● SWOT Analysis

Industry Overview

The Market Industry

According to Grand View Research, the Market size value of the food and grocery retail market totaled about $11.7 trillion in 2019. This is expected to grow at an annual rate of 5.0% from 2020 to 2027.

● Supermarkets held about 55% of the market share ● Asia made more than 45% of the global revenue ● Revenue forecast in 2027 is USD 17.3 trillion

Our position in the industry

Massachusetts, although not among the highest, falls victim to the same issue many states in the United States do. A concerningly high obesity rate. According to the Massachusetts State Nutrition, Physical Activity, and Obesity Proile, 59.3% of people in Massachusetts are overweight and 23% are obese. That means that 1 in every 5 people currently residing in Massachusetts are dangerously obese.

At D&J’ s Marketplace we plan to signiicantly decrease this percentage. By oering quality foods and more cost friendly prices. Although Massachusetts is known as a wealthy state, by keeping healthier products at prices similar to their unhealthy alternatives we can help turn the tide and make progression towards healthy eating habits.

The Competition

There are many marketplaces in and around Massachusetts that are minor competition to us at D&J’ s Marketplace. A few of our direct competitors are Wegmans, Whole Foods Marketplace, Stop & Shop, and Market Basket.

What makes D&J’s Marketplace Unique

D&J’ s marketing strategy is to emphasize our organic only produce we sell. As our slogan, “Because You Deserve To Eat Fresh!” states, we intend to only sell our