DIRECTED ONLINE INSOURCING SOLUTION FOR
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Maximize the Evolution of Your Print Spend To manage your marketing supply chain, you need to
navigate the traditional print-buying process that is compile, inefficient, outdated, and expensive. Directed transforms your marketing execution and manages your entire print portfolio. Your streamlined operations oversee the full spectrum of marketing education activities from innovative creative design to production and delivery of print, to instore signage and direct mail
Crystal Clear Responsible Solutions
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Letterheads Envelopes Compliment Slips Business Cards Personalized Materials Pads Tabs Covers Presentation Folder Acetates & Statement Envelopes Annual Reports 10K’s Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver Information Disability Life Insurance Mortgage Information Posters Wide Forma Vehicle Wraps Outdoor Signage Light Box Displays Letterheads Envelopes Compliment Slips Business Card Personalized Materials Pads Tabs Covers Presentation Folders Acetates & Statement Envelopes Annual Report 0K’s Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver information Disability Life Insurance Mortgage Information Posters Wide Format Vehicle Wraps Outdoor Signage Light Box Display Letterheads Envelopes Compliment Slips Business Cards Personalized Materials Pads Tabs Covers Presentation Folder Acetates & Statement Envelopes Annual Reports 10K’s Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver information Disability Life Insurance Mortgage Information Posters Wide Forma Vehicle Wraps Outdoor Signage Light Box Displays Letterheads Envelopes Compliment Slips Business Card Personalized Materials Pads Tabs Covers Presentation Folders Acetates & Statement Envelopes Annual Reports 10K’ Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver information Disability Life Insurance Mortgage Information Posters Wide Format Vehicle Wraps Outdoor Signage Light Box Display Letterheads Envelopes Compliment Slips Business Cards Personalized Materials Pads Tabs Covers Presentation Folder Acetates & Statement Envelopes Annual Reports 10K’s Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver information Disability Life Insurance Mortgage Information Posters Wide Forma Vehicle Wraps Outdoor Signage Light Box Displays Letterheads Envelopes Compliment Slips Business Card Personalized Materials Pads Tabs Covers Presentation Folders Acetates & Statement Envelopes Annual Reports 10K’ Newsletters Brochures Statistical Reports Client Personalized Brochures Premium and Waiver information Disability Life Insurance Mortgage Information Posters Wide Format Vehicle Wraps Outdoor Signage Light Box Displays
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Table of Contents Introduction
Partners & Sustainability
In-Sourcing
RFP Process Print
Managed Operations O
RFP Process Promo
In Practice OPS
Technology & Capabilities
In-Sourced Success D
Insourcing Challenges
Directed Paper Buys
Invoicing
Marketing Assessment
Conclusion
Responsible
Solutions
In 1831 Albert Gallatin, the distinguished statesman who served as Secretary of the Treasury under Presidents Thomas Jefferson and James Madison, declared his intention to establish “in this immense and fast-growing city. There was to be a system of rational and practical education fitting for all and graciously open to all. At that time, most students in American colleges and universities were members of the privileged classes. Gallatin and the University’s founding fathers planned NYU as a center of higher learning that would be open to all, regardless of national origin, religious beliefs, or social background.
A Different University Today While the University’s commitment to these ideals remains unchanged, in many ways Albert Gallatin would scarcely recognize NYU today. From a student body of 158, enrollment has grown to more than students at three degree-granting campuses in New York City, Abu DDhabi, and Shanghai, and at study away sites in Africa, Asia, Australia, EEurope, North and South America. Today, students come from every state in the union and from 133 foreign countries.
Business Process In-Sourcing for Today With Directed Online's DPAO Technology, we reduce time to compile, while boosting efficiency, improving turnaround times, always reducing costs where possible. We combine proprietary technology with our vast buying power to optimize your print management process, shorten time to market, enhance visibility and uphold brand performance. We provide personnel, sustainable solutions, direct buys, optimized print, warehousing, distribution partners allowing NYU to focus its energies on its CORE BUSINESS, Education..... Come explore how Directed can make a difference in your
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Introdcution
About Us
Knowledge Base
Corporate Stores
Services
Sustainable
Great effective marketing isn’t just about being pretty, it’s about being smart. Directed Online had its beginnings start in Brooklyn NY some 35 years ago. Our industry knowledge allows your projects to be cutting edge, innovative and on budget.
A great cryptic, philosopher king once said: "To know PDF is to know the universe." Is this really true, you expectantly ask? Well no, sadly it is not! But don’t be disheartened, for the truth about PDF’s and other cross channel related questions answers can be found in our knowledge base. Our abilities stem from many lifetimes of real hands on experiences, always learning. After all, the more you know, the better.
Our effortless to use, custom branded e-storefront appears as an extension of your companies own ordering system. Your customers & internal clients select from a hierarchy of fullycustomizable marketing collateral, stationery, forms and inventory. Your corporate branding standards are all programmed into the system ensuring that all communications are in approved formats.
Directed Online Suite of Global cross channel solutions professional services are designed to provide your company solutions. Bundled together or utilized independently, we offer direct mail, email, personal URL’s, SMS texting; digital, offset, web and wide-format printing, and distribution. Warehousing, picks-packskitting are all provided in our state-of-the-art facilities.
Directed Online is committed to providing your corporation simplistic, responsible, environmentally friendly solutions that work. Smart designs start by using .FSC certified papers, corn oil derived inks and the environmentally friendly processes. which will promote your company. We bring these initiatives to your audience making them aware of your efforts to make a difference.
We keep our concentration on providing innovative solutions keeping your business ahead of the competition.
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Suite of Services
Events & Trade Shows
Technology
Stationery
Marketing
Promotional
As a leading global event marketing company, we take an integrated approach to strategic experience planning, developing unique personal experiences that produce measurable results. And we marry that up to logistics, production and execution capability in both emerging and established markets worldwide
Digital Store Front is the awardwinning flexible e Commerce solution that offers the industryleading print buyer experience designed to grow your business. Through the Smart Store functionality, it offers the best-in-class tool set for configuring and managing your corporate store . Digital Store Front is customizable to fit the needs of any business and can be used to enhance the user’s experience.
Like a finely tailored suit, your business stationery should evoke a memorable impression without having to say a word. With decades of experience in engraving, embossing, foil stamping, die cutting, printing and thermography. Directed provides solutions for companies, graphics and marketing professionals to create corporate identity components that distinguish businesses from that of their competitors.
A true brand experience is so much more than an interaction. It's that moment in time when a customer not only sees the brand promise but is able to live it in ways that drive deep affinity and loyalty. At Directed were experts at getting to the heart of what matters most to your audiences and then developing holistic experiences that attract, engage, and promote brand experiences
We take a holistic approach to create the ultimate event experience for every brand and promotion. Everything gets the Directed touch from the planning, to the execution, to the main event. Working globally - thinking locally, that's our motto wherever we are.. We guarantee to provide quality controlled, cost-effective, and innovative promotional solutions for any event large or small
Event Management Press Events Trade Show Marketing
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Business Process In-Sourcing As your business continues to grow managing client's expectations, negotiating prices combined with your carbon foot print can be challenging. With limited resources at your disposal it is hard to commit yourself to hiring new staff and expanding your capabilities, while training your employees on how to strategically source. This is where Directed’s BPI Solution helps facilitate the process. With our business process in-sourcing model (BPI) as it is also known, we can enable your business to manage all of the Universities ever-changing & diverse requirements. The overheads and the investment costs associated with any personnel or expansion to managed the new process are dramatically reduced. By Partnering with Directed, we provide In-Sourcing resources for: • • • • • • • • • • • • •
Streamlining the procurement process Direct Purchases of Media through Paper Mills Direct Purchases of Environmental Inks Additional Staff personnel for implementation Direct Review by USPS of your Postage Rates Print Analysis based on Multiple Factors: Location of Manufacturing Facilities ISO Certified Manufacturing Location of USPS in relation to mailings for NYU Like Size Procurement based on press specifications Review of Existing Sources Carbon Neutrality Review of overall processes Shipping Process and CN2 Report
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Business Process In-Sourcing THE TRADITIONAL OUTSOURCING MODEL Historically there has been a one-size-fits-all approach to outsourcing whereby a business hands over full control of the outsourced operations to the supplier. This traditional model means purchasing an out-of-the-box solution from a vendor that gives you little control over the processes being used to service your business. In Today's world keeping control is essential for continued growth and success
Directed helps you achieve these goals for
THE NEW IN-SOURCING MODEL Our supply chain strategy team helps senior executives align supply chain capabilities and operating models with their business strategies. We take an integrated view of the supply chain, unlocking hidden value in the connection points between functions and value chain partners. This approach incorporates process, organization, technology, and performance measurement to help
executives to understand the benefits
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Managed Operations MANAGED OPERATIONS Over the past decade there has been a shift towards ‘managed operations’, a hybrid approach to outsourcing that allows businesses to choose their level of involvement In this model, NYU retains complete control over its business processes, IT systems, while allowing you to leverage our operations teams. You get the best of both worlds – the ability to remain in complete day-to-day control of your business processes, while also partnering with an experienced outsourcing specialist with a low-cost entry which compensation is performance based only. We will work with all your departments, employees, stake holders, creative allowing for one simplified process. The in-sourced team members will use the same processes, IT systems, and work to the same business ideals as employees in your all your locations. It’s just like having another division of your business, but instead of being in your building, they are based in NYC.
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Operations in Practice MANAGED OPS IN PRACTICE A great In-Sourcing partner will provide your business 4 things:
Great training, Education, Streamlined Services, Reduction of Costs
INFRASTRUCTURE Directed will supply all the assets and infrastructure your internal team requires. Our approach will identify all key suppliers, review their process, prices, frequency of use, billings, papers, inks, logistics and then once completed have an RFP prepared for the NYU Business Units
RFP PROCESS
WHAT DO YOU NEED TO DO FOR IN-SOURCING SUCCESS? The most important difference with our managed operations model compared to others is that you can choose how involved you, your management, your creative departments are. Our diagram below illustrates an active vs. a passive role. YOUR CHOSEN LEVEL OF OPERATIONAL CONTROL
YOUR COMPANY Operations are fully managed by you.
more like Incorporating
INSOURCING OPS are fully managed by Directed Online
more like Outsourcing
Directed will prepare a full Print RFP Standardized Brand Elements Like Size Production Direct Procurement of Papers for NYU Green-e statement for all services combined with a Carbon Neutrality Statement
Businesses are free to increase or decrease their involvement – the tendency being for businesses to increase control as they grow and place their own senior managers in control of their In-sourced operations.
SERVICES
In the past it was highly beneficial to meet any prospective provider, see their premises and meet their team(s). By partnering with Directed, you can ensure any new companies are vetted and will work well with your company culture. We ensure that all of the partners will see themselves as an extension or division of your company.
Directed will supply all the administrative services required to manage your team. This will include administration, finance and accounting, IT and technical support, facilities management, and an account manager to help oversee daily operations.
However, initially you may want your partner to manage the team. This still affords you a high level of control, where the option to be involved in the hiring process of vendors, team members are still following your internal processes while using your systems, standards and ideals.
It’s also important to take the time to establish your business processes with our in-sourcing team, this will ensure we are trained to meet all of your expectations.
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Directed Paper Buys
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Directed Paper Buys Environment, Health and Safety Further Resources Directed is committed to excellence in environmental, health, safety and sustainability practices and performance, and continually works to wisely manage natural resources. Health and safety are fundamental values, and we strive to design, operate and maintain accident and injury-free workplaces for our employees, contractors and visitors around the globe.
Manufacturers to meet your brand requirements "Directed takes the paper out of the equation. We will work with your brand directors to select papers which are correct for your image".
Sustainable practices represent the foundation of our company, and we strive to minimize environment, health and safety (EHS) impacts during the design, manufacturing, distribution, use and at the end-of-life of our many products. This includes a commitment to the communities where we operate, work and live to responsibly manage our partners. Directed seeks to do business with customers, suppliers, vendors, contractors, joint-venture partners and other business associates who share our high standards of ethical business behavior. We work with suppliers of responsibly grown fiber and routinely certify our fiber supply chain to widely recognized standards. To fulfill these commitments globally, we hold our leaders responsible for the engagement of all employees to ensure: Continuously improving our environmental, health, safety and sustainability performance is a cornerstone of our future business success and is fundamental to our mutual success.
Directed Facilitates Direct Buys from Mills for NYU Paper Agreements directly with your Mills of choice Paper costs are significantly reduced Branding Standards maintained by controlling commodities Environmental Standards Maintained
Marketing Assessment Disruption to standard marketing and print solutions An amazing Best-in-class marketing execution requires a systematic approach to identifying and addressing marketing execution challenges. Through our marketing diagnostic, we work with Fortune 500 brands to diagnose and fill marketing execution gaps, ultimately leading to increased efficiencies and ROI. Focusing on five areas, we provide a road map to improving marketing execution: Our Marketing Execution Assessment is customized for each client with the goal of understanding current-state performance and identifying key gaps in marketing execution. Most importantly, we recommend actionable improvements based on our experience with hundreds of global firms, as well as an implementation plan for how to close the most critical execution gaps.
strategy is not enough.A
Actions achieve results
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Marketing Assessment Marketing Assessment
Why do I need to do market assessment?
Are you keeping up in today’s hyper-competitive, multi-channel market environment? If you are spending more time perfecting your strategy than you are ensuring that it’s well-executed in the market, then you are putting your brand at risk.
Market assessment is a detailed and objective evaluation of the potential of a new product, new business idea or new investment.
Marketing organizations are quickly realizing that marketing execution consistent brand delivery in that last mile before products or services reach customers — drives significant value and topline growth. As the world’s marketing execution leader, we bring decades of experience in diagnosing and overcoming weaknesses within the marketing execution supply chain.
It is a comprehensive analysis of environment forces, market trends, entry barriers, competition, risks, opportunities and the company’s resources and constraints. Whether you are thinking of venturing into a new market or launching a new product, conducting a marketing assessment is the crucial first step in determining if there is a need or a potential customer base for your product. A well executed market assessment will enable your company to decide where to use limited resources and to go after markets and opportunities that will provide the best returns on investments. Failure to conduct proper market assessment could result in wastage of resources, missed opportunities, poor returns on investments and even substantial financial losses which could be detrimental to the future of your company.
Marketing Assessment
SERVICE EXCELLENCE
IN YOUR TIME
TECHNOLOGY SAVVY
SPEAKING YOUR LANGUAGE
HUNGRY TO LEARN
The Print/Marketing sector in the United States employs more than 1 million people at 4000+ Companies.
The Continental United States has 3 excellent time zones for working with NYU.
We understand the requirements of a marketing team, we also are mindful of expenses. Our intrinsic analysis allows us to blend all of the requirements into one collective offering satisfying all stake holders.
Directed and our Partners will become a true extension of your offerings with intimate knowledge of NYU.
A mature market, which requires the finesse and expertise a firm with 37 years of experience.
Our relationships will allow for a holistic approach placing projects where they are best suited for the time and manufacturing requirements.
Our Team understands how technology interfaces in the workplace and we work with SAP, People Soft, Coupa Oracle and others.
Our goals will be to learn and teach your people the solution to become selfsustaining.
SAVING MONEY NYU will be provided a cost analysis covering every aspect of the entire print process. Paper, Logistics, Inks, Print, Bindery, USPS, Shipping and more
Marketing Assessment Renegotiate remaining part of old contract, switch pricing models (“run off”) In contrast to the common practice it is often not optimal to renegotiate the existing deal with the same provider. However, in case of “run off” services, which are planned to be downsized or terminated it is usually advisable to renegotiate and agree on a different pricing model. An example for such a service is the operations of a dying content management platform. Such “run off” services can often be quite expensive, especially if very specific legacy skill sets are needed for the delivery. Common laws of demand and supply typically increase the cost for not commonly available skills. In renegotiation scenarios it is worthwhile to consider a new pricing model, which also gives you the advantage of being able to benchmark the pricing to the current market conditions.
DDirected suggests dividing the legacy deal into service packages andd deciding the “right sourcing” Analyse components of the legacy deal
Slice legacy deal into service packages
Is the service to be terminated in the near future (run off)
Insource services with a strategic impact Non-commodity services that directly or indirectly drive a competitive advantage on the market should be considered for insourcing. This means that the service delivery capabilities will be built up within the organization either through trying to bring the existing provider team on board or by building up the capabilities from the market. Many cases of failed outsourcing were caused by mistakenly giving up a crucial part of competencies to the provider. A costly mistake! If such cases are identified and approached early, business risk can be mitigated. Insourcing of services often significantly improves alignment with business demand and enhances control over services, as well as the flexibility to react to new trends in technology.
Does the service contribute to a competitive edge?
Are there any other significant indicators for insourcing?
For each package evaluate the right sourcing approach
H
Renegotiate
Transform service packages by executing sourcing transactions
What is the degree of commoditization?
Insource
Retender XaaS
M
L
Traditional retender
Sustainable Global Solutions
As the world becomes a smaller place to do business made possible through advances in technology & communications, looking to expand globally. challenges to globally
more companies are
Organizations competing in this marketplace face unique
expand
their
branded materials in an electronic and
print format. To support these marketing and communication efforts, Directed Online can facilitate the production and distribution for these projects with
guaranteed
quality delivered with local expertise. Our partners are located in 30-countries, and have more than 130 facilities globally which make this all possible every
day.
Lower your firms carbon footprint Eliminate duties, tariffs & customs One source for all communications Certified global G7 master printers Translations in local dialects-languages Guaranteed corporate branding standards Reduce costs and improve efficiencies End to end solution = peace of mind
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Responsible Solutions Directed Online is committed to
supporting the highest social and environmental standards. The Forest Stewardship Council (FSC) is a non-profit organization devoted to encouraging responsible management of the world's forests. The use of FSCcertified paper and print products contributes to conservation, responsible management and community-level benefits in regions that depend on the lumber industry.
Biolocity
Performance Benefits of Biolocity
Biolocity is an innovation in environmentally responsible sheetfed ink technology that delivers superb lithographic performance, press productivity, and print quality with extremely low levels of volatile organic compounds. Biolocity sets a new industry benchmark for green formulation technology with the incorporation of high percentages of bio-derived, renewable raw materials.
• Outstanding lithographic performance on a wide variety of porous substrates
Environmental Benefits of Biolocity
• Highly press-stable formulation reduces make-ready time and color drift during runs, resulting in less printed waste
• Essentially 100% solids formulation with extremely low VOC content (typically 2-3 % by EPA method 24) • Formulated with 30% or more vegetable oil • Does not contain any petroleum-derived ink solvent • Product contains a minimum of 55% bio-derived, renewable, and sustainable raw materials • Environmentally responsible technology for printers looking to operate a greener pressroom
• Extremely fast setting and drying performance provides substantial reduction in time to bindery, a critical factor in today's short run and time-sensitive market
• Stays open on the rollers overnight and for one week in the ink fountain • Delivers a rub resistant, durable printed product on a broad range of papers and boards • Suitable for aqueous coating, UV coating (off-line), and lamination • Conforms to ISO 2846-1 color standards, allowing the printer to run to ISO 12647-2 and G7 specification in the pressroom
FSC-Forest Stewardship Council is a nonprofit entity that supports environmentally appropriate, socially beneficial and economically viable management of the world’s forests.
Sustainable Forestry Initiative is based on the premise that responsible environmental behavior and sound business decisions can co-exist.
Green-e Encourages the deployment of electricity products that minimize air pollution and reduce greenhouse gas emissions.
Indicates that paper contains recycled fibers. This can include fiber from three sources. Most manufacturers use virgin fiber, which comes directly from trees; Pre- Consumer Waste; and Post Consumer Waste.
Programme for the Endorsement of Forest Certification is a nonprofit, nongovernmental organization that works with forest managers, paper and timber companies to assure the world’s forests are managed sustainably.
Elemental chlorine was the most widely used bleaching agent for pulp. Improved technologies have been developed that eliminate these harmful methods from the bleaching process
Recycling 1 Ton of Paper Saves • 17 mature trees • 7,000 gallons of water • 3 cubic yards of landfill space • 2 barrels of oil; and • 4,100 kw hours of electricity (enough to power a home for 5 months)
Paper Facts • 500,000 – number of trees cut down to produce each week’s Sunday newspapers • 25,000,000 – number of trees saved a year IF every American recycled just 1/10 of their newspapers • 75,000 – number of trees saved recycling a single run of the Sunday New York Times • 250,000,000 – number of trees saved if all our newspaper was recycled • The average American uses 7 trees a year • 1 Billion – estimated number of trees worth of paper thrown away every year in the US • 85,000,000 Tons - amount of paper Americans use per year • 17 trees saved can absorb a total of 250 pound of carbon dioxide; burning 17 trees would create 1500 pounds of carbon dioxide • More than 56% of paper consumed in the US in ‘07 was recycled! That equals 360 pounds for each person in the Country! • 400 paper mills use recovered materials for their paper producing process
Great Green Paper Questions Are we running out of trees in the U.S.? No; in fact, there are more trees in the U.S. today than there were 70 years ago. Every day the paper and forest products industry plants more than three times the number of trees than are harvested How many trees are planted each year in the U.S.? Over 2.5 billion trees are planted in the U.S. each year. The forest community plants over 1.5 billion of these trees; that's an average of 4 million new trees planted every day by the forest community. Are we cutting down more trees in the U.S. than we're planting? No. In fact, forest growth has exceeded harvests since the 1940s. What percentage of the world's wood is used each year to make paper? Only about 17% of the 3.3 billion cubic meters of wood consumed worldwide each year is for papermaking, and much of this wood is in the form of wood chips and other residue left behind from sawmill operations. Over half of the wood harvested in the world is used for fuel, mostly for cooking and domestic heating. Will recycling paper help save the tropical rain forests? The trees that grow in the tropical rain forests are rarely harvested to make paper. The deforestation occurring in the tropical rain forests is mainly due to population pressure. In the world's under-developed nations, more than 90 percent of the deforestation occurs because of the demand for increased agricultural land and/or firewood.
Does cutting down trees for papermaking lead to deforestation? No. Deforestation is the permanent clearing of trees for purposes such as creating farmland and pasture land, for commercial and residential development, or for any other use for which trees are cut and not allowed to grow back. Paper companies and others in the forest products industry are actively reforesting. They not only allow trees to grow back, they actually encourage new growth by replanting and caring for new trees, and by creating forest land in areas where it previously did not exist. Unfortunately, deforestation is occurring in many parts of the world, especially in the tropics. This deforestation is mainly due to population pressure. In most of these cases, forests are cut down and burned for domestic fuel (heating homes and cooking) or to clear land for farming. How much of a harvested tree is actually used? Is any part wasted? The forest products industry has found uses for almost every part of a tree, so virtually the entire tree is used. For instance, lumber and building products can be made from the trunk, primarily from large trees whose diameters are greater than 8". The remaining wood is recovered in the form of trimmings and wood chips, and is used to make paper. The natural chemicals within the wood chips are recovered and made into useful products such as turpentine, plastics, food flavorings, and photographic film. The bark of the tree is ground or chipped to make garden mulch, or it can be burned in a furnace to generate energy to run a paper mill. Leaves, needles, and small branches are generally left in the forest to replenish the soil by adding valuable organic matter. This also helps to hold water and prevent excessive run-off on the forest floor.
Paper vs. E-Waste Computers and Electronics • The amount of electricity to run a computer for only five months could produce enough paper for the average person to use for an entire year. • Paper is biodegradable and nearly 60 percent of all paper in the U.S. is recycled. •Only 18 percent of all electronic devices are currently recycled and e-waste constitutes the single largest waste export in the U.S. Is "e-waste" considered hazardous? Certain components of some electronic products contain materials that render them hazardous, depending on their condition and density. For instance, California law currently views nonfunctioning CRTs (cathode ray tubes) from televisions and monitor as hazardous. What should I do with my electronic discards? The mantra of “Reduce, Reuse, Recycle” applies here. • Reduce your generation of e-waste through smart procurement and good maintenance. • Reuse still functioning electronic equipment by donating or selling it to someone who can still use it. • Recycle those components that cannot be repaired. To find an organization that reuses or recycles electronics, search the Electronic Product Management Directory (EPMD).
Print & Marketing Procurement Avoid the headaches and challenges inherent in managing your own network of print, fulfillment, warehousing, and distribution vendors, and enjoy guaranteed savings. Whether for marketing collateral, point-of-sale, store signage, channel support materials, or direct mail, each client partnership is designed to meet exact needs and business objectives.
Quality Assurance
Transparent Costs
Guaranteed Savings
Are you getting the value from your traditional print channels? Do you have a clear path to interactive content? Our creative production teams have the proven experience to provide inspired innovative options that meet your objective of getting to market faster and getting the market to respond productively. You benefit from our insights and research as we cocreate solutions that benefit your business and bottom line.
Promotional Procurement Support the focus of every campaign with premiums and promotional items that fit your marketing strategies. We are wholly invested in premiums sourcing and supported by our category management center of excellence. Achieve savings in both time and cost, as we maintain close control over your brand’s integrity. Our global reach means we have experts close at hand to production.
Campaign execution starts here. We have the operational flexibility to be a full service partner. Marketing expert involvement from design, implementation, and execution through to warehousing and fulfillment. Consolidation across all channels -- print and digital, to promotional incentives on social media. A bestin-class campaign to deliver your message.
Global sourcing peruses our far-reaching supplier base to locate the industry experience and advanced innovation that is the correct match. Better buying practices are introduced through local trader networks. Available presence to enforce QMS processes and track compliance. Providing transparency into the supply chain through robust reporting results in reliable delivery.
We are committed to ethical and socially conscious sourcing - a standard requirement for our promotional products’ suppliers. Our quality assurance protocol ensures compliance with product testing and safety standards at the factory-level, reducing risk which could leave your brand vulnerable. Eco-conscious premiums create less waste and enforce your brand’s value.
Technology
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eCommerce software designed to grow your business EFI Digital Storefront• is the award-winning flexible eCommerce solution that offers the industry-leading print buyer experience designed to win new business, acquire new customers and grow your existing business.
Start selling online-fast EFt Digital Storefront is designed for one thing - to make doing onUne business with you as simple. trouble free and streamlined as possible. OigitaJ StoreFront delivers innovative tools which let you effortlessly and quickly publish stunning customized web stores - where you can sell everything from printed and non-printed products. Variable Data Print. Direct Mail. Marketing Kits and even Cross Media Marketing Campaigns.
Flexible, scalable and future-proof investment With proven scalability. Digital Storefront is designed to fit your business today and evolve with your changing needs. • Transactions: [)igital Storefront is designed to scale in transaction volume from 100s to 1,000,000s of orders per year • Architecture: With customers ranging from small commercial printers (1 location) to retail organizations (over 1,500 locations} to in-plants (over 190 facilities), Digital StoreFront has the architecture to adapt to the scale of your company • Integration: As part of EFfs productivity software suite. we can tailor a solution that fits your needs. The architecture allows you to expand your footprint with award-winning EFJ solutions such as MJS products as well as Fiery" servers and controllers
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Doing Business Globally Made Easy Directed Online maintains relationships in countries where many of our clients have corporate offices, host events, have presentations which require expertise delivered in an expeditious manner. We pride our selves on being efficient, easy to interact with ,always being conscience of the environment keeping your budget in mind.
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Technology Partners A World of Integration The power behind Directed’s Corporate Storefront is its incredible flexibility. Our open architecture allows customers to integrate any ERP system on the market. Our service can integrate with limitless types of software applications from financial/ERP, to HR to Inventory Management. You can use API, flat files, Web Services, custom code, or any integration provider to make seamless connections between your solution and ours.
Catalog Punch Out - Let users shop on our Stationery – Direct Mail – Promotional Product website and then return to your ERP Solution with those items in their cart, all using industry standard XML technology. Credit Card Providers Retrieve data from credit card providers for an individual to be incorporated into expense reports or from corporate cards to be reconciled with expense data from individuals in the company.
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HP Indigo Technology Partner Digital technology has changed the way campaigns are planned, produced and distributed. We give our clients the tools they need to craft compelling and influential campaigns, along with the information they need to deliver on-point messages to the right audience. We offer the latest in digital printing technology, and our team of professionals can discuss a wide range of direct marketing options to make sure our clients get the most out of their marketing campaigns and their budgets.
Financial Printing The unique needs and tight deadlines of the financial industry require strategy, scrutiny and immediacy. We employ both digital and offset solutions to deliver personal portfolios, document private offerings and handle the gamut of proxy statements, annual meeting notices, 10kâ&#x20AC;&#x2122;s, 10qâ&#x20AC;&#x2122;s and annual reports. Directed specializes in the composition and production of EDGAR documents for delivery to the Securities and Exchange Commission, with the utmost attention to deadlines, legality and accuracy. Weâ&#x20AC;&#x2122;ve become leaders in financial printing by providing our clients with the immediacy of ondemand document solutions and helping them maintain current materials without overprinting costs.
HP Indigo Technology Partner The 29 inch format HP Indigo 10000 Digital Press produces any commercial job—with Indigo quality, substrate versatility, and production flexibility. This robust press is an easy fit for offset print service providers, printing large volumes of high-value pages and a wide variety of applications. Print any commercial job. With its 29 inch format and builtin duplex mechanism, the press makes it possible, for the first time, to digitally print any size application, including pocket folders, six-page brochures, posters, and large lay-flat books. Widest media range. Supporting the largest media range in the industry, the press is compatible with more than 2500 certified substrates—from 45 lb text to 150 lb cover and 3-18 pt. in thickness—including: Coated, Uncoated, Metallic, Recycled, and Specialty Papers, and Paperboard for Folding Cartons. Offset-matching print quality. Enabled by HP Indigo’s liquid ElectroInk technology and unique digital offset process, HP Indigo prints are of the highest quality, matching or even exceeding offset, allowing them to be used interchangeably. ElectroInk also provides the widest digital color gamut using up to 7 ink stations on the press. The Quality Automation Suite on the press makes it easy to achieve the highest possible Indigo quality, using an embedded spectrophotometer, registration cameras, and the Vision System.
HP 10000 Indigo Press
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Xerox Technology Partner Image quality. So you cn an compete with anyone and win. What difference does outstanding image quality make to your business? All the difference in the world. It’s the difference between looking out at the horizon for new sources of business and looking up—up at higher value applications like high-end collateral, direct marketing and photo-based products and up as your business continues to raise the bar. iGen4™ elevates your business by elevating g your image quality through innovative technologies such as Auto Carrier Dispense, Auto Density Control, and the tremendous capabilities that are made possible by thee Inline Spectrophotometer. iGen4 color is commercial quality color. And that opens up a world of possibilities for your customers to print virtually anything in digital color and for you to reap the benefits.
Xerox® iGen4™ Press New levels of image quality, automation, and productivity for new levels of success.
Automation. Achieve great results faster today than yesterday. It begins before the job ever reaches iGen4. With the addition of Xerox FreeFlow Process Manager®, workflow processes automate job submission and time-consuming prepress steps to move more jobs through your shop and allow you to build workflows once and use them again and again, maximizing ROI. And automation—and improvement—continues at the press itself with innovations that remove operator intervention, guesswork and time from the process of achieving great color. Tasks that used to take the attention and time of a dedicated press operator now happen with the push of a button. The result is more uptime, more consistency and more profit than ever.
Productivity. More of everything that matters to your business. Productivity comes when you mix more uptime and output with less time and effort. iGen4 is simply the world’s most productive digital press. It provides more high-value output with less time-consuming manual processes.
The right way is the Right way. For printers around the world, or the right way to digital printing ti success has been with Xerox by their side as a trusted partner. And we realized long ago that it takes es a complete solution to achieve the levels of success you’re striving for.
It takes the Right solution—a solution made up of the Right Technology, the Right Workflow and the Right Business Model™. iGen4 is the Right Technology. Used in conjunction with the workflow solutions
of the FreeFlow® Digital Workflow Collection and the business building capabilities of ProfitAccelerator® Digital Business Resources, iGen4 represents a complete solution for your business.
Throw in a dose of the industry’s best digital image quality and what does that mean for your business? 25 – 35% gains in everything that matters to your business—jobs through the shop, satisfied customers, profit. Any way you look at it, that is productivity.
Xerox Technology Partner E X T EN D YO UR G AMU T AND YO UR SPOT CO LO R REACH — A D D A 5 TH C O L O R . The 5th print station allows you to quickly load Orange, Green, or Blue Dry Ink as a supplement to CMYK, extending the press’ gamut and making it easy to match a wider variety of PANTONE® colors — over 90% of the PANTONE® PLUS swatch book so you can keep more of your print buyers on-brand.
E L E VAT E YOUR P R IN T IN G C APABIL I T IE S A DD WHI T E With Xerox® White Dry Ink in the 5th print station, you can add eye-catching appeal to applications such as business cards, greeting cards, invitations and folding cartons on colored specialty substrates. White also provides a functional layer to transparent media for retail signage, letting you hang an “Open for Business” sign up for a whole new line of work.
ENHANCE CR E AT I V I T Y AN D S ECUR I T Y A DD C L E A R D RY INK . Create decorative spot varnish effects or apply a watermark using Xerox® Clear Dry Ink in the 5th print station. Clear’s gloss effect makes a high-value impression that enhances the design of virtually any digital print. As a watermark, Clear adds an extra level of security to tickets, passes, and more.
Xerox iGen 5 Press ®
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Your digital printing world just got more flexible — and more profitable.
Video Book Capabilities
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Specialty Finishing Process
Marketing & Branding Projects
PORTFOLIO
“Good design has the power to affect sustainable behavior and bring about cultural change that impacts our planet, populations and our future.” – THE LIVING PRINCIPLES, produced by AIGA
Case Studies Rebrand for Citrin Cooperman Wealth Management Citrin Cooperman rebrand challenge: Citrin Cooperman Weath Management came to us looking to rebrand themselves and to apply that to new print collateral. Their old logo was out-dated and did not serve their needs well
Johnson & Johnson’s Listerine Zero brand promotional launch
The Johnson & Johnson Listerine dilemma: Johnson & Johnson contracted a designer to produce a targeted promotional box for Listerine Zero (a new Listerine product) to be sent to an exclusive group of beauty editors. The J & J branding team had very clear brand guidelines, including color palettes, typography, logo lock-ups and other visual guidelines. Unfortunately, the design team they hired to create the box had all but disregarded these brand guidelines. They came to us in search of a solution after hearing about our reputation. Page 6
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The Directed Online solution: We rolled up our sleeves and followed our motto: never approach design before immersing yourself in a client’s complete brand and always research everything related to that brand. Putting pen to paper (or mouse to screen) is the final step in any concepting, not the first. Our solution was strong, on brand, and a big success:
Ice Climbing Gear Swiss Army Knives Compass Outdoor Tents Rain Jackets Windbreakers Umbrellas Gloves & Scarfs Insulated Socks Thermal Hats Thermal Canteens Survival Kits Flash Lights
and just about anything you can imagine!
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Golf Balls & Tee's Sunglasses Polo Shirts DryFit Shorts Sunscreen T-Shirts & Hats Thumb Drives Paper Weights Beverage Cups Custom Pens Note pads Tangle Hubs Board Games Playing Cards & more......
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Insourcing challenges and how to deal with them Rebuilding internal capabilities A key challenge for insourcing is to rebuild internal capabilities. You can either reintegrate a part of the service provider organisation or build up capabilities from the market (hiring). Unfortunately insourcing is most attractive in core business areas or in non-commodity areas, which often coincides with especially scarce capabilities in the human resource market. However, newly insourced setups are highly attractive for experienced and highly skilled IT experts. Considerations on how to build internal capabilities have to be a crucial factor in any insourcing discussion. Productivity factor Productivity factors can render insourcing economically more attractive then outsourcing. Even though labour unit cost is likely to be higher in an insourcing setup, productivity factors have to be calculated in. To be able to enter the core discussion on productivity you need to: 1.
have a lean and effective performance management framework in place
2.
focus on how to get better, instead of benchmarking with peers
Productivity is one of the key factors to be considered for insourcing. Our experience and market insights show that productivity in offshore facilities can be up to a factor 5 lower than onsite, that allows to consider any near shore configurations. Time factor Experience shows that the transformation of an existing “large legacy deal” into a state-of-the-art setup typically takes 1-2 years. It is therefore crucial to start evaluating new sourcing options for such deals with enough lead-time before the lifecycle end of the deal. A tight time frame often inhibits the most efficient setup, as the required lapse time for retendering, transition to a new provider, or building in-house capabilities can be time consuming. Digitalization factor Digitalization has increased interaction between companies and its clients as well as employees, therefore we have to challenge some old fashioned believes from the 2000’s facing today’s “Digital End User” driven market. So that, companies have to adapt themselves, to become agile, flexible, elastic, … They have also to question themselves : • What about the internal added value to maintain a core business system (often complex) when
complex regulatory rules are to be implemented rapidly (core banking systems, payroll or HR systems? • What about the ability of an organization to learn, absorb/manage a (very) short life cycle development system, so as to be able answer a Time To Market (TTM) in e-commerce environment, when it becomes critical? • What about new markets becoming more and more agile? Often driven by its end-users asking for
services offered at work at least equal to those they have in the private sphere
• What about the ability of a supplier to provide and retain expert resources on critical knowledge
(development of IOS/Android, Tuxedo, X25) while the buyer could be able to.
Conclusion: Insourcing options are attractive, but often not considered
The evaluation of sourcing options has to be based on complex multidimensional criteria such as business and IT strategy, the current and anticipated future market offerings, internal sourcing maturity and cost cases. The process of splitting a legacy deal and implement a “right-sourcing” approach for each package and its dependencies, is crucial for the future success of both IT and business organizations. Both major movements – insourcing and outsourcing – must be used in the present day. On the one hand, the company itself, leveraging its in/ near/off-shore resources, should manage critical environments and ‘core business systems’. On the other hand, organizations and systems with no added value or necessitating elasticity (variable capacity to adapt busy periods) throughout the year can be easily outsourced and managed “as a service”. Companies that are facing the transition of a legacy deal have to consider insourcing as an option for at least parts of the services. Particularly services having a direct impact on business strategy, its inno-vation, its core business, are often best delivered in-house. Even though there is common agreement on this point, we have witnessed only a small even though growing – trend of bringing delivery back in-house. It is apparent that insourcing as an option is not consistently evaluated in sourcing decisions, which results in missed opportunities. Only considering insourcing as an option in all critical sourcing decisions can allow companies to fully capitalize on the potential for an optimized strategy alignment. Failing to do so often means giving away a competitive edge all too easily. It is easily understandable that “sourcing” is not as dualistic as it used to be. It has long become selective and as such of strategic importance for any CIO. It is already late to start adapting sourcing methods/contracts to the new market conditions. If not yet done, the time is now to get rid of your toxic legacy deals forever.
Real Time Inventory
Real Time Proofing
Real Time Reporting
Real Time Approvals
Real Time Invoices
Real Time Tracking
we gravitate towards the most basic simplistic ideas sustainable responsible environmentally friendly DIRECTED ONLINE Edward Sanders - Founder 161 Coolidge Avenue Englewood NJ 07631 400 Hunt Club Road Ottawa ON K1V1C1 5990 Falbourne Street Missisauga ON L5R3S7 www.directedonline.com - 917.589.8900 directed-vr.com ed@directedonline.com
strategic efficient corporate solutions