Our HomeSaleStrategy
The Egglest on Team
Theattention yourpropertydeserves
At Aspen Snowmass Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
You?lllike thewaywework
We have a 5-Pronged St rat egy that we follow in order to successfully sell your home Our expertise, experience,integrity and service come into play with each of these areas as we prep,present,smartly price,target our market and navigate our
1 PREPARATION
2 PRESENTATION
3 PRICING
4 PROMOTION
5 NEGOTIATION
Preparation
Generally speaking,most buyers prefer a home that looks new or has recently been updated.To help maximize the value of your home, we offer expert advice by a staging professional on where to invest if you choose to do so. For example,it can be as small as changing out regular soap at the sinks to Molton Brown (or brand) soap & lotion,to putting away tissue boxes or dated alarm clocks and phones with cords These are the little things that in general may get overlooked,but help eliminate anything that may date a home and buyers tend to notice this attention to detail This staging also preps the house for photographs.Our goal is to have an expert eye help define the space and use,and ensure the home is shown in the best way possible.We want to invite the Buyer in and allow them to picture themselves there We also find this helps increase activity in terms of showings,and ultimately move a property quicker Keep in mind, in today?s real estate world everyone starts online first? so our pictures need to depict the beauty,lifestyle,and key features of your home
PREPARATION
OUR H OM E SA L E ST RAT EGY
Presentation
Once we have prepared the home,then our next step is to present it to the market. We will have professional photography,a staging professional,as well as a video / 3D tour done of the property The 3D tour has become crucial in the current environment and allows potential buyers to virtually ?walk?through the home
Once again,our goal in the ?Presentation Phase?is to create ?wow effect?to get the buyer to picture themselves in your home.Photos are key here and we pride ourselves in the level of photography we present with each house.
2
PRESENTATION
Pricing
One of the most important pieces of the puzzle to generate showings and offers is proper pricing
There?s definitely an art to pricing? combination of data and emotion really is how we come up with the right number We are at an interesting time,as the pandemic has pushed Aspen to the forefront of great escapes and ideal places to live Low inventory after a busy 2020,makes it especially appealing to be a Seller in this market
With that,we are finding people are looking for their mountain home. Views,location,and outdoor space have become key selling points
People are also looking for new or remodeled homes they can move right into.All of these issues have to be taken into account when pricing.The right price will dictate the activity,so it is a key element in our 5 points
Promotion
Once your home is prepared and priced,it's GO time! We promote your home to buyers and their agents everywhere through our relationship with Sotheby's worldwide to our own extensive local marketing. Your home will get unlimited exposure in print,social media,and networking We have curated a desirable client list of affluent home buyers and their colleagues that we target as well as new buyers that we have access to from our worldwide network
PROMOTION
In a market that everyone is watching we make sure that our clients are represented in all the dominant channels and distributed to those qualified viewers
Negotiation
Beyond our formal training we are consistently top producers in the Aspen area.With over $167,000,000 in 2023,we ranked as the #1team in the whole valley and we continue to rank in the top producing brokers year after year
Over the past 20 years,we have formed incredible professional and personal relationships and are able to cultivate interest and showings through these connections
We are both licensed as Certified Negotiation Experts through extended courses and continuing education.Our level of expertise has been emphasized through experience and our commitment to our clients We continue to successfully close complex deals,with multi-party,persons and families involved.Tracy?s own family real estate background has helped navigate even the most complicated of deals to the closing table We genuinely understand the psychology of selling and buying,and pride ourselves on being able to assess a situation quickly and competently Patience,creativity and dedication are attributes describing the strength of our negotiations and one of the main reasons we have seen continued success in the market.
Puttingit all Together
With so many variables in the process, selling your home requires a team effort to make sure everything gets done and done right Communication,details,deadlines are all things we track and make sure to stay on task for a smooth and successful closing Our commitment, integrity and hard work goes into each and every deal
We strive for smooth transactions and happy clients!
~Tracy and Bubba
1 PREPARATION
2 PRESENTATION
3 PRICING
4 PROMOTION
5 NEGOTIATION
Theattention yourpropertydeserves
At Aspen Snowmass Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.
You?lllike thewaywework
We have a 5-Pronged St rat egy that we follow in order to successfully sell your home Our expertise, experience,integrity and service come into play with each of these areas as we prep,present,smartly price,target our market and navigate our
1 PREPARATION
2 PRESENTATION
3 PRICING
4 PROMOTION
5 NEGOTIATION
1 PREPARATION
Preparation
Generally speaking,most buyers prefer a home that looks new or has recently been updated. To help maximize the value of your home, we offer expert advice by a staging professional on where to invest if you choose to do so.
For example,it can be as small as changing out regular soap at the sinks to Molton Brown (or brand) soap & lotion, to putting away tissue boxes or dated alarm clocks and phones with cords. These are the little things that in general may get overlooked, but help eliminate anything that may date a home and buyers tend to notice this attention to detail This staging also preps the house for photographs Our goal is to have an expert eye help define the space and use,and ensure the home is shown in the best way possible.We want to invite the Buyer in and allow them to picture themselves there We also find this helps increase activity in terms of showings,and ultimately move a property quicker.Keep in mind,in today?s real estate world everyone starts online first? so our pictures need to depict the beauty, lifestyle,and key features of your home.
2
PRESENTATION
Presentation
Once we have prepared the home,then our next step is to present it to the market. We will have professional photography, a staging professional,as well as a video / 3D tour done of the property The 3D tour has become crucial in the current environment and allows potential buyers to virtually ?walk?through the home
Once again,our goal in the ?Presentation Phase?is to create ?wow effect?to get the buyer to picture themselves in your home Photos are key here and we pride ourselves in the level of photography we present with each house.
Pricing
One of the most important pieces of the puzzle to generate showings and offers is proper pricing There?s definitely an art to pricing? combination of data and emotion really is how we come up with the right number.We are at an interesting time, as the pandemic has pushed Aspen to the forefront of great escapes and ideal places to live Low inventory after a busy 2020,makes it especially appealing to be a Seller in this market.
With that,we are finding people are looking for their mountain home.Views,location, and outdoor space have become key selling points People are also looking for new or remodeled homes they can move right into.All of these issues have to be taken into account when pricing The right price will dictate the activity, so it is a key element in our 5 points
4
Promotion
Once your home is prepared and priced,it's GO time! We promote your home to buyers and their agents everywhere through our relationship with Sotheby's worldwide to our own extensive local marketing Your home will get unlimited exposure in print,social media,and networking. We have curated a desirable client list of affluent home buyers and their colleagues that we target as well as new buyers that we have access to from our worldwide network.
In a market that everyone is watching we make sure that our clients are represented in all the dominant channels and distributed to those qualified viewers.
Negotiation
Beyond our formal training we are consistently top producers in the Aspen area With over $167,000,000 in 2023,we ranked as the #1 team in the whole valley and we continue to rank in the top producing brokers year after year
Over the past 20 years,we have formed incredible professional and personal relationships and are able to cultivate interest and showings through these connections
We are both licensed as Certified Negotiation Experts through extended courses and continuing education Our level of expertise has been emphasized through experience and our commitment to our clients We continue to successfully close complex deals,with multi-party,persons and families involved.Tracy?s own family real estate background has helped navigate even the most complicated of deals to the closing table.We genuinely understand the psychology of selling and buying,and pride ourselves on being able to assess a situation quickly and competently Patience, creativity and dedication are attributes describing the strength of our negotiations and one of the main reasons we have seen continued success in the market
Puttingit all Together
With so many variables in the process, selling your home requires a team effort to make sure everything gets done and done right Communication,details,deadlines are all things we track and make sure to stay on task for a smooth and successful closing Our commitment, integrity and hard work goes into each and every deal
We strive for smooth transactions and happy clients!
~Tracy and Bubba
1 PREPARATION
2 PRESENTATION
3 PRICING
4 PROMOTION
5 NEGOTIATION