Brand Manual Guidelines

Creatixx

info@creatixx.com

Maine Street 12

www.creatixx.com

3548 Washington D.C.

Company Representative

+01.123.456.789

Michael Cunningham

Brand Manual THE NEW CORPORATE DESIGN GUIDELINES FOR DESIGN.INC MEDIA

CORPORATE DESIGN MANUAL V1 PREPARED FOR Address

Phone & Fax

Online

Design.Inc Company

Free Toll: + 1 020 7800 800

Email 1:

info@.design-inc.com

7th Avenue, Manhattan

Phone:

+ 1 0800 123 123

Email 2:

custom@.design-inc.com

Fax:

+ 1 0800 123 123

Website: www.design-inc.com

578 New York United States

January, 2016

Corporate Identity? Have a Look when Image meets Design.

The Design.Inc Corporate Brand Guidelines Version: v2 // 2016

2 // 44

Table of content Corporate Design Manual SECTION 1 |

INTRODUCTION ������������������������������������������������������������������������������������������������������������������������ PAGE 04

SECTION 2 |

CORPORATE LOGO �������������������������������������������������������������������������������������������������������������������� PAGE 06

SECTION 3 |

CORPORATE TYPOGRAPHY ���������������������������������������������������������������������������������������������������������� PAGE 10

SECTION 4 |

CORPORATE COLOR SYSTEM ������������������������������������������������������������������������������������������������������� PAGE 16

SECTION 5 |

CORPORATE STATIONERY ������������������������������������������������������������������������������������������������������������ PAGE 22

SECTION 6 |

LOGO PLACEMENT �������������������������������������������������������������������������������������������������������������������� PAGE 26

SECTION 7 |

GRID SYSTEMS ������������������������������������������������������������������������������������������������������������������������� PAGE 28

SECTION 8 |

CORPORATE IMAGES ������������������������������������������������������������������������������������������������������������������ PAGE 36

SECTION 9 |

ICONOGRAPHY ������������������������������������������������������������������������������������������������������������������������� PAGE 40

SECTION 10 |

SUMMARY ������������������������������������������������������������������������������������������������������������������������������� PAGE 42

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These guidelines describe the visual and verbal elements that represent Design.

Inc´s corporate identity.

4 // 44

Logo introduction // Introduction THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Design.Inc´s corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Design.Inc´s commitment to quality, consitency and style.

The Design.Inc brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Design.Inc name and marks.

ADRIAN MAXWELL Company President

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The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications 6 // 44

Logo introduction THE FULL LOGOTYPE

LOGO INTRODUCTION

The Design.Inc Masterbrand or Corporate Logo

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

It has a particular relationship with the Design.Inc

1

THE FULL LOGOTYPE

2

THE FULL LOGO TITLE

name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh

1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a blue square backround. The main logo is the colored logo used on white or colored backround. For other backrounds you will find an alternative below.

2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in blue tone of the chosen corporate color. The font that is used here is Helvetica Bold.

and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown below and are

3

LOGO DARK VERSION

4

LOGO LIGHT VERSION

easily implemented.

RECOMMENDED FORMATS: .eps | .ai | .png | .jpg | .tiff

ATTENTION: 3) The Logo Dark Version will be used when the backround color ist light colored.

4) The Logo Light Version will be used when the backround color ist dark colored.

Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Design.

Inc Trademark Licensing if you have any questions or need further help.

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Logo Construction & Clearspace LOGO CONSTRUCTION & CLEARSPACE

It is important to keep corporate marks clear of any other graphic

any other graphic element or message can be positioned in relation to

elements. To regulate this, an exclusion zone has been established

the mark.of the the symbol itself and our company name – they have a

around the corporate mark. This exclusion zone indicates the closest

fixed relationship that should never be changed in any way.

LOGO DIMENSIONS

1/2x

1x

x

Full Logo x

CLEARSPACE Full Logo

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.

No graphic elements of any kind should invade this zone.

Computation -

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

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Application on a background

Colored Logo Version A

Colored Logo Version B

Colored Logo Version C

Colored Logo Version D

Logo Application Guidelines MINIMUM LOGO SIZES Full Logo Minimum Size: 10mm x 2.5 mm

Logo Symbol

Size: 17.5 x 17.5 mm

Minimum Size: 5 mm x 5 mm Size: 17.5 x 17.5 mm Size: 17.5 x 17.5 mm Size: 17.5 x 17.5 mm

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Corporate Font Primary Font Secondary Font Font Hierachy

neue 10 // 44

01.2

The corporate Font and history

Helvetica

DESIGNER : MAX MIEDINGER

THE FONT In 1983, D. Stempel AG redesigned the famous Helvetica typeface for the digital age, creating Neue Helvetica for Linotype: a self-contained font family. Today, this family consists of 59 different font weights. The Neue Helvetica font family is available as desktop fonts and as webfonts.

It’s original numbering system for the weight designations came from Adrian Frutiger’s numbering system for the Univers family. The basic font weight, Neue Helvetica Roman”, is at the heart of this numbering system. The designation “55 Roman” forms the central point. The first figure of the number describes the stroke thickness -- 25 for ultra light to 95 for extra black.

The second figure gives information on the width and orientation of the font -- “Neue Helvetica 53 Extended” or “Neue Helvetica 57 Condensed,” for instance. The printer fonts are named as Helvetica Neue.

Neue Helvetica sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and neutral, and can be used for all types of communication. Neue Helvetica is one of three Helvetica typeface families from Linotype. The Neue Helvetica family had been extended with the range of eight compressed weights.

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The Corporate Font Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design.Inc communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Design.Inc communications, as the primary and secondary corporate typefaces.

CORPORATE FONT HELVETICA NEUE DESIGNER : MAX MIEDINGER

THE FONT

helvetican Neue Helvetica sets new standards in terms of its form and number of

variants. It is the quintessential sans serif font, timeless and neutral,

and can be used for all types of communication. Neue Helvetica is one of three Helvetica typeface families from Linotype.

The Neue Helvetica family had been extended with the range of eight compressed weights.

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The Font and Structure

TYPE EXAMPLES HELVETICA NEUE

helvetica neue

eue Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v

Figures

0

Special

!

Characters

“

1 §

2 $

%

3 &

/

(

4 )

=

5 ?

`

;

6 :

¡

“

7 ¶

¢

w x

8 [

]

|

9 {

}

y

z 0

≠

¿ ‘

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

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Typography and Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy.

Here are some of the most common techniques for Design.Inc layouts.

CONTENT TEXT AND INNER HEADLINES

You want to explain something more in detail? This is the best way to do it.

Helvetica Neue Regular 6 pt Type / 9 pt Leading

This text is reserved for copy text and huge text amount. Take it, use it.

Helvetica Neue Regular 8 pt Type / 11 pt Leading

FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. -

Helvetica Neue Regular - Capital Letters 10pt Type / 10pt Leading

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Typography and Hierarchy

HEADLINES AND TYPOBREAKS

MUCH MORE THAN AN INTERESTING HEADLINE! -

Helvetica Neue Bold - Capital Letters 16pt Type / 16pt Leading

Super.Headlined -

Helvetica Neue - Capital Letters 34pt Type / 30 pt Leading

Spectacular.

-

Helvetica Neue - Capital Letters 48pt Type / 48 pt Leading

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The Corporate Colors Primary Color System Secondary Color System

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The primary Color System and Color Codes PRIMARY COLOR SYSTEM

Color plays an important role in the Design.Inc corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which

PRIMARY COLOR BLUE

comprise the “One Voice� color scheme.

-

Consistent use of these colors will contribute to the

COLOR CODES

cohesive and harmonious look of the Design.Inc

CMYK

Pantone 113 uncoated

: C000 M020 Y100 K000

brand identity across all relevant media. Check with

Pantone : 297C

your designer or printer when using the corporate

HKS

: 02K

colors that they will be always be consistent.

RGB

: R000 G000 B000

Web

: #000000

COLOR TONES

100 %

Explanation:

The Design.Inc Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company.

PRIMARY COLOR GREY

COLOR CODES CMYK

Use them as the dominant color palette for all internal and external visual presentations of the company.

60 %

40 %

20 %

Blue Gradient

Pantone 179 uncoated

: C000 M020 Y100 K000

Pantone : 297C Usage:

80 %

THE GRADIENT

HKS

: 02K

RGB

: R000 G000 B000

Web

: #000000

COLOR TONES

100 %

80 %

60 %

THE GRADIENT

40 %

20 %

Grey Gradient

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Colors are one of the most important Things to transfer a brand to the customers.

Color system 18 // 44

The secondary Color System and Color Codes SECONDARY COLOR SYSTEM

CMYK

: C000 M020 Y100 K000

-

Pantone : 297C HKS

: 02K

The Secondary colors are complementary to our

RGB

: R000 G000 B000

official colors, but are not recognizable identifiers

Web

: #000000

CMYK

: C000 M020 Y100 K000

Explanation:

100 %

80 %

60 %

40 %

20 %

100 %

80 %

60 %

40 %

20 %

100 %

80 %

60 %

40 %

20 %

100 %

80 %

60 %

40 %

20 %

100 %

80 %

60 %

40 %

20 %

for Design.Inc company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

Usage:

Pantone : 297C HKS

: 02K

Use them to accent and support the primary color

RGB

: R000 G000 B000

palette.

Web

: #000000

CMYK

: C000 M020 Y100 K000

Pantone : 297C HKS

: 02K

RGB

: R000 G000 B000

Web

: #000000

CMYK

: C000 M020 Y100 K000

Pantone : 297C HKS

: 02K

RGB

: R000 G000 B000

Web

: #000000

CMYK

: C000 M020 Y100 K000

Pantone : 297C HKS

: 02K

RGB

: R000 G000 B000

Web

: #000000

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Get the Look.

Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement

Create possible Ideas.

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Corporate Stationery The Company Letterhead The Company Business Cards The Envelope

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The Corporate Stationery THE COMPANY LETTERHEAD

-

when design meets you.

Explanation: This shows the approved layouts with the primary

when design meets you.

elements of the Design.Inc stationery system for the front- and backside of the letterheads.

Usage: The letterhead will be used for all official communication that is going out of Design.Inc

Mr. Edward Simmons Troublemaker Company Main Avenue, 5th Northwest Los Angeles United States

company.

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Coris vit ma atur, ommoditatus.

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DOWNLOAD LINK

http://www.company.com/cd/letterhead.zip

Main Avenue, 5th Northwest Los Angeles United States

PARAMETER Dimensions 297 x 210mm DIN A4 Weight

Mr. Edward Simmons Troublemaker Company

Link

Mr. Edward Simmons Troublemaker Company

Main Avenue, 5th Northwest Los Angeles United States

120g/m Uncoated white Print CMYK

23 // 44

The Corporate Stationery THE COMPANY BUSINESS CARDS

Explanation:

Usage:

This shows the approved layouts with the primary elements of the

The business cards will be used for all official contact and communication

Design.Inc stationery system for business cards.

of Design.Inc company. Insert the Design.Inc letterhead and send your documents throughout the world.

PARAMETER Frontside

Dimensions

Backside

297 x 210mm DIN A4 Weight when design meets you.

120g/m Uncoated white Print CMYK

Peter Jackson Creative Director

Main Street 4th 2515 Los Angeles United States

24 // 44

P: +01.1234.5678.90 F: +01.1234.5678.90 E: peter@designinc.com

The Corporate Stationery THE COMPANY ENVELOPE

Explanation:

PARAMETER

This shows the approved layout with the primary

Dimensions

elements of the Design.Inc stationery system for

220 x 110 mm

envelopes.

Dimensions 220 x 110 mm Weight

Weight 400g/m Uncoated white Print CMYK

400g/m Uncoated white Print CMYK

25 // 44

The correct Logo Placement

26 // 44

Correct Logo Placement THE LOGO PLACEMENT

-

To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.

PARAMETER

-

Example Dimensions 297 x 210 mm (Din A4)

27 // 44

Grid Systems Vertical Grid Systems A4 Vertical Poster Grid System A3 Horizontal Presentation Grid System Vertical Grid System for Tablets 28 // 44

The Design.inc Grid Systems In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content.

The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

A4 VERTICAL GRID SYSTEM EXAMPLES

29 // 44

The Design.inc Grid Systems

A4 VERTICAL GRID SYSTEM EXAMPLES

30 // 44

The Design.inc Grid Systems A3 VERTICAL GRID SYSTEM EXAMPLES

Explanation: This shows an approved layout with a typography grid for a A3 Poster of Design.Inc.

Example: Poster A3

31 // 44

The Design. inc Grid Systems

The Design.inc Web Systems

SCREEN HORZONTAL GRID SYSTEM EXAMPLES

-

Explanation: The preview shows an approved layout with a typography grid for a 16:9 Screen of Design.Inc. This will be used for Company presentations in Powerpoint or Keynote.

Examples: Screen Grid 16:9

32 // 44

The Design.inc Grid Systems

TABLET VERTICAL GRID SYSTEM EXAMPLE

-

SCREEN HORZONTAL GRID SYSTEM EXAMPLES

-

33 // 44

Creating inspiring ideas an brands that truly matter to Be true.

nd building o people.

Create possible Ideas.

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Corporate Image Colored Image Black and White Blending Modes and Options

36 // 44

Corporate Image : Colored Images Corporate Images are responsi-

use various corporate advertis-

ble to transfer the values of De-

ing techniques to enhance their

sign.Inc to our customers or our

public image in order to improve

potential customers. It is a com-

their desirability as a supplier,

posite psychological impression

employer, customer, borrower,

that continually changes with

partner, etc.

the firm’s circumstances, media coverage,

performance,

pro-

nouncements, etc. Design.Inc

EXAMPLES FOR DESIGN.INC CORPORATE IMAGE SYSTEM

Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike

37 // 44

Corporate Image : Black & White EXAMPLES FOR DESIGN.INC CORPORATE IMAGE SYSTEM

Requirements: - black and white colours - high contrast - sharp images - minimalistic look - modern and businesslike

Hard Contrast.

01

A we some.

-

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Advertisement Example with Image: The preview shows an approved layout for a web banner or print advertisement.

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Blending Modes for Images FOR A CONSISTENT LOOK AND FEEL.

Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise

Beautiful Life.

application possibilities.

-

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EXAMPLES FOR DESIGN.INC BLENDING MODES

How to:

Awe some.

-

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Awe some.

-

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1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to “multiplicate�

39 // 44

Corporate Iconography Application and Examples

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Corporate Iconography IT´S NICE. IT´S COOL. IT´S FULL VECTOR.

An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.

Icon:

Icon:

Backround:

Backround:

light blue dark grey

dark blue light blue

DOWNLOAD THE FULL ICON SET

http://www.design-inc.com/icons/ Icon:

dark grey Backround:

light grey

EXAMPLES FOR DESIGN.INC CORPORATE ICONOGRAPHY SYSTEM

Icon:

light blue Backround:

light blue

iconography.zip

HOW TO USE ICONOGRAPHY SYSTEM

How to: - only use icon with a backround

Download icons and use it for your

- minimum stroke size: 0.5 pt

brochures, commercials and al

- upscale only proportional

identity produts of your company.

41 // 44

Summary and Contact A SHORT SUMMARY Tequis magnam everunt re volupti ntiusament at et omnimo totatin venimus anturis explaut alique quatem qui utemquia dolo erum soluptas alite conseque qui officab orruntota cus ium rempedi gendandus veniscidus erum as ut idebit, toremporias ea conet volo blantia plaborepel is natqui officil magnihi.

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42 // 44

Contact

DO YOU HAVE QUESTIONS? CONTACT US. For further information please contact: Mark Anderson Marketing Design.Inc E: info@design-inc.com P: +01.132.4567.890

Link : http://www.design-inc.com/cd/full.zip

SCAN TO DOWNLOAD THE COMPLETE CORPORATE DESIGN

43 // 44

Thank you.

THE NEW CORPORATE DESIGN GUIDELINES FOR DESIGN.INC MEDIA WE LOVE THAT BRAND.

CORPORATE DESIGN MANUAL V1 COPYRIGHTS BY Address

Phone & Fax

Online

Design.Inc Company

Free Toll: + 1 020 7800 800

Email 1:

info@.design-inc.com

7th Avenue, Manhattan

Phone:

+ 1 0800 123 123

Email 2:

custom@.design-inc.com

Fax:

+ 1 0800 123 123

Website: www.design-inc.com

578 New York United States

January, 2016