MUSEUM
THE BRAND
MUSEUM
LOOKING CLOSER RISD
ABOUT RISD MUSEUM
The RISD Museum believes that art, artists, and the institutions that support them play pivotal roles in promoting broad civic engagement and creating more open societies.
Established in 1877 as part of a vibrant creative community, the RISD Museum stewards works of art representing diverse cultures from ancient times to the present. We interpret our collection with the focus on the maker and we deeply engage with art and artists, presenting ideas and perspectives that can be inspiring and complex. We aspire to create an accessible and inclusive environment that fosters meaningful relationships across all communities.
Established in 1877 as part of a vibrant creative community, the RISD Museum stewards works of art representing diverse cultures from ancient times to the present. We interpret our collection with the focus on the maker and we deeply engage with art and artists, presenting ideas and perspectives that can be inspiring and complex. We aspire to create an accessible and inclusive environment that fosters meaningful relationships across all communities.
LOGO
RISD MUSEUM
The Logo
The RISD Museum logo serves as the primary visual representation of the museum.
The symbol is an abstract interpretation of the letter “R,” reflecting the initial.
It can stand alone if the RISD Museum is clearly identified as the sender or when the format necessitates specific treatment.
LOGO DESIGN
Don’ts
The logotype must not be altered or distorted in any way. The effectiveness of the logotype depends on consistently correct usage as outlined in this guideline. The examples shown illustrate some incorrect uses of the logotype.
01. The logotype should never be distorted or stretched in any way.
02. The logotype must never be placed within another outline shape
RISD MUSEUM
03. The logotype should never be shown as outlined letterforms.
RISD MUSEUM
RISD MUSEUM
06. The logotype should never be rotated or mirrored.
04. The logotype should never be shown with shadows.
RISD MUSEUM
RISD MUSEUM
RISD MUSEUM
07. Never use the logotype in grey or with opacity. Always use a white or a black logotype to ensure maximum contrast
RISD MUSEUM
Gray Scale Color Theme
HEX #000000
R000 G000 B000 C0 M0 Y0 K100
PMS Black 6C / 6U
HEX: #949598 RGB: R148 G149 B152
CMYK: C3 M2 Y0 K40
HEX: #FFFFFF
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
PMS: White
TYPOGRAPHY
We use the font Helvetica. It’s a timeless Sans Serif known for its clean, modern design and versatility across various applications.
Helvetica Helvetica
Light Regular
Weights
Light and regular is our primary weight use. The bold version should only be used when needed.
Helvetica regular
Used for large headings.
Helvetica light
Used for body copy, secondary headings, sub-headings in body copy and text highlights in web buttons and navigation.
Italic
Italic can be used to emphasise words within a text.
RISD Museum offers access to ongoing programming
Helvetica Regular
Celebrating art and connecting
The RISD Museum houses approximately 100,000 works of fine and decorative art ranging from ancient times to the present. The only comprehensive art museum in southeastern New England, it is a vital resource for RISD and the broader community.
Helvetica Oblique
Emphasize a word
Gray Scale Color Theme
HEX #000000
R000 G000 B000
C0 M0 Y0 K100
PMS Black 6C / 6U
HEX: #949598
RGB:
R148 G149 B152
CMYK: C3 M2 Y0 K40
HEX: #FFFFFF
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
PMS: White
STATIONARY
POSTERS
ANIMATION
Animation 1
The animation features frames of artwork integrated into the RISD Museum logo, showcasing the richness of its collection. This dynamic sequence invites viewers to engage, explore, and discover the connection between the museum’s identity and its curated works.
Animation 2
This animation brings the RISD Museum logo to life with a playful “pop-up” effect, designed to captivate and engage viewers. By adding movement and energy, the animation transforms the logo into a dynamic focal point, reflecting the museum’s vibrant and innovative spirit. The purposeful transitions create a sense of excitement, inviting the audience to explore and connect with the museum’s identity in a fresh, interactive way.
WEBSITE
MERCHANDISE
Made by Eileen