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Engaging the Bottom of the Pyramid: IT Industry Paves the Way www.nasscomfoundation.org
NASSCOM Foundation
NSIH 2009
I
ndia is today one of the six fastest growing economies of the world. The Indian economy has transformed into a vibrant, rapidly growing consumer market, comprising over 300 million strong middle class with increasing purchasing power. However, despite this the majority of our society is unable to
avail of these opportunities. With half a billion people below the poverty line in India alone and over 4 billion worldwide, it is a pressing humanitarian and business imperative to find solutions for this global concern. But why a business concern? Because businesses do not exist in ivory towers and need to respond to the
ecosystem in which they exist. These issues affect, in varying degrees, the employees, clients, vendors, contractual employees, and the community around a business, and indeed even its own day to day functioning. NASSCOM Foundation (NF), on behalf of the IT industry, aims to create
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