DESIGN PORTFOLIO 202 3
Web sites
PHAT
DEF 1801 Fayetteville Street
• DEF
North Carolina Central University • B.N. Duke Atrium
October 28, 2004 • 11:30a.m. - 11:50 a.m.
• PHAT FARM Durham, N.C. 27707 “ We must go beyond textbooks, go out into the bypaths and untrodden depths of the wilderness and travel and explore and tell the world the glories of our journey.
2006
J osephine Dobbs Clement Early College High School
For more information, contact Carmen Dorsey at (919) 530-7792 or cdorsey@nccu.edu
This class is ARTV 3820 Advanced Design, a continuation of 3810 Advertising Design. Instruction in this course, activities and projects are designed to explore and help the student to develop concepts, techniques, use materials and procedures for the creation of ads for print media. The instruction for the course emphasizes communications, products, goods and services analysis and their position in the market place. The course engages the student to increase compositional design skills, and be more comprehensive when developing ideas.
Erica King - Instructor
Email - eleathe4@nccu.edu (Virtual
Course Objectives: Students will analyze media planning and strategy for advertisements
1. Evaluate ads, media strategy and selection procedure.
2. Demonstrate skills to apply concepts, and theories for creative situations
Student will develop advertisements for real life situations
1. Develop sales promotion
2. Public Relations
3. Appraise-- advertising projects created by your peers
ARTV 3820
Advanced Design
Course reference materials:
(These are not required books, suggested for reference)
Santoro, S. (2014). Guide to Graphic Design. Pearson. NY Davis, M. (2012). Graphic Design in Context; Graphic Design Theory. Thames and Hudson, NY, NY.
Williams, W., Burnette, J., Moriarty, S. (1995) Advertising, Principles and Practices. Prentice Hall, NJ.
Landa, R. (2004). Advertising by Design, Creating Visual Communications with Graphic Impact. John Wiley & Sons, Inc. NJ.
Nelson, Roy P (1985). The Design of Advertising. Wm. C. Brown Publishers, Dubuque, Iowa.
Supplies and Equipment
Apple compatible computer that can operate with Adobe software, InDesign, PhotoShop
A notebook or composition book to take notes and sketch pencils or pens (the one you feel the most comfortable with)
2 GB flash drive
USB computer mouse
Evaluation
You will be assigned four projects that will require research, art and design skills. At the end of certain lectures, students will have assignments due for the next class meeting. A final project will be required. Students must use knowledge acquired form lectures, demonstrations and prior assignments.
Project grades are based on careful evaluation of each printed assignment. In addition, three design factors contribute to the evaluation and grading of each assignment. These three factors are concepts, work ethic, and craftsmanship