T H R O O M A M E N I T Y, C O M P L E T E LY V E G A N A N D PA R A B E N F R E E .

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OUR ROOMS ARE MADE FOR LIVING, C O O K I N G, LO U N G I N G, A N D R E T R E AT I N G. A KITCHEN TO RUSTLE FOOD UP IN, A W O R K S PA C E T O K N U C K L E D O W N . A S O FA TO S P R AW L O U T A N D A Q U E E N B E D TO RECHARGE.

ALL

A L L R O O M S F E AT U R E : • Fully equipped kitchen • Queen bed • 40” smart TV • Air conditioning • Laptop friendly working space

LOUNGE

BEDROOM

WARDROBE

YOURS

KITCHEN

KITCHEN WARDROBE

BATHROOM

BATHROOM

S T U D I O A PA R T M E N T 29-38M2

O N E B E D R O O M A PA R T M E N T 34-46M2

T W O B E D R O O M A PA R T M E N T 62-84M2 *Sample floorplan only

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ALL W E ’ R E A L L A B O U T W O R K- L I F E BALANCE! FROM WORKING HARD T O W O R K I N G O U T, A N D E V E N J U S T WINDING DOWN, OUR PLACE HAS S PA C E F O R A C T I V I T I E S O F A L L K I N D.

POOL TERRACE Unwind and find your happy place. Water set to an ambient 31 degrees, the outdoor pool is perfect for a paddle, splash, swim or holiday Insta moment.

Or we think it’s a great spot for an Aperol Spritz or chai tea - whichever you fancy!

24/ 7 G Y M Work off those Monday blues and step up your fitness game. Or grab a yoga mat and breathe in a mindful moment in our gym, open 24/7.

YOUR OASIS I N THE B I G SMOKE

W O R K S PA C E S

Located in the heart of Melbourne CBD, making this the perfect destination for work and leisure. With direct access to Melbourne Central Station and a free tram on our doorstep, we’re just a hop, skip and a jump away from the buzzing laneways and historical landmarks of the city.

Ways of working have changed. No need to be left behind a boring office desk all day. Pull up a chair in our lounge or lobby spaces and allow yourself to be inspired by the creative minds around you.

CINEMA Choose your favourite flick or roar for your team watching the latest sports. This is your big screen to stream whatever you like.

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ON

TA K E YO U R P I C K F R O M A SELECTION OF ADD-ONS TO SUIT YOUR LIFESTYLE.

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Coffee on call Airport transfers Extra room cleans Fill my fridge Stock my pantry Pillow & mattress menu Private chauffeur 24/7 ‘Lifestyle Jugglers’ More. More. More.

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LO G O F I L E F O R M AT S

ROOM PHOTOGRAPHY

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LIVE THE LUXE LIFE Your place your space, all behind your own front door, for however long you need.

No faff, fully flexible. Contact us for pricing, everything included in one simple cost.

S C A P E L I V I N G AT AU R O R A 236 La Trobe Street, Melbourne VIC 3000 P. +61 3 9492 5355 E. bookings.aurora@scape.com W. scapeaurora.com