Edward Foster CV 2025 by efoster

Edward Foster

efoster@email.com | London SW20 | 07851 868227

Personal statement

I am a commercially focused and user-driven CRM Specialist with over six years’ of experience designing and optimising CRM systems to drive stakeholder engagement, improve satisfaction and business performance. I bring practical expertise in CRM implementation, data integrity, user training and campaign automation across B2B and B2C environments. With a background in CRM consultancy and real estate technology, I am adept at translating complex systems into clear, usable workflows and supporting users with scalable, best-practice guidance. I thrive in cross-functional settings, using CRM tools to unlock insights, streamline operations and drive user adoption.

Key Skills

Recent Employment History

Founder & CRM Consultant | CRM Pulse | London (February 2025 to present)

• Leading the implementation and optimisation of CRM systems for clients, supporting Business Development, Sales and Marketing teams

• Designing and rolling out onboarding programmes for teams, including documentation and tailored training, to drive adoption, consistency and compliance with data handling best practice

• Improving the data health on CRM systems through cleansing, automation and dynamic list creation

• Creating custom reports, segmentation strategies and dashboards that track key metrics, to give internal teams actionable insights

• Collaborating with internal teams and stakeholders to design and execute CRM campaigns aligned with client goals to increase engagement and improve customer lifecycle performance

• Providing high-quality CRM system maintenance and updates, ensuring clients are making full use of their system’s functionality and any newly released products

• Automating customer lifecycle workflows to streamline communications and ensure consistent customer engagement

CRM & ABM Manager | Atelier | London (June 2023 – October 2024)

• Owned the end-to-end CRM strategy, evolving HubSpot into a core platform to support data-driven sales and marketing decisions through automation, segmentation and training

• Developed and delivered internal training, including creating clear, concise user guides and live sessions for internal teams, resulting in high levels of system adoption

• Improved CRM data hygiene through automation and cleansing, significantly reducing duplicate entries and implementing tags to aid data segmentation

• Acted as a key liaison between IT, technical developers and business users to monitor data accuracy and provide support to resolve user issues and improve workflows

• Collaborated cross-functionally with stakeholders, Marketing and Business Development teams to deliver campaigns aligned with business goals and client relationship tracking

• Implemented advanced segmentation and dynamic content to tailor messaging to audiences

• Developed and mentored teams of CRM interns, fostering skill development and process alignment across teams

Account Executive | CoStar | London (February 2022 – March 2023)

• Managed customer engagement and retention through proactive outreach and lifecycle campaigns based on CRM data insights

• Delivered tailored onboarding, training and documentation to help clients maximise ROI from the real estate intelligence platform

• Identified opportunities for upselling through usage patterns and client reviews

• Gained an understanding of clients’ ambitions, enabling development of bespoke communications, workflows and feature recommendations to satisfy their evolving requirements

• Provided data-driven insights to bolster client decision-making and performance

CRM & Research Associate II | CoStar | London (January 2020 – January 2022)

Research Associate | CoStar | London (May 2018 – December 2019)

• Led CRM onboarding journeys and training, supporting property and real estate clients’ effective platform adoption and optimising feature usage

• Created tailored engagement and communication campaigns, identifying engagement opportunities and proactively reaching out to clients at key points in their journey, such as introducing new product features, aiming to expand their platform use and drive their business success

• Used my excellent relationships with clients to gather timely, verified and reliable data, maintaining the accuracy of the CRM system and data hygiene standards

• Monitored performance metrics and KPIs, providing regular reports and insights for internal stakeholders and clients to support decision making

Certifications

HubSpot Academy Certifications

HubSpot Sales Hub Software | Inbound | Inbound Sales

Education

Royal Agricultural University (September 2008 – June 2012)

2.1 BSc. (Hons) Property and Marketing, RICS accredited

Nottingham High School, Nottingham

3 A Levels: History, Politics, French