Digital marketing course webmasters google analytics

Webmasters + Google Analytics

ď‚– ď‚™ Google Analytics is one of the most widely used web analytics applications. Some of the information, you will learn to derive includes:

  Visitor Reports

 Web traffic Reports  Details of Keywords

 Content  Conversion Rate

  Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any.

 It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. Some of the topics covered in this course are:

  Crawl Errors  Search Queries

 Links  Blocked URLS

  Malware

 HTML errors

 Fetch as Google

  Upon completion of this course, students will be;

 Analytics course training will help you to discover the importance of Analytics in Digital Marketing; What is the use, How to use this tool and How to get maximum benefit for your Business online?  Effectively measure the performance of your website, digital marketing channels and user behavior on your site

  Able to set-up, implement and track pros-cons effectively in Google Analytics tool  Help you to interpret data & fix different loop holes, and support you with various opportunities for better ROI or increase traffic or sales  Evaluate, monitor and innovate your online strategies to get better results

ď‚– ď‚™ Improve your website usability, Digital Marketing support & customer engagement

ď‚™ Provide guidance to think through advanced web marketing strategies with a global and local perspective

  This course is applicable for everyone who is good in analytically thinking, mathematics, statistics, and not restricted to anyone who is passionate to pursue a Digital Marketing career;  Students/Freshers  Offline Marketer’s

  SEM / PPC Analyst

 Non-Digital Marketer

 Start-Up organization willing to introduce Digital Marketing

  Product & Brand Managers

 Candidates confused in deciding on a job career can take this as their future career

 Small Business Owners, Start-Ups & Entrepreneurs targeting for instant visibility

  MIS executives

 CEOs / CTOs

 MBA / MCA / B.E (Comp Science) students

 B.Com / BBM graduates

  There is no eligibility criteria for this course as such.

You can take up this course if you are :  Sales and Marketing Professionals  Digital Marketers  IT Professionals

  Working Executives who want to switch to a career in Digital

 Executives who want to enhance their marketing knowledge

 Small Business Owners looking at adopting digital tools to enhance their businesses

  Flexible (read freelance) career seekers. Work from home professionals

 Students passing onto their Final year of graduation

 Graduates from any discipline

COURSE STRUCTURE

  What Is Google Analytics?  What Is Google Webmaster?

 Setup Analytics & Webmaster Account  Set Goals

  Add Filter

 Track Following Reports    

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