Whitecaps Brand Guide

WHITECAPS B A S E B A L L BRAND GUIDELINES U PDAT E D : A PRI L 2 0 2 1

These are the logos approved for use by Minor League Baseball and the West Michigan Whitecaps.

All logos are subject to copyright and may not be modified in any way.

FULL COLOR

Primary

LOGOS

Secondary

Script

Eyes

FULL COLOR ON DARK

ONE COLOR

PANTONE

Official club colors

PROCESS (CMYK)

PANTONE 289

C 100

M 64

Y 00

K 60

PANTONE 280

C 100

M 72

Y 00

K 18

PANTONE 298 C

C 72

M 27

Y 00

K 00

PANTONE COOL GRAY 4

C 00

M 00

Y 00

K 24

PANTONE 193

C 00

M 100

Y 66

K 13

WHITECAPS NAVY

COLORS

WHITECAPS MEDIUM BLUE

WHITECAPS LIGHT BLUE

WHITECAPS GREY

WHITECAPS RED

Approved for use by Whitecaps Baseball Corp.

Please use these when creating any Whitecaps marketing collateral.

Available on fonts.adobe. com

HEADER FRANKLIN GOTHIC URW - HEAVY CCSIGN LANGUAGE

BODY Franklin Gothic URW - All family types

FONTS

F R A N KL I N G OT HI C U RW - S PAC E D

ELEMENTS

These are the background and elements approved for use by Whitecaps Baseball Inc.

JERSEY TEXTURE Grey Light Blue Navy

CHALK LINE - Navy, White, Light Blue

Please contact the Director of Marketing or Multimedia Manager for specific images.

FUN & BASEBALL B&W photos faded into the background with image(s) that pop on top

IMAGERY

Credit the West Michigan Whitecaps when using.

PROMOS - Use Whitecaps branding elements and tailor the colors to each theme/promo

EXAMPLES

FOR MORE INFORMATION, SPECIFIC IMAGES, LOGOS OR FONTS, PLEASE CONTACT THE WHITECAPS MARKETING DEPARTMENT.

QUESTIONS?

Steve VanWagoner Director of Marketing SteveV@whitecapsbaseball.com 616-726-7067

Elaine Boonenberg Creative and Digital Design Manager ElaineB@whitecapsbaseball.com 616-726-7077

Jack Powers Multimedia Specialist JackP@whitecapsbaseball.com 616-726-7015

GENERAL QUESTION? info@whitecapsbaseball.com 616-784-4131 | www.whitecapsbaseball.com 4500 West River Dr. | Comstock Park, MI 49321