Global Search Engine Marketing Book Review Published on SEM Scholar
Wed Apr 4, 2012 9:02am EDT * Reuters is not responsible for the content in this press release.
REYKJAVIK, ICELAND, Apr 04 (Marketwire) -SEM Scholar, a popular Search Engine Marketing blog, has recently posted a review for the newly published book on global search, "Global Search Engine Marketing: Fine Tuning Your International Search Engine Results," co-written by Nordic eMarketing founder Kristjan Mar Hauksson, and Beyond Ink founder Anne Kennedy. According to the reviewer, David Temple, the book covers global pay-per-click, SEO, social media, mobile apps, and multilingual web analytics. In the review, Temple states that the first chapter, titled "Can You Afford Not to Think Globally," addresses the sheer size of the global search engine market, pointing out that in October 2011 there were 185 billion searches worldwide -- roughly 6 billion searches a day, 248+ million searches per hour or 4 million searches per minute. The book points out that one size does NOT fit all when doing business online