Corporate Design Manual by egotype

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

*SCRYBE CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY

SCRYBE DESIGN AND BRAND GUIDELINES V 1.1

YOUR BRAND. YOUR STYLE. YOUR DEFINITION. BRAND GUIDELINES V 1.1

*SCRYPE DESIGN AND BRAND GUIDELINES

SECTION ZERO : INTRODUCTION INTO GUIDELINES CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> TABLE OF CONTENTS

>> PAGE 3 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

Sec. 10 | Downloads

THANK YOU BEING A PART OF THESE GUIDES INTRODUCTION OF OUR PRESIDENT: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi. Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust, tet id qui utempor esequis evelesc iaecabor re, occabor itatem et fuga. Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo beate nobis autendenihil iducias adit quostrum accus et aut et rem quidipsa quam recus.

Company President

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 4 // 36

09/07/2017

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION ZERO : INTRODUCTION INTO GUIDELINES CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> GUIDELINE INTRODUCTION

SECTION ZERO : INTRODUCTION INTO GUIDELINES CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> GUIDELINE INTRODUCTION

>> PAGE 5 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

00 / A INTRODUCTION TO OUR DESIGN GUIDELINES AND BRAND MANUAL

01 / CORPORATE LOGO

THE FULL LOGOTYPE The Scrype Masterbrand or Corporate Logo comprises two elements, the

RECOMMENDED FORMATS ARE: .eps | .ai | .png | .jpg | .tiff

logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

ATTENTION: Use of any stylized, animated,

It has a particular relationship with the Scrype name. The Logo Type has

been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Bitter Bold and it balance perfectly with the logo symbol.

hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Scrype Trademark Licensing

The corporate logo is presented through the use of colour as well as shape and form. The corporate colours are Red and Grey. It is a fresh blend of

if you have any questions or need further help.

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 6 // 36

colours chosen for their strong combination - modern - classic - timeless.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION ONE : LOGO AND GUIDELINES

>> THE SCRYPE LOGO THE LOGO CONSTRUCTION

CREATED FOR :

RESPONSIBLE AGENCY :

CLEARSPACE & COMPUTATION

*SCRYBE CORP.

EGOTYPE

THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

INCORRECT LOGO USAGE

THE GENERAL LOGO

The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below. 2

THE LOGO SYMBOL

Consists of a powerful element evoking the culture of design services and a red circle back1

round.

THE LOGO TITLE

Carefully chosen for its modern 1

THE LOGO DARK VERSION

THE LOGO LIGHT VERSION

and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font

SECTION ONE : LOGO AND GUIDELINES

>> THE SCRYPE LOGO THE LOGO CONSTRUCTION

CREATED FOR :

RESPONSIBLE AGENCY :

CLEARSPACE & COMPUTATION

*SCRYBE CORP.

EGOTYPE

THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

INCORRECT LOGO USAGE

>> PAGE 7 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

that is used here is Bitter Bold.

01 / CORPORATE LOGO

LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic ele-

ments. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other

graphic element or message can be positioned in relation to the mark.of

the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

1.3 x

x 2x

= 1x

*SCRYPE BRANDING DESIGN MANUAL

x x x

1.3 x

>> PAGE 8 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION ONE : LOGO AND GUIDELINES

THE SCRYPE LOGO >> THE LOGO CONSTRUCTION

CREATED FOR :

RESPONSIBLE AGENCY :

>> CLEARSPACE & COMPUTATION

*SCRYBE CORP.

EGOTYPE

THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

INCORRECT LOGO USAGE

COMPUTATION

DEFINITION

To work out the clearspace take

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

the height of the logo and divide

No graphic elements of any kind should invade this zone.

it in half. (Space = Height / 2).

CLEARSPACE

1/2 x

Full Logo

1/2 x

CLEARSPACE -

1/2 x

SECTION ONE : LOGO AND GUIDELINES

THE SCRYPE LOGO >> THE LOGO CONSTRUCTION

CREATED FOR :

RESPONSIBLE AGENCY :

>> CLEARSPACE & COMPUTATION

*SCRYBE CORP.

EGOTYPE

THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

INCORRECT LOGO USAGE

>> PAGE 9 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

Logo Symbol

01 / CORPORATE LOGO

APPLICATION

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 10 // 36

ON A BACKGROUND

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION ONE : LOGO AND GUIDELINES

THE SCRYPE LOGO THE LOGO CONSTRUCTION

CREATED FOR :

RESPONSIBLE AGENCY :

CLEARSPACE & COMPUTATION

*SCRYBE CORP.

EGOTYPE

>> THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

INCORRECT LOGO USAGE

MINIMUM LOGO SIZES FULL LOGO SIZES

LOGO SYMBOL Minimum Size: 6 mm x 6 mm

Minimum Size: 24 mm x 5.12 mm

INCORRECT LOGO APPLICATIONS

DONT´S

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

Do not invert the logo symbol

Do not alter the logo symbol

Do not alter the logo type style

Don´t change size relationship between the logo and logo type.

No changes the proportions of the logo vertically or horizontally

SECTION ONE : LOGO AND GUIDELINES

THE SCRYPE LOGO THE LOGO CONSTRUCTION CLEARSPACE & COMPUTATION

CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

THE LOGO APPLICATION

LONDON

CREATIVE AGENCY

>> INCORRECT LOGO USAGE

>> PAGE 11 // 36

06 mm

*SCRYPE BRANDING DESIGN MANUAL

24 mm

02 / CORPORATE TYPOGRAPHY THE CORPORATE FONTS

PRIMARY FONT BITTER

AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures

clarity and harmony in all Scrype communications. We have selected Bitter

& Fira Sans, which helps inject energy and enthusiasm into the entire Scrype communications, as the primary and secondary corporate typefaces.

BI T T E R /02

FOOD

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 12 // 36

RE/02

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION TWO : CORPORATE TYPORGRAPHY

DESIGNER : Sol Matas -

CLASSIFICATION : Slab Serif -

THE FONT Bitter has little variation in stroke weight and the Regular is thicker than a normal ‘Regular’ style for print design. This generates an intense color in paragraphs, accentuated by the serifs that are as thick as strokes with square terminals. Each glyph is carefully designed with an excellent curve quality added to the first stage of the design, that was entirely made in a pixel grid. The typeface is balanced and manually spaced to use very few kerning pairs, especially important for web font use.

>> THE CORPORATE FONTS >> PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

BITTER REGULAR : -

BITTER BOLD : -

FIGURES :

H U

z 0

“

[

∑

€

†

∆

(

]

Ω ª

¨ ©

)

{

}

⁄ ƒ

SECTION TWO : CORPORATE TYPORGRAPHY

ø ∂

‚

` ≠

;

‘

•

‘

≈

>> THE CORPORATE FONTS >> PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

>> PAGE 13 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

SPECIAL CHARACTERS : -

02 / CORPORATE TYPOGRAPHY THE SECONDARY FONT AND THE TYPOGRAPHY

F I R A S A N S/1 FIRASANS/02

REDESIGN/01

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 14 // 36

12.06.2015 ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION TWO : CORPORATE TYPORGRAPHY

THE CORPORATE FONTS PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

>> SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

BITTER REGULAR : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

BITTER BOLD : -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

SECONDARY FONT FIRA SANS

DESIGNER : Carrois and Edenspiekermann -

CLASSIFICATION : Sans Serif -

THE FONT Designed to integrate with the character of the Mozilla FirefoxOS, the Fira typefaces also

0 1 2 3 4 5 6 7 8 9 0

SPECIAL CHARACTERS : -

varying in screen quality and

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

for a large range of handsets

SECTION TWO : CORPORATE TYPORGRAPHY

rendering. The Fira font family comes in a Sans Serif with 4 weights (Light, Regular, Medium and Bold) all accompanied by italic styles. The package also includes a Mono Spaced variant with 2 weights (Regular, Medium Bold.).

THE CORPORATE FONTS PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

>> SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

>> PAGE 15 // 36

aim to cover the legibility needs

*SCRYPE BRANDING DESIGN MANUAL

FIGURES :

02 / CORPORATE TYPOGRAPHY TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Scrype layouts.

CAPTION TEXT :

Scrype Typo Captions

CONTEXT TEXT AND INNER HEADLINES

Fira Sans Regular -

6.5 pt Type / 12 pt Leading

COPY TEXT :

Scrype Typo Copy text

Fira Sans Regular 9 pt Type / 12 pt Leading

SUBLINES SECTIONS : -

SCRYPE TYPO HEADLINE

Fira Sans Regular - Capital Letters

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 16 // 36

14 pt Type / 18 pt Leading

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION TWO : CORPORATE TYPORGRAPHY

THE CORPORATE FONTS PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

>> TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

HEADLINE 01 : -

SCRYPE TYPO

CONTEXT TEXT AND INNER HEADLINES

Fira Sans Bold - Capital Letters

22 pt Type / 22 pt Leading

HEADLINE 02 : -

SCRYPE TYPO

HEADLINES AND TYPOBREAKS -

Fira Sans Bold - Capital Letters 35 pt Type / 35 pt Leading

HEADLINE 03 : -

BITTER HEADLINE

Bitter Bold - Capital Letters

SECTION TWO : CORPORATE TYPORGRAPHY

THE CORPORATE FONTS PRIMARY FONT

CREATED FOR :

RESPONSIBLE AGENCY :

SECONDARY FONT

*SCRYBE CORP.

EGOTYPE

>> TYPOGRAPHY HIERARCHY

LONDON

CREATIVE AGENCY

>> PAGE 17 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

35 pt Type / 35 pt Leading

03 / CORPORATE COLOR SYSTEM THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Scrype corporate identity program. The colors below are recommendations for

various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Scrype brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

PRIMARY COLOR SYSTEM

USAGE:

Use them as the dominant color palette for all internal and exter-

EXPLANATION:

nal visual presenta-

The Scrype Company has three official colors: Yellow, Black and Gray. These colors have become a recogni-

tions of the company.

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 18 // 36

zable identifier for the company.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> THE COLOR SYSTEM >> THE PRIMARY COLORS THE SECONDARY COLORS

SCRYPE RED

SCRYPE GREY

PRIMARY COLOR RED

PRIMARY COLOR GREY

Pantone :

COLOR CODES

C000 M020 Y100 K000

CMYK

297C

HKS : 02K RGB

R000 G000 B000

RGB

297C

R000 G000 B000

Web : #000000

COLOR TONES

80 %

C000 M020 Y100 K000

HKS : 02K

Web : #000000

100 %

Pantone :

COLOR TONES

40 %

60 %

20 %

100 %

80 %

Red Gradient

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

60 %

40 %

20 %

Red Gradient

SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> THE COLOR SYSTEM >> THE PRIMARY COLORS THE SECONDARY COLORS

>> PAGE 19 // 36

*SCRYPE BRANDING DESIGN MANUAL

COLOR CODES

CMYK

03 / CORPORATE COLOR SYSTEM THE SECONDARY COLOR SYSTEM AND COLOR CODES

SECONDARY COLOR SYSTEM

USAGE:

Use them to accent and support the primary color palette.

EXPLANATION: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Scrype company. Secondary colors should be used sparingly, that is, in less than 10 percent of the

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 20 // 36

palette in one piece.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE COLOR SYSTEM THE PRIMARY COLORS >> THE SECONDARY COLORS

40 %

Pantone :

COLOR CODES

C000 M020 Y100 K000

CMYK

297C

RGB

COLOR CODES

CMYK

Pantone :

R000 G000 B000

RGB

40 %

C000 M020 Y100 K000 297C

R000 G000 B000

Web : #000000

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

C000 M020 Y100 K000 297C

R000 G000 B000

Web : #000000

HKS : 02K RGB

20 %

HKS : 02K

Web : #000000

60 %

Pantone :

HKS : 02K

40 %

60 %

20 %

40 %

60 %

COLOR CODES

CMYK

Pantone :

20 %

C000 M020 Y100 K000 297C

HKS : 02K RGB

R000 G000 B000

Web : #000000

SECTION THREE : CORPORATE COLOR SYSTEM CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

THE COLOR SYSTEM THE PRIMARY COLORS >> THE SECONDARY COLORS

>> PAGE 21 // 36

COLOR CODES

CMYK

20 %

*SCRYPE BRANDING DESIGN MANUAL

60 %

04 / CORPORATE STATIONERY THE COMPANY LETTERHEAD EXPLANATION:

USAGE:

This shows the approved layouts with the primary elements of the Scrype stationery system for the front-

The letterhead will

and backside of the letterheads.

be used for all official communication that is going out of Scrype

PARAMETER:

company. when design meets meetsyou. you.

DIMENSIONS 297 x 210 mm

Mr. Edward Simmons Troublemaker Company

DIN A4

Main Avenue, 5th Northwest Los Angeles United States

WEIGHT 120g/m Uncoated

Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt. Coris vit ma atur, ommoditatus.

white

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CMYK

Mr. Mr. Edward EdwardSimmons Simmons Troublemaker Company Troublemaker Company Main MainAvenue, Avenue,5th 5thNorthwest Northwest Los Los Angeles Angeles

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 22 // 36

United UnitedStates States

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION FOUR : CORPORATE STATIONERY CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> THE BUSINESS LETTERHEAD THE BUSINESS CARDS

when design meets meetsyou. you.

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibustrum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus. Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis eosam nonsequo molut fugitium venissi mollupta consed ma doluptae voluptatur, core perfersperis res delecat eniment ut officiet aut eos dis eatio voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, sinvel eum sintio torent atem eossitas sant. Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt. Coris vit ma atur, ommoditatus.

JUST SCAN.

LETTERHEAD

DOWNLOAD LINK

Mr. Mr. Edward EdwardSimmons Simmons Troublemaker TroublemakerCompany Company Main MainAvenue, Avenue,5th 5thNorthwest Northwest Los Los Angeles Angeles United UnitedStates States

SECTION FOUR : CORPORATE STATIONERY CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> THE BUSINESS LETTERHEAD THE BUSINESS CARDS

>> PAGE 23 // 36

letterhead

*SCRYPE BRANDING DESIGN MANUAL

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

http://www.scype.tv/cd/

04 / CORPORATE STATIONERY THE COMPANY BUSINESS CARDS BACKSIDE:

EXPLANATION: This shows the approved layouts with the primary elements of the Scrype stationery system for business cards.

PARAMETER: when design meets you.

DIMENSIONS 85 x 55 mm DIN A4

FRONTSIDE: WEIGHT 400g/m Uncoated

PETER JACKSON

white

Creative Director

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 24 // 36

Main Street 4th 2515 Los Angeles United States

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

SECTION FOUR : CORPORATE STATIONERY CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

PRINT CMYK

THE BUSINESS LETTERHEAD >> THE BUSINESS CARDS

THE LOGO PLACEMENT EXPLANATION: To place the Scrype logo in the correct way please use one of the approved styles that are shown on the right. To place the Scrype logo in other ways is not allowed.

DIMENSIONS 297 x 210 mm

SECTION FIVE : THE LOGO PLACEMENT CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> THE LOGO PLACEMENT

>> PAGE 25 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

DIN A4

06 / GRID SYSTEMS THE GRID SYSTEM OF SCRYPE COMPANY A4 VERTICAL GRID SYSTEM EXAMPLES

EXPLANATION: In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same gra-

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 26 // 36

phic element or shape.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION SIX : GRID SYSTEMS

>> THE GRID SYSTEMS >> VERTICAL GRID SYSTEM

CREATED FOR :

RESPONSIBLE AGENCY :

WEB GRID SYSTEM

*SCRYBE CORP.

EGOTYPE

HORIZONTAL SCREEN GRID

LONDON

CREATIVE AGENCY

VERTICAL SCREEN GRID

SECTION SIX : GRID SYSTEMS

>> THE GRID SYSTEMS >> VERTICAL GRID SYSTEM

CREATED FOR :

RESPONSIBLE AGENCY :

WEB GRID SYSTEM

*SCRYBE CORP.

EGOTYPE

HORIZONTAL SCREEN GRID

LONDON

CREATIVE AGENCY

VERTICAL SCREEN GRID

>> PAGE 27 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

A4 VERTICAL GRID SYSTEM EXAMPLES

06 / GRID SYSTEMS GRID SYSTEM EXAMPLES HORIZONTAL SCREEN EXPLANATION: This shows an approved layout with a typography grid for a 16:9 Screen of Scrype. This will be used for Company presentations in

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 28 // 36

Powerpoint or Keynote.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION SIX : GRID SYSTEMS

THE GRID SYSTEMS VERTICAL GRID SYSTEM

CREATED FOR :

RESPONSIBLE AGENCY :

>> WEB GRID SYSTEM

*SCRYBE CORP.

EGOTYPE

>> HORIZONTAL SCREEN GRID

LONDON

CREATIVE AGENCY

>> VERTICAL SCREEN GRID

SEVERAL EXAMPLES:

SECTION SIX : GRID SYSTEMS

THE GRID SYSTEMS VERTICAL GRID SYSTEM

CREATED FOR :

RESPONSIBLE AGENCY :

>> WEB GRID SYSTEM

*SCRYBE CORP.

EGOTYPE

>> HORIZONTAL SCREEN GRID

LONDON

CREATIVE AGENCY

>> VERTICAL SCREEN GRID

>> PAGE 29 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

Screen Grid 16:9

07 / IMAGES AND BLENDING MODES THE SCRYPE CORPORATE IMAGE : COLORED IMAGES EXPLANATION: Corporate Images are responsible to transfer the values of Scrype to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Scrype use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borro-

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 30 // 36

wer, partner, etc..

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION SEVEN : IMAGES AND BLENDING MODES

>> THE CORPORATE IMAGES >> COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

BLENDING MODES

LONDON

CREATIVE AGENCY

EXAMPLES FOR

SCRYPE CORPORATE IMAGE SYSTEM

REQUIREMENTS: - desaturate colours - high contrast - sharp images - minimalistic look

SECTION SEVEN : IMAGES AND BLENDING MODES

>> THE CORPORATE IMAGES >> COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

BLENDING MODES

LONDON

CREATIVE AGENCY

>> PAGE 31 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

- modern and businesslike

07 / IMAGES AND BLENDING MODES THE SCRYPE CORPORATE IMAGE : BLACK & WHITE EXAMPLES FOR

SCRYPE CORPORATE IMAGE SYSTEM

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 32 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION SEVEN : IMAGES AND BLENDING MODES

THE CORPORATE IMAGES COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

>> BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

BLENDING MODES

LONDON

CREATIVE AGENCY

REQUIREMENTS: - black and white colours - high contrast - sharp images - minimalistic look

SECTION SEVEN : IMAGES AND BLENDING MODES

THE CORPORATE IMAGES COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

>> BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

BLENDING MODES

LONDON

CREATIVE AGENCY

>> PAGE 33 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

- modern and businesslike

07 / IMAGES AND BLENDING MODES THE SCRYPE BLENDING MODES FOR IMAGES EXPLANATION: Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 34 // 36

DEMO 1 :

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

DEMO 2 :

SECTION SEVEN : IMAGES AND BLENDING MODES

THE CORPORATE IMAGES COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

>> BLENDING MODES

LONDON

CREATIVE AGENCY

EXAMPLES FOR

SCRYPE BLENDING MODES

HOW TO: 1) use it in black and white images colours 2) use a placeholder with a yellow back

SECTION SEVEN : IMAGES AND BLENDING MODES

THE CORPORATE IMAGES COLORED IMAGES

CREATED FOR :

RESPONSIBLE AGENCY :

>> BLACK AND WHITE IMAGES

*SCRYBE CORP.

EGOTYPE

BLENDING MODES

LONDON

CREATIVE AGENCY

>> PAGE 35 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

3) adjust the layer style to “multiplicate”

08 / CORPORATE ICONOGRAPHY THE SCRYPE CORPORATE ICONOGRAPHY EXPLANATION: An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.

100 %

75 %

50 %

25 %

ICON PARAMETER

- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 36 // 36

- Only 100 % color

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION EIGHT : ICONOGRAPHY AND APPLICATION

>> THE ICONOGRAPHY >> ICON PARAMETER

CREATED FOR :

RESPONSIBLE AGENCY :

APPLICATION

*SCRYBE CORP.

EGOTYPE

DONT´S

LONDON

CREATIVE AGENCY

ICON WITHOUT A BACKROUND

- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional

ICON WITH BACKROUND

- Minimum: 26 px x 26 px - minimum stroke size: 0.5 pt - upscale only proportional

DONT´S

SECTION EIGHT : ICONOGRAPHY AND APPLICATION

THE ICONOGRAPHY ICON PARAMETER

CREATED FOR :

RESPONSIBLE AGENCY :

>> APPLICATION

*SCRYBE CORP.

EGOTYPE

>> DONT´S

LONDON

CREATIVE AGENCY

>> PAGE 37 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

09 / SUMMARY AND CONTACT A SHORT SUMMARY, DOWNLOAD AND CONTACT DATA

THANK YOU BEING A PART OF THESE GUIDES -

*SCRYPE Brand and Design Manual 2016

EXPLANATION: Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite tet id qui utempor esequis evelesc iaecabor re conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi. Octotasseque eosapit dolest explit ped ma sit modipsam ventio tem. Et earum volo voluptibus. Dandunte voluptaqui nias re voluptate occust, tet id qui utempor soluptas alite tet id qui utempor esequis evelesc

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 38 // 36

iaecabor re, occabor itatem et fuga.

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

SECTION NINE : SUMMARY AND CONTACT CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

>> SUMMARY CONTACT

RESPONSIBLE

FOR FURTHER QUESTIONS DO

AGENCY AND

NOT HESITATE TO

DESIGNERS

AGENCY:

CONTACT:

Design.Inc Mark Anderson

SENIOR CREATIVE

Marketing Scrype

Mark Anderson

E: info@scrype.tv

Design.Inc

P: +01.132.4567.890

DIRECTOR:

SENIOR ART DIRECTOR :

Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis mo-

Mark Anderson

dis num re sandant. Quas dolentiur? Et ut mo beate nobis autendeni-

Design.Inc

hil iducias adit quostrum accus et aut et rem quidipsa quam recus.

JUNIOR ART DIRECTOR : Mark Anderson

SECTION NINE : SUMMARY AND CONTACT CREATED FOR :

RESPONSIBLE AGENCY :

*SCRYBE CORP.

EGOTYPE

LONDON

CREATIVE AGENCY

SUMMARY >> CONTACT

>> PAGE 39 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

*SCRYPE BRANDING DESIGN MANUAL

Design.Inc

10 / DOWNLOAD OF THE MANUAL CONTENT THE CORPORATE DESIGN OF *SCRYPE DOWNLOAD LINKS OF THE SINGLE DESIGN ITEMS EXPLANATION: For quick help and faster project development you will get the download links to the several brand guidelines and the editable data. To download the single items please scan the QR-codes or follow the given hyperlink. You will also find the complete Brand Manual as a PDF file for sending this to responsible agencies or person that need your guidelines.

*SCRYPE LOGO

*SCRYPE BRANDING DESIGN MANUAL

>> PAGE 40 // 36

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/logo.zip

SECTION TEN : FILES AND DOWNLOADS

>> THE DOWNLOAD SECTION >> THE LOGO

CREATED FOR :

RESPONSIBLE AGENCY :

THE STATIONERY

*SCRYBE CORP.

EGOTYPE

ICONOGRAPHY

LONDON

CREATIVE AGENCY

THE FULL MANUAL

*SCRYPE ICONOGRAPHY -

*SCRYPE FULL MANUAL PDF -

ISSUE 01 *SCRYPE BRANDING DESIGN MANUAL

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/stat.zip

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/icon.zip

WEB LINK

QR CODE

Link : http://www.design-inc.com/cd/full.zip

SECTION TEN : FILES AND DOWNLOADS

THE DOWNLOAD SECTION THE LOGO

CREATED FOR :

RESPONSIBLE AGENCY :

>> THE STATIONERY

*SCRYBE CORP.

EGOTYPE

>> ICONOGRAPHY

LONDON

CREATIVE AGENCY

>> THE FULL MANUAL

>> PAGE 41 // 36

*SCRYPE BRANDING DESIGN MANUAL

*SCRYPE STATIONERY

*SCRYPE THANK YOU.

FINAL WORDS / THANK YOU FOR YOUR AUDIENCE TO THIS MANUAL GUIDE.

IMPRESS AGENCY: Design.Inc

CONTACT: Mark Anderson Marketing Scrype E: info@scrype.tv P: +01.132.4567.890 Nem faccaeptiae expliae core prorporepera ipicte sinvele stectis modis num re sandant. Quas dolentiur? Et ut mo expliae core prorporep sinvele beate.

ISSUE 01 CORPORATE DESIGN MANUAL

THEME BRANDING GUIDELINES AND MANUAL TEMPLATE CREATED FOR :

RESPONSIBLE AGENCY :

CREATION DATE :

*SCRYBE CORP.

EGOTYPE

NOVEMBER 2016

LONDON

CREATIVE AGENCY