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Some Basics about Web Design for Businesses Web design for businesses is one of the most complex fields of commercial design. Businesses have remarkably different needs between the lots of them. Some of them need to make certain that their clients can get the maximum amount of information on each page. Other businesses simply need to present an attractive image that makes people want to come and check out their brick-and-mortar location. There is an entire industry built up around building websites that provide a great shopping experience for customers, as well. If you run a dining establishment, here are some things to consider about the restaurant web design for your business. Screen Real Estate The use of positive and negative space in the design of your website is imperative to determining how legible the entire thing is to visitors. Some businesses will go with an extremely conservative design and will leave a great deal of the screen space blank. Other businesses will fill up every available piece of space with advertisements, information and everything else you can imagine. For most people, the right choice lies somewhere in between and the extremes are places that are best avoided. Talk to your designer about how much information you need featured on your homepage. Your homepage can be thought of as your first impression, because that’s exactly what it is. How your home page is laid out in terms of how easy it is to read and how easy it is to follow links on the homepage to other pages within the site will, to a great extent, determine what people think about your business. With restaurant website design, an image that reflects efficiency, cleanliness and elegance is imperative. Too Casual Remember that a business website is not a personal website. There are plenty of business websites out there that give a lot of information about the owner, their family, their dog, what type of car they drive and on and on. Avoid this. People come to your website to learn about your business. If you run a restaurant, it might be interesting to put a page where you tell the story of your restaurant and how it came to be. Don’t put this on the front page. The first things that people want to know about your restaurant are what types of food you serve, what hours you are open, where you are located and whether or not they need to make reservations. This is what needs to be in front of their eyes immediately and professionalism is vital to restaurant web design. Remember that many business sites really do very well with conservative restaurant web designs. Just as is the case with spices, sometimes less really is more. A good restaurant web design is oftentimes a very simple and effective design that communicates exactly the information visitors are looking for without forcing them to look around the page to hunt down the one piece of information they need among 1,000 frivolous pieces of information they’re not interested in. Keep your site professional, efficient and well-designed and you should make a great impression on people.


Some basics about web design for businesses