SCALING FOR IMPACT

Currently, 5,000+ organizations serve as front-door conduits for New Eyes’ E-Voucher Program. These sources have generated more than 60,000 client referrals. There is enormous opportunity to transition the current referral network from one that has been organically grown to one built strategically for maximum impact.

Opportunities for immediate impact include targeting states with maximum referral potential (e.g. California, Texas or Virginia where eyeglasses are not funded or underfunded by Medicaid plans); networking with large entities – either nonprofit or government – that influence extensive groups of referring professionals; and partnering with national member associations (school nurses, social workers, health centers), fraternal organizations with multiple chapters, or other national or regional nonprofits with community vision care interests. In addition to recruiting new referral sources, developing an effective stewardship program with a focus on engagement and retention can reinforce current partnerships that benefit people in need.

The addition of a National Director of Business Development to New Eyes’ leadership team will enable the E-Voucher Program’s strategic growth. This individual will champion the development and implementation of a business plan for network expansion and referral source acquisition.