JustEat.ie Case Study
Broadband
2 Case Study — JustEat.ie
Customer Overview JustEat.ie. is part of a global e-business company which allows consumers to order a takeaway meal through the Internet from an extensive range of over 800 Irish restaurants.
The Need As a pure online company with a capacity to grow its business, JustEat.ie needs a solid and reliable communications provider to provide a robust infrastructure.
The Solution JustEat.ie selected eircom broadband to power its email and ‘Live Chat’ customer support function on their website. eircom also provides a fail-safe solution for JustEat.ie’s online ordering system.
Benefit Operating as a purely online company, JustEat.ie now has a reliable communications provider which can help ensure that its online ordering system and email systems are fully functional at all times. The clever use of ‘Live Chat’ customer support on its website demonstrates its commitment to delivering an enhanced level of customer care.
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“We wanted to work with the most reliable telecoms provider and we knew that as an established and national provider, eircom was the best choice for us.“ Emer McCormack, Marketing Director at JustEat.ie
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A takeaway success Innovative company JustEat.ie launched in Ireland in May 2008. The firm, which is part of a successful global company, operates a unique e-business, which allows consumers to order a takeaway meal through the internet from a broad range of restaurants. A key factor for any online company is reliability, and JustEat.ie knew that in order to be able to develop its business in Ireland it needed the help of a trusted partner. JustEat.ie’s online food ordering system essentially operates like a mediator between restaurants, the internet and the consumer. It allows restaurants to publish their menu on the JustEat.ie. website from where consumers can browse and then order their food. JustEat.ie performs the marketing and promotion of the restaurant’s menu, takes the orders and sends them through to the restaurant, and process all credit card payment through their unique piece of technology To date, the company has signed up over 800 restaurants to its site. The popularity of the site is increasing and it is currently recording over 200,000 unique visitors per month. According to Emer McCormack, Marketing Director at JustEat.ie. The company aims to break into the top 20 Irish websites this year, and to become a household name.
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eircom delivers peace of mind for JustEat.ie In order to achieve these goals however, McCormack knew that JustEat.ie.had to consider a reliable service that fulfilled user expectations. When it moved offices to O’Connell Street in the city centre, JustEat ie switched to eircom for landline and broadband services. “We wanted to work with the most reliable telecoms provider and we knew that as an established and national provider, eircom was the best choice for us,” said McCormack eircom broadband powers JustEat.ie’s day-today tasks such as administration and general operations, as well as email. “Our business has to run smoothly so that we can provide timely communication to both our clients and users that visit the site,” explains McCormack. “It’s vital for us to know that there is someone available at the end of the phone to deal with any issues we may have, and to resolve them as quickly as possible; it provides real peace of mind.” Broadband also provides a fail-safe solution for JustEat.ie’s ordering system, which is currently operated via mobile networks – a customer’s order is sent via a mobile network to a unit at the relevant restaurant. In the background, eircom broadband works to provide a safety net, ensuring that all orders go through successfully. The system is monitored in real time so if for any reason the mobile system became unavailable, JustEat.ie would be able to phone the order in and maintain its service.
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“We are a great advocate of social networking social media and recognise it as an effective way to build brand awareness. Sites like Twitter and Facebook can enable you to have two way communication with your customers, which is invaluable.” Emer McCormack, Marketing Director at JustEat.ie
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Building a Lasting Relationship with Social Media Using eircom broadband JustEat.ie is also able to maintain a presence on social media sites, which McCormack says have become an important communications channel for the company. Maintaining this level of communication with customers and clients is a vital part of JustEat.ie’s success. The company’s site features a “Live Chat” customer support function, powered by eircom broadband, that allows customers and clients to ‘chat’ directly with a member of the customer service team if they have any issues or queries. Looking to the future, JustEat.ie aims to continue to make use of proven channels such as search engine marketing and social media to raise brand awareness and to develop lasting relationships with customers and clients alike.
Vital Statistics • Just-Eat grew 252% in 2011 • Just-Eat received 1.8 million unique visitors in 2011, with total visitors numbers at 2.9 million visitors • 54.59 % new visitors to the site in 2011 • Just-Eat generated 16 million for the takeaway industry in Ireland in 2011 • Grew our headcount from 3 to 21 in the past two years.
Get in touch To ďŹ nd out how eircom broadband can beneďŹ t your business, please contact your eircom Account Manager. www.eircomforbusiness.ie