What Constitutes Great Content Writing

What Constitutes Great Content Writing?

The factor of design used to rule the roost till recent times. But now, content is king in the world of digital marketing. Today, great design is of no use if there is no meaningful content. As such, there is much demand for content writing courses in Chandigarh.

Both business owners of websites and webmasters are beginning to understand the value of good content. Websites are being judged by both readers and search engines.

For instance, Google penalizes low quality, duplicate content, and poor links. Readers bounce when their attention is not grabbed by compelling headlines and introductions.

Thus, it is evident that good content will outdo any other marketing trick. One’s business website serves as a store-front, and net users passing by will be enticed to check out products and services offered. This is the essence of the content. The web content of good quality will attract customers while illegible; tedious content will repel them. This is a key aspect to be learned in digital marketing training in Chandigarh.

Following are the major features of good content: 1) It is diverse The process of spawning revenue from content in websites is called content monetization. Content can assume diverse forms like video, music, apps, images, data, or text for monetization. Same content may be posted in different ways like a

Pinterest picture, Facebook note, Tweets, blog posts etc. Thus, great content is diverse and versatile.

2) It is authentic Some people think that content writing is simply about enticing customers with hook pages along with shallow content and then bombarding them with sales pitches. But the reverse is true; such content only repels customers from doing business with the company.

Indeed, in this highly competitive world, customers should be earned. For gaining and maintaining a business, one must provide value and establish credibility and trust.

These emerge from content that fulfills a strong want or need.

3) It is meaningful and serves a purpose Content must serve the purpose of a customer. To accomplish this, one must know who one is talking to: Find out who is the target audience, what is the profile of one’s typical customer etc. It is right to do some homework. After one identifies the profile of regular customers, their buying behaviour, and their psychology, one must find modes to connect with the latter through catering to their special needs. How to do this can be learned in digital marketing training in Chandigarh.

4) It is of good quality It is quite obvious that bad writing can make customers run. Be committed to quality.

One must spend time considering a piece of writing, plan it, write it, edit it, polish it, revisit & repurpose it and tweak it continually.

Note that writing for websites is much different from writing for print. Great online writing is the to- the- point, short and active. It will be scanned quickly. It stands apart from e-mails, instant messages, and ads flashing on screens. It can be read even by an 8th grader with compelling headlines and sans any jargon. It delivers a minimum of one key point, not found anywhere else.

5) Be simple and transparent One must provide all kinds of information in conversational language. If one wishes visitors to dwell on one’s content, don’t beat around the bush and stick to the core. Get rid of all useless details which don’t relate directly to the topic.

Also, it is good to be transparent. One has more opportunities to win the loyalty of customers if one discloses the authentic value of one’s products or services instead of not delivering on one’s promises. People do not desire cheap products of low quality.

Rather, they want good products at fair prices.

In sum, these are all features of good content writing to be learned in content writing courses in Chandigarh.