M U LT I B R A N D G U I D E L I N E S
CATALOG GUIDELINES When building and proofreading the catalog, double check that the below guidelines are followed for consistency:
• Inch marks should be straight
"
“
• Museo Sans 900 should be used for all callout copy • Write out numbers one through nine four treasure chests and 20 gems This rule does not apply to bursts/callouts
4 treasure chest and 20 gems
• In catalog, place an EM space in between the SKU number and the icons that indicate “best seller”, “award winner”, “STEM item”, etc. • EN dash for number range (2–4 players)
2–4 players
2-4 players
• Available Fall 2024 (capital F and no period at the end) • Grades (instead of Grade) • Requires 2 AAA batteries (not included). • Use “&” not “and” for all mentions of “Write & wipe” • Guide (not Activity Guide) • Capitalize the first letter in a callout or burst (even when following a number)
6 Cards included
6 cards included
• Our mission statement should always follow this casing: “We bring Learning to Life”
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