Expressions In Woodcraft

From The Publisher...

“A furniture show in every issue.”

Volume 12 | Number Two 2024

Jerry Klingerman: Owner, Publisher Karen Yoder: Publication Coordinator/ Graphic Artist Meredith Klingerman: Assistant Editor Published by: Dutch Country Publishing, LLC P.O. Box 248 Fredericksburg, OH 44627 Phone 330-275-8097 Fax: 888-892-0728 Send inquiries to: editor@eiwmagazine.com

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This publication and its contents are copyright 2024, Dutch Country Publishing, LLC . Individual copyrighted items, trademarks, etc. contained within are the property of their copyright holders. No part of this publication may be reproduced or redistributed by any means without the expressed, written authorization of the publisher.

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If you’re a careful observer of this magazine, you might have noticed that, unlike many other publications, we operate on a pretty lean staff. I’d like to introduce you to them (you’ll see why in a moment.)

First and foremost, there’s Karen Yoder, our Publication Coordinator/Graphic Artist. I’ve said for many years that no one should labor under the belief that they are irreplacable, but Karen might just defy that!

Karen has been with the magazine since it was in the planning stages, and has been involved ever since. She not only is a talented graphic artist, but also does an amazing job of tracking down the ads and all the images in our “Spotlight on Featured Designs” section. Karen is well-known in the furniture community and a true asset to this publication.

Next, there’s me. I’ve been involved in the Amish-built furniture industry for 20 years now. I never imagined doing this, and fell into this niche completely by chance, but it’s been a true joy. I write the articles, do the layout/design work, manage the mailing list and coordinate with the commercial press.

Next there is Meredith Klingerman — my daughter. She’s been listed as assistant editor of this magazine for a long time, actually going back to when she was in high school. Honestly, shes’s the best natural-born proofreader I’ve ever met. Whatever “it” is, she has it.

When she was still at home, I’d

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print the magazine pages in my office and then lay them all over on the dining room table and kitchen counters.

From there, it was “game on!” as we’d proofread and spar back and forth over style issues, particularly the “Oxford Comma.” (I’m anti; she’s pro. Heavy sigh). I retained full veto power, but she doesn’t back down easily!

More than once Meredith has saved me from either costly omissions or embarrassing faux pas!

These days, after graduating Magna Cum Laude from Cleveland State University with a degree in Psychology and a minor in communications, she’s working for the university. She’ll probably continue her education and earn a Master’s Degree, but right now she’s enjoying a well-deserved break from 17 years of school!

I tell you all this not only to give a well-deserved shout out to our team, but also to introduce Meredith as a writer. As I considered doing a Gen Z marketing/demographic update for this issue, it occurred to me that perhaps this info might better be told by my Gen Z daughter than her Boomer dad!

If you’ve read this far...thank you.

I’m thrilled to express my gratitude to both Karen and Meredith and also a “proud papa” to give my daughter her first professional byline!

Contents...

8 Marketing to Gen Z From One of Their Own

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14 New Colors; New generations of Buyers

22 Spotlight on Featured Designs 45 Breaking News 46 OHFM Show Roundup 52 Index of Advertisers

FEATURED

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ON THE COVER: Bringing fresh colors and a stylish design into the living room is the Madison Collection from Y&T Woodcraft.

Shown in Rustic Quarter-Sawn White Oak and SP-10 finish, this collection channels the Mid-Century Modern style in the legs, as well as a clean, almost minimalist approach to the rest of the pieces. The TV stand features sliding doors that reveal a large space for components, board games, etc.

—See page 17

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Attracting Gen Z: One Gen Z-er’s Perspective On Advertising To Us and How to Get Our Attention

By Meredith Klingerman Assitant Editor Editor’s note: With this issue, we introduce a new writer: Assistant Editor Meredith Klingerman. In this article Meredith, 23, shares her thoughts about marketing to Gen Zs. As we previously reported, Zers are poised to make a huge impact on virtually every market segment they enter, from housing to furniture. Being part of Gen Z herself, we felt it was appropriate to get her take on this topic.

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en Z seems to have a mystical aura about it, every time someone brings us up in conversation, especially in the marketing/advertising world. And I don’t blame you!

Keeping up with Gen Z’s taste is exhausting! But 8

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one thing is a constant: Our dependence on digital platforms. We’re the first “from birth” digital generation, and we use it — mostly our phones.

But here’s wht you as a retailer should know: We do our research. I want to know if something I’m buying is worth it, just like anyone else. I want a product to serve my needs, match my budget and my values.

Since we have always lived in a 24-hour news cycle, information is constantly available to us. If I

Diverse: Gen Z represents the most racially diverse US generation yet.

The break down is: 52 percent white, 25 percent Hispanic, 14 percent African-America 5 percent Asian and 5 percent other.

feel like shopping at 2 in the morning I can go online, find what I’m looking for, research the company selling it, and find customer reviews.

Reviews are incredibly important to me as a consumer and the more reviews, the better. There’s a huge difference between a product that has 5 stars but only 30 total reviews and one that has 4.6 stars with 7,000 reviews. Even though one product might have a 5-star rating more people tried the 4.6 star

product and gave more honest reviews, so I would be more likely to buy it. But, I would also search the product on Instagram or TikTok to see what people are saying and to see if I can find any additional pictures or videos of the product IRL (in real life), so to speak.

Where to find us online There are Gen Z-ers on all social media apps. But Continued on page 10 2024 Issue 2 | Expressions in Woodcraft

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One Gen Z-er’s Perspective Continued from page 9 the apps that have the best reach and biggest audience are going to be TikTok, Instagram and X (previously known as Twitter). These are the new “big three” for young folks. And, even thought it might be effective for attracting other (read: older) generations, I would not really bother with Facebook for reaching Gen Z. Any other social media app other than those three probably is too niche — but an honorable mention would go to Pinterest, because it’s where you store ideas/inspiration for your “mood board.”

If you want to advertise to attract Z-ers, the hottest social media is TikTok. Influencers are big for product placement or recommendations. Companies or brands will pay them to give reviews of products that have a similar feel to word of mouth promotion (Full transparency: I deleted TikTok last year because I was spending too much time on it.)

Also helpful is “user gnerated content,” which consists of video ads, pictures and posts. Every platform has its own version of “Reels,” so since Gen Z does a lot of online buying, actually seeing a product in a video being worn or used is more helpful (than simply seeing it in an ad), and feels like it gives you more faith in the product.

What matters to us Learn what Gen Z values! In its article titled, “Gen-Z 101: A Marketing Guide To Connecting With The Next Generation Of Consumers” Forbes describes Gen Z as “socially aware,” placing emphasis on supporting brands that are transparent, authentic and sustainable. Gen Z has started their own push for supporting local businesses as well. This is great news for the Amish-built furniture industry because it falls precisely into those categories: local, sustainable and authentic.

Key things that matter to Gen Z in making purchasing decisions include: • Transparency Again, we do our research!

• Sustainability • Supporting local • Authenticity — “An honest review of…”

• Price • Making our voice heard with our consumer power • Brand-consumer engagement Continued on page 12>>> 10

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Would you like some “snark” with your fries?

It’s common now to see companies interact in the comments of posts about/related to their product, and Gen Z eats it up.

It’s important to be mindful about what your social media rep is saying, though. Humor (but not trying too hard) usually plays well.

Generally, a positive reaction to the poster’s content or an invitation to visit your store for a solution to the issue presented by the poster is what I see most brands/companies doing. Considering the exchange here, where Wendy’s International uses humor to deflect a poster’s negative comment.

— Meredith Klingerman

>>> See page 12 for accompanying Infographic for this story

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Gen Z Continued from page 10 Eco-minded Gen Z is also very eco-minded and thinks about the long term impact of their choices. Small, daily actions like reusable cups and bags are good choices to avoid single-use items. And as Gen Z-ers start to think about purchasing items for our apartments or houses, we bring this mindset of sustainability with us. Instead of buying something that’s not made to last and just like everyone else has, we’re starting to look for items we’ll only have to buy once and that truly capture our style. Smaller, local brands are often able to make customizations and finer quality items.

Interact on Social Media Where brand-consumer engagement is concerned, we want you to literally engage with us. That means actually reading and reacting to the things we post on your socials. (See sidebar) It takes so little time, but means so much for Z-ers to believe that someone is actually listening.

Above all, remember this: We’re not going away. Gen Z is now 40 percent of the US consumer base, and the first Z-ers turn 30 next year. If you want to sell to us, learn where we hang out, how we shop and, maybe most importantly, what matters to us.

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The status of stain: New colors; new generations of buyers reveal that beauty is in the eye of the beholder

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enry Ford once famously said that you could ending, the leading edge of the Millennials is now have any color Model T car you wanted: as long heading into their mid-40s, and the oldest of the Gen as it was black. The same could almost be said for Z folks coming up right behind them is now 29-ish.

Amish-built Furniture, back in the early days of its Move those goalposts a year or two in either direction, popularity. Colors such as Fruitwood, S2 and a handful and you have 20 years’ worth of “Power Buyers” or of others were the core of color choices. As we’ve those who soon will be. That’s a huge group! recounted on other occasions, 40- and 50-something Add to that the fact that people start buying their Baby Boomers, flush with cash and first homes somewhere around time (it was the 90s, after all) age 30 (home ownership is a were so impressed with the major goal for Gen Z) and “Young shoppers can never quality of the furniture they were you’ve got a strong wave of make up their minds on colors. discovering down the gravel people across those two age lanes in Holmes and Wayne They love the idea of the trendy groups that are buying Counties, that they didn’t really homes, and, of course, colors, but when we explain that buying furniture. That’s a care about the colors or designs.

Now, times also were different good thing! what they are buying will be in one other major respect: The We know that both around long after those trends “country” look was still very demographic groups want much in vogue. This was the have moved on, they tend to go value for their money, so the heyday of Longaberger baskets quality of Amish-built for the core colors.” and other collectibles that, quite furniture speaks loudly to — Blaine Neupert, President, Don’s frankly, didn’t stand the test of them. But the challenge with Home Furniture, Inc. time. The furniture, of course, these groups is to tick the did. Most of what was built and other boxes that go into their sold 30 years ago probably is still in use, either by the purchasing decisions. Fortunately, our industry is very original purchasers or their children or grandchildren. well-poised to address those decision points.

But if those Baby Boomers’ grandkids are shopping So, with that in mind, let’s talk about two main for new Amish-built furniture today, are they going to things: the current status of stain preferences, and how be choosing those same colors or designs? younger people are making buying decisions.

We’ve talked at length about the Millennials, and What retailers are telling us we’re just beginning our in-depth examination of the Of course, boots-on-the-ground retailers already are next generation, known as Generation Z, or “Gen Z,” seeing these folks in their stores, so we reached out to (see page 8) but as different as those generations might our readership to get their take on these topics. We be on paper (they actually don’t like each other!) they received some thoughtful, in-depth responses, and for do have one thing in common: The quality of the that, we are grateful. furniture they buy is important. But so is the style.

The good news is, younger folks are showing up Quickly, consider that between those two inside retail furniture stores that sell Amish-built demographic groups, they encompass a large swath of furniture. Given the fact that the 25-45 crowd begins power buying years: Depending upon what year you every single buying decision — and we do mean count as each successive generation’s beginning and every buying decision — online, that’s a great sign.

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But again, what motivates them is different. One retailer, who hails from the Pittsburgh, PA region, spoke to the “disposability factor,” both in terms of the costs, and the environment. “The younger consumers we see, and we see more and more of them, want to skip the ‘disposable’ phase. The thinking is that buying junk is a waste of money and bad for the environment.”

This is where you have the “sustainability” chat with young people. Wood is a highly renewable resource! Amish-built furniture is constructed of North-Americansourced hardwoods that are sustainably harvested from woodlots that are managed to yield the best long-term results.

Blaine Neupert, president of Oak in a light-colored stain might seem like a throwback, but there are key differMadison, WI-based Don’s Home ences: First, it’s Rustic Oak, which would have been unheard of 15-20 years ago.

Furniture, Inc., added, younger buyers Next, the chair is an updated design and finally, it appears to be finished with a low“are very concerned about tossing sheen stain. things in the landfill, so they are trends have moved on, they tend to go for the core making the move from IKEA (garbage) to better quality colors. How you sell it to a customer is very without much selling needed.” important. I will say that I love how the younger Our Pittsburgher continued, “The question I get shoppers are understanding of what they are buying in from these younger buyers is something like, ‘If we terms of a quality piece of furniture. Their parents buy a table and chairs now, can we get a server and seem to have done a great job explaining that what extra chairs that will match at a later time? And…ya you get for your money is important.“ know…will they actually match?!’ To me and to my Another retailer commented, “Younger people are younger customers that is where the value is. We looking for something totally different than mom and know that OCS does a great job certifying and dad, but they really browse the internet a great deal, inspecting finish colors and it is that very consistency and so then Amish prices sometimes are difficult for that puts younger buyers at ease and that alone is a them to understand, but we just ‘tell the story.’” tremendous value to them.”

Perfectly said. People make buying decisions based That checks another box, which probably falls on a lot of factors, and Millennials/Zs most definitely mostly under “value.” If a young couple knows that have their own agenda; agendas that, in some cases they can build out their entire room, or multiple previously didn’t exist. But a lot of this speaks directly rooms, one piece at a time and have it match, well, to quality and value. If it’s one thing we all know, then, they’ve secured long-term value knowing that quality will win over price objections every time. their pieces will match over the years. It also speaks to Quick example: (And forgive me if I’ve told this sustainability, by keeping those pieces over the long story before!) About 25 years ago my parents were car term. shopping. They had a budget in mind, but the smallInterestingly, Neupert said, “Young shoppers can town dealer we visited had two of the exact same never make up their minds on colors. They love the model on its lot: One was a base model, and the idea of the trendy colors, but when we explain that other, albeit more expensive and above their budget, what they are buying will be around long after those Continued on page 18 2024 Issue 2 | Expressions in Woodcraft

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Myth vs.Fact As we add new readers, some of them might be unfamiliar with various aspects not only of Amish-built furniture, but also Amish culture. What we’ve learned over the years is that there still are plenty of questions and misconceptions about both. We offer the following as an effort to give our readers some basic information.

e or own allowed to us ’t en ar h is Am business Myth: The fficult to do di ’s it so , telephones with them. cent years! We changed in re s ha by ch mu So Fact: mmunicate only ilders who co bu ve ty ha ri l jo il ma do st , but the il and US Mail fax, voice ma er a phone in now have eith rs de il bu r of ou a phone. Many easy access to or . , op sh r thei have websites and some even l, ai em ve ha also

own or drive Amish don’t e tath e nc Si own transpor Myth: hve to make my cars, I’ll ha ts if I start buying Amis en em ng ra tion ar ure. built furnit has ure industry local furnit sir bu ou t or As pp : su ct Fa e number of th re ve he ha yw so an grown, almost sportation to by a number of nesses. Tran n be provided s companies. in the USA ca ic iture logist rn different fu ) (See page 20

le t or impossib n is difficul io at iz om st Myth: Cu furniture. ble when choosing s are availa Ship” choice e ck th ui s, “Q on e ti il r collec Fact: Wh la pu po st mo ed the produc for some of furniture is Amish-built stomers of cu ty ng ri wi jo ma basis, allo r nde or o-t and even dime on a made ain hardware sst cu , od t, wo ul ic se to choo being diff om fr r Fa s. sional choice . the standard is on ti za mi to

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Myth: I’ve seen pictur and it all es of Amis looks the h-built fu same. rniture Fact: Toda y’s consum ers ture to be of a superi expect Amish-built they desire or quality furni. Amish cr aftsmen ha and in styles dramatical ve responde ly d choices. Tw different designs, colors and with enty-five to 30 year were far le s ago, cons finish ss concerne umers built furn iture. But d with the look of Amishthat has ch industry ha anged, and s changed along with the it.

Myth: My cl ie trendy. I’m ntele is very urban an sure the Am d ish don’t ha thing they would be in ve anyterested in .

Fact: If yo u could turn time, you’d back the ha see that st nd yles, design s of colors have s and changed a gr in the last ea 10-15 years, t deal — not just last three but even in years or so the . There’s tr thing for ev uly someen the tren diest shoppe r.

Myth: This is

n’t actually real wood, is it?

Fact: Absolute ly! Virtually ture manufact al l of the furn ured in Ohio’s niture Distri Amish Country ict is solid wo Furod. That mean dimensional lu s, mber harveste d hardwoods. We from native US ar A being used. So e not aware of any veneer s me “case good s” or plywood us may have pane ed in the back ling this, too, is or maybe side s, but a solid wood.

Myth: OK, so they will do custom work is available. Bu t it must be really expens ive.

Fact: In most cases, custom choices have very little af fect on prices . Simple changes in di mensions are not cost-prohi tive. The thre bie basic choice s that affect the consumer’s end cost are: stain (multi-s Wood species, tep finishes cost more than standard stai n choices) an d hardware.

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New buyers/stain choices Continued from page 15 had all the bells and whistles. By the third time they went back to that car, the salesman was almost visibly smiling, because he knew they were sold. When they wrote up the deal, he told them as much!

My point: Price isn’t always a dealbreaker, and if people really understand what they’re buying, it almost always falls lower on the list.

Now let’s take, for example, IKEA vs. Amish-built furniture. First and foremost (and forgive me for being blunt), but I’ve been to their stores, and been on their website, and I find most of their products just plain ugly. It’s boxy and unimaginative. But if someone is on the fence between IKEA and Amish-built furniture, that’s where we get the opportunity to make solid comparisons.

Neupert put it this way: “If we have to explain the justification on the price we simply point them in the direction of the closest big box store and make sure they pull out a drawer or look at the back of a piece. We display several of our pieces on the floor with backs fully visible so that they can see just what a quality piece of furniture should look like from the ‘business side.’”

Again; price might be an objection, but armed with the right knowledge, and sharing it with younger buyers, it doesn’t have to be the objection. Neupert commented, “The one thing I can tell you is that the product knowledge of the salespeople makes 100 percent of the difference. If they don’t know how to sell the quality and only care about selling the piece, well…that 18

is usually why stores have a hard time selling to a younger customer.”

So, we know several things at this point: • Educated buyers don’t necessarily care about price, they care about value.

• Millennials/Gen Z-ers are big on sustainability. Amish-built furniture is crafted from a highly renewable resource, and will last an indefinite amount of time.

Translation: It’s not going to be sitting on the curb for the trash collector in two years.

Color choices We received an interesting variety of responses about the colors that attract young people. As Neupert intimated, steering younger buyers to more-traditional looks seems like a solid, practical idea. But he also said, “They do want newer looks. So, Michaels Cherry has started to die along with numerous other colors from the 2000-2010 years.”

One retailer who responded to our query commented, “We do a great deal of Asbury on QSWO, and Natural Hickory. We seldom use Michael’s Cherry, because it was so overused in stores, so we seldom have shown it on our floor.” Interesting. The same retailer also commented that they had attended the recent Ohio Hardwood Furniture Market, and “We bought all new styles and finishes.”

But, our Pittsburgh store commented, “No matter what we show, people of all ages love brown maple with Michaels. We also do lots and lots of two toning involving the Michaels and, say, OCS 230 Onyx. Natural has done well for us as well, but Michaels

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on Brown Maple just keeps on keeping on.”

A store local to Ohio’s Amish Country concurred on that basic combination, saying that “Michaels Cherry and Ebony remain strong.”

The Pittsburgh store owner expanded his thoughts, saying, “Everyone and all age groups love the combination (of Michaels Cherry and Onyx). We have a very large showroom and show as many wood and stain combinations as possible. We happen to have a dining table from Superior Furniture in Brown maple/Michaels that just about everyone “ooooh” and “ahhhhhs” over. We also have a great table with a hand-planed Brown maple top in LO with a 10 sheen and folks go crazy for that, too. If I see young folks doing something consistently, it might be choosing lower sheen finishes and lots of two-toning.

He also said, “Every age group has surprised me with offbeat color choices. Some older customers have simply grown tired of pieces they have had for a long time, and they want something different.

Maybe it’s because they have moved and want new looks in new spaces or, as I said, they might simply want to see something different.”

He added, “I also must point out that Oak is trending up, so per normal, the customer confounds me. Young consumers want things that are going to last a long time, so I see them choosing traditional colors and woods and staying away from trendy.

Speaking to those trends, Neupert commented, “We offer 38 stain options on 7 species of wood.

Consistent top sellers change about every 8-12 months. And I mean that. It is the strangest thing to watch as colors move. We see the ‘trendy’ colors move as well. They are hot for a year then cold for a year. Then hot again for a while.

So, what can we conclude from this? That’s difficult to say, but overall, Michaels Cherry — whether by itself or in contrast with Onyx/Ebony — does seem to be holding its own, especially, on Brown Maple. (This is rather surprising, given how well it looks on Oak.) And yes, younger buyers want different looks than what earlier generations had. As far as the latest trendy colors go, perhaps an “eyes wide open” approach, such as what Neupert advocates, is advisable. That is, simply helping buyers understand that this furniture might outlast the latest decorating trends.

Those new, trendy colors exist for a reason, and people do buy them. If this year’s OHFM is any indication, colors are definitely trending lighter. As our Pittsburgh retailer commented, “This year’s show was great for many reasons but none more than the abundance of fresh colors and looks. White Oak instead of Red? Yes! Bring it on! Some of the Keim colors were great and of course OCS and FinishWorks. OCS 137 Lace, Dark Streak, Sunset, Prince, Sunkissed, Antique Barrell, to name a few of the new colors we are excited to see on our showroom floor.”

All of this is good news for one significant reason: Young people are showing up in stores that sell Amish-built furniture. They seem to grasp the value and quality, and

the sustainability factor is easy to explain.

Support local Finally, we cannot overstate the importance of “local.” Younger buyers are very, very keen to support local businesses. Amishbuilt furniture checks that box in a big way. Consider that the average furniture maker in Ohio’s Amish Country Furniture District employs one to three people, including the owner.

But when you consider all the additional businesses that are part of the process, the local factor grows almost exponentially: Stain shops (and stain manufacturers), glue-up and component shops, equipment suppliers and service companies, logging and dry kilns and, of course transportation.

Hundreds of small, locally owned businesses are involved in the process of building furniture, and many of them are just as small as the manufacturers themselves.

Some mid-sized and larger

businesses have grown as well, and support many more families, but the vast majority are true cottage-style businesses.

We’ll close with this final thought from our Pittsburgh retailer: “My one additional comment is this: Bravo to the builders. Seriously. Well done. We work consistently with 35-40 Ohio builders and when I say we know these people I mean we know them. We communicate with them all the time. Our builders understand the absolute need for custom sizing and are willing to do modifications for our customers.

On top of that, they are always blowing us away with new styles and ideas and that keeps things fresh and exciting for all involved, builder, retailer and consumer!

What could be better than that?!”

We couldn’t agree more.

— By Jerry Klingerman

Finish shops are a great place to visit to see what’s current and popular. A visit to Schlabach Finishing of Dundee, OH shows us a combination of new and more-traditional colors.

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Spotlight on FEATURED DESIGNS

^^^New colors are showing up everywhere, including on the Country Style Wine cabinet from Timberside Woodworking.

There’s lots of storage here, and the convenient lighting makes it easy to find what you’re looking for, or show your favorite vintages. Shown in White Oak with OCS Bennet Slate. — See ad on page 37

^^^The 30­inch Bar Stool from Ridgeview Woodcraft is available with fabric, leather or reclaimed seating op­ tions, and is also available with or with­ out a back, rough­sawn base and custom heights. New! >>> Be sure to ask about our new heavy­duty swivel mechanisms and fasteners (shown at right) that are featured across our en­ tire product line. — See ad on page 53

<<<The Millcreek Chair from Pioneer Woodwork­ ing is a best seller, and it’s easy to see why. It features a clean, stylish design and goes with almost any table.

Plus, it has a great price point. Shown here in Brown Maple and Ebony, you can finish it to match a table, or provide a contrast. — See ad on page 37

^^^The new Europa Chest of Drawers from Farmside Wood features rounded corners and inset drawers with hardware­free pulls to create a very stylish, uncompli­ cated look. Shown here in beautiful Natural Rustic Walnut, it’s sure to grab attention on your sales floor! — See ad on page 7 Expressions in Woodcraft | 2024 Issue 2 22

>>>Looking for next­level comfort in a low­back office chair? Check out the Edleweiss Tufted Desk Chair (EDT57) from Buckeye Rockers. It’s the low­ back counterpart to their popular Tufted Executive Chairs. Shown here in Brown Maple with OCS Onyx stain, and L520 Mushroom leather, it’s sure to provide hour after hour of comfort.

— See ad on page 3

Spotlight on FEATURED DESIGNS

>>>The Centre Coffee bar from Quality Wood Products is an excellent solution for elimi­ nating countertop clutter — and easy ac­ cess for your morning coffee.

It features sleek inset drawers de­ signed for K­Cups, a trash can in one door and storage on the left side.

Need a phone charge? There also are two handy USB ports! — See ad on page 36

^^^The Sydney Harbor set is an eyecatching set to have on your showroom floor, and a good seller for Countryside Tables. This set shown in a wormy maple/walnut combo with a clear finish is in our Quick Ship program. Also available in hickory/walnut combo and any solid wood species. — See ad on page 43

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>>> Your customers are bound to love the simple­yet­ elegant lines of the brand­new Nova Chair by Farm­ stead Acres Wood. But don’t be fooled — the closer you look, the more you’ll see all the design elements that go into this model: A curved top that leads into a unique curved back, supports that taper and then widen out as they go down to the based and oppos­ ing­style legs. Sure to be a hit! — See ad on page 2

Spotlight on FEATURED DESIGNS

<<< In addition to the many hall seats in its product lineup, Farmside Furniture also makes additional stor­ age options, including the 42­inch Morgan Storage bench. Shown here in an attractive OCS Smoke finish, it features two inset drawers, which provide a handy spot to put gloves, hats or even shoes. This attractive piece is at home in the entryway, mudroom or even bedroom — any place a little extra stylish storage space is needed. — See ad on page 11 >>> The Serene collection from BLU Furniture features large legs that are part of the company’s name: “Bold.” And bold they are! Accented by ball­style feet, this eye­catching set also features rounded edges on the tops, rounded drawer fronts, half­moon openings on the entertain­ ment center doors and a unique open­ ing for the compo­ nent shelf. Shown here in Rustic White Oak and Latte stain.

— See ad on page 33

<<< Frog Pond Furniture re­ ports that its Weston Collec­ tion bedroom was a good seller, and a close look shows why: Its squared­ff designs are part modern and part Mid­Century. The case goods feature large inset drawers with wrought­style hardware (and large handles on the dresser) and the headboard breaks up the design with its angled slat look. A classic example of an appealing, understated style.

— See ad on page 55

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<<<The “Magabout Delight from Superior Woodcrafts has a more elegant, sought­after look than some of their other styles. In addi­ tion to the standard 180­degree swivel base, it has rounded corners and edges, a bowed top and a sliding top that reveals addi­ tional storage. The magazine rack on the side has horizontal slats, and this model is available with either three drawers and a pull­out shelf, or tissue holder and tilt­out trash can — See ad on page 41

>>> Cushioned. Floating. Undisturbed. Temperature regulating. The Fuchsia collection by Monarch Rest is for those customers wanting a mattress with the ultimate feel and look. The Fuchsia and Fuchsia Duo both have two firmness op­ tions, with the Fuchsia Duo being a double­ sided, flippable mattress. — See ad on page 13 2024 Issue 2 | Expressions in Woodcraft

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Spotlight on FEATURED DESIGNS

^^^With its new Abbie Floating TV Console Y&T Woodcraft takes a big step outside the box. Part shelf, part cupboard and part console, this unique piece has a small footprint, but is big on style, and storage, including an adjustable shelf. Shown here in Rustic Quar­ ter Sawn White Oak and Greywash stain, this piece is sure to get lots of attention. — See ad on page 17

2024 Issue 2 | Expressions in Woodcraft

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Spotlight on FEATURED DESIGNS

<<< There are a lot of design elements at work in the new Bowerston occasional collection from Troy Lane Woodcraft. The appealing combination of inset draw­ ers, thick tops, a storage shelf in the base and truly unique legs are sure to make this collection a hit. The collection includes sofa, coffee, chair side and end tables. — See ad on page 54

<<< With a thoroughly mod­ ern look designed to attract today’s style­conscious cus­ tomers, the Maywood Con­ sole from Maple Hill Woodworking features lots of enclosed storage, a space for your widescreen TV and com­ ponents as well as an attrac­ tive electric fireplace with real heat! — See ad on page 43

<<< With its attractive metal base, and chairs with clean, spindle­style legs and slats, the Tulip Dining set from Deer Valley Woodworking draws heavily from the Mid­Century Modern period. The table is available in a va­ riety of sizes, and is sure to be a hit with customers who appreciate the clean, simple lines of this popular style.

— See ad on page 21

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Expressions in Woodcraft | 2024 Issue 2

^^^ Talk about a blast from the past! Anyone who re­ members when every home had “TV trays” will appreci­ ate the convenience and functionality of these folding tables from Ashery Woodworking, which offer a sturdy, stylish solution to the age­old need for a bit of tempo­ rary space. Perfect for holidays, crafting or any time you need extra space. (Shown here open (left) folded (cen­ ter) and half­closed (right). — See ad on page 29

Quality Fabrications has just introduced Sectional Sofas for its new Fusion and Biltmore col­ lections! These incredibly sturdy, stylish and comfortable models are customizable to your cus­ tomers’ needs. The HR 2.4 high­density foam used in the seats is warranted for life, and the trendy styling is just right for today’s customers. Sure to be a hit on your floor! — See ad on back cover

>>> New! Now available from Finishing Designs is the Seymour Collection.

Showcasing the very latest styles, the 42­inch round table (with two leaves) features a unique angled base with four “prongs,” while the chairs use rounded shapes in both the top and seat. The chair legs also mirror the base. Shown here in Brown Maple with S­ 43747 Cocoa Light this is one of two new collections avail­ able. — See ad on page 25

2024 Issue 2 | Expressions in Woodcraft

31

Spotlight on FEATURED DESIGNS

<<< Sturdy yet stylish! The NP 400 chair from Gliders By Miller, is not only one of their most­popular mod­ els, but also their sturdiest chair. Built to last generations, it’s available in a va­ riety of wood, stain and fabric choices.

From rocking babies to rocking grandmas, it is sure to be a family favorite. — See ad on page 44

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Expressions in Woodcraft | 2024 Issue 2

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33

Spotlight on FEATURED DESIGNS

<<< Classic features with a strong dash of style and sturdy construc­ tion best describe the Holland Table from Hermie’s Table Shop. The main supports are tulip­shaped, and lead nicely into the stairstep­ style base. Pair it with your favorite chair, benches or a combination!

— See ad on page 32

>>> The Taunton Executive Desk is brand new from A&L Furniture With plenty of storage, including a wide pencil drawer, two file draw­ ers and four additional drawers this eye­catching new offering features a truly unique leg­base setup that definitely with attract attention. The legs angle outward while the support slats curve in­ ward. Shown here in Sap Cherry in OCS 112, it’s a beautiful addi­ tion to home office or executive suite. — See ad on page 24

^^^Your customers are sure to love the Orchid Collection from Country Comfort Woodworking.

The table features angled legs that are almost like pencil post­style, which is continued in the front legs of the matching chair. The chairs feature thin, curved slats and a scooped seat. The styling on the entire set is clean, understated and timeless. Shown in Rustic Hickory and OCS 119 stain. — See ad on page 24 Expressions in Woodcraft | 2024 Issue 2 34

>>> The Glen Canyon Collection from Meadow Wood Furniture features an eye­catching combination of Barn Floor/Brown Maple. The traditional styling includes a high headboard, with the set also showcasing a roomy nine­ drawer dresser and mirror combo. An excellent choice for a cabin, vacation home or anywhere you want a rustic­ style look. — See ad on page 13

Spotlight on FEATURED DESIGNS

<<< Just released! The Laker chair by Hickory Lane Wood­ working is a brand­new model that features angled legs in the back with two wide slats that narrow in from the seat. This Mid­Century Modern­style chair combines appealing design with an overall clean look. Perfect for those customers who are looking for “something different.” — See ad on page 51

The Roland Chair by Wengerd Wood Products is all about the curves! from the very top, which features a gentle curve, to the sides, slats and even the legs and supports, this model features curved lines everywhere. The slats also fea­ ture a bit of a narrowing design and curve in toward each other, while also bowing out to provide excellent comfort. — See ad on page 5

^^^ The Miller family of Country Bedding has been build­ ing high­quality hand­made mat­ tresses for nearly 45 years. Using only the best materials available, the Diamond Mattress set represents two generations of knowledge, and the ultimate in comfort. When your customers are ready to take sleep seriously, introduce them to the Dia­ mond lifestyle. — See ad on page 21 2024 Issue 2 | Expressions in Woodcraft

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Spotlight on FEATURED DESIGNS

>>> With just the right touches of traditional design, com­ bined with more­modern features, the Venus table from Five Star Tables has a broad appeal that should attract in­ terest from across the age/demo­ graphic spectrum. Choose the wood and finish to match your tastes! — See ad on page 32

>>> A little bit Shaker; a little bit modern. The Carr Chair from Horseshoe Bend Chair com­ bines traditional styling with its slightly tapered shaker­style legs, along with back­hugging curved slats and a slightly curved top piece. It’s a pleasing look and provides all the com­ fort you’d expect. Goes with al­ most any style table. — See ad on page 44

<<< The detailed beveled edge work on the inset drawers and doors add a real touch of ele­ gance to the Ventura 60" TV Stand from Ashery Oak. It also features beveled edges on the top, and a nice wide opening for all your components. With four drawers and a center cabinet, it also features plenty of storage. A perfect touch of class for your liv­ ing area! — See ad on page 11

<<<Exciting lines and excellent comfort combine to make the Liberty Collection a best seller for Hillside Chair. The front legs of the chairs are reminiscent of the Queen Anne style, while the wavy slats in the backs are thoroughly modern! As shown here with an Elm top, the chair design offers numerous options for contrasting wood/stain combinations. — See ad on page 51

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Expressions in Woodcraft | 2024 Issue 2

^^^ The Franklin Table from Kidron Table features bold, thick com­ ponents everywhere — from the opposing quarter­circle legs and the supports on which they sit, to the top, this trestle­style table is sure to be the centerpiece of any home. The overall style channels pioneer­era tables, with the Rustic Hickory shown here being nicely accented by wrought­style trestle hardware. — See ad on page 40

Spotlight on FEATURED DESIGNS

>>> Woodside Poly has enhanced its line of poly lumber outdoor furniture with the Buckeye Dining Table. This new set features rounded log­look legs, while the table top and seating surfaces fea­ ture wood­grain­look poly. This is an attractive set that goes well in a cabin setting, or any­ where you want the look of log furniture, but don’t want it to weather like logs!

— See ad on page 41

<<< The Hocking is a brand­new col­ lection from Gable Valley Wrought Iron that pairs in stunning effect with our (also brand­new!) hammered Old World Polish finish. It can also be a very economical option, with smooth texture and a flat powder coat. The Hocking bases are compat­ ible with glass or any kind of wood! Available in all sizes from a small drink table to dining and pub height. Please check our website for all the available options! — See ad on page 25 2024 Issue 2 | Expressions in Woodcraft

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Expressions in Woodcraft | 2024 Issue 2

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Spotlight on FEATURED DESIGNS

>>> The only question you’ll have about the new Superior Dining Set from Emerson Woodcraft is where to put it — Dining room? Breakfast nook? Man Cave? The answer is, yes!

This very attractive new set, which combines reclaimed Oak with dark wrought­style metal is at home in any of those spaces. Don’t let the sturdy metal­base chairs fool you; this is a very comfortable chair!

— See ad on page 28

<<< The Milltown MT 1112 from Dutch Valley Woodcraft combines popular rustic features with a dash of style and elegance. The saw­ marks, burnished/distressed edges on the top and wrought­style hardware rails present a timeless, well­worn look — while keeping com­ ponents, etc. hidden. The exposed center shelves allow you to display keepsakes and dec­ orative items. Shown in Rustic Brown Maple S­ 1176 R66 Long Oak stain. — See ad on page 40

>>> The Coastal Chair from Hidden Hollow Wood and Upholstery is a comfortable, modern and stylish design. The cushioned seat offers maximum comfort, while the angled legs make for an eye­catching design. — See ad on page 36

^^^ Ebony Woodworking shows us that there are few more eye­appealing combinations that Rustic Walnut and wrought­style metal! New for 2024, this 42x84 table shows all of the character that today’s customers are looking for, and in grand fashion. The 2­inch tick top is extremely durable, and the dark metal base serves as the perfect com­ plement. Stunning! — See ad on page 20 42

Expressions in Woodcraft | 2024 Issue 2

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Expressions in Woodcraft | 2024 Issue 2

2022.”

Fed balks at lowering interest rates The comparison of pre-2022 rates and today’s rates Earlier this year we reported that the Federal Reserve reveal a difference of hundreds of dollars a month in Bank was expected to lower interest rates at it spring Principal and Interest payments, serving mostly to lock meeting, and there could potentially be three interest out would-be first-time buyers. But tight inventory (less rate cuts this year. Now, all that is up in the air, and building) is still keeping home prices high — with apthere are no rate cuts coming for the foreseeable future. preciation growing especially high in some US markets At its recent meeting, The Federal Reserve let stand its (see graphic). key interest rate at 5.3 percent — the highest rate in two Finally, there is an unseen/unspoken effect that could decades. also be affecting available home inventory as well as The sharp increase in rates since 2022 has spurred prices: Homeowners who locked in their rates prior to the highest mortgage interest rates in 20 years. As CBS the doubling of mortgage rates are, simply put, reluctant News recently reported, “The current 30-year fixed rate to move and give up mortgage rate is 6.88% their lower-rate mortwhich is more than double gages — which seem what rates were during like a real bargain most of 2020 and 2021.” today!

As recently as their last Jonathan Koop, Senmeeting on March 20, the ior Portfolio Manager Fed’s policymakers had at Indiana-based Bedel projected three rate reducFinancial Consulting tions in 2024, likely startInc. reports, “Just a few ing in June. Rate cuts by years ago, it was comthe Fed would lead to mon for someone to lower borrowing costs for snag a 30-year mortconsumers and businesses, gage in the 2%-3% including for mortgages, Top 10 US housing markets with the most appreciation in range.” The payment auto loans and credit home value Source: National Association of Realtors on a 300K mortgage a cards.

3% rate would be But now, in light of the $1,265. “Using today’s prevailing 7.25% rate, that same inaction at its last meeting — and several regional Fed mortgage requires a monthly payment of $2,045. That is governors’ statements regarding rates — it’s unclear if or a difference of almost $9,500 more per year!” when the Fed will ease rates. The main reason cited is He continued, “This creates what economists call a that, despite raising interest rates, inflation still isn’t “lock-in effect.” These homeowners are financially disreaching the stated target of two percent annually. incentivized to sell. Moving means securing a new Keeping borrowing rates higher is, according to the Fedmortgage, and with significantly higher rates, the eral reserve, intended to ease inflation. monthly payment for a similar home could be much All that being said, home prices show no signs of stasteeper.” bilizing or going down in most of the USA. In fact, acThe Federal Reserve next meets in mid-June. In light cording to Bankrate.com/S&P “annual home-price of their recent actions, it’s difficult to predict what they growth increased in February 2024 by 6.4 percent. may or may not do the rest of 2024.

That’s up from a 6 percent gain in January, which represented the fastest rate of year-over-year growth since Send your news items to: editor@eiwmagazine.com 2024 Issue 2 | Expressions in Woodcraft

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The 2024 Ohio Hardwood Furniture Market (OHFM) is in the books, and was a huge success! First and foremost, the event was held in a single location: The Mt. Hope Event Center and Dean Beachy Arena on the campus of the Mt. Hope Auction, in the virtual heart of Ohio’s Amish Country.

Both buildings were filled with locally built hardwood furniture (as well as a growing number of items from poly lumber outdoor furniture builders).

The two-day event saw 389 stores, with 1,032 buyers attend. Those stores represented 35 states and Canada! Attendees saw the very latest in designs, styles and colors from 166 local builders. If you attended, we sincerely hope you found it an enjoyable, worthwhile experience. If you didn’t. we invite you to mark your calendar now, the 2025 OHFM, April 1-2, 2025.

2024 OHFM Is Huge Success

A large display board in the Dean Beachy arena allowed exhibitors to direct attendees to their booths to see their newest items.

From dining (above) to bedroom (below) lighter colors definitely took center stage in a number of manufacturers’ displays. Below, a group of buyers admires a new bedroom suite by Troyer Ridge Furniture.

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Expressions in Woodcraft | 2024 Issue 2

^^^ Now in its second year, the Showcase House was a very popular destination for attendees. From outdoor furniture (shown at lower left) to kitchen, living, bath and bedroom, every room featured locally made furniture in a decorated home setting.

Once something of a rarity, a handful of manufacturers in Ohio’s Amish Country now offer completely upholstered furniture. One of those is Quality fabrications, which offers several models and sizes of their new upholstered lines.

2024 Issue 2 | Expressions in Woodcraft

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Attendees didn’t go hungry! Benefit meals and auctions are very common in Ohio’s Amish Country, and the OHFM reflected that. Across the twoday event, breakfast, lunch and dinner were served on a donation-only basis.

In all, $28,747 in donations were raised for the Amish Special Education fund.

^^^This photo shows, almost as much as any, the variety of new styles and designs that were on display at the 2024 OHFM. In the foreground is a solid top dining table with not only wrought-style metal in the base, but also in the chairs. Behind that,we see a bedroom suite showcasing a light finish, and at the right we see both a small-footprint round dining table and bar stools with metal base and Wormy Maple wood.

Expressions in Woodcraft | 2024 Issue 2 48

(Right) The Willoughby bedroom suite by Meadow Lane Furniture incorporates lighter colors on Oak, but with an updated design.

(Below) The LeClaire Buffet from Glenmont Furniture was just one of many design-forward pieces making its debut at the OHFM.

<<< The Aden Park Collection by Y&T Woodcraft is shown here in a lighter whitewashstyle finish that allows the woodgrain to show through.

>>> Live Edge styles, including this beautiful Walnut table and matching bench by Valley Furniture, remain popular. Note how the side chairs are used as accents; coordinating well with the metal base.

Catalogs • Price Lists • Images https://expressionsinwoodcraft.com/dealer-portal

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INDEX Of Advertisers

Business Name

Address

City

State

ZIP

Phone

Fax

A&L Furniture OHIO

8286 SR 241

Fredericksburg

OH

44627

330-674-5725

330-674-0341

24

AnnDrew Enterprises

3470-B St. Rte 39

Millersburg

OH

44654

330-893-4280

330-893-4281

20

Ashery Oak

8959 TR 652

Fredericksburg

OH

44627

330-946-2600

330-946-6100

11

Ashery Woodworking

9628 Massillon rd

Dundee

OH

44624

330-275-8918

330-698-3200

29

Blu Furniture

6679 Blough Ave

Navarre

OH

44662

330-600-4794

330-600-2636

33

Buckeye Rockers

1624 CR 600

Baltic

Oh

43804

330-897-2193

330-897-2197

3

Country Bedding

2696 S. Carr Rd.

Apple Creek

OH

44606

330-621-2246

330-698-3200

21

Country Comfort Woodworking 10683 Massillon Rd.

Fredericksburg

OH

44627

330-964-3664

330-698-3200

24

Countryside Tables

8373 TR 652

Millersburg

OH

44654

330-359-5089

330-359-0678

43

Deer Valley Woodworking

32441 CR 12

Fresno

OH

43824

740-622-1386

740-622-0677

21

Dutch Valley Woodcraft

5833 TR 610

Fredericksburg

OH

44627

330-466-8321

330-698-3200

40

Ebony Woodworking

6470 TR 603

Millersburg

OH

44654

330-279-2102

844-415-1713

20

Emerson Woodcraft

11604 Emerson Rd.

Apple Creek

OH

44606

330-778-4213 x1

330-682-0740

28

Farmside Furniture

8418 TR 654

Fredericksburg

OH

44627

330-359-0381

212-591-6227

11

Farmside Wood

11833 Harrison Rd

Apple Creek

OH

44606

330-695-5100

330-695-2027

7

Farmstead Acres

9106 CR 201

Fredericksburg

OH

44627

330-695-2089

330-695-2189

2

Finishing Designs

6455 TR 351

Millersburg

OH

44654

330-600-8315

330-695-3200

25

Five Star Tables

9652 Harrison Rd.

Apple Creek

OH

44606

330-695-2150

330-695-2038

32

Fredericksburg Finishing

8600 CR 201

Fredericksburg

OH

44627

330-473-3216

NA

33

Frog Pond Furniture

8300 TR 652

Millersburg

OH

44654

330-987-3942

330-845-5160

55

Gable Valley Wrought Iron

13613 Burkhart Rd

Orrville

OH

44667

330-466-0240

330-516-1630

25

Gliders By Miller

9111 TR 659

Dundee

OH

44624

330-359-0151

330-359-2080

44

Hermies Table Shop

8977 TR 652

Fredericksburg

OH

44627

330-946-2700

330-682-0740

32

Hickory Lane Woodworking

5884 TR 608

Fredericksburg

OH

44627

330-231-7143

330-682-0740

51

Hidden Hollow Wood and Upholstery 9165 TR 656

Fredericksburg

OH

44654

NA

330-698-3200

36

Hillside Chair

8413 TR 652

Millersburg

OH

44654

330-359-5991

330-359-5997

51

Horseshoe Bend Chair

6169 S. Kansas Rd.

Apple Creek

OH

44606

330-521-4522

330-682-0740

44

Kidron Tables

11606 Emerson Rd.

Apple Creek

OH

44606

330-778-4213 x2

330-682-0740

40

Maple Hill Woodworking

2726 TR 128

Millersburg

OH

44654

330-674-2500

330-674-2595

43

Meadow Wood Furniture

6110 S. Kansas Rd.

Apple Creek

OH

44606

330-698-0370

330-698-3200

13

Monarch Rest

3550 TR 166

Sugarcreek

OH

44681

330-852-3127

330-852-1956

13

Pioneer Woodworking, LLC

9210 SR 241

Fredericksburg

OH

44627

NA

330-698-3200

37

Quality Fabrications

7108 TR 569

Fredericksburg

OH

44627

330-695-2478

330-473-1359 Back Cover

Quality Wood Products

543 SR 95

Loudonville

OH

44842-9611

419-368-3165

419-368-3166

36

Ridge View Woodcraft

6464 Harrison Rd.

Fredericksburg

OH

44627

330-241-7802

330-695-2189

53

RT Wood Products

13070 Nisley Rd.

Fredericksburg

OH

44627

NA

NA

17

Salt Creek Bedding

13155 Salt Creek Rd.

Fredericksburg

OH

44627

NA

330-359-2116

33

Schlabach Finishing

8261 Winklepleck Rd

Dundee

OH

44624

330-852-1125

330-852-1126

17

Superior Woodcrafts

12022 CR 20

Middlebury

IN

46540

574-825-4692

574-825-4592

41

Timberside Woodworking

2853 CR 200

Dundee

OH

44624

330-403-4479

330-698-3200

37

Troy Lane Woodcraft

8237 Nonpariel Rd

Fredericksburg

OH

44627

330-601-6603

330-698-3200

54

Wengerd Wood Products

8618 CR 201

Fredericksburg

OH

44627

330-439-3565

330-695-2189

5

Woodside Poly

9025 Criswell Rd.

Fredericksburg

OH

44627

330-695-2792

330-682-0740

41

Y&T Woodcraft

10861 Lautenschlager Rd. Apple Creek

OH

44606

330-464-3432

330-828-0886

17

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Expressions in Woodcraft | 2024 Issue 2

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