● Business Description

Executive Summary

Our Mission

Our mission at D&J’ s Marketplace is to give people the opportunity to start practicing healthy eating habits without having to signiicantly increase their budget. We will ensure that our customers get the best and healthiest foods for their bodies.

The Company and Management

D&J’ s Marketplace is a new supermarket that only sells fresh produce at low prices. At D&J’ s Marketplace, we make sure that our customers feel welcomed and embraced. D&J’ s Marketplace is based in Boston, Massachusetts and has several locations around New England. The marketplace was co-founded by Donell Auguste and Jephthe Ducasse. Both are students of Ms. Sullivan, Marketing teacher at Everett High School.

Our Products

Our customers are adults who wish to eat healthy and to look healthy. D&J’ s Marketplace oers a variety of products, not limited to: ● Fruits ● Vegetables ● Dairy products ● Juice ● Water ● Wheat products

The Market

Across the United States, the supermarket industry has had an general increase in revenue yearly. Boston has a few supermarkets located around the area. Our market research shows that every year sees an increase in about 5% in supermarket gross revenue. According to Censusreporter.org, about 53% of Boston ' s population lies in the 20-49 age range. Our target market is primarily between the ages of 28-48.

Our Competitive Advantages

While there are a select few of supermarkets in the Boston area, none of them oer the same quality of food as D&J’ s Marketplace.