Educational Insights 2024 Brand Book

2024

01

INTRO WELCOME BRAND BOOK PURPOSE TABLE OF CONTENTS

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INTRO

WELCOME Hi! If you’re reading this, you are part of the team bringing our brand to life. Nice to meet you and welcome aboard!

I’m the Educational Insights brand book, A.K.A. your go-to guide for all things branding.

© Educational Insights. All Rights reserved.

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INTRO

BRAND BOOK PURPOSE In addition to helping you figure out which logo to use and how big to make it, this guide will dive into all the things that make our brand, well, us.

Being consistent in how we present ourselves is key in evolving and growing our brand; when our customers see us on social media, while shopping online, or on a shelf in a store, they should immediately recognize us! So, are you ready to help us ignite the spark in every child?

LET’S GO!

© Educational Insights. All Rights reserved.

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TABLE OF CONTENTS 01

INTRO...................................................2

14

HOT DOTS®..........................................200

02

WHO WE ARE...................................6

15

03

WHAT WE DO...................................11

EARLY LEARNING...........................214 Bean Bags General Early Learning

04

HOW WE DO IT................................20

16

KANOODLE®......................................238

05

EI BRAND GUIDELINES...............28

17

06

DIGITAL...............................................47

07

VIDEO...................................................74

08

PRINT...................................................89

GAMES.................................................255 Early Learning Games 7+ Games Brainteasers Electronic Games

09

MULTIBRAND...................................100

18

CRAFTS.................................................294

10

SPARK MORE PLAY.......................126

19

CODING...............................................307

11

PLAYFOAM®........................................149

20

TRADEMARKS..................................327

12

GEOSAFARI®......................................168

21

BRAND ENGAGEMENT.................335

13

DESIGN & DRILL®............................184

© Educational Insights. All Rights reserved.

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WHO WE ARE BRAND STATEMENT OUR STORY

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WHO WE ARE

BRAND STATEMENT We’re play enthusiasts. We aim to create experiences filled with sheer joy and uncontrollable laughter!

We are champions of curiosity and those “eureka” moments of discovery.

In addition to inspiring creativity, imagination, good sportsmanship, and out-of-the-box learning, our inventive line of kid-powered toys and engaging games are packed full of fun, designed to delight, and are certain to satisfy kids’ natural curiosity.

© Educational Insights. All Rights reserved.

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WHO WE ARE

OUR TOY STORY We started in 1962 with a simple mission…now over 60 years later, we are still igniting the spark in every child.

1962

1997

Educational Insights was founded when Burt and Diana Cutler developed Learning to Read with Phonics to help their daughter, Carol, learn to read. ®

The Hot Dots® pen, the interactive learning tool, was originally called the Magic Touch Pen!

1989 Meet the GeoSafari® line’s first-born child, the GeoSafari® Laptop!

© Educational Insights. All Rights reserved.

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WHO WE ARE

OUR TOY STORY 2002 Look, listen, and learn with the GeoSafari® Jr. Talking Microscope™, now an award-winning product!

2006 Meet Playfoam®! The line of squishy, squashy learning compound creations began with this product.

2006 2003

Long before the viral #KanoodleChallenge was created…there was Kanoodle®.

The very first thrill-of-the-drill experience launched with the Design & Drill® Activity Center.

© Educational Insights. All Rights reserved.

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WHO WE ARE

OUR TOY STORY 2023

2011

PYXEL™ arrived to help kid-sized coders level up their coding skills with a programmable four-legged friend.

Since its launch, The Sneaky, Snacky Squirrel Game!® has snuck onto countless awards and favorites lists.

2020 The Design & Drill® family expanded with Bolt Buddies®, the pretend play companion to construction toys!

© Educational Insights. All Rights reserved.

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03

WHAT WE DO SPARK BRAND STATEMENT BRAND LADDER SPARK MORE

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W H AT W E D O

SPARK BRAND STATEMENT WE IGNITE THE SPARK IN EVERY CHILD! It’s that moment when their curiosity runs wild and the “why” questions flood in.

It’s that twinkle in their eye when something they’ve been learning finally clicks.

It’s that burst of confidence they get when it all comes together. THAT’S THE SPARK! At Educational Insights®, we see the limitless possibilities that you see in your child.

Our award-winning toys and games help you ignite their spark and build their confidence.

© 2023 Educational Insights. All Rights reserved.

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W H AT W E D O B R A N D L A D D E R

BRAND LADDER

© 2023 Educational Insights. All Rights reserved.

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W H AT W E D O

EMOTIONAL BENEFIT WE HELP KIDS BUILD

CONFIDENCE IN THEMSELVES BY GIVING THEM OPPORTUNITIES TO

LEARN AND GROW IN A FAMILIAR ENVIRONMENT:

PLAYTIME! I’ve seen my daughter make progress in quality and perseverance.

- JAYNE C.

© 2023 Educational Insights. All Rights reserved.

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W H AT W E D O

BR AND PERSONALIT Y OUR DISTINCT BRAND VOICE IS

QUIRKY, INCLUSIVE,

RELATABLE, AND ADVENTUROUS.

I’m careful about who I follow on social media; it’s easy to feel like you aren’t a good enough mom.

- ANONYMOUS PASSION IGNITER

© 2023 Educational Insights. All Rights reserved.

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W H AT W E D O

BR AND POSITIONING SPARKING

PASSION SO YOU CAN BE YOUR

YOUEST

YOU!

I’ve seen the interests of my son evolve as he learns and grows.

- JANEE R. © 2023 Educational Insights. All Rights reserved.

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W H AT W E D O

TA RG E T I N S I G H T WHEN I PROVIDE

LEARNING EXPERIENCES,

MY CHILDREN DISCOVER THEIR

PASSIONS AND GROW.

My kids try a new activity every summer until I know what they love.

- ALICA D. © 2023 Educational Insights. All Rights reserved.

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W H AT W E D O

TA RG E T AU D I E N C E

THE PASSION

IGNITER

IS THE TYPE OF MOM WHO HELPS THEIR KIDS

DISCOVER

THEIR PASSIONS BY OPENING

NEW DOORS OF OPPORTUNITY.

Being a good mom is my number one priority in life.

- ANONYMOUS PASSION IGNITER © 2023 Educational Insights. All Rights reserved.

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W H AT W E D O B R A N D L A D D E R

CONNECTING WITH PASSION IGNITERS Our two main Passion Igniter touchpoints are social media and product. We aim to excite and connect with our Passion Igniters by partnering with social media accounts that reach our target audience, teaming up with exciting celebrities, and using licenses to bring new and engaging life to our products.

SOCIAL MEDIA PARTNERSHIPS

© 2023 Educational Insights. All Rights reserved.

CELEBRIT Y PARTNERSHIPS

LICENSES

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HOW WE DO IT CONFIDENCE TOGETHERNESS CREATIVITY IMAGINATION CURIOSITY EXPLORATION LEARNING

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S PA R K M O R E

SPARK MORE

CONFIDENCE

Boost confidence with core learning toys that build the skills kids need for school success.

Hot Dots® Preschool Essentials Reading & Math Workbook

© Educational Insights. All Rights reserved.

Design & Drill® ABCs & 123s

Number BubbleBrix™

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S PA R K M O R E

SPARK MORE

TOGETHERNESS

We make games that will have the whole family laughing, learning, and growing!

The Sneaky, Snacky Squirrel Game!®

© Educational Insights. All Rights reserved.

Blurt!®

Teacup Pile-Up!™ Relay Game

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S PA R K M O R E

SPARK MORE

CREATIVITY

These creative toys are designed to let little imaginations run wild so kids can bring their wildest dreams to life.

Playfoam® Combo 8-Pack

© Educational Insights. All Rights reserved.

Playfoam® Naturals 4-Pack

Playfoam® Sand 8-Pack

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S PA R K M O R E

SPARK MORE

IMAGINATION

Building their imaginations through play can help kids grow up to be creative thinkers and problem solvers.

Design & Drill® Rivet Pop Workshop

© Educational Insights. All Rights reserved.

Design & Drill® Robot

Design & Drill® Bolt Buddies® Crane

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S PA R K M O R E

SPARK MORE

CURIOSITY

Help little ones wonder, think, explore, and discover with STEM & coding toys that encourage new interests and spark new passions.

Pyxel™ A Coder’s Best Friend

© Educational Insights. All Rights reserved.

Artie Max™ The Coding Robot

Design & Drill® Space Circuits

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S PA R K M O R E

SPARK MORE

EXPLORATION

Discover the world with science & exploration toys designed just for kids to get up close with nature, peer into outer space, and get smart about science.

GeoSafari® Jr. Kidnoculars®

© Educational Insights. All Rights reserved.

GeoSafari® Jr. Talking Space Explorer

GeoSafari® Jr. Talking Microscope™

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S PA R K M O R E

SPARK MORE

LEARNING

Whether you’re inside the classroom or teaching at home, these tools can help spark their passion for learning.

MathShark®

© Educational Insights. All Rights reserved.

My Feelings Bean Bags

Sentence Building Dominoes

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EDUCATIONAL INSIGHTS

BRAND GUIDELINES

GENERAL LOGOS FONTS HOW TO USE COLORS

SPARK MORE COLORS PLACEMENT

LANGUAGE OUR VOICE VERBIAGE PROOFREADING 28

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

OUR BRAND As a brand, it’s important that we are visually coherent and cohesive with our colors, logos, voice, and more.

Each product, social post, press release, and consumerfacing media should walk the walk and talk the talk of Educational Insights. This section will cover the Educational Insights brand, including guidelines for digital and print, and guidelines for each Educational Insights sub brand.

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

PRIMARY LOGO

Blue on light backgrounds

Black on white (B&W Printing)

Use white on dark backgrounds

White on black (B&W Printing)

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

SECONDARY MARK In some instances it’s okay to use the bright child by itself....

Correct

© Educational Insights. All Rights reserved.

Do not rotate or straighten the Bright Child

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

TAGLINE LOCK-UPS Primary with tagline The primary lockup is used as an end card in our videos.

Secondary Igniting the Spark is used for headers and footers throughout the Educational Insights website and Social Media platform.

Futura PT Demi

Futura PT Extra Bold

Tag locks up here

Igniting the SPARK in every child Futura PT Demi

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

LOGO CLEARANCE Primary The gray area indicates the logo and icon’s safe zone. The safe zone spacing should be based on an element from the logo.

In this case, the spacing should be greater on all sides than the size of the “E” in our logotype.

The shaded gray area indicates clear space.

This area must be kept free from other elements.

© Educational Insights. All Rights reserved.

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EI BR AND GUIDELINES

THINGS TO AVOID Our logo is the pinnacle of brand recognition! We don’t want to alter our logo in anyway, but here are a few common things we want to avoid.

© Educational Insights. All Rights reserved.

Do not place logo at an angle

Do not stretch the logo

Do not change the color, always use the EI blue, black, or white

Ensure you are not using old logos.

The old one has at thinner bright child.

Do not use gradient for the logo

Do not add outline to logo

Do not place logo over pattern

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EI BR AND GUIDELINES

FONTS Futura PT is our primary font-family.

1

HEADLINE

1

FUTURA PT EXTRA BOLD

2

FUTURA PT BOLD

3

Museo Sans 300

4

SUMMER 2022

Futura PT Extra Bold -20 Tracking 90% Leading All caps

2

SUBHEAD

Futura PT Bold All caps or Title caps

3

BODY

Museo Sans 300 Do no track body copy Sentance casing

4

CALLOUT

Futura PT Bold All caps

© Educational Insights. All Rights reserved.

AVAILABLE

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

COLORS PRIMARY COLORS

CONFIDENCE

CURIOSIT Y

CREATIVIT Y

EXPLORATION

LEARNING

IMAGINATION

TOGETHERNESS

© Educational Insights. All Rights reserved.

SECONDARY COLORS

CMYK

6

100

62

RGB

225

27

80

HEX

#E11B50

CMYK

0

60

100

RGB

245

130

32

HEX

#F58220

CMYK

85

0

40

RGB

0

178

173

HEX

#00B2AD

CMYK

80

10

100

RGB

45

164

74

HEX

#2DA44A

CMYK

100

25

15

RGB

0

142

189

HEX

#008EBD

CMYK

90

60

0

RGB

22

104

179

HEX

#1668B3

CMYK

80

80

0

RGB

82

79

0

HEX

#524FA1

0

0

0

0

0

0

0

CMYK

2

60

13

RGB

237

132

163

HEX

#ED84A3

CMYK

0

38

64

RGB

250

172

107

HEX

#FAAB6B

CMYK

61

0

29

RGB

87

196

192

HEX

#57C4C1

CMYK

35

10

100

RGB

180

189

53

HEX

#B4BD35

CMYK

56

14

8

RGB

107

179

212

HEX

# 6BB3D4

CMYK

65

35

0

RGB

91

145

204

HEX

#6BB3D4

CMYK

49

47

1

RGB

137

135

190

HEX

#8987BE

0

0

192

0

0

0

0

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

SPARK MORE BUCKETS

Early Learning

®

Preschool Games

Classroom Essentials!

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

SPARK MORE PLACEMENT

1

2

The “spark” icon represents how our products ignite the spark in every child.

It’s also the same spark that’s on our Brightchild logo.

1

SPARKS Sparks should be roughly a quarter of the child’s head in size. Sparks should not be overly large or small. They can bleed outside the photo onto the border.

Sparks should either follow the curve of the back of the head.

2

SPARK MORE PHOTOS Photos with sparks MUST show kids engaging with the product and not looking at the camera, showing off the product.

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

SPARK MORE PLACEMENT 1

SPARK MORE BLOCK Spark More bucket name always goes on right or bottom. Use the primary color of the Spark More bucket for the background.

SPARK MORE CREATIVITY

2

PHOTO FRAME Use the secondary color of the Spark More bucket

© Educational Insights. All Rights reserved.

3

FONT Futura PT Bold Extra in white

SPARK MORE EXPLORATION

4

EI LOGO Always at the bottom

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

THINGS TO AVOID Here are a few examples of improper Spark use.

Do not make sparks too large

Do not make sparks too small

Do not change the color of the sparks, always use white

Do not stretch the sparks

Sparks should go on back of head

Sparks should not go on children “showing off” the product

Sparks only go on kids under 7.

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

OUR VOICE QUIRKY, INCLUSIVE, RELATABLE, AND ADVENTUROUS, the Educational Insights (EI) voice is distinct from other brands. We’re playful, fun-focused, and both parent and kid friendly! In most cases, our audience is the consumer—our “Passion Igniter”—who is purchasing products for their little learners. We’re telling a story to the consumer through our brand voice: a story about who we are, what the product is, and how it can bring learning to life.

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

COPY QUIRKS Here’s a long, non-exhaustive, list of all those little copy quirks that we want to keep consistent:

ABCs Do not use an apostrophe (ABC’s), as it is plural, not possessive.

123s Do not use an apostrophe (123’s), as it is plural, not possessive.

2D AND 3D Don’t hyphenate 2D or 3D. Twodimensional and three-dimensional (spelled out) should be hyphenated.

PASSIVE VOICE Avoid passive voice when possible.

Active voice construction is often clearer, more concise, and more effective.

Passive Voice: Educational Insights has been creating award-winning products.

Active Voice: Educational Insights creates award-winning products.

PRONOUN AGREEMENT When referring to a “kid” or “child,” use “they/them/their” to maintain gender neutrality. If referring to a specific child, make sure their pronoun agrees with the noun.

That child loves their GeoSafari® Jr. My First Microscope!

She loves her GeoSafari® Jr. My First Microscope.

OXFORD/PROPER/SERIAL COMMA In a list of three or more, place a comma between the second to last item listed and the word “and.”

Our toys are fun, educational and family-friendly!

Our toys are fun, educational, and family-friendly!

SEMICOLONS Semicolons are used to join two related independent clauses. They are often used instead of a comma and a conjunction word or to offer more information on the first clause.

They can also be used to separate items in complex lists. DO NOT capitalize the first letter after a semicolon unless it’s a proper noun or title.

I scheduled a meeting about the project on Tuesday; my Monday was booked solid.

I like the first packaging option more; however, I liked the logo on the second option.

The cities on my bucket list are London, England; Perth, Australia; Vancouver, Canada; Portland, Maine; and Kyoto, Japan.

The cake has three layers: vanilla with strawberry, raspberry, and lemon frosting; chocolate with peanut butter and caramel; and carrot cake with buttercream and vanilla frosting.

© Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

COPY QUIRKS EM DASH (—) Used to separate clauses, create a pause in a sentence, or emphasize a point.

DO NOT include spaces before or after the dash.

The Playfoam products—Playfoam Classic, Playfoam Pluffle, Playfoam Sand, and Playfoam Naturals—are great for...

The Playfoam products are great for sensory stimulation—they’re really great.

Note: To type an Em dash on a Mac computer, simultaneously click Shift, Option, and Hyphen/Minus.

EN DASH (–) Typically used to show the relationship between numbers, words, or dates. You can use it in place of versus, number ranges, and scores. DO NOT include spaces before or after the dash.

HYPHEN (-) Used to combine compound words and numbers. You also use a hyphen when two words are being joined as an adjective to describe another word.

DO NOT include spaces before or after the dash, unless you are using it to communicate a subtraction/minus sign ( - ). Also used in the place of bullet points sometimes.

My grandma is turning ninety-nine this year.

Playfoam is sensory-stimulating!

Kanoodle® is a line of brain-bending puzzle games!

PARENTHESIS Punctuation goes around parenthesis when the parenthesis (and words inside it) are part of the sentence. If the parenthesis exists as an independent sentence, punctuation goes inside.

The Celtics–Warriors’ game was last night. The score was 102–93.

The box also doubles as storage (with handle).

It can take 1–2 hours to get there, depending on traffic.

One of my favorite things is to play with Playfoam. (I have a brick of it at my desk.)

Note: To type an En dash on a Mac computer, simultaneously click Option and Hyphen/Minus.

© Educational Insights. All Rights reserved.

QUOTATION MARKS In most cases, punctuation will go inside quotation marks (Ex: “That’s great!”). If you ever have a quotation inside another quotation, the inner quote will use single marks on either side.

“And then she said, ‘Yeah that’s fine’ so I went on my way.”

BULLETS Bullets are a useful organizational tool to break up long blocks of text or to list features, benefits, components, etc.

Here are some general rules of bullets: • Be consistent in syntax. If one bullet begins with an action word, the rest of the bullet series should also start with an action word • DO NOT punctuate the end of bullets when bullets have introductory copy like “Including:” • Use sentence casing (capitalize first letter and lowercase every other word)

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

COPY QUIRKS TRADEMARK & REGISTERED MARK Trademarks (™) and registered marks (®) should appear either the first time a marked item appears on a page or in the most prominent location (a logo, heading, etc.). Punctuation should follow the trademark or registered mark in a sentence. When possible, place the mark in the logo or header so that it doesn’t have to appear in body copy.

Includes 42 BubbleBrix™ , activity guide, and more!

Kanoodle® is a brain-bending puzzle game. I love playing Kanoodle.

TITLE/HEADLINE CASING Used for headers, section titles, and other major titles. Capitalize each word in the title, except for prepositions or articles. DO NOT use punctuation at the end of titles or headlines unless the title is an interrogative question or exclamation.

Style Guide with Specific Sections for Educational Insights and Employees Are You Ready for an Educational Insights Style Guide?

Get Ready for the Educational Insights Style Guide!

© Educational Insights. All Rights reserved.

SENTENCE CASING When you follow standard sentence capitalization in writing, often for sublines or body copy. Capitalize the first word and then lowercase the rest, unless it includes a title or proper noun.

Include punctuation in most sentence casing.

This is sentence casing.

This is sentence casing when there’s a proper noun like Educational Insights.

Educational Insights Style Guide (Headline) Written by and for EI employees.

(Subline) CAPITALIZATION AFTER A NUMBER If a bullet point sentence starts with a number, capitalize the first word after the number. This is most common in an “includes” or “features” list. Copy block sentences should avoid starting with a number or spell the number out.

CAPITALIZATION WITH HYPHEN When a hyphenated word is in a title, use general title casing rules, capitalizing important words, and lowercasing articles or unimportant words.

Perfect On-the-Go Toys for Road Trips BONUS VS FREE For Spark More Play, we use “bonus” on all packaging and external copy. The exception is on social media, where the use of “FREE” is acceptable for SEO purposes.

Bonus Activities Included (on packaging) FREE Activities and Downloads (blog title or social media) POSITIVE VOICE Try to use positive voice of phrases and avoid negative words like “no” or “non.”

15 Bolts are included

Non-toxic

Kid-safe

Sixty years ago, EI was founded, EI was founded 60 years ago.

No-mess

Mess-free

Don’t miss out on this deal!

There’s still time to get this deal

Batteries not included.

Don’t forget the batteries!

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

COPY QUIRKS NUMBERS We write out numbers 1-10 (one through ten) and use numerals for 11 or more.

The exception is short form copy, emails, or headlines where the numeral communicates better visually. Always use numerals for ages, pages, warnings, and battery requirements.

15 Bolts are included.

Pick three bean bags from the pile.

3 AAA batteries are required.

FOR PRINT ONLY NUMBERING GUIDE PAGES DO NOT include the cover of the guide as page 1. Start page 1 on the first page of the guide that includes information (set-up instructions, activities, a diagram, etc.), which is normally the first page after the cover. Only number the cover of the guide as page 1 when it begins instructions or set-up on the cover.

CAPITALIZATION OF LISTS On our packaging we frequently have two different lists; one that lists the learning benefits or goals of the product and one that lists the included items of the product. Use sentence casing as a default.

PACKAGING PUNCTUATION In bursts, product feature callouts, and other short descriptions (especially for packaging), sometimes punctuation will not be necessary. The general rule is to only use punctuation when it is a full sentence to limit unnecessary punctuation, with the exception being using exclamation points to emphasize or add excitement.

Examples: • Lights up!

• 8x Magnification • HELP button for extra problem-solving clues • The HELP button gives extra problem-solving clues.

Ex: Includes: • 15 Colorful bolts • One activity guide • One kid-friendly power drill Ex: Learning Benefits: • Fine motor skills • Social and emotional skills • Imaginative play Ex: You’ll learn: • How to complete basic multiplication and division problems • How to use a calculator © Educational Insights. All Rights reserved.

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E D U C AT I O N A L I N S I G H T S B R A N D G U I D E L I N E S

PROOFREADING MARKS MARKS & MEANINGS

EXAMPLES

Capitalize

They fished in lake tahoe.

They fished in Lake Tahoe.

Make it lowercase

Five Students missed the Bus.

Five students missed the bus.

Spelling mistake

The day was clowdy and cold.

The day was cloudy and cold.

Add a period

Tomorrow is a holiday

Tomorrow is a holiday.

Delete (remove)

Kim knew the the answer.

Kim knew the answer.

Add a word

Six were in the litter.

Six pups were in the litter.

Add a comma

He ate peas corn and squash.

He ate peas, corn, and squash.

Reverse words or letters

An otter swam in the bed kelp.

An otter swam in the kelp bed.

Add an apostrophe

The childs bike was red.

The child’s bike was red.

Add quotation marks

Why can’t I go? she cried.

“Why can’t I go?” she cried.

Make a space

He read twobooks.

He read two books.

Close the space

Her favorite game is soft ball.

Her favorite game is softball.

Begin a new paragraph

We had. Next we went to

We had.

Next we went to

© Educational Insights. All Rights reserved.

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DIGITAL BRAND PHOTOGRAPHY

AMAZON TOP 6 A+ PAGE STOREFRONT

SOCIAL MEDIA LOGO COVER PHOTOS BLOG

WEB BUTTONS/CTA FONTS BANNERS BLOG TEMPLATE

EMAIL DIGITAL ADS PRESENTATIONS TEMPLATE

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D I G I TA L

BRAND PHOTOGRAPHY While our photography should show kids being fully engaged with our products, we want the focus to remain on the product, not the child. Crop the photo closely (as shown) to keep focus on the product. It’s ok to lose part of the child’s arm or head to focus more closely on the toy, game, or activity. If adding sparks to the image, it’s ok for those to break the image barrier.

Before

© Educational Insights. All Rights reserved.

After

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D I G I TA L

LIFESTYLE DOS

Shallow depth of field

Natural expressions

Natural light

Different steps of play

Show storage if applicable

Engaged with product

© Educational Insights. All Rights reserved.

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D I G I TA L

LIFESTYLE DON’TS

Avoid directly looking into camera

Product held awkwardly

Long or dirty fingernails

Play games incorrectly

Studio photography

Crew in background

© Educational Insights. All Rights reserved.

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D I G I TA L

STUDIO PHOTOGRAPHY DOS

Do fill the entire square as much as possible

Do show something different than what’s on the packaging

Do show everything included in the box as much as possible

Do show product in motion if possible

Do show how product can be used

Do show how a game can be played

© Educational Insights. All Rights reserved.

51

06

D I G I TA L

PRODUCT PHOTOGRAPHY DON’TS

Don’t show the same thing as what’s shown on the packaging

Don’t leave a lot of white space

Don’t mix rendering with live shots

Don’t make products look too bright or washed out

Avoid tangets between objects

Don’t show raw or jagged edges around packaging

© Educational Insights. All Rights reserved.

52

1 06

D I G I TA L

AMAZON TOP 6

2

TEXT OVERLAY These are the six main images you see on Amazon and include product and lifestyle photos and often an infographic.

1

DIMENSIONS All Top 6 Images are 2000x2000 pixels.

2

3

PRODCT ON WHITE

3

The product should fill the space and be as big as possible for veiwing on mobile.

4

TEXT OVERLAY BLOCK 393x2000 pixels Font size 28 pts Color bar should be in one of our brand colors & consistent for all top 6 images.

Does not have to be the same color as the Spark More block or the A+ Page.

4

5

COPY Copy can include: skills product reinforces, additional features, what is included, handson or other benefit, etc.

5

INFOGRAPHICS Includes a diagram of the product, a how to play, or the product includes.

6

6

CROSS SELL Includes other products a consumer might enjoy.

© Educational Insights. All Rights reserved.

53

06

D I G I TA L 1

AMAZON A+ PAGES These pages appear on Amazon product pages to showcase more product features and benefits. The A+ page background color does not have to match the text overlay color in the Top 6.

2

3

1

PRODUCT LOGO + PHOTO 970x300 pixels Brand/product logo on color and product Image on white. Product name written in Futura-PT or uses the product logo.

2

FIDGET TOYS FOR KIDS: BubbleBrix are the perfect pop it fidget toy that combines sensory play with early learning. Press the number bubble to feel it pop for a super satisfying sensory experience. Snap blocks together to build number sentences and practice early math. Press, pop, snap, and count with sensory play that’s perfect for fidgety fingers.

FEATURES/BENEFIT CALLOUT 970x300 pixels

3

IMAGE WITH TEXT 970x300 pixels or 3 300x300 pixels blocks SEO text written in Amazon paired with an image or images.

4

LIFESTYLE PHOTOS

4

970x600 pixels Muliple lifestyle images of the product.

5

SPARK MORE BUCKET 970x300 pixels See page [X]

5 © Educational Insights. All Rights reserved.

54

06

D I G I TA L

AMAZON A+ PAGE SPARK MORE BLOCKS The Spark More blocks (featured in the last block of A+ pages) typically use a photo of that specific product, paired with the Spark bucket it falls into. However, there are additional blocks available if a product photo is not available.

1

TOGETHERNESS This block always need to have an image of two or more people playing together

© Educational Insights. All Rights reserved.

55

06

D I G I TA L

AMAZON A+ PAGES CROSS SELL Sometimes our A+ pages feature a cross sell block. We can only have five blocks (modules) for A+ pages, so we remove the Spark More block.

1

IMAGE WITH TEXT This is an example of when our A+ page uses 3 300x300 pixels with SEO copy blocks rather than one large one.

2

1

CROSS SELL BLOCKS 150x300 pixels Product on white vertically and horizontally centered.

2 © Educational Insights. All Rights reserved.

56

06

D I G I TA L

AMAZON A+ PAGE

1

BRAND-SPECIFIC Some of our sub brands are trying to reach a specific audience, so they have a design style that is different than the general EI A+ page. The general layout or structure remains the same. This example is from our Kanoodle sub brand.

2

1

PRODUCT & INCLUDES BLOCK 970x600 pixel

2

PUZZLE BLOCK 970x300 pixels Showcases the two different ways to play

3

TIKTOK BLOCK 970x600 pixels Highlights social media achievements and trends

4

CROSS-SELL BLOCKS

3

150x300 pixels Instead of being centered vertically, all the products share a base line

© Educational Insights. All Rights reserved.

4

57

06

D I G I TA L

AMAZON STOREFRONT

1

HOMEPAGE PART 1 1

MAIN HEADER

2

3000 pixels by varying height

2

LARGE BANNERS 3000 pixels by varying height Calls out marquee products, seasonal marketing campaigns, specific categories, and can have a unique design

3

3

CATEGORY BLOCKS 750x750 pixels Directs consumers to storefront pages with a currated selection of products

4

CATEGORY BANNER

4

3000 pixels by varying height Used to call attention to the category blocks and break up sections

5

5

AGE BLOCKS 750x750 pixels Logo on white with added call out text as necessary

6

BRAND VIDEO 1500x1500 pixels 5

© Educational Insights. All Rights reserved.

58

06

D I G I TA L

AMAZON STOREFRONT HOMEPAGE PART 2

7

7

BRAND BLOCKS 1500x750 pixels Showcases our most popular brands

8

FOOTER 3000x1500 pixels “Igniting the spark” messaging paired with the Spark More Buckets

8

© Educational Insights. All Rights reserved.

59

06

D I G I TA L

AMAZON STOREFRONT

1

BRAND-SPECIFIC Amazon Storefronts are designed in a brand-specific style. This particular example belongs to BrainBolt.

1

2

HERO BLOCK 3000 pixels width by varying height A unique design that calls attention to the brand through graphics and copy. Can be a still image or short looping video

2

PRODUCT BLOCK 3000x1500 pixels Highlighting the main products in that storefront

3

CROSS-SELL BLOCKS 1500x1500 pixels For brands with less products, calling out other related products that consumers may enjoy

3

© Educational Insights. All Rights reserved.

60

06

D I G I TA L

SOCIAL MEDIA PROFILE PHOTO We use this icon for our social media accounts’ profile pictures.

© Educational Insights. All Rights reserved.

61

06

D I G I TA L

SOCIAL MEDIA COVER PHOTO The cover photo for our social media changes seasonally and is themed around marketing campaigns: Spark More Exploration, back to school, happy holidays, etc. Each social media platform has different dimensions for their cover photos, examples for each are shown on the next slides.

1

FACEBOOK (FULL IMAGE SIZE) 820x360 pixels

2 FACEBOOK (DESKTOP) 820x312 pixels

3

FACEBOOK (MOBILE) 640x360 pixels

4

PINTEREST 800x450 pixels

© Educational Insights. All Rights reserved.

62

06

D I G I TA L

SOCIAL MEDIA COVER PHOTO 1 LINKEDIN

(COMPANY PROFILE) 1365x238 pixels

1

LINKEDIN (PERSONAL PROFILE) 1365x341 pixels

2 © Educational Insights. All Rights reserved.

TWITTER 1500x500 pixels

63

06

D I G I TA L

SOCIAL MEDIA COVER PHOTO YouTube cover photos should be designed to fit the TV size; however, YouTube will automatically adjust the image for other viewing platforms, like desktop or mobile. Design the cover image for 1 the TV size, while making sure that all vital elements (titles) will not be cut off by the auto-trim.

2 © Educational Insights. All Rights reserved.

YOUTUBE (TV) 2560x1440 pixels

YOUTUBE (MOBILE)

YOUTUBE (DESKTOP)

1452x411 pixels

2560x411 pixels

3

64

06

D I G I TA L

SOCIAL MEDIA INSTAGRAM STORY HIGHLIGHTS COVERS

© Educational Insights. All Rights reserved.

65

06

D I G I TA L

WEBSITE FONTS Our brand font is Futura-PT. Note the dash in the font name; the font will NOT work on web unless you include the dash.

1

1

HEADLINE

FUTURA-PT, EXTRA BOLD. 2

SUBHEAD

2

FUTURA-PT, HEAVY. 3

BODY

FUTURA-PT, REGULAR.

© 2023 Educational Educational Insights.

Insights.

All Rights All Rights reserved. reserved.

3

HEADER SUBHEAD LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR IN REPREHENDERIT IN VOLUPTATE VELIT ESSE CILLUM DOLORE EU FUGIAT NULLA PARIATUR. EXCEPTEUR SINT OCCAECAT CUPIDATAT NON PROIDENT, SUNT IN CULPA QUI OFFICIA DESERUNT MOLLIT ANIM ID EST LABORUM.

66

06

D I G I TA L

WEBSITE BUTTON STYLE 1

SIZE There is no set size for CTA buttons, use best judgement as to what works for the composition

2

SHAPE 100% rounded corners with no affects

3

BACKGROUND COLOR Pick a brand color for the background based on the product or sub brand being featured

4

FONT Futura-PT extra bold, all caps (mainly white unless there aren’t enough contrast)

© 2023 Educational Educational Insights.

Insights.

All Rights All Rights reserved. reserved.

67

06

D I G I TA L

BANNERS When creating banners, break them down into different components (which will get put together using HTML and CSS, rather than one large component. The banner size will then be determined by the components that exist within it (images, logo, margin, padding, copy, etc.).

Always include a CTA in the banner so consumers have an interaction point.

© Educational Insights. All Rights reserved.

68

06

D I G I TA L

BLOG TEMPLATE

1

Our web blog template uses a twocolumn setup that alternates side-byside images and copy. This allows us to break up long copy blocks with visuals.

2

When viewing on mobile, the blog shrinks down to a single column format that alternates image, then copy, etc.

3

1

HERO IMAGE Image on left, text overlay on right. Color usually determined by the spark bucket that the product in-blog is related to.

4

2 INTRODUCTION Introduction is place within the blog using html. try to avoid using the pre-build column on magento as it can mess with the font size

3

BODY COLUMN

5

Text on right, image on left and vice versa on the next column. NOTE: althought reversed, image always goes on top on mobile.

4

CONCLUSION Conclusion is treated the same as introduction

WEB © 2023 Educational Educational Insights.

Insights.

All Rights All Rights reserved. reserved.

MOBILE 69

06

D I G I TA L

BLOG COVER 1

BLOG COVER 480x220 pixels

IMAGE Colorful image, lifestyle photo or digital illustration 2

3

TITLE Futura PT Extra Bold white text on color

© Educational Insights. All Rights reserved.

70

06

D I G I TA L

EMAIL Only for Target Circle members! Shop now.

THE WORLD OF

IMAGINATION

ENCOURAGE CREATIVITY AND IMAGINATION WITH OUR PRETEND PLAY FAVORITES. SAVE 15% WHEN YOU SHOP WITH TARGET CIRCLE!

BARNYARD BOUNCE GAME

Sky-high memory game that doubles as pretend play!

SHOP NOW

DESIGN & DRILL ® BOLT BUDDIES® RECYCLING TRUCK Packaging unfolds into a playset!

SHOP NOW

PLAYFOAM® SAND SWEETS

Endless creative possibilities.

SHOP NOW

GEOSAFARI® JR. WALKIE TALKIES

Copy that! Perfect for indoor & outdoor play.

SHOP NOW

71

1 06

D I G I TA L

2

EMAIL 3

Emails follow a general template, but can be changed or adapted based on needs.

1

EMAIL 640 pixels wide by any length

2

PREVIEW TEXT HEADER

3

HERO IMAGE

4

Can be lifestyle photo, illustration, or GIF

4

TEXT BLOCK White text of varying weights of Futura PT on a color background

5

5

PRODUCT SHOTS Includes product image on white, product name, CTA button, and occasionally a burst

6

LOGO & TAGLINE FOOTER

7

SOCIAL MEDIA LINKS

8

LEGAL & FOOTNOTES

6

7 © Educational Insights. All Rights reserved.

8

72

06

D I G I TA L

DIGITAL ADS

73

07

VIDEO GUIDELINES PRODUCT VIDEOS SIZZLE VIDEO HOW-TO VIDEO UGC STYLE VIDEO SUB BRAND VIDEOS PLAYFOAM GEOSAFARI DESIGN AND DRILL HOT DOTS EARLY LEARNING KANOODLE GAMES CRAFTS CODING 74

07

VIDEO GUIDELINES

PRODUCT VIDEOS There are a few main kinds of videos that we make inhouse. Here are some guidelines for each one; this may vary by product or placement.

© Educational Insights. All Rights reserved.

75

07

VIDEO GUIDELINES

SIZZLE VIDEOS This is a short video, typically 30-45 seconds, that is meant to be exciting and engaging. It should highlight the product and its main features/benefits. Sizzle videos are meant to drive sales of the product. Sizzle videos for games should show an abbreviated version of how to play.

Pom Pom Craft Kit YouTube © Educational Insights. All Rights reserved.

76

07

VIDEO GUIDELINES

HOW-TO VIDEO These videos are typically for games. They are longer and more instructional, designed to improve user experience by showing in-depth, step-by-step instructions of how to play the featured game or product.

Missing Link © Educational Insights. All Rights reserved.

77

07

VIDEO GUIDELINES

UGC-STYLE UGC, or user generated content, is a style of video typically used for TikTok, IG Reels, or Ads. UGC content should look similar to how influencer videos look. They can use a phone camera, colorful backgrounds, text overlays, and elements from TikTok. These videos’ purpose varies by project, but should never use stop motion or highly edited. content.

Missing Link © Educational Insights. All Rights reserved.

78

07

VIDEO GUIDELINES

SUB BRAND VIDEO Sub brands each have their own video requirements. For example, we always want to show the tool in Design & Drill product videos, but for Playfoam we want to show the texture close-up.

© Educational Insights. All Rights reserved.

79

07

VIDEO GUIDELINES

PLAYFOAM®

Should always show Playfoam being squished/ shaped to show texture.

© Educational Insights. All Rights reserved.

Should always show tools if included.

80

07

VIDEO GUIDELINES

GEOSAFARI® let play outside!

Show toys outdoors if possible.

If toy includes audio, have a speech bubble with text inside.

If toy has a screen (like in the Space Explorer), show what kids are seeing when using product.

© Educational Insights. All Rights reserved.

81

07

VIDEO GUIDELINES

DESIGN AND DRILL®

Should always show tool in use and toy being built.

© Educational Insights. All Rights reserved.

For Bolt Buddies, we should always show the included pal and the inside of the packaging.

82

07

VIDEO GUIDELINES

HOT DOTS®

Should always demonstrate how the interactive pen works.

© Educational Insights. All Rights reserved.

Show subjects covered

83

07

VIDEO GUIDELINES

EARLY LEARNING

Should always include a shot with skills/learning benefits listed

© Educational Insights. All Rights reserved.

If applicable, callout classroom use.

84

07

VIDEO GUIDELINES

KANOODLE®

Should always show all the ways to play (2D, 3D, Shake Challenge, etc.)

Should show guide next to game in at least one shot.

Use black end card

© Educational Insights. All Rights reserved.

85

07

VIDEO GUIDELINES

GAMES

Should have separate sizzle and how-to-play videos.

© Educational Insights. All Rights reserved.

86

07

VIDEO GUIDELINES

CRAFTS

Should show tool in-use.

© Educational Insights. All Rights reserved.

Should show finished product

87

07

VIDEO GUIDELINES

CODING

Should show code in UI and in action.

© Educational Insights. All Rights reserved.

88

08

PRINT LOGO PLACEMENT PACKAGING REQUIREMENTS WARNINGS

89

08

PRINT

LOGO PLACEMENT FOR PACKAGE FRONTS

Logo can be placed either on the upper left or lower right, but not both.. Minimum 1/4” spacing all sides.

Logo should be present on back and front of packaging.

© Educational Insights. All Rights reserved.

90

08

PRINT

FRONT PACKAGING REQUIREMENTS

Item # Age

SMP US Patent/ Batteries Warning Label (Varies by product)

© Educational Insights. All Rights reserved.

91

08

PRINT

BACK PACKAGING REQUIREMENTS

Item # Age

SMP Worksheets may vary

SMP

Batteries (if applicable)

Only used for battery operated products or plug in products

UPC

Recycle label Address (always 6pt font)

© Educational Insights. All Rights reserved.

FSC (applies to wood and wood-based products)

92

08

PRINT

SIDEBAR BACK UK TITLE PACKAGING REQUIREMENTS These are UK-specific labels that must go on all packaging for LRUK shipment.

Item # Age

SMP Worksheets may varie

SMP Only used for battery operated products or plug in products

Only for electronic products sold to EU/UK CE (Safety Requirement) UKCA (UK Product)

Batteries (if applicable)

CE & UKCA is at least 5mm in height

UPC

Recycle label UK Address (always 6pt font)

© Educational Insights. All Rights reserved.

MTL (Spanish, French & German)

93

08

PRINT

FRONT CANADIAN PACKAGING REQUIREMENTS Packages must include French Canadian translations for specific information.

Item # Age Translate Ages (or show “3+” to avoid translation) Translated Product Name

Piece Count (If the guide is for the child (ex. journal, activity), then it’s included in the piece count.

Warning Label (Varies by product)

Translation font size should be the same size as other copy on the front panel (ex. Same font size as product number) Translated name must go directly under English product name.

Warning Translation For Products that have English only copy: (Like Hot Dots, Blurt, word games, etc) Need to include “Content in English Only” in English and French on front of box.

For Products that will not be sold in UK: The warning should be on the front panel in French and English.

Does not need translation: Callouts, Tagline, Product names that are and ALL pieces are visible.

© Educational Insights. All Rights reserved.

and , Piece count if packaging is see-through

94

08

PRINT

WARNINGS The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

1

2

1

MTL SMALL PARTS WARNING Used for both US and UK projects

2

MTL SMALL PARTS WARNING UK specific projects ONLY 3

3

DO NOT AIM Is for products that shoot objects.

Ex: Barnyard Bounce.

4

ADULT ASSEMBLY N/A

5

4

SUFFOCATION WARNING Polybags larger than 4” x 4” (must be multilingual if LR UK takes product)

© Educational Insights. All Rights reserved.

5

95

08

PRINT

WARNINGS The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

1

2

1

BUTTON & CELL BAT TERY Used for.......

2

STRAGULATION CORD Used for.......

3

3

DIRECT SUNLIGHT Used for.......

4

CHOKING HAZARD when a product contains a 1.75” or smaller ellipsoidal shaped object.

© Educational Insights. All Rights reserved.

4

96

08

PRINT

WARNINGS The warning must be in a type size no larger than the largest type size used for other consumer information on the product. In no case should the type size be smaller than 6-point type.

1

2

1

FLYING OBJECTS

2

MAGNETS

© Educational Insights. All Rights reserved.

97

08

PRINT

WARNING SIZES Measurements for label packaging are always in height x length. The first dimension (height) will measure from top to bottom of the container.

Next, you’ll measure the width of the label. If you have a circular bottle, you’ll need to measure the circumference.

5-10 blk wbaby

10-15 blk wbaby

51-30 blk wbaby

30-100 blk wbaby

100-400 blk wbaby

400+ blk wbaby

© Educational Insights. All Rights reserved.

98

08

PRINT

SIOC SIOC means ships in original container. If boxes are bigger than the maximum dimensions, they will not be packed in another box when shipped from warehouses, specifically Amazon’s. Instead, they will ship in their original packaging. We try to avoid this whenever possible.

The maximum dimensions are 18" x 14" x 8".

© Educational Insights. All Rights reserved.

99

09

MULTIBRAND GUIDELINES MULTIBRAND ABOUT OUR COMPANIES LOGO LOCKUPS FONTS COLORS SHAPES

DIGITAL POWERPOINT PRESENTATIONS AMAZON STOREFRONT

PRINT SELL SHEETS CATALOG 100

M U LT I B R A N D G U I D E L I N E S

MULTIBRAND STATEMENT On a mission to bring learning to life, Learning Resources®, Educational Insights®, and hand2mind® are a trio of brands that are trusted by teachers and loved by families. We are a 300-person strong, family-owned organization with over 60 years of experience in helping kids develop a love of learning.

© Learning Resources. All Rights reserved.

101

M U LT I B R A N D G U I D E L I N E S

We’re Learning Resources, and learning is where we play. Trusted by parents and teachers since 1984, our award-winning educational toys help kids develop a lifelong love of learning while building essential school-ready skills—from ABCs and 123s to screenfree coding and STEM, we make learning fun at every age, stage, and skill level.

Discover countless ways to learn through play with our award-winning, top selling products including Pretend & Play® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winner Botley® the Coding Robot.

© 2024 Learning Resources. All Rights reserved.

102

M U LT I B R A N D G U I D E L I N E S

We’re play enthusiasts. We aim to create experiences filled with sheer joy and uncontrollable laughter!

We are champions of curiosity and those “eureka” moments of discovery.

In addition to inspiring creativity, imagination, good sportsmanship, and out-of-the-box learning, our inventive line of kid-powered toys and engaging games are packed full of fun, designed to delight, and are certain to satisfy kids’ natural curiosity.

© 2024 Learning Resources. All Rights reserved.

103

M U LT I B R A N D G U I D E L I N E S

Here at hand2mind we believe children learn best by doing.

For over 50 years, teachers and administrators at thousands of schools and districts across the country have relied on our high-quality, hands-on materials to expand their core curriculum.

From math to science to STEM to literacy and from manipulatives to lessons to teacher/parent support materials, we’re always on the lookout for new ways to get students’ hands and minds working together.

© 2024 Learning Resources. All Rights reserved.

104

M U LT I B R A N D G U I D E L I N E S

We love dogs and they love us! At Brightkins, we’re dedicated to creating whimsical, family-friendly pet products that help you engage, stimulate, and bond with your furry friend.

Our paws-on interactive toys and training tools unlock your pets’ curiosity and engage the entire family!

After nearly 40 years designing award-winning toys that make learning fun for kids, We’re excited to bring learning to life for your furry family members.

© 2024 Learning Resources. All Rights reserved.

105

M U LT I B R A N D G U I D E L I N E S

PRIMARY LOGO LOCKUP When referring to our tri-brand, logos must be shown in this order: Learning Resources first, Educational Insights second, and hand2mind third. Logos can be shown in their original colors or in a single color.

Primary logo lockup in color

Primary logo lockup in white (used in footers)

© Learning Resources. All Rights reserved.

106

M U LT I B R A N D G U I D E L I N E S

SECONDARY LOGO LOCKUP When referring to our family of companies, including our pet brands, logos must been shown in the following order:

Secondary logo lockup in color

© Learning Resources. All Rights reserved.

107

M U LT I B R A N D G U I D E L I N E S

LOGO LOCKUP EXAMPLES PowerPoint Template

Learning Resources® L Educational Insights® E hand2mind®

LSPFL224-SRP

CATALOG

2024 Catalog

reenview Court n Hills, IL 60061 2mind.com

2024

Business Card

2024 Catalog Cover

Letterhead © Learning Resources. All Rights reserved.

108

M U LT I B R A N D G U I D E L I N E S

FONTS Each brand has its own brand fonts, but when referring to the family of brands together, Poppins and Museo Sans are used.

1

2

1

HEADLINE

Poppins Bold 2

3

SUBHEAD

Museo Sans 900 3

BODY

Museo Sans 300 4

4

CALLOUT

Verveine

2

3

© Learning Resources. All Rights reserved.

Come Learn with Us! Sign-up for our newsletter & exciting offers!

By signing up for our newsletter, you are opting in to our mailing list. You can opt out at any time.

109

M U LT I B R A N D G U I D E L I N E S

MULTIBRAND COLORS Each brand is represented by one of its primary colors in multibrand or tri-brand settings.

LEARNING RESOURCES

EDUCATIONAL INSIGHTS

HAND2MIND

BRIGHTKINS

© Learning Resources. All Rights reserved.

CMYK

100

87

8

RGB

15

63

149

HEX

#0F3F95

CMYK

45

0

90

RGB

154

202

60

HEX

#9ACA3C

CMYK

69

14

0

RGB

0

174

239

HEX

#00AEEF

CMYK

0

40

100

RGB

350

166

26

HEX

#FAA61A

CMYK

54

90

11

RGB

136

62

137

HEX

#883E89

1

CMYK

9

0

0

RGB

226

244

253

HEX

#E2F4FD

0

0

0

0

1

110

M U LT I B R A N D G U I D E L I N E S

MULTIBRAND SHAPES Using the primary color that represents the brand, each company is also designated a shape. These shapes are used as decorative elements (for example: the colored outline behind a photo), as well as a key in our catalog and sell sheets to indicate which company made the product.

© Learning Resources. All Rights reserved.

111

M U LT I B R A N D G U I D E L I N E S

OUR MISSION STATEMENT When our mission statement is written out, make sure it follows this casing: “We bring Learning to Life” and only Poppins Bold or Verveine fonts should be used.

We bring Learning to Life

We bring Learning to Life

Mission statement in Poppins Bold font

Mission statement in Verveine font

We bring learning to life

We Bring learning to life

Mission statement in sentence case

Mission statement in title case

© Learning Resources. All Rights reserved.

112

M U LT I B R A N D G U I D E L I N E S

OUR VOICE Each brand has its own distinct voice. When writing for multibrand, like in our catalog, copy and tone should not skew towards any one distinct brand.

Rather, it should be inclusive of all represented brands and products, focusing on the shared mission of “Bringing learning to life!”

When referring to “multibrand” we are referring to our family of companies. When referring to “tri-brand” we are only referring to Learning Resources, Educational Insights, and hand2mind.

Use “multibrand”, not “multi-brand” or “multi brand”.

Though the latter two are accepted spellings, we should be consistent with our use of the term.

Tri-brand should be hyphenated.

© Learning Resources. All Rights reserved.

113

DIGITAL POWERPOINT PRESENTATIONS AMAZON STOREFRONT

114

M U LT I B R A N D G U I D E L I N E S

POWERPOINT OPENERS For sales, shared services, and internal presentations that refer to our family of companies, our Multibrand PowerPoint Presentation template should be used.

Here are examples of opener slides showing our tri-brand and multibrand of logos. Opener slides include the name and date of the presentation. If presenting to a specific retailer, make sure the corresponding logo is at the top left.

CLICK HERE TO VIEW TEMPLATE

© Learning Resources. All Rights reserved.

115

M U LT I B R A N D G U I D E L I N E S

POWERPOINT BRAND SLIDES These are examples of our brand slides, which are meant to inform viewers about our mission, who we are, and relevant data.

These slides should be appear early in your presentation as an introduction to our family of companies.

© Learning Resources. All Rights reserved.

116

M U LT I B R A N D G U I D E L I N E S

POWERPOINT DIVIDERS Here are two examples of divider slides used to break up a presentation into subsections.

Please use a divider slide when transitioning to different topic.

© Learning Resources. All Rights reserved.

117

M U LT I B R A N D G U I D E L I N E S

POWERPOINT CONTENT SLIDES Here are a few examples of content slides. Content slides will vary based on the presentation objective. These slides are used to showcase products, data, infographics, etc.

For all content slides, make sure your headline is short and concise.

Try to use bullet points instead of paragraphs of copy. Visuals will communicate data to your audience more effectively than copy.

© Learning Resources. All Rights reserved.

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AMAZON STOREFRONT Here is an example of a multibrand Amazon storefront, used when showing products from all companies in a single category, such as coding.

Use the multibrand shapes and colors to identify the different products.

© Learning Resources. All Rights reserved.

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PRINT SELL SHEETS CATALOG

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M U LT I B R A N D G U I D E L I N E S

NEW PRODUCT SELL SHEETS New product sell sheets are used to showcase upcoming products that are still in development. Sell sheets are published digitally in Issuu and used

by Sales and Marketing.

CLICK HERE TO VIEW

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NEW PRODUCT SELL SHEETS Here are examples of what the template pages look like per brand. For example, all new Learning Resources products will have a light green background and use a green hexagon for category/age and feature callouts.

These pages are updated monthly (around the 1st of every month from May to December).

© Learning Resources. All Rights reserved.

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CATALOG The printed catalog is multibranded, which means all products are shown together and separated by category (Early Learning, Sensory, Math, etc).

For all product pages, small brand shapes are used as a key to designate the product’s origin: Learning Resources Product L LER XXXX GRADE X | AGES X+ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec. ! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

Educational Insights Product E EI-XXXX GRADE X | AGES X+ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec. ! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

hand2mind Product H XXXXX GRADE X | AGES X+ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tempor velit mi, sit amet hendrerit libero sollicitudin nec. ! SMALL PARTS [1]. Not for children < 3 yrs.

$XX.XX SRP | CPQ 6

© Learning Resources. All Rights reserved.

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CATALOG COLORS

EARLY LEARNING

LITER ACY

CL ASSROOM RESOURCES

GAMES

SENSORY & CR AFT

© Learning Resources. All Rights reserved.

CMYK

100

87

8

RGB

15

63

149

HEX

#0F3F95

CMYK

45

90

9

RGB

146

63

140

HEX

#923F8C

CMYK

0

99

97

RGB

237

28

36

HEX

#ED1C24

CMYK

0

69

98

RGB

243

112

33

HEX

#F37021

CMYK

0

40

100

RGB

250

166

26

HEX

#FAA61A

CMYK

0

75

11

RGB

240

103

152

HEX

#F06798

1

0 SEL

0 MATH

0 NUMBERBLOCKS

0 STEM

0 SCIENCE

CMYK

64

75

0

RGB

113

89

165

HEX

#7159A5

CMYK

87

50

0

RGB

0

116

188

HEX

#0074BC

CMYK

70

11

0

RGB

20

177

231

HEX

#14B1E7

CMYK

50

0

99

RGB

141

198

63

HEX

#8DC63F

CMYK

80

9

100

RGB

45

164

74

HEX

#2DA44A

0

0

0

0

1

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CATALOG GUIDELINES When building and proofreading the catalog, double check that the below guidelines are followed for consistency:

• Inch marks should be straight

"

“

• Museo Sans 900 should be used for all callout copy • Write out numbers one through nine four treasure chests and 20 gems This rule does not apply to bursts/callouts

4 treasure chest and 20 gems

• In catalog, place an EM space in between the SKU number and the icons that indicate “best seller”, “award winner”, “STEM item”, etc.

• EN dash for number range (2–4 players)

2–4 players

2-4 players

• Available Fall 2024 (capital F and no period at the end) • Grades (instead of Grade) • Requires 2 AAA batteries (not included).

• Use “&” not “and” for all mentions of “Write & wipe” • Guide (not Activity Guide) • Capitalize the first letter in a callout or burst (even when following a number)

6 Cards included

6 cards included

• Our mission statement should always follow this casing: “We bring Learning to Life”

© Learning Resources. All Rights reserved.

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SPARK MORE PLAY LOGO NAMING CONVENTIONS WORKSHEETS WEB COVERS BLOGS YOUTUBE VIDEOS

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S PA R K M O R E P L AY

SPARK MORE PLAY Our teachers and play experts create Spark More Play activities to keep the fun (and learning) going! These activities are free to download and can be completed with art supplies and products parents already have at home, so all they have to do is download and print— they’re ready to play.

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

LOGO

™

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WORKSHEETS

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY 1

WORKSHEETS

2 3

This is the standard template for all worksheets. The dimensions, border, SMP logo, EI logo, and copyright and website information do not change.

1

4

5

DIMENSIONS 8.5x11 inches (portrait) 11x8.5 inches (landscape)

2

TITLE Left aligned

3

BORDER Centered on page

4

SMP LOGO Upper left corner

5

INSTRUCTIONS Centered on page and center aligned

6

BRAND LOGO Lower left corner

7

COPYRIGHT & WEBSITE Centered on page

8

EI LOGO Lower right corner

6 7

8 © Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WORKSHEET FONTS For simple and standard instructions, use EI dark blue. When instructions are more complex and numbered, or the activity requires more copy (see item 4 below), use black for font color (see page X).

1

TITLE

FUTURA PT EXTRA BOLD 34PT ALL CAPS 2

1

2 3

4

INSTRUCTIONS & MATERIALS TITLE

FUTURA PT BOLD 13PT ALL CAPS 3

INSTRUCTIONS BODY

Futura PT Demi 13pt Sentence case 4

BODY

Futura PT Demi

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S PA R K M O R E P L AY

MATERIALS & INSTRUCTIONS If the activity needs a materials list and expanded instructions, they should be on the first page, separate from the activity itself.

1

MATERIALS SUBHEAD Left aligned All caps

2

ILLUSTRATED MATERIALS

1

2

3

With 1pt stroke in black

3

4

MATERIALS LIST

4

Center aligned to illustration Title case in black

5

INSTRUCTIONS SUBHEAD Left aligned All caps

5

INSTRUCTIONS LIST Numbered instructions Sentence case in black

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

EXPANDED MATERIALS & INSTRUCTIONS Some activities are more complicated and require longer instructions. In these cases, allow the instructions and materials their own pages.

1

ILLUSTRATED INSTRUCTIONS Included where neccesary with 1pt stroke in black

1

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

OTHER ELEMENTS KEYS Keys are great for activities like “color by shape,” “picture hunts,” or for classifing objects.

1

KEY Rounded corners 1pt stroke in black Title: Futura PT Bold Categories: Futura PT Demi Center align copy All caps

1

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

OTHER ELEMENTS

1

CUT LINES When scissors are required to cut something out in the activity, include a dashed cut line around the items.

Leave space to make it as easy as possible for small hands to cut out the items.

1

2

SCISSORS Make the scissor icon a color that matches the worksheet. This scissor icon is different than the scissor illustration in the materials list; it’s a flat shape, not outlined.

2

CUT LINE 1pt stroke in light gray Rounded cap & corner Dashed line - 8pt

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS BRAND + ADDITIONAL COLORS For the Spark More Play web covers, we use the Educational Insights brand colors (shown at the bottom of the page; all hex codes can be found on page X) plus the six additional colors listed below.

CMYK

38, 94, 24, 3

CMYK

1, 99, 0, 0

RGB

163, 51, 119

RGB

236, 0, 140

HEX

#A33377

HEX

#EC008C

CMYK

0, 80, 50, 0

CMYK

0, 43, 90, 0

RGB

255, 89, 92

RGB

249, 160, 50

HEX

#FF595C

HEX

#F9A032

CMYK

69, 14, 0, 0

CMYK

47, 0, 98, 0

RGB

0, 175, 241

RGB

148, 202, 61

HEX

#00AFF1

HEX

#94CA3D

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS WORKSHEET 1

DIMENSIONS

1

2 3

720 pixels max width x variable height

2

TITLE Futura PT Extra Bold in white. Can be at the top or bottom of the worksheet

3

SUBTITLE Futura PT Demi, 100pt tracking in white

4

WORKSHEET Digital worksheet

5

ILLUSTRATIONS Pulled from the activity

6

4

DOWNLOAD ICON 75x75 pixels, centered horizontally at the bottom of the worksheet

5

6 © Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS ILLUSTRATED 1

1

DIMENSIONS 720 pixels max width x variable height 2

2

ILLUSTRATIONS Illustration of the activity

3

TITLE Futura PT Extra Bold with [accent text] in Futura PT Demi, in white

4

DOWNLOAD ICON 75x75 pixels, centered horizontally at the bottom of the worksheet

3

4

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS

1

WORKSHEET BUNDLE 2

1

DIMENSIONS 720 pixels max width x variable height

2

TITLE

3

Futura PT Extra Bold in white

3

SUBTITLE

4

Futura PT Demi, 100pt tracking in white

4

DOWNLOAD ICON 75x75 pixels, centered horizontally

5

WORKSHEETS Digital array of worksheet, add drop shadow

© Educational Insights. All Rights reserved.

5

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WEB COVERS BLOG 1

1

2

BLOG ICON 92x75 pixels, upper right corner

2

DIMENSIONS 720 pixels max width x variable height

3

3

TITLE Futura PT Extra Bold in white

4

PHOTO Photo of activity on colored background or a lifestyle/in-action photo

4

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

WEB COVERS YOUTUBE VIDEO 1

1

2

YOUTUBE ICON 92x75 pixels, upper right corner

2

DIMENSIONS 720 pixels max width x variable height

3

3

PHOTO Photo of activity on colored background or a lifestyle/in-action photo

4

TITLE Futura PT Extra Bold in white

4

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

YOUTUBE THUMBNAIL 1

2

DIMENSIONS 1280x720 pixels

2

1

3

SMP LOGO Left aligned

3

SIMPLIFIED TITLE Eye-catching, short title that is different from the actual video name.

Futura PT Extra Bold All Caps

4

4

PHOTO Photo of activity on bright solid color background 2

3

4

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

1

YOUTUBE OUTRO 2

These end cards go at the very end of all our Spark More Play YouTube videos in this order: Spark More Play, then Educational Insights.

1

3

DIMENSIONS 1920x1080 pixels

2

SMP LOGO Centered horizontally

3

COPY Website call out

4

EI LOGO Specific video with chime sound

4

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

VIDEO TEXT OVERLAY We use text overlay in our Youtube videos and social videos to give stepby-step instructions or call our learning benefits.

1

SMP LOGO For Youtube videos, it will stay in the lower left corner for the whole video except the intro and outro. For vertical social videos, it apears in the intro and then disappears.

2

TEXT OVERLAY White text on a blue rectangle with rounded corners.

1

2

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

SMP FOR PACKAGING BONUS BURST This burst goes on the front of all packaging to raise awareness about Spark More Play.

1

1

SMP LOGO

2

BONUS Function Pro Bold

3

DETAILS Function Pro Book

2

see back for BONUS activities!

3

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

SMP FOR PACKAGING

1

LEARNING ACTIVITIES This lockup goes on the back of all our packaging, using worksheets that relate to that product or product range.

1

SMP LOGO

2

BONUS Function Pro Bold

3

2 3 4

LEARNING ACTIVITIES Function Pro Bold

4

WEBSITE Function Pro Bold

5

5

WORKSHEETS Include 2 sheets per lockup

6

QR CODE Directs to the Spark More Play site

6

© Educational Insights. All Rights reserved.

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S PA R K M O R E P L AY

SMP FOR PACKAGING LEARNING ACTIVITIES

Vertical Lockup

Horizontal Lockup

Lockup used when space is limited

Size may vary depending on the amount of space is available per box.

© Educational Insights. All Rights reserved.

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PLAYFOAM

®

RANGE PROPOSITION BRANDING LOGOS FONTS COLORS COPY/TONE HOW TO USE

PRINT PACKAGING

DIGITAL LANDING PAGES A+ PAGES TOP 6

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P L AY F OA M

RANGE PROPOSITION Playfoam® is a line of sensory-stimulating, squishy, squashy compounds that build skills through hands-on play and activities for creative and imaginative kids that like to keep their hands and minds moving.

© Educational Insights. All Rights reserved.

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P L AY F OA M

PRIMARY LOGO

Primary logo on color

Secondary logo When registration mark gets too small it is moved to the outside of the lockup

© Educational Insights. All Rights reserved.

When logo appears on white or light backgrounds, use the version with a gray stroke

Single color logo

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SUB BRAND LOGOS

Playfoam Naturals Logo

Playfoam Pluffle Logo Note: Do not use the Playfoam Pluffle logo.

Pluffle™ is a standalone entity.

Playfoam Sand Logo

© Educational Insights. All Rights reserved.

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P L AY F OA M

LOGO CLEARANCE 2X

2X

Separate the logo from all surrounding visual elements using a clearspace margin that is double the width of the cloud outline

2X

.5 X

X

2X

X

Separate stacked elements from the logo using a clearspace margin that is half the width of the cloud outline

© Educational Insights. All Rights reserved.

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THINGS TO AVOID

© Educational Insights. All Rights reserved.

Do not use old logo

Do not remove registration mark

Do not distort or warp the logo in any way

Do not apply a gradient to the logo

Do not change colors

Do not rotate

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P L AY F OA M

FONTS 1

HEADLINE

1

2

3

Practice identifying & expressing feelings

BODY

EI Salad Days Regular 3

CALLOUT

EI Salad Days Regular 4

FEELiNGS Help kids develop key social and emotional skills.

Use squishy, squashy Playfoam to complete situations, recreate feelings, match emotions, and self-soothe.

Burbank Big Regular Black 2

SHAPE & LEARN

INCLUDES & WHAT YOU LEARN

EI Salad Days Regular (Header) Balto Book (Body) 5

SKU#

WHAT YOU LEARN Fine Motor Skills Sensory Play Imaginative Play

4

EI Salad Days Regular 6

AGE

Burbank Big Regular black 7

WARNING

5

EI-2038

Helvetica Condensed Bold Helvetica Condensed Light 6

7

© Educational Insights. All Rights reserved.

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P L AY F OA M

PLAYFOAM COPY/TONE Playfoam® tone is all about satisfying, soothing, ASMR-filled play. Playfoam is the original, soothing, sensory compound, so we want copy to convey how Playfoam feels, why it’s satisfying, and all the endless creative possibilities it has. Note that the tone may differ between Playfoam sub lines; for example, we use specific words for Pluffle that we don’t use for classic Playfoam, etc. Here are some key phrases to use:

Squishy, squashy Mesmerizing, fluffy (Pluffle) Soothing Mess-free Non-toxic Make Stuff with Playfoam

© Educational Insights. All Rights reserved.

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P L AY F OA M

COLORS These are the Playfoam and Playfoam Sand sub brand colors.

PRIMARY COLORS

SECONDARY COLORS CMYK

100, 000, 000, 000

CMYK

000, 100, 000, 000

RGB

000, 174, 239

RGB

236, 000, 140

HEX

#00AEEF

HEX

#EC008C

CMYK

100, 70, 000, 000

CMYK

50, 000, 100, 000

RGB

000, 90, 170

RGB

141, 198, 063

HEX

#005BAA

HEX

#8DC63F

CMYK

000, 50, 100, 000

RGB

141, 148, 29

HEX

#F7941D

CMYK

75, 100, 000, 000

RGB

102, 045, 145

HEX

#662D91

© Educational Insights. All Rights reserved.

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P L AY F OA M

COLORS PLAYFOAM PRODUCT COLORS

Yellow

Blue

Green

Gray

White

Pink

Purple

Orange

PLAYFOAM SAND PRODUCT COLORS

Blue

Pink

© Educational Insights. All Rights reserved.

Black

Green

Red

Purple

Yellow

Orange

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COLORS These are the Playfoam Naturals sub brand colors.

PRIMARY COLORS CMYK

58, 23, 88, 5

CMYK

000, 000, 000, 000

RGB

119, 153, 77

RGB

255, 255, 255

HEX

#77994D

HEX

#FFFFFF

PRODUCT COLORS

Yellow

© Educational Insights. All Rights reserved.

Green

Red

Blue

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P L AY F OA M

PACKAGING The Playfoam products share a line look that uses a colorful pattern on its packaging. Here are some examples of Playfoam packaging. Package type will vary by product size, contents, etc.

Box

© Educational Insights. All Rights reserved.

Pizza Box

Blister

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PATTERN These shapes make up the current Playfoam pattern that is on every Playfoam box. Additional shapes can be added to the pattern if they fit the line and are approved.

© Educational Insights. All Rights reserved.

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P L AY F OA M

CLASSIC PF PATTERN COLORS These are the colors used on Playfoam package patterns. Front pannel patterns are at 35% opacity.

CMYK

70, 25, 000, 000

CMYK

7, 50, 35, 000

RGB

64, 155, 214

RGB

231, 152, 143

HEX

#409BD6

HEX

#E7988F

35%

35% CMYK

25, 50, 000, 000

CMYK

5, 35, 85, 000

RGB

196, 144, 191

RGB

240, 180, 48

HEX

#C490BF

HEX

#F0B430

35%

35% CMYK

30, 000, 35, 000

CMYK

5, 10, 80, 000

RGB

191, 223, 184

RGB

247, 224, 66

HEX

#BFDFB8

HEX

#F7E042

35%

© Educational Insights. All Rights reserved.

35%

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PLAYFOAM SAND PATTERN COLORS These are the colors used on Playfoam Sand package patterns. Front pannel patterns are at 30% opacity.

CMYK

100, 000, 000, 000

CMYK

000, 100, 000, 000

RGB

0, 174, 239

RGB

236, 000, 140

HEX

#00AEEF

HEX

#EC008C

30%

30% CMYK

50, 000, 100, 000

CMYK

5, 10, 100, 000

RGB

141, 198, 63

RGB

246, 216, 9

HEX

#8DC63F

HEX

#F6D809

30%

30% CMYK

75, 100, 000, 000

RGB

102, 045, 145

HEX

#662D91

30%

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS B OX What you learn

PFS logo & Title tab Textured Pattern 30%

Spark More lifestyle

Spark More Copy

Call out SKU/ Age

PFS logo

SKU/ Age

Lifestyle

Title tab

About

Textured Pattern 100% PFS Logo Playfoam footer

Legal

Educational Insights logo

*All Playfoam packages must have “Conforms to ASTM D-4236”

© Educational Insights. All Rights reserved.

Non-Toxic Choke warning

UPC

Educational Insights logo

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PACKAGING COMPONENTS BLISTER

Title Tab w/ French

Piece count w/ French

SKU/ Age

Call out

What you learn Textured Pattern 30%

SMP PFS logo Bottom Center Playfoam footer

Non-Toxic Choke warning

Educational Insights logo

PFS Logo

SKU/ Age

Call out

Includes

Lifestyle SMP About MTL Playfoam footer Educational Insights logo

UPC Legal © Educational Insights. All Rights reserved.

*All Playfoam packages must have “Conforms to ASTM D-4236”

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P L AY F OA M

A+ PAGE 1

This is an example of a Playfoambranded A+ page.

2

1

PRODUCT LOGO + PHOTO Product Logo and name with a product shot on white.

2

3

FEATURES/BENEFIT CALLOUT Product Logo and name in Title Case with a product shot on white.

3

IMAGE WITH TEXT SEO text written in Amazon paired with images.

4

LIFESTYLE PHOTOS Muliple lifestyle images of the product.

5

4

SPARK MORE BUCKET Most Playfoam products fall under the Creativity bucket.

5

© Educational Insights. All Rights reserved.

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TOP 6

Product on white

Show kid engaged with the product

How to Play or Examples of what to make

Show close up or features of the product

Additional Information

Cross Sell

© Educational Insights. All Rights reserved.

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GEOSAFARI

®

RANGE PROPOSITION BRANDING LOGOS FONTS COPY/TONE COLORS

PRINT PACKAGING

DIGITAL LANDING PAGES A+ PAGES TOP 6

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G E O S A FA R I

RANGE PROPOSITION GeoSafari is a line of kid-friendly science toys & tools ranging from binoculars to microscopes that is designed to be just right for kids’ hands and eyes to spark exploration and turn small moments into big discoveries for budding scientists who have yet to master tying their shoes.

© Educational Insights. All Rights reserved.

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G E O S A FA R I

PRIMARY LOGO

This is the GeoSafari logo

© Educational Insights. All Rights reserved.

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G E O S A FA R I

LOGO CLEARANCE

© Educational Insights. All Rights reserved.

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G E O S A FA R I

THINGS TO AVOID Don’t use old logos

Don’t rotate the logo

Don’t remove the mark from the logo

Don’t stretch or shrink the logo

Don’t use the GeoSafari Jr logo

© Educational Insights. All Rights reserved.

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G E O S A FA R I

FONTS These fonts are for the GeoSafari younger line.

1

1

HEADLINE

Custom Font 2

BODY

2

Function Pro Bold (19.65 pt) 3

CALLOUT

Function Pro Medium (16.08 pt) 4

4

5

.115” Radius Corners

ITEM NUMBER

Function Pro Medium 7

.1” Radius Corners

CALLOUT

Function Pro Book 6

3

CALLOUT

Function Pro Bold 5

.1” Radius Corners

6

AGE

Function Pro Bold

7 Please Note: Font sizes may varie per box.

© Educational Insights. All Rights reserved.

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G E O S A FA R I

FONTS Here are the GeoSafari sub brand fonts.

1

1

HEADLINE

Frutiger 95 Ultra Black 2

BODY

2

SteelfishRg-Bold

HEADLINE SUB COPY

3

3

CALLOUT

Function Pro Bold 4

4

CALLOUT

Function Pro Book 5

ITEM NUMBER

Function Pro Medium 6

5

AGE

Function Pro Demi 6

Please Note: Font sizes may varie per box. © Educational Insights. All Rights reserved.

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G E O S A FA R I

GEOSAFARI LOCK UPS Various lock ups used for packaging.

© Educational Insights. All Rights reserved.

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G E O S A FA R I

GEOSAFARI COPY/TONE GeoSafari tone of voice conveys exploration, adventure, and discovery. It’s a line of toys that make science accessible and exciting to kids, so they can fuel their curiosity, ask questions, discover answers, and more. It’s not just about the bug under the microscope, but about the skills they unlock when they learn to observe, focus eyepieces, explore, and more.

It’s about presenting an entire world to them in kid-sized bites.

Explore Look, Listen, Learn (talking products) Discover the world of _____ Early STEM Explore (subject) with (feature)—Ex: Explore outer space with 130+ images and videos Interactive and immersive play

Explore Your

World!

© Educational Insights. All Rights reserved.

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COLORS Here are the colors for the GeoSafari sub brand.

CMYK

90, 60, 0, 0

CMYK

77, 96, 0, 0

RGB

18, 104, 179

RGB

97, 39, 158

HEX

#1268B3

HEX

#61279E

CMYK

70, 17, 0, 0

CMYK

1`00, 90, 2, 1

RGB

42, 167, 223

RGB

0, 51, 161

HEX

#2AA7DF

HEX

#0033A1

CMYK

1, 18, 100, 0

CMYK

67, 11, 100, 1

RGB

255, 206, 000

RGB

98, 167, 15

HEX

#FFCE00

HEX

#62A70F

CMYK

0, 80, 58, 0

CMYK

70, 0, 11, 0

RGB

241, 90, 93

RGB

0, 193, 222

HEX

#F15A5D

HEX

#00C1DE

CMYK

2, 97, 24, 0

RGB

233, 32, 118

HEX

#E92076

© Educational Insights. All Rights reserved.

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G E O S A FA R I

A+ PAGE Here’s the A+ page format for our GeoSafari products. It follows the EI branded structure.

1

2

EI LOGO This block stays the same except for crosssell A+ pages

2

1

3

PRODUCT LOGO + PHOTO Brand/Product logo on color and product image on white Product name written in Title Case

3

WHAT’S INCLUDED Highlight the contents of the product, in this case the visual and audio content to show what kids will see and learn 4

4

PHOTO Highlight features, benefits, or skills here

5

SPARK MORE BUCKET GeoSafari typically falls under the Exploration bucket

5

© Educational Insights. All Rights reserved.

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G E O S A FA R I

TOP 6

Product on white

Show what kids will see when using the product

Spark More bucket

Show kid using the product properly

Show who voices the products (when applicable)

Show kid using additional features

© Educational Insights. All Rights reserved.

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G E O S A FA R I

PACKAGING Here are a few examples of the types of packaging we use for GeoSafari.

Closed Box

© Educational Insights. All Rights reserved.

Closed Box

Open packaging

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G E O S A FA R I

PACKAGING COMPONENTS G E OS A FA R I Product Name Item #/Age

EI Logo

Features

MTL (Spanish, French & German)

Address Batteries Choke warning

FCC Choke warning translation UPC MTL (Spanish, French & German) © Educational Insights. All Rights reserved.

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G E O S A FA R I

PACKAGING COMPONENTS G E OS A FA R I Item #/Age

Product Name

EI Logo

Choke Warning SMP

MTL (Spanish, French & German) SMP

Features

© Educational Insights. All Rights reserved.

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G E O S A FA R I

PACKAGING COMPONENTS G E OS A FA R I O P E N PAC K AG I N G

Kids only info Item #/Age

EI Logo Product Name

Address

Callout text

Regulatory symbols

Caution Choke warning

MTL (Spanish, French & German) Choke warning translation Features Product info

Product info

SMP Callout text

© Educational Insights. All Rights reserved.

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13

DESIGN & DRILL

®

RANGE PROPOSITION BRANDING LOGOS FONTS COPY/TONE COLORS

DIGITAL LANDING PAGES A+ PAGES TOP 6

PRINT PACKAGING

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13

DESIGN & DRI LL

RANGE PROPOSITION Design & Drill is a line of hands-on STEM experiences that spark creativity, imagination, and fine motor skill development through build-it-yourself toys for independent junior engineers who want to feel the thrill of the drill and real-working tools.

© Educational Insights. All Rights reserved.

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13

DESIGN & DRILL

PRIMARY LOGO

#F16058

#21409A

#009B9F2

Primary logo

Single color logo © Educational Insights. All Rights reserved.

Color logo

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DESIGN & DRILL

BOLT BUDDIES LOGO

Spacing may varie

Primary logo

Single color logo on light bkgd © Educational Insights. All Rights reserved.

Single color logo on dark bkgd

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13

DESIGN & DRILL

LOGO CLEARANCE

© Educational Insights. All Rights reserved.

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13

DESIGN & DRI LL

THINGS TO AVOID

© Educational Insights. All Rights reserved.

Don’t use old logos

Don’t use old logos

Don’t double up the layers around the logo.

Don’t use the trademark (unregistered) on Bolt Buddies

Don’t use the wrong color

Don’t stretch or squeeze the logo

Do not rotate the logo

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DESIGN & DRI LL

FONTS

1

1

HEADLINE Function Pro Bold

2

SUBHEAD

2

Function Round Bold Oblique

3

CALLOUT Futura Round Demi Oblique Futura Round Bold Oblique

3

EI-4195

4

AGE Function Pro Bold

4

3+

Please Note: Font sizes may varie per box. © Educational Insights. All Rights reserved.

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DESIGN & DRI LL

DESIGN & DRILL COPY/TONE Design & Drill voice conveys the excitement of hands-on building. The line incorporates creativity, imagination, and early STEM into a confidence-building experience where kids gets to recreate the adult activity of construction all by themselves. Copy with Deisgn & Drill should always emphasize the kid-friendly tools that are the main thing of the product, along with the opportunity for imagination and pretend play. Here are some key terms:

Kid-friendly tools (we sometimes use kid-safe, but kid-friendly is the go-to) Real, working tools Kid-sized engineering and STEM Early STEM Build fine motor skills Construction play

© Educational Insights. All Rights reserved.

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DESIGN & DRILL

COLORS These are the primary colors for the Design & Drill sub brand.

CMYK

100, 90, 0, 0

CMYK

100, 98, 31, 23

RGB

33, 64, 154

RGB

39, 38, 96

HEX

#21409A

HEX

#272660

CMYK

0, 78, 64, 0

CMYK

0, 26, 85, 0

RGB

241, 96, 88

RGB

254, 193, 65

HEX

#F16058

HEX

#FEC141

CMYK

80, 0, 0, 0

RGB

0, 185, 242

HEX

#00B9F2

© Educational Insights. All Rights reserved.

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DESIGN & DRI LL

A+ PAGE This is an example of an A+ page for a Design & Drill product; it follows the regular EI A+ page format.

1

2

EI LOGO This block always stays the same (excluding cross-sell A+ pages)

2

1

3

PRODUCT LOGO + PHOTO Brand/Product logo on color and product image on white Product name written in Title Case, 9.85pt

3

WHAT’S INCLUDED For Design & Drill A+ pages, the includes order goes: Toy (if applicable), Bolt Buddy figures (if applicable), cards/boards, gears/ bolts, then tools.

4

4 LIFESTYLE PHOTOS These photos show the kid playing with the toy and overlays that feature additional features or benefits

5

SPARK MORE BUCKET Design & Drill typically falls under the Creativity bucket 5

© Educational Insights. All Rights reserved.

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DESIGN & DRILL

TOP 6

Product on white

Always show kid using the tool

Spark More bucket

Always show the kid building the toy

Always show packaging as part of the play (if applicable)

Always show pretend play aspect

© Educational Insights. All Rights reserved.

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DESIGN & DRILL

PACKAGING Here are some examples of Design & Drill packaging. Package type will vary by the product size, contents, etc.

Bolt Buddies

© Educational Insights. All Rights reserved.

Design & Drill

Bolt-It Bucket

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DESIGN & DRILL

PACKAGING COMPONENTS B O LT B U D D I E S Includes Playset Included

Die Cut Playset

Spark More Imagination

UnFold

SMP

Logo

Item # Age

Callout

Item Name SMP Burst

Choke warning

EI logo

Choke warning translation Included translation UPC Regulatory symbols © Educational Insights. All Rights reserved.

FSC Legal block

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13

DESIGN & DRILL

INTERIOR PACKAGING B O LT B U D D I E S

Logo

#272660

© Educational Insights. All Rights reserved.

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13

DESIGN & DRILL

PACKAGING COMPONENTS DESIGN & DRILL

Logo

Item # Age Callout

Spark More Imagination Choke Warning

Choke warning translation UPC Legal block Regulatory symbols

Item Name EI Logo Included Translation Please retain package FCC Rules Batteries Box Storage

Included Spark More Imagination

Product SMP

© Educational Insights. All Rights reserved.

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DESIGN & DRILL

PACKAGING COMPONENTS LABEL

Logo Item name Require batteries Choke warning

Item # Age SMP Imagination

EI logo Callout

Description

Included Included translation

Regulatory symbols

Choke warning translation

FCC Rules Regulatory symbols UPC

Please retain package

Legal block

© Educational Insights. All Rights reserved.

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HOT DOTS

®

RANGE PROPOSITION BRANDING LOGOS FONTS COPY/TONE COLORS

DIGITAL LANDING PAGES A+ PAGES TOP 6

200

14

HOT DOTS

RANGE PROPOSITION Hot Dots® is a line of interactive activity books and electronic pens that build confidence through handson, independent activities for kids at every level of learning who excel by doing and are building school readiness skills and self-confidence.

© Educational Insights. All Rights reserved.

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HOT DOTS

Type is white

Blue stroke behind

Dark blue register icon

© Educational Insights. All Rights reserved.

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HOT DOTS

LOGO CLEARANCE Primary and Sub Brand The logo and icon’s safe zone

The inner gray area indicates clear space.

This area must be kept free from other elements in .30" space.

© Educational Insights. All Rights reserved.

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HOT DOTS

THINGS TO AVOID Do not rotate the logo

Do not stretch the logo

Missing ®

Incorrect ® placement

Do not reverse colors © Educational Insights. All Rights reserved.

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14

HOT DOTS

LICENSING

Package

Book covers

Package

Book covers

© Educational Insights. All Rights reserved.

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HOT DOTS

FONTS

1

HEADLINE

Neulis Sans Black

2

SUBHEAD

Neulis Sans Black 3

CALLOUT

Futura PT Bold 5

2

BODY

Neulis Sans Black 4

1

3

Building Healthy Hearts & Minds Light shows green for correct Light shows red for incorrect

4

ITEM NUMBER

Function Pro Demi 5

FEELINGS & FRIENDSHIPS

EI-2540

3+

AGE

Billy Bold 5

© Educational Insights. All Rights reserved.

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HOT DOTS

PLAYFOAM COPY/TONE Hot Dots® is all about making regular workbooks an interactive, hands-on, self-paced learning experience. Note that in copy, Hot Dots® acts as a singular noun (think “Hot Dot”); so, we say Hot Dots® “is”, not Hot Dots® “are”. Our tone of voice while writing about Hot Dots® skews more educational than some of other lines but is still focused on turning learning into a confidence-building experience. We are empowering kids to learn independently, correct their own mistakes, and interact with their learning materials. Here are some common phrases: Interactive Interactive pen Self-paced Independent learning Comprehension Immediate feedback Instant feedback Lights & sounds Audio & visual feedback

© Educational Insights. All Rights reserved.

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HOT DOTS

COLORS These are the colors we use for the Hot Dots sub brand, including packaging and activity books.

CMYK

88, 31, 0, 0

CMYK

0, 50, 100, 0

CMYK

93, 62, 30, 10

RGB

0, 140, 207

RGB

247, 148, 29

RGB

20, 92, 130

HEX

#008CCF

HEX

#F7941D

HEX

#145C82

CMYK

000, 96, 82, 000

CMYK

65, 0, 0, 0

CMYK

2, 29, 96, 0

RGB

238, 44, 57

RGB

32, 196, 244

RGB

248, 185, 35

HEX

#EE2C39

HEX

#20C4F4

HEX

#F8B923

CMYK

64, 85, 0, 0

CMYK

0, 0, 100, 0

CMYK

68, 0, 62, 0

RGB

118, 72, 157

RGB

255, 242, 0

RGB

73, 187, 137

HEX

#76489D

HEX

#FFF200

HEX

#49BB89

CMYK

50, 0, 100, 0

CMYK

80, 10, 45, 0

CMYK

9, 84, 98, 1

RGB

141, 198, 63

RGB

0, 167, 158

RGB

218, 78, 41

HEX

#8DC63F

HEX

#00A79E

HEX

#DA4E29

© Educational Insights. All Rights reserved.

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HOT DOTS

A+ PAGE

1

With Hot Dots A+ pages, we always want to highlight the interactive pen.

2

1

PRODUCT LOGO + PHOTO Brand/Product logo on color and product image on white product name written in Title Case

2

PEN CALLOUT The same for all Hot Dots products

3

3

IMAGES WITH TEXT SEO text written in Amazon paired with an image or images

4

LIFESTYLE PHOTOS

5

SPARK MORE BUCKET Shows a photo of a kid engaged in the product with sparks on top of their head 4

5

© Educational Insights. All Rights reserved.

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HOT DOTS

TOP 6

Product on White

Always show kids using the pen

Pen Infographic

Close-up of activities/booklet/cards

Additional Features

Cross Sell

© Educational Insights. All Rights reserved.

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HOT DOTS

PACKAGING Here are some examples of Hot Dots packaging. We use different colors to distinguish grade levels.

© Educational Insights. All Rights reserved.

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HOT DOTS

PACKAGING COMPONENTS H OT D OT S C LOS E D PAC K AG I N G Illustrations used from the books UPC

Skill set Books included Correct pen

Incorrect pen

Features

EI logo HD logo Grade level MTL Pen description

Piece count

© Educational Insights. All Rights reserved.

Hand Illustration (Hand color varies per grade level) Item #/Age

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HOT DOTS

GUIDE COMPONENTS Age/Item #

HD logo

Category

Grade level EI logo Section Page #

Dot size 0.3”

© Educational Insights. All Rights reserved.

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EARLY LEARNING BEAN BAGS RANGE PROPOSITION LOGO & COLORS A+ PAGE & TOP 6 PACKAGING

GENERAL BRANDING RANGE PROPOSITION LOGO & COLORS A+ PAGE & TOP 6 PACKAGING

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E A R LY L E A R N I N G

EARLY LEARNING Educational Insights’ early learning toys are hands-on skill-builders developed by teachers and experts that introduce key early learning concepts and build selfconfidence through engaging, tactile play for kids who are taking on the world of preschool and kindergarten.

© Educational Insights. All Rights reserved.

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15

E A R LY L E A R N I N G

BEAN BAGS Educational Insights’ bean bags are a line of totally tactile learning tools that build confidence, fine motor skills, and teach early learning concepts through handson activities for kids who like to learn with their hands.

© Educational Insights. All Rights reserved.

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15

E A R LY L E A R N I N G

LOGOS

Caption goes here © Educational Insights. All Rights reserved.

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15

E A R LY L E A R N I N G

FONTS 1

HEADLINE

Futura PT Extra Bold Top: 34pt Bottom: 36pt 2

SUBHEAD

Futura Round Bold Number: 49pt Sub Head: 18pt 3

4

2

3 4

CALLOUT

Futura Round Bold 14pt

5

BODY

6

Futura Round Regular 11pt 5

1

SKU

Futura Round Demi 12pt 6

AGE

7

Futura Round Bold 36pt 7

WARNING

Helvetica Condensed Bold Helvetica Condensed Light 8

8

ALPHA PATTERN

KG Redhands Regular © Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

MODIFIED FONTS We use a modified font for all early learning products to match the specific font that young kids will recognize.

For example, some fonts use a q that goes straight down, which can look like other letters when flipped around. We use the modified font to remove any confusion

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

COLORS These are the colors we use for our bean bags sub line.

CMYK

6, 100, 62, 000

CMYK

2, 60, 13, 000

RGB

225, 027, 080

RGB

237, 132, 163

HEX

#E11B50

HEX

#ED84A3

CMYK

000, 60, 100, 000

CMYK

000, 28, 64, 000

RGB

245, 130, 032

RGB

253, 191, 111

HEX

#F58220

HEX

#FDBF6F

CMYK

85, 000, 40, 000

CMYK

61, 000, 29, 000

RGB

000, 178, 173

RGB

87, 192, 192

HEX

#00B2AD

HEX

#57C4C0

CMYK

80, 10, 100, 000

CMYK

35, 13, 100, 000

RGB

45, 164, 74

RGB

179, 193, 53

HEX

#2DA44A

HEX

#B3BD35

CMYK

100, 25, 15, 000

CMYK

56, 14, 8, 000

RGB

000, 142, 189

RGB

106, 179, 213

HEX

#008EBD

HEX

#6AB3D5

CMYK

90, 70, 000, 000

CMYK

64, 43, 000, 000

RGB

42, 92, 170

RGB

100, 134, 196

HEX

#2A5CAA

HEX

#6486C4

CMYK

80, 80, 000, 000

CMYK

49, 47, 001, 000

RGB

82, 079, 161

RGB

137, 134, 189

HEX

#524FA1

HEX

#8986BD

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

PACKAGING Our bean bags sub line has a specific style of packaging structure to ensure they look aligned with each other.

Here is an example:

Box

© Educational Insights. All Rights reserved.

Product

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E A R LY L E A R N I N G

PACKAGING COMPONENTS B OX

UPC

Legal

Alpha Pattern Logo / Product

Logo / Product

Eduactional Insights Logo

Alpha Pattern

Spark More Lockup

Spark More Play Lockup Includes

Spark photo

Benefits Futura Round Bold 14pt Futura Round Regular 11pt

SKU/Age

Logo SKU/Age

Product

Logo / Product Alpha Pattern Logo Function Pro Extra Bold 34pt /36pt

Callout Function Round Bold 49pt /18pt

Product

Hero Shot SKU/Age

Eduactional Insights Logo

Futura Round Demi 12pt Futura Round Bold 36pt

Product Description

SKU/Age Alpha Pattern

© Educational Insights. All Rights reserved.

Logo / Product

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E A R LY L E A R N I N G

PACKAGING COMPONENTS D R AWS T R I N G B AG Front

Logo 10 Bean Bag examples (Illustrations)

Back

Product Logo

Educational Insights Logo

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

DOMINOES Educational Insights’ dominoes is a sub line of hands-on early learning tools that teach foundational skills like phonics, reading, and math through building and writing for kids who learn best by doing.

© Educational Insights. All Rights reserved.

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15

E A R LY L E A R N I N G

LOGOS

© Educational Insights. All Rights reserved.

225

15

E A R LY L E A R N I N G

FONTS

1

2

1

HEADLINE

Futura Bold 2

SUBHEAD

Futura PT Bold 3

CALLOUT

Function Pro Extra Bold Futura PT Bold 4

3

SKU

Function Pro Medium 5

AGE

Function Pro Bold 6

4 5

PATTERN

KG Redhands Regular

6

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

COLORS Here are the Dominoes sub line colors.

CMYK

7, 100, 60, 000

RGB

222, 27, 81

HEX

#DE1B51

CMYK

81, 31, 12, 000

RGB

3, 143, 189

HEX

#038FBD

CMYK

000, 000, 000, 000

RGB

255, 255, 255

HEX

#FFFFFF

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

PACKAGING The Dominoes products use a wrap-around label on a clear, handled, storage bucket.

It is EI branded as part of the Early Learning category.

Wrap

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

PACKAGING COMPONENTS WRAP

Spark More Block

UPC

Letter Pattern

Call out

Logotype

Function Pro Extra Bold 17pt Futura PT Bold 6.75pt

Futura Bold 25pt

Choke warning

Hero/Dominoes

SMP callout

Educational Insights Logo

SMP

SKU/Age

Legal

Function Pro Med. 9.25pt Function Pro Bold 28pt

UKCA & other logos

Activity call out

Choke warning MTL

Futura PT Bold 6pt

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

BUBBLEBRIX™ BubbleBrix™ are the two-in-one set of on-trend pop blocks that provides a fidget fun, sensory stimulating, hands-on way to practice letters and numbers for touchy-feely 3-to-5-year-olds who learn by doing.

© Educational Insights. All Rights reserved.

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15

E A R LY L E A R N I N G

LOGOS

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

FONTS

1

2

1

HEADLINE

Function Pro Bold 25pt 2

3

SUBHEAD

Futura Bold 10pt 3

BODY

Futura Medium 8.5pt 4

4

CALLOUT

Function Pro Extra Bold 20.5pt Futura Medium 9pt 5

SKU

Function Pro Medium 9.25pt 6

5 6

AGE

Function Pro Bold 28pt 7

PATTERN

KG Redhands Regular 7

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

COLORS Here are the BubbleBrix sub line colors.

CMYK

80, 79, 000, 000

CMYK

000, 000, 000, 000

RGB

82, 81, 162

RGB

255, 255, 255

HEX

#5251A2

HEX

#FFFFFF

CMYK

75, 2, 39, 000

RGB

000, 181, 173

HEX

#00B5AD

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

PACKAGING The BubbleBrix products use a wrap-around label on a clear, handled, storage bucket.

It is EI branded as part of the Early Learning category.

Wrap

© Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

PACKAGING COMPONENTS WRAP

Choke warning MTL

Call out Function Pro Extra Bold 20.5pt Futura Medium 9pt

SMP

© Educational Insights. All Rights reserved.

Choke warning

Educational Insights Logo

Hero

MTL

Logotype

SKU/ Age

Function Pro Bold 25pt

Function Pro Med. 9.25pt Function Pro Bold 28pt

SMP callout

What you learn Futura Bold 7pt Futura Med. 6pt

UPC

Legal

EI Mission

UKCA & other logos

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15

E A R LY L E A R N I N G

SIDEBAR TITLE

1

These pages appear on Amazon product pages to showcase more product features and benefits. The A+ page background color does not have to match the text overlay color in the Top 6.

2

1

3

PRODUCT LOGO + PHOTO 970x300 pixels Brand/product logo on color and product Image on white. Product name written in Futura-PT or uses the product logo.

2

Fidget Toy for Kids BubbleBrix are the perfect pop it fidget toy ...

FEATURES/BENEFIT CALLOUT 970x300 pixels

3

IMAGE WITH TEXT 970x300 pixels or 3 300x300 pixels blocks SEO text written in Amazon paired with an image or images.

4

4

LIFESTYLE PHOTOS 970x600 pixels Muliple lifestyle images of the product.

5

SPARK MORE BUCKET 970x300 pixels See page [X]

5 © Educational Insights. All Rights reserved.

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E A R LY L E A R N I N G

SIDEBAR TITLE AMAZON TOP 6

Product on white

Lifestyle image with text overlay

Lifestyle image with text overlay

Lifestyle image with text overlay

Lifestyle image with text overlay

Cross Sell

© Educational Insights. All Rights reserved.

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KANOODLE

®

RANGE PROPOSITION BRANDING LOGOS FONTS HOW TO USE COLORS

DIGITAL LANDING PAGES A+ PAGES TOP 6 PHOTOGRAPHY VIDEO

PRINT PACKAGING

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K ANOODLE

RANGE PROPOSITION Kanoodle® is a line of brain-teasing puzzle games that are small enough to fit in your pocket and challenging enough to stump even the most experienced gamers, packed with hundreds of addictive games for puzzle lovers ages 7–107 who are ready to take on the challenge.

© Educational Insights. All Rights reserved.

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16

K ANOODLE

PRIMARY LOGO

Make logo yellow on black when possible

The logo may be displayed in any of the brand colors

© Educational Insights. All Rights reserved.

240

16

K ANOODLE

LOGO CLEARANCE

Use letter stroke width to determine logo clearance

© Educational Insights. All Rights reserved.

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16

K ANOODLE

THINGS TO AVOID

© Educational Insights. All Rights reserved.

Do not rotate logo

Don’t stretch the logo

Do not use multiple colors in logo

Don’t use old logos

Do not apply effects to logo

Logo should always be high contrast

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16

K ANOODLE

FONTS

1

1

TITLE Alternate Gothic Compressed Heavy (Custom) 2

2

HEADLINE Neutronic Semi Bold

3

TEXT

3

Neutronic Regular

4

OTHER GRAPHIC ELEMENTS Neutronic Light Neutronic Regular Neutronic Heavy

Tenis vendundi nem que doluptam, con parum la dolorem idio odit, none conem qui

4 INTENSITY METER

PUZZLES

BUILT-IN TIMER & SOUNDS

Please Note: Font sizes may varie per box. © Educational Insights. All Rights reserved.

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K ANOODLE

COLORS CMYK

75, 10, 0, 0

CMYK

0, 77, 0, 0

CMYK

70, 70, 0, 0

RGB

0, 174, 230

RGB

240, 98, 164

RGB

101, 93, 198

PMS

2202 C

PMS

2385 C

PMS

2725 C

CMYK

45, 0, 0, 0

CMYK

0, 35, 0, 0

CMYK

0, 87, 80, 000

RGB

130, 211, 234

RGB

247, 183, 211

RGB

255, 68, 56

PMS

305 C

PMS

230 C

PMS

WARM RED C

CMYK

65, 0, 100, 0

CMYK

0, 42, 100, 0

CMYK

20, 20, 23, 0

RGB

99, 188, 70

RGB

255, 164, 0

RGB

203, 195, 187

PMS

2287 C

PMS

137 C

PMS

WARM GREY 2 C

CMYK

14, 0, 44, 0

CMYK

4, 3, 94, 0

CMYK

0, 0, 0, 0

RGB

221, 233, 167

RGB

251, 229, 31

RGB

255, 255, 255

PMS

365 C

PMS

102 C

PMS

WHITE C

© Educational Insights. All Rights reserved.

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K ANOODLE

COPY Kanoodle® tone of voice is exciting, engaging, and TikTok-ified. The official tagline of Kanoodle is “The irresistible brain-bending puzzle games.”

We want to communicate that playing Kanoodle is so fun, it’s addictive, without using that word. Here are some key phrases to use when talking about Kanoodle:

•

Brain-bending

•

Take the #ShakeChallenge!

•

Puzzle challenges

•

Race to solve the puzzle!

•

Level up!

•

We call the puzzle pieces “Kanoodle pieces”.

•

For all ages

•

Level up your puzzle skills

Do NOT call them noodles or oodles.

•

Take the #KanoodleChallenge!

We call the puzzles “puzzles” or “puzzle challenges”.

•

Are you up to the challenge?

Do NOT call them levels or games.

•

How will you Kanoodle?

•

© Educational Insights. All Rights reserved.

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LANDING PAGE 1

The Kanoodle landing page is designed to make the user feel like they’re leveling up their Kanoodle skills. To achieve this, each module is interactive; when the mouse hovers over the module, the image changes.

The page is set up as a two column HTML grid.

1

2

HERO BLOCK Autoplay video on a loop with a CTA that directs to the Kanoodle TikTok account

2

FEATURED PRODUCT Highlights an individual product, typically the newest Kanoodle SKU.

3

LEVEL 1

3

Introduces our “beginner” level Kanoodle games.

© Educational Insights. All Rights reserved.

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LANDING PAGE CONT. 4

5

LEVEL 2 Introduces our “intermediate” level Kanoodle games.

5

LEVEL 3 Introduces our “genius” level Kanoodle games.

6

KANOODLE CHALLENGE Highlights the TikTok-viral Kanoodle Challenge with a CTA to play.

5

6

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A+ PAGE 1

The A+ page of Kanoodle is NOT branded EI, but is Kanoodle-branded.

The colors that outline each module match the colors of the Kanoodle pieces.

2

1

KANOODLE HEADER + WHAT’S INCLUDED In this case, the first two blocks (the header and the includes) are one module to make room for the cross-sell

2

INTENSITY METER Show all components that is essential to the gameplay

3

3

FEATURES CALLOUT Here we showed the two different game modes

4

PHOTO We recreated some of the viral #KanoodleChallenges that may appeal to the user.

5

4

CROSS-SELL Cross-sell with other Kanoodle products

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TOP 6

Product on white

# of Puzzles Burst and Tagline

Ways to Play or How to Play

Level Up/Intensity Meter

Extra features

Kanoodle Level Up Cross Sell

© Educational Insights. All Rights reserved.

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VIDEO Kanoodle® videos should alway include the following:

Show 2D and 3D puzzles when applicable

© 2023 Educational Insights. All Rights reserved.

Show guide next to puzzle in at least one shot

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PACKAGING

2024 Packaging Update

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS SKU EI logo

Piece count Age Intensity meter Unit diagram

Pieces

Puzzle count

Logo

Choke warning

MTL

MTL Choke warning

UPC Legal block

Features Product image

Use Kanoodle pieces as bullets

Show 2D and 3D

Product explanation Halo behind product SKU Pieces Ages © Educational Insights. All Rights reserved.

Logo EI Logo

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PACKAGING COMPONENTS EI logo SKU Large age block

Feature Intensity meter Unit diagram

Pieces / SKU Large age block

Kanoodle lockup

Puzzle count Kanoodle lockup Pieces

Product explanation Features

Use Kanoodle pieces as bullets

Steps

Product image

Adjust black to dark gray to stand out on background

Adjust black to dark gray to stand out on background

Tutorial link Kanoodle lockup with French

UPC Legal block EI logo Choke warning Pieces Ages MTL

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS SKU

14 PIECES/PIÈCES AGES/ANS 7-107

EI-3084

EI logo

INTENSITY METER

PUZZLES

BUILT-IN TIMER & SOUNDS

= Foil

Piece count Age Features Puzzle count Intensity meter

Tagline

THE IRRESISTIBLE BR AIN-BENDING PUZ ZLE GA ME

Should not be attached to logo

Piece graphics

Logo Title

Choke warning AGES/AÑOS/ANS/JAHRE 7-107

EI-3084

This device complies with Part 15 of the FCC rules. Operation is subject to the following two conditions: (1) this device may not cause harmful interference and (2) this device must accept any interference received, including interference that may cause undesired operation.

Kanoodle Champion Pro Enthält: • Spielbrett mit digitalem Timer • 12 Kanoodle-Bausteine • Anleitung mit 500 Aufgaben

Developed in Southern California by Educational Insights.

All rights reserved. Made in Taiwan. ©Educational Insights, Torrance, CA, USA. Learning Resources Ltd., Bergen Way, King’s Lynn, Norfolk, PE30 2JG, UK. Learning Resources B. V., Kabelweg 57, 1014 BA, Amsterdam, The Netherlands.

Please retain the package for future reference. educationalinsights.com

EI logo

9

Kanoodle Ultimate Champion Comprend : • 1 plateau de jeu avec minuterie numérique • 12 pièces Kanoodle • 1 guide avec 500 casse-têtes

86002 03084

Kanoodle Ultimate Champion Incluye: • Tablero de juego con cronómetro digital • 12 piezas de Kanoodle • Guía con 500 rompecabezas

MTL Legals

0

SKU

UPC Address block

AAA x2 REQUIRES 2 AAA BATTERIES (NOT INCLUDED)

Guide with 500 puzzles (2D and 3D!) 12 Kanoodle pieces

Product image

Game board with digital timer and sound effects Are you ready to become the Ultimate Kanoodle Champion? Set up the puzzle, start the clock, and race to solve it with the remaining pieces before time runs out!

Halo behind product

Use Kanoodle pieces as bullets

Product explanation Logo

7-107 AGES/ANS

Large age block

Features

14 PIECES/PIÈCES EI-3084

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GAMES EARLY LEARNING GAMES 7+ GAMES SUBSECTIONS BRAINTEASERS ELECTRONIC GAMES

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GAMES CATEGORY We love gametime, which is why we make so many different types of games! There are some general guidelines that all of our games should follow, but we’ve broken it down into two main categories: Early Learning Games and 7+ Games. We’ll also cover a few key differences when it comes to Brainteasers and Electronic Games.

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EARLY LEARNING GAMES RANGE PROPOSITION BRANDING LOGOS/COLORS COPY/TONE

DIGITAL LANDING PAGES A+ PAGES TOP 6

PRINT PACKAGING GUIDE 257

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RANGE PROPOSITION Educational Insights’ preschool games are fun-first, family favorites that sneak early learning and social skills into hands-on gameplay for everyone in the family to laugh, learn, and love.

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LOGOS/COLORS •

Logos typically are done by an illustrator for the game and match the overall packaging/vibe/concept.

•

Colors will vary by game, but use child-friendly, exciting colors.

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COPY/TONE Copy for early learning games should appeal to both parents and young kids. Guides should be as language-free as possible (mostly visual), so kids can easily understand them. Copy about early learning games should highlight how games are family friendly and prepare kids for school with the learning benefits that each game has. Here are some examples: •

Learn to properly use scissors with Ruby the Dragon!

•

Help your forest friends stock up on acorns for the winter.

•

Your animal friends are in a jungle jam! Help rescue them from the wrangly tangly vines.

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A+ PAGE

1

2

1

PRODUCT LOGO + PHOTO Brand/Product logo on color and product image on white

2 CTA Call to action

3

3

IMAGE AND COPY BLOCKS Use images and SEO keywords to expand on product features, learning benefits, etc.

4

BUILD FINE MOTOR SKILLS: By using the tweezers, kids are building tiny muscles in their hands and practicing a squeezing motion.

This skill is essential for school and kindergarten readiness, so kids can perform day-to-day tasks like holding a pencil, using scissors, and buttoning shirts!

LIFESTYLE PHOTOS Highlight game play here

5

PLAY OVER AND OVER AGAIN: With the adjustable vines and surprise spinner, no two rounds are the same. Play over and over again, changing the vine pattern and difficulty, for a different game every time and hours of play!

LOW SETUP & EASY CLEANUP : This game is designed to have an easy setup and cleanup, so kids can play all by themselves. With minimal parent involvement needed, there’s more playtime, and less reading instructions.

SPARK MORE BUCKET Most games fall under the “Togetherness” bucket, but some games fall under other buckets if they are mainly single player.

4

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TOP 6

Product image

Text overlay

How to play

Text overlay

Text overlay

Text overlay

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PACKAGING All early learning games should have “how to play” on the back as the primary focus (Step 1, Step 2, Step 3), includes should be secondary focus as a value proposition (what are they getting with this game).

Set Up Box

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PACKAGING COMPONENTS B OX French ranslations

Logo

SKU/ Age

Age/ Players

About

How to Play

Includes

Piece Count

Educational Insights logo

Choke warning

MTL

© Educational Insights. All Rights reserved.

UPC

Legal

Educational Insights logo

Logo

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GUIDE •

As language free as possible

•

Stay in theme with language (view spinner games)

•

With spinner games, break out the spinner options into an “if the spinner lands on” section if possible.

© Educational Insights. All Rights reserved.

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7+ GAMES RANGE PROPOSITION BRANDING LOGOS

DIGITAL LANDING PAGES A+ PAGES TOP 6

PRINT PACKAGING

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RANGE PROPOSITION Educational Insights’ 7+ Games are a category of games, including party games, family games, and brainteasers that make the most out of spending time together and family game night with multigenerational play for players ages 7–107.

© Educational Insights. All Rights reserved.

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LOGOS 7+ Games should have exciting logos that appeal to an older audience than our early learning games.

© Educational Insights. All Rights reserved.

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PACKAGING B OX Always feature “how to play” on the back of games packages, followed by an includes list.

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS B OX Logo

Color code special treatment in Magenta

Includes

About

Piece Count French ranslations

SKU/ Age

Educational Insights logo

Choke warning French ranslations

About

© Educational Insights. All Rights reserved.

How to Play

UPC Legal

Educational Insights logo

Age/ Players

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BRAINTEASERS RANGE PROPOSITION BRANDING LOGOS COPY/TONE

DIGITAL LANDING PAGES A+ PAGES TOP 6

PRINT PACKAGING

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RANGE PROPOSITION The brainteasers category includes games like Kanoodle, BrainBolt, and Upzzle. While Kanoodle and BrainBolt have their own line looks, Upzzle is a standalone game/ brainteaser. However, because they’re often grouped together in cross-selling and marketing, they should share some elements when it comes to branding.

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LOGOS

© Educational Insights. All Rights reserved.

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BRAINTEASERS Brainteasers tone of voice is similar to Kanoodle. It’s exciting and all about the challenge of putting your brain to the test. The goal is to skew slightly less educational and lean more towards fun for items like Upzzle. Key terms and phrases will vary based on product, but it’s good to use words like: •

Mind-bending

•

Brainteasing

•

Problem-solving

•

Visual and spatial reasoning

•

Brainteasing game

•

Multigenerational play

•

Ages 7–107 (varies by product)

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A+ PAGE

1

2

1

PRODUCT LOGO + PHOTO Brand/Product logo on color and product image on white

2 CTA Call to action

3

3

IMAGE AND COPY BLOCKS Use images and SEO keywords to expand on product features, learning benefits, etc.

4

STACK STRATEGICALLY: Each player will get a mix of smaller and bigger pieces.

Pro tip: stack your bigger pieces early so you don’t get stuck!

LIFESTYLE PHOTOS Highlight game play here

5

ROLL THE DIE: The number you roll on the die determines how many pieces you get to stack that turn. If you roll the swap icon, trade one of your pieces for your opponent’s and then play that piece on the board—choose wisely!

LEVEL UP: If you complete an entire level on your turn, you get to roll again, but the level does not need to be complete for you to keep stacking! Pieces can’t hang over gaps or off the edge of the board; leaving gaps on each level will ramp up the challenge and put your strategy skills to the test!

SPARK MORE BUCKET Games fall under the Togetherness bucket

4

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TOP 6

Product image

Text overlay

How to play

Text overlay

Text overlay

Cross sell

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PACKAGING B OX Both Kanoodle and BrainBolt have an “intensity meter” or “difficulty level” on their packaging. Elements like this help tie the sub brands together under Educational Insights. Though Upzzle doesn’t have this, it also shares visual elements with Kanoodle, as well as has a callout on the packaging that says “From the brains behind Kanoodle”.

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PACKAGING COMPONENTS B OX Educational Insights logo

Ages/ Players

SKU Logo About Color code special treatment in Magenta

Includes

Logo

MTL

Ages/ Players/ Pieces

Educational Insights logo

© Educational Insights. All Rights reserved.

Choke warning

UPC

Legal

MTL

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ELECTRONIC GAMES RANGE PROPOSITION LANDING PAGE BRAINBOLT ® LOGO & COLORS A+ PAGE & TOP 6 PHOTOGRAPHY PACKAGING

MATH GAMES LOGO & COLORS A+ PAGE & TOP 6 PHOTOGRAPHY PACKAGING

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RANGE PROPOSITION Educational Insights’ electronic games are skill-building, action-packed portable toys that boost confidence, and challenge players ages 4-104 who want to level up with skill-sharpening games!

© 2023 Educational Educational Insights.

Insights.

All Rights All Rights reserved. reserved.

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BRAINBOLT

®

BrainBolt, BrainBolt Genius, and BrainBolt Boost are a sub line in our Electronic Games category. We’re highlighting it here as an example of how to treat electronic games individually or as a line of games.

© Educational Insights. All Rights reserved.

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PRIMARY LOGO The BrainBolt logo is built with a modified version of the Refrigerator Deluxe typeface.

On dark background

On white

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COLORS BrainBolt uses a lot of gradients, with an emphasis on black and green; here are some approximations of colors that work well together.

CMYK

50, 50, 50, 100

CMYK

0, 65, 30, 0

RGB

000, 000, 000

RGB

243, 123, 138

HEX

#000000

HEX

#F37B8A

CMYK

66, 0, 100, 0

CMYK

40, 0, 0, 0

RGB

96, 187, 70

RGB

143, 216, 248

HEX

#60BB46

HEX

#8FD8F8

CMYK

18, 0, 54, 0

RGB

213, 228, 147

HEX

#D5E493

CMYK

0, 0, 55, 0

RGB

255, 247, 143

HEX

#FFF78F

© Educational Insights. All Rights reserved.

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A+ PAGE 1

PRODUCT LOGO + PHOTO

1

2

Brand/Product logo on color and product image on white

2 CTA Call to action 3

3

IMAGE AND COPY BLOCKS Use images and SEO keywords to expand on product features, learning benefits, etc.

4

BRAIN-BOOSTING PLAY: his handheld game for kids and adults practices memory, visual discrimination, reaction skills, and more so you can keep your mental game sharp!

LIFESTYLE PHOTOS Highlight game play here

5

PERFECTLY PORTABLE: Designed specifically to be easy to hold for kids and seniors, this handheld game is portable so you can take it on the road or to grandma’s house.

FOR AGES 5-105: Kids and grandparents can train their brains! BrainBolt Boost promotes skill development that’s vital for kids starting school and seniors staying sharp.

SPARK MORE BUCKET Most games fall under the “Togetherness” bucket, but some games fall under other buckets if they are mainly single player.

4

5

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LANDING PAGE The BrainBolt landing page showcases the 2 BrainBolt games with some cross sells.

1

1

2

PRODUCT LOGO AND BLOCK Christine will fill this out

2

BRAINBOLT BLOCK Product logo and photo that links to the original BrainBolt page

3

BRAINBOLT GENIUS BLOCK

3

Product logo and photo that links to the BrainBolt Genius page

4

BRAINBOLT GENIUS PRODUCT PHOTO AND VIDEO Photo of BrainBolt Genius that links to the product page and a video about the product

5

CROSS-SELL KANOODLE Cross-sell block highlighting the Kanoodle games.

4

5

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TOP 6

Product image

Text overlay

How to play

Text overlay

Text overlay

Cross sell

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PACKAGING Here are the three packages for the BrainBolt SKUs side by side. Note how they align on the Brain Bolt line look.

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS Age & SKU Primary Panels: .49” tall Secondary Panels: .4” tall

Product at angle Shadow below/glow behind

# Sold statement

Feature call-outs

Intersate Black 15pt

Intersate Black Italic 9pt

Product scale Inner glow set to multiply

Education Insights logo .49” tall

Logo Vector with outer glow

MTL Spanish French German

Legal statement Futura 4.5pt

UPC Legal Marks (10mm min.)

FCC statement Recycle UKCA CA

Product

Tagline

Outer glow set to soft light

Interstate Multiple point sizes and colors

“Network” background Built in photoshop

Battery info © Educational Insights. All Rights reserved.

Interstae Condensed 8pt

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MATH SLAM & MULTIPLICATION SLAM ™

™

Another sub line of the Electronic Games category is the slam games. They align on design, packaging, and logo, but look completely different from BrainBolt.

© 2023 Educational Educational Insights.

Insights.

All Rights All Rights reserved. reserved.

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PRIMARY LOGO

Modified Alternate Gothic Light to dark blue gradient

Modified Railroad Gothic

Offset white to transparent gradient set to soft light

Outer Glow 75% of # 1e2e5d

© Educational Insights. All Rights reserved.

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COLORS These are the primary colors for the slam games.

CMYK

100, 93, 41, 57

CMYK

65, 0, 0, 0

RGB

10, 19, 57

RGB

32, 196, 244

HEX

#0A1339

HEX

#20C4F4

CMYK

0, 0, 0, 10

CMYK

8, 89, 98, 1

RGB

230, 231, 232

RGB

220, 66, 40

HEX

#E6E7E8

HEX

#DC4228

© Educational Insights. All Rights reserved.

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PACKAGING Here are the slam game packages side by side. Note their similar style. Our electronic games may look different from each other, but we align sub lines like this or BrainBolt.

© Educational Insights. All Rights reserved.

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PACKAGING COMPONENTS Tagline Railroad Gothic Medium

Age & SKU .59” tall

Education Insights logo

Logo

Explosion White and set to soft light Numbers are Grilled Cheese

Pattern

Spark More block

Angled shape

20% of #b9e4ef Numbers are Grilled Cheese

Light grey and white gradient

Product

Warning Inventor bio MTL warning UPC

Learning benefits Railroad Gothic Medium

FCC statement Recycle mark

Legal statement Feature call-outs Railroad Gothic Medium 10pt

Product at angle

Learning benefits Headline: Railroad Gothic 12pt Body: Franklin Gothic 10pt

Copy block Headline: Railroad Gothic 12pt Body: Franklin Gothic 10pt

© Educational Insights. All Rights reserved.

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ARTS & CRAFTS RANGE PROPOSITION BRANDING PRIMARY HEADLINE STYLING FONTS COLORS COPY/TONE

DIGITAL TOP 6 A+ PAGE

PRINT PACKAGING GUIDES

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ARTS & CR AFTS

RANGE PROPOSITION Educational Insights’ crafts are unique, all-inclusive arts and crafts kits that put a kid-friendly, modern twist on viral adult activities for kids who love to express their creativity with hands-on, make-it-yourself, imaginative projects.

HERO KID PHOTO WITH SPARKS

© Educational Insights. All Rights reserved.

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ARTS & CR AFTS

PRIMARY HEADLINE STYLING

Animal dress-up

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ARTS & CR AFTS

FONTS 1

1

HEADLINE Kelpo Regular in Title Case *with altered “G” and “f” for clarity see Jumbo Gem Kit and Tufting Kit

2

2

SUBHEAD Hillstown Sans Condensed Clean

3

500

CALLOUTS Kelpo Regular & Hillstown Sans Clean

3

jumbo gems!

Rounded Corners on boxes

500 diamants géants

Accent line in lighter color

4

es creat e! n a sce

BODY COPY Futura Rounded Medium

6

AGE

4

Hillstown Sans Condensed Clean Circle in slightly darker or lighter color than the background 5

© Educational Insights. All Rights reserved.

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5+ 297

18

ARTS & CR AFTS

COLORS PRIMARY COLORS

SECONDARY COLORS CMYK

77, 55, 0, 0

CMYK

0, 76, 1, 0

RGB

68, 116, 186

RGB

240, 100, 163

HEX

#4474BA

HEX

#F064A3

CMYK

48, 33, 0, 0

CMYK

0, 73, 69, 0

RGB

134, 156, 208

RGB

242, 106, 83

HEX

#869CD0

HEX

#F26A53

CMYK

3, 19, 92, 0

RGB

247, 202, 48V

HEX

#F7CA30

CMYK

68, 1, 91, 0

RGB

86, 182, 84

HEX

#56B654

CMYK

73, 3, 26, 0

RGB

0, 182, 193

HEX

#00B6C1

CMYK

33, 66, 0, 0

RGB

172, 111, 174

HEX

#AC6FAE

© Educational Insights. All Rights reserved.

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ARTS & CR AFTS

COLOR 1

1

ARTS & CRAFT COLOR Used for packaging background & Title Halo

2

2

PRIMARY COLOR Used for packaging background & Title Halo

3

3

SECONDARY COLOR Used for Callouts

4

TERTIARY COLOR Used for Callouts on the sides of the box

4

© Educational Insights. All Rights reserved.

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ARTS & CR AFTS

COLOR PAIRING EXAMPLES TUFTING KIT

© Educational Insights. All Rights reserved.

JUMBO GEM KIT

POM POM KIT

SHAKER STICKERATOR TM

300

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ARTS & CR AFTS

COPY/TONE Crafts products are a modern twist on crafting that turn viral adult activities into kid-friendly arts & crafts. We want to emphasize creativity, imagination, and independence with these products while also highlighting the unique crafting tools that set our craft sets apart. Here are some key terms:

Kid-friendly crafts Viral crafting trends Designed for kids Kid-safe crafting tools Unique & easy-to-use tools Independent play Creativity and imagination

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ARTS & CR AFTS

AMAZON TOP 6

Product on white: Box with multiple cards

Pizza Box

Includes shows all designs © Educational Insights. All Rights reserved.

Lifestyle image with text overlay

Pizza Box

Additional features or benefits

How-To Steps

Pizza Box

Cross Sell

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ARTS & CR AFTS

AMAZON A+ PAGE 1

1

PRODUCT LOGO + PHOTO Brand/product logo on color and product Image on white

2

FEATURES/BENEFIT CALLOUT

3

IMAGES WITH TEXT

2

SEO text written in Amazon paired with three images.

4

3

LIFESTYLE PHOTOS Muliple lifestyle images of the product.

6

SPARK MORE BUCKET

4

5 © Educational Insights. All Rights reserved.

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ARTS & CR AFTS

PACKAGING Here are some examples of arts and crafts packaging. Package type will vary by product size, contents, etc.

Pizza Box

© Educational Insights. All Rights reserved.

Pizza Box

Pizza Box

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ARTS & CR AFTS

PACKAGING COMPONENTS B OX

All Includes Shown

Kid-Friendly Callout

Choke Warning Piece Count

Spark More Play Lock up

Illustrator credit, if applicable

Title Includes Callout

0

86002 01517

4

Legal

Educational Insights logo © Educational Insights. All Rights reserved.

UPC

SKU/ Age

305

18

ARTS & CR AFTS

GUIDE EI-1540

5+ fairytale kingdom

ES ES

FR

FR

DE

DE

ES

ES FR

FR DE

DE

ES FR DE

ES

FR

ES FR DE

DE

© Educational Insights. All Rights reserved.

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CODING RANGE PROPOSITION LANDING PAGE PYXEL ™ LOGO & COLORS A+ PAGE & TOP 6 PHOTOGRAPHY PACKAGING

ARTIE MAX ™ & ARTIE 3000 ™ LOGO & COLORS A+ PAGE & TOP 6 PHOTOGRAPHY PACKAGING

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CODING

CODING RANGE PROPOSITION Educational Insights’ innovative coding line is made up of STEAM-focused toys that combine coding with creativity and action to introduce key technological concepts, so kids have all the skills and confidence they need for success in the digital future.

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CODING

LANDING PAGE This is the PYXEL landing page. The goal of this page is to help consumers get familiar with the product and its features. These pages are crucial for products like PYXEL, which may seem confusing or daunting to the average consumer.

1

2

PRODUCT LOGO & HEADLINE Use product logo on the top left, have headline on the center of the page and “Presented by Educational Insights” with the logo on the far right. Use font “Omnes” for all website, uppercase bold for all headlines.

2

DYNAMIC BLOCK OF PRODUCT Interactive way of introducing the product, which lets the user try out some of the features.

3

DYNAMIC BLOCK OF UI Image slide within iPad highlighting different screens from the product user interface.

3

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CODING

LANDING PAGE (CONT)

4

The whole page is broken down into modules to make it easily digestible.

Notice it’s PYXEL/product branded rather than EI branded.

4

HOW DOES IT WORK

5

Explain the product in a simple way using iconography

5

PRODUCT OVERVIEW Video highlighting technical aspects of the product

6

CROSS-SELL CODING TOYS Cross-sell block highlighting the latest coding toy available, in this case Artie Max

7

EI BRAND BLOCK

6

About Educational Insights, along with links to all social media channels, Spark More Curiosity block with copyright and legal information on the footer

7 © Educational Insights. All Rights reserved.

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CODING

PYXEL

™

A C O D E R’S B E S T F R I E N D PYXEL™ is a hands-on, easy-to-code, interactive action filled, barking, four-legged STEM experience, that makes it fun to learn about and build confidence in coding for pet-loving 8-year-olds and up ready to take on the digital world.

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19

CODING

PRIMARY LOGO

PYXEL logo with tagline

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312

16

CODING

FONTS These are the fonts we use for PYXEL’s packaging and branding.

1

HEADLINE

2

SUBHEAD

3

BODY

1

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

3

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Omnes SemiBold Omnes SemiCond Bold Omnes SemiCond Regular

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CODING

COLORS Here are the colors we use for all things PYXEL!

CMYK

59, 71, 0, 0

RGB

119, 101, 165

HEX

#7C62AA

CMYK

44, 6, 99, 0

RGB

165, 190, 82

HEX

#A5BE52

CMYK

0, 0, 0, 91

RGB

62, 62, 63

HEX

#3E3E3F

CMYK

0, 0, 0, 100

RGB

0, 0, 0

HEX

#000000

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CODING

A+ PAGE 1

PYXEL’s A+ page follows the standard EI template and replaces the “Includes” block with an explanatory block of the product’s function.

1

EI LOGO This block always stays the same (excluding cross-sell A+ pages)

2

2

3

PRODUCT LOGO & PHOTO logo on the left and product shot on right

3

WHAT’S INCLUDED Decription of how product function.

4

PHOTO These photos and text captions show kids using the products and additional features/ benefits.

5

4

SPARK MORE BUCKET Image of kid interacting with product with spark. Coding falls under the Curiosity bucket.

5

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CODING

TOP 6

Product on white

Show features of the product (sensors)

Show features of the product (Code Activator)

Show kids reacting to the product

Show the user interface

Show kids reacting to the product

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CODING

PACKAGING While our coding line shares a common theme and purpose, the packaging for PYXEL differs from the packaging for Artie Max or Artie 3000 because it is independent from the Artie sub line.

Packaging

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CODING

PACKAGING COMPONENTS

Product Logo

SKU #/Age

Tagline

EI Logo

Includes MTL includes

Product Logo

UPC

FCC / Address

Battery Warning How product works

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19

CODING

ARTIE MAX & ARTIE 3000 ™

™

Learning to code while creating art is a unique way to engage both the left and right parts of the brain that makes sense to kids ages 8+. Artie packs even more creative features for colorful creations kids can code.

© Educational Insights. All Rights reserved.

319

19

CODING

PRIMARY LOGO

Artie Max logo

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Artie 3000 logo

320

16

CODING

FONTS These are the fonts we use for Artie’s packaging and branding.

1

1

HEADLINE

Custom Font 2

BODY TITLE

2

SIMPLE SETUP

3

Start creating colorful codes in minutes with easy instructions.

Artie's safe and secure Wi-Fi speaks directly to your connected device —no internet needed!

Function Pro Bold (25 pt) 3

BODY

Function Pro Medium (9.5 pt) 4

INCLUDES TITLE

Function Pro Bold (9 pt) 5

INCLUDES BODY

Function Pro Book (9 pt) 6

5

INCLUDES: • Wi-Fi Enabled Drawing Robot • 28-Page Booklet • 3 Color Markers • Micro USB Data Cord • Sticker Sheet

ITEM NUMBER

Function Pro Medium 7

4

6

AGE

Function Pro Bold

© 2023 Educational Insights. All Rights reserved.

7

EI-1126

8

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19

CODING

COLORS Here are the colors for both Artie products: Artie Max and Artie 3000.

CMYK

100, 70, 0, 0

CMYK

0, 99, 1, 0

RGB

0, 89, 170

RGB

235, 10, 140

HEX

#0059AA

HEX

#EB0A8C

CMYK

100, 0, 0, 0

CMYK

0, 0, 0, 100

RGB

0, 174, 239

RGB

0, 0, 0

HEX

#00AEEF

HEX

#000000

CMYK

97, 0, 59, 0

RGB

0, 170, 143

HEX

#00AA8F

CMYK

60, 90, 0, 0

RGB

127, 63, 152

HEX

#7F3F98

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CODING

A+ PAGE 1

The Artie Max A+ page uses the standard format with slight tweaks to explain Artie’s functionality.

2

1

EI LOGO This block always stays the same (excluding cross-sell A+ pages)

2

3

PRODUCT LOGO & PHOTO Brand/Product logo on color and product image on white

3

WHAT’S INCLUDED Combines one of the taglines and the included items

4

PHOTO

4

These photos and text captions show kids using the products and additional features/ benefits

5

SPARK MORE BUCKET Coding falls under the Curiosity bucket

5

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CODING

TOP 6

Product on white

Text overlay

Text overlay

Text overlay

Text overlay

How-to videos

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CODING

PACKAGING Artie Max and Artie 3000 fall under the same “Artie” sub line of the coding category; their packages align visually to communicate that to our consumer.

Artie Max Packaging

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Artie 3000 Packaging

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CODING

PACKAGING COMPONENTS

Welcome message

Product features

Product Logo EI Logo

Choke Warning SKU # / Age

Includes MTL includes

Battery Warning UPC

FCC / Address

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20

TRADEMARKS

327

20

TR ADEM ARKS

TRADEMARKS AND REGISTERED MARKS Trademarks (™) and registered marks (®) should appear either the first time a marked item appears on a page or in the most prominent location (a logo, heading, etc.).

Punctuation should follow the trademark or registered mark in a sentence. When possible, place the mark in the logo or header so that it doesn’t have to appear in body copy.

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328

20

TR ADEM ARKS

MARKED ITEMS 0 0 0 0 -19 9 9

1709

1-2-3 Froggies™

1937

Playfoam® the Game

1099

Teacher Tote-All™

1732

Koala Capers™

1940

1125

Artie 3000™ The Coding Robot

1734

Raccoon Rumpus™

Playfoam Pluffe™ 9 piece Counter Display

1768

SpinZone® Magnetic Whiteboard Spinners (3 units)

1941-A

Playfoam Pluffle™ Red & Blue 2-Pack

1941-B

Playfoam Pluffle™ Pink & Green 2-Pack

1942-A

Playfoam Pluffle™ Purple, Green, Pink & Yellow 4-Pack

1942-B

Playfoam Pluffle™ Black, Red, Blue & Orange 4-Pack

1943

Playfoam Pluffle™ Twist Glow in the Dark 2-Pack (Pink/Green)

1126

Artie Max™ The Coding Robot

1130

PYXEL™ The Coding Pet - A Coder’s Best Friend

1876

Playfoam® Class Pack (16 Super-sized pieces in 8 colors)

1238

Pete the Cat® Calming Light Filters

1900

Playfoam® Classic 4-Pack

1906

Playfoam® Combo 8-Pack

1250

No Yell Bell®

1570

1907

PaperCraft Pete the Cat® Coloring Activity Set

Playfoam® Party Pack (20 pods)

1908

Playfoam® Glow in the Dark 4-Pack

1628

AlphaMagnets® GO! Spelling

1630

AlphaMagnets®—Multicolored Uppercase (42 pieces)

1909

Playfoam® Glow in the Dark 8-Pack

1944

Playfoam Pluffle™ Twist Black & White 2-Pack

1631

AlphaMagnets®—Color-Coded Uppercase (42 pieces)

1910

Playfoam® Sparkle 4-Pack

1945

1632

1914

AlphaMagnets®—Multicolored Lowercase (42 pieces)

Playfoam® Shape & Learn Counting Cards

Playfoam Pluffle™ Sensory Station

1946

1633

1915

AlphaMagnets®—Color-Coded Lowercase (42 pieces)

Playfoam® Shape & Learn Letter Sounds

Playfoam Pluffle™ Hide & Seek Sensory Set

1952

1638

1917

AlphaMagnets® & MathMagnets®—Multicolored (214 pieces)

Playfoam® Shape & Learn Alphabet Set

Playfoam® Pals™ S8 Unicorn Magic 10 piece Display

1953

1918

Playfoam® Shape & Learn Numbers Set

Playfoam® Pals™ S8 Unicorn Magic 2-Pack

1955

1927

Playfoam® GO! Squishy Sandcastle

Playfoam® Pals™ S7 Space Squad 8 piece Display

1956

1930

Playfoam® GO!

Playfoam® Pals™ S7 Space Squad 2-Pack

1936

Sculptapalooza™ (English and Spanish)

1994

Playfoam® Shape & Learn Fine Motor Fun

1639

1686

AlphaMagnets® & MathMagnets®—Color-Coded (214 pieces) MathMagnets®— Jumbo Multicolored (42 pieces)

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329

20

TR ADEM ARKS

MARKED ITEMS 2 0 0 0 -2 9 9 9

2372

Hot Dots® Jr. Let’s Master Pre-K Math with Ace Pen

2440

Hot Dots® Jr. Let’s Learn Pre-K Math!

2373

Hot Dots® Jr. Let’s Master Kindergarten Math with Ace Pen

2441

Hot Dots® Jr. Let’s Learn Kindergarten Math!

2442

2374

Hot Dots® Let’s Master Grade 1 Math Set with Hot Dots Pen

Hot Dots® Preschool Essentials Reading & Math Workbook

2443

2375

Hot Dots® Let’s Master Grade 2 Math Set with Hot Dots Pen

Hot Dots® Kindergarten Essentials Reading & Math Workbook

2444

Hot Dots® First Grade Essentials Reading & Math Workbook

2445

Hot Dots® Jr. Let’s Learn Pre-K Reading!

2446

Hot Dots® Jr. Let’s Learn Kindergarten Reading!

2447

Hot Dots® Let’s Learn Reading- 1st Grade

2448

Hot Dots® Let’s Learn Math- 1st Grade

2451

Hot Dots® Jr. Pete the Cat® I Love Preschool! Set with Pete Pen

2038

Playfoam® Cupcake Café

2039

Playfoam® Pizza Parlor

2040

Color by Playfoam® Dragon

2041

Color by Playfoam® Unicorn

2045

Playfoam® Mega Rainbow Pack

2050

Playfoam® Putty 4-Pack

2230

Playfoam® Sand 8-Pack

2384

2231

Playfoam® Sand Ice Cream Sundae Set

Hot Dots® Jr. Interactive Storybook Set with Ace Pen

2390

2232

Playfoam® Sand Sensory Station

Hot Dots® Jr. Let’s Master Pre-K Reading Set with Ace Pen

2233

Playfoam® Sand ABC Cookies Set

2234

Playfoam® Sand Sweets

2240

Playfoam® Shimmer

2250

2391

Hot Dots® Jr. Let’s Master Kindergarten Reading Set with Ace Pen

2392

Hot Dots® Let’s Master Grade 1 Reading Set with Hot Dots Pen

Playfoam® Build-A-Snowman Set of 10

2393

Hot Dots® Let’s Master Grade 2 Reading Set with Hot Dots Pen

2251

Playfoam® Build-A-Snowman 10-Piece Counter Display

2394

Hot Dots® Let’s Master Grade 3 Reading Set with Hot Dots Pen

2270

Playfoam® Naturals 4-Pack

2395

2271

Hot Dots® Jr. Let’s Learn the Alphabet Interactive Book & Pen Set

2452

Playfoam® Naturals Shape &

Hot Dots® Jr. Pete the Cat® Preschool Rocks! Set with Pete Pen

2453

Hot Dots® Jr. Pete the Cat® I Love Kindergarten! Set with Pete Pen

2454

Hot Dots® Jr. Pete the Cat® Kindergarten Rocks! Set with Pete Pen

Learn Letters & Numbers 2272

Playfoam® Naturals Hide & Seek Sensory Set

2438

Hot Dots® Light-Up Interactive Pen 6-Pack

2325

Hot Dots® Jr. Princess Fairy Tales Interactive Storybook Set

2439

Hot Dots® Light-Up Interactive Pen

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330

20

TR ADEM ARKS

MARKED ITEMS 2540

Hot Dots® Feelings and Friendships Set

3038

Kanoodle® Cosmic POP (10 units)

3424

The Sneaky, Snacky, Squirrel Game!® 10th Birthday Edition

2550

Hot Dots® Numberblocks Activity Book 1-10 & Interactive Pen

3049

Teachable Touchables® Texture Squares

3470

Pete the Cat® I Love My White Shoes Game

3063

Hot Dots® Numberblocks Activity Book 11-20 & Interactive Pen

Big Money™ 3-D Magnetic Coins and Bills

3550

2551

Playfoam® Shape & Learn Pete the Cat® Groovin’ Alphabet

3068

T-REX Rumble™

3620

Mixaroo™

Alphabet BubbleBrix™

3069

Spindoodle™

2599

Number BubbleBrix™

3074

Kanoodle® Gravity™

2830

Word on the Street®

3078

Kanoodle® Jr.

2831

Word on the Street® Junior

3082

Kanoodle® Fusion

2889

Robot Face Race™ Game

3083

Kanoodle® Pyramid

2917

Blurt!®

3085

Teacup Pile-Up!™ Relay Game

2978

Kanoodle®

3220

Fraction Formula™ Game

2979

Kanoodle® Counter Display (12 units)

3405

2998

Kanoodle® Flip

2598

3 0 0 0 - 39 9 9 3022

Kanoodle® Duplexity™

3023

Kanoodle® Extreme

3024

Kanoodle® Extreme Counter Display (10 units)

3025

Pancake Pile-Up!™ Relay Game

3026

Kanoodle® Genius

3036

Kanoodle® Head-to-Head

3037

Kanoodle® Cosmic

© Educational Insights. All Rights reserved.

40 0 0 - 4999 4104

Design & Drill® Gears Workshop

4105

Design & Drill® Marble Maze

4106

Design & Drill® Adventure Circuits

4107

Design & Drill® Shapes Workshop

The Sneaky, Snacky Squirrel Game!®

4108

Design & Drill® Patterns & Shapes

3408

Shelby’s Snack Shack Game®

4112

Design & Drill® Activity Center

3412

Frida’s Fruit Fiesta Game™

4113

Design & Drill® ABC’s & 123’s

3413

Hoppy Floppy’s Happy Hunt™ Game

4114

Design & Drill® See-Through Creative Workshop

3414

Frankie’s Food Truck Fiasco Game!™

4117

Design & Drill® Take-Along Toolkit

3418

Sophie’s Seashell Scramble™ Game

3419

Pete the Cat® I Love My Buttons Game

3422

Dice of Fury™

331

20

TR ADEM ARKS

MARKED ITEMS 4125

Design & Drill® SparkleWorks™

4126

Design & Drill® SparkleBot®

4127

Design & Drill® Robot

4132

Design & Drill® Monster Truck

4134

Design & Drill® Bolt Buddies® Barn

4186

Design & Drill® Bolt Buddies® Race Car

4187

Design & Drill® Bolt Buddies® Rocket

4188

Design & Drill® Bolt Buddies® Helicopter

4189

Design & Drill® Bolt Buddies® Fire Truck

4190

Design & Drill® Bolt Buddies® Police Motorcycle

4195

Design & Drill® Bolt Buddies® Bulldozer

4196

Design & Drill® Bolt Buddies® Crane

Flower Power Studio™

4200

Circuit Explorer® Rocket

4140

Design & Drill® Power Drill

4201

Circuit Explorer® Rover

4143

Design & Drill® STEM Garden

4202

4145

Design & Drill® Bolt-It Bucket™

Circuit Explorer® Deluxe Base Station

4146

Design & Drill® Build-It Bucket™

4300

Design & Drill®

4165

Design & Drill® Toolbox

4170

Design & Drill® My First Workbench - Brown

4135 4136

Design & Drill® Bolt Buddies® Tractor Design & Drill® Bolt Buddies® Plane

4137

Design & Drill® T-Rex

4138

Design & Drill® BrightWorks™

4139

Design & Drill®

4171

Design & Drill® My First Workbench - Gray

Rivet Pop Workshop 5 0 0 0 - 59 9 9 5085

GeoSafari® Jr. Butterfly Bungalow

5087

GeoSafari® Jr. My First Science Kit

5088

GeoSafari® Jr. Ladybug GardenTM

4175

Design & Drill® Train

4176

Design & Drill® Space Circuits

5091

GeoSafari® Jr. Bugnoculars

4185

Design & Drill® Bolt Buddies® Pick-It-Up Truck

5092

GeoSafari® Jr. Critter Habitat

© Educational Insights. All Rights reserved.

5095

Now You See It, Now You Don’t™ See-Through Compost Container

5101

Sprout & Grow™ Window

5111

GeoSafari® Jr. Bug Viewer

5112

GeoSafari® Jr. My First Microscope

5112-P

GeoSafari® Jr. My First Microscope Pink

5115

GeoSafari® Jr. Underwater Explorer Boat

5117

GeoSafari® Jr. Kidscope™

5129

GeoSafari® Jr. My First Telescope

5129-P

GeoSafari® Jr. My First Telescope - Pink

5130

GeoSafari® Jr. Walkie Talkies

5131

GeoSafari® Jr. My First Telescope (redesign)

5131-P

GeoSafari® Jr. My First Telescope (redesign) - Pink

5133

GeoSafari® Jr. Walkie Talkies

5141

GeoSafari® Jr. Mighty Magnifier™

5144

GeoSafari® Day ‘N’ Night Ant Factory

5147

GeoSafari® Ant Factory™

5180

GeoSafari® Jr. Dino Discovery Dig T-Rex

332

20

TR ADEM ARKS

MARKED ITEMS 5181

GeoSafari® Jr. Dino Discovery Dig Triceratops

5350

5202

GeoSafari® SeaScope®

5351

5217

GeoSafari® Jr.

Nancy B’s Science Club® MoonScope™

5352

Nancy B’s Science Club® AquaScope™

5353

Nancy B’s Science Club® Binoculars

5355

Nancy B’s Science Club® Black Light Illuminator

5356

Nancy B’s Science Club® Stir-It-Up Chemistry Lab

5359

Sneak & Peek Periscope™ 5248

GeoSafari® Vega 600 Refractor Telescope

5260

GeoSafari® Jr. Kidnoculars®

5260-P

GeoSafari® Jr. Kidnoculars® Pink

5261

GeoSafari® Jr. Kidnoculars® Extreme™

Nancy B’s Science Club® Microscope

70 0 0 -79 9 9 7886

Wireless Eggspert® 2.4 GHz

7887

Wireless Eggspert® Extra Student Buttons (Set of 6) 80 0 0 -8999

8432

Math Slam™ (revamp)

8433

Multiplication Slam™ (revamp)

8435

BrainBolt®

8436

BrainBolt® Genius

8476

Math Slam™

Nancy B’s Science Club® Compost Kit

8477

Multiplication Slam™

8490

MathShark®

5272

GeoSafari® Pocket Scope

5273

GeoSafari® Telescope & Microscope Set

5360

Nancy B’s Science Club® Bug Discovery Lab

8801

5274

GeoSafari® Compass Binoculars

GeoSafari® Jr. Talking Microscope™

5361

Nancy B’s Science Club® Hydroponics Kit

8801A

5287

GeoSafari® Motorized Solar System

GeoSafari® Jr. Talking Microscope™ (Asia)

5362

Nancy B’s Science Club® Microbes Lab

8807

5301

GeoSafari® MicroPro™ 95-Piece Microscope Set

GeoSafari® Jr. Talking Space Explorer (Talking Tele redesign)

5363

Nancy B’s Science Club® Reflections Kaleidoscope

8808

5303

GeoSafari® Stereoscope

GeoSafari® Jr. Talking Wildlife Camera™

5390

5304

GeoSafari® Vega 360 Refractor Telescope

GeoSafari® Rockin’ Reactions™ Chemistry Set

8888

GeoSafari® Jr. Talking Globe™

8895

GeoSafari® Talking Globe™

8897

Math Whiz™ (revamp)

8920

Freeze Up!®

5305

6000 - 6999

GeoSafari® Omega Refractor Telescope

6106

Hot Dots® Jr. Getting Ready for School! Set with Ace Pen

5306

GeoSafari® Omega Reflector Telescope

6107

Hot Dots® Jr. Phonics Fun! Set with Ace Pen

5340

GeoSafari® Fossil Excavation Kit

© Educational Insights. All Rights reserved.

9000-9999 9627

Hot Dots® The Alphabet Set

9628

Hot Dots® Numbers and Counting

333

20

TR ADEM ARKS

MARKED ITEMS 9629

Hot Dots® Beginning Phonics

9680

Playfoam® Special Edition 4-Pack

9722

Playfoam® Jumbo Individual Peggable Pod Sparkle Assortment of 12

9723

Playfoam® Jumbo Individual Peggable Pod GID Assortment of 12

9724

Playfoam® Jumbo Individual Peggable Pod, Classic Assortment of 12

9725

Playfoam® Jumbo Individual Peggable Pod, Assortment of 12 (6 GID & 6 Classic)

9728

Playfoam® Special Edition Unicorn Mane Assortment of 12 POP

9729

Playfoam® Jumbo Individual Peggable Pod Unicorn Mane Special Edition Assortment of 12

9730

Playfoam® Mermaid Magic Set of 12

© Educational Insights. All Rights reserved.

334

21

BRAND ENGAGEMENT SOCIAL ENGAGEMENT TIKTOK INSTAGRAM & FACEBOOK PINTEREST TWITTER LINKEDIN

PARTNERSHIPS AWARDS & PRESS 2022 HIGHLIGHTS TV RESULTS TOP AWARDS

335

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B R A N D E N GAG E M E N T

SOCIAL ENGAGEMENT The goals of bringing our brand to social media are brand awareness, engage with our followers and consumers, and increase sale conversion. To help make our brand more recognizable across social media platforms, we must make sure that all our assets and posts feel and look like us! *See the Social Asset section under the EI Digital section for guidelines on creating social assets.

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B R A N D E N GAG E M E N T

S O C I A L E N GAG E M E N T

TIKTOK

TikTok is one of our main social channels for engagement. We have three separate accounts; here’s a quick overview of each one:

@educationalinsights This is our main account for the brand. Any general EI content can go here, as well as reposted content from our other accounts. Our EI account voice should be similar to IG/FB: friendly, approachable, quirky, witty, etc. We want to engage our Passion Igniter audience and showcase our products.

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B R A N D E N GAG E M E N T

TIKTOK

@kanoodleofficial

@playfoamofficial

This account is for Kanoodle! We post puzzles, challenges, and gameplay on this account. Our voice here may be different from our other accounts, since the Kanoodle audience is typically different from the general EI, Passion Igniter audience. We want to remain true to EI, but can lean into a more casual, game-centric audience.

This account is for all things Playfoam! Sensory content, ASMR, and Playfoam Spark More Play videos can all be posted on this page. The voice for this account is similar to the EI account; we want to engage our audience and be a resource for ideas.

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B R A N D E N GAG E M E N T

TIKTOK Content Guidelines

Copy Guidelines

With TikTok, it is incredibly important to grab our audience right away; the viewer will keep scrolling if they’re not intrigued in the first three to five seconds.

That means exciting openings, flashing graphics, attention grabbers, etc.

Copy on TikToks should be limited. Text overlays are useful for extra context, like describing the Kanoodle challenge we’re taking on in the video or to highlight the benefits of the game we’re playing, but keeping these to a minimum is important. For captions, we aim for extremely short (one to five words), followed by hashtags. Emojis also work with TikTok captions!

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B R A N D E N GAG E M E N T

S O C I A L E N GAG E M E N T

INSTAGRAM & FACEBOOK Instagram is one of our main channels of social engagement.

Our posts on Instagram and Facebook are relatively similar.

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B R A N D E N GAG E M E N T

INSTAGRAM & FACEBOOK Content Guidelines

Copy Guidelines

On these platforms, we want our content to look like UGC (User Generated Content). This means that we want our content to look organic, approachable, and friendly, like how our Passion Igniter audience might post on these platforms. Our content (assets and copy/ captions) should be inspirational and resourceful, sparking more creativity and learning for our Passion Igniters.

For Instagram and Facebook, emojis rule! One-liners, followed by a slightly longer description and a CTA, is the formula for success. Copy should be fun, witty, and friendly, and focus on the learning benefits of the product or ideas of how to use it rather than a hard-sell approach.

The CTA (call to action) should point to shop, click, or learn more about the product. For Instagram, the CTA should direct readers to the link in our IG bio. For Facebook, we can use “click here” since links are available in captions.

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B R A N D E N GAG E M E N T

S O C I A L E N GAG E M E N T

PINTEREST

Pinterest is a huge resource for our Passion Igniter. On Pinterest, we feature content like Spark More Play activities, videos, blogs, or any other inspirational content. Copy is limited, with clear imagery that shows the activity right away to catch the eye of our scrolling audience.

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B R A N D E N GAG E M E N T

S O C I A L E N GAG E M E N T

TWITTER

Our Twitter account typically gets lower engagement. It has a shorter character limit (280 characters) and we only post still images. We keep things concise, witty, and snappy. We also take funny tweets and turn them into graphics to reshare on other social platforms.

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B R A N D E N GAG E M E N T

S O C I A L E N GAG E M E N T

LINKEDIN

Different from other social channels, LinkedIn is to share accomplishments, notable press releases, award mentions, and our employees’ professional accomplishments. We want to maintain our quirky EI voice while being concise and limiting emojis. We also do not want to come across as bragging or arrogant.

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B R A N D E N GAG E M E N T

PARTNERSHIPS We partner with social media influencers and personalities to help grow our brand, reach new audiences, and relate to our Passion Igniters! We want to ensure that whoever we partner with, we are still staying true to our brand.

Content Creator vs Partnership with Influencer We frequently work with content creators and partner with influencers to help us showcase our products on social channels (mainly IG or TikTok). The difference between content creators and influencer partnerships are outlined below:

FOLLOWING

NICHE AUDIENCE

COST

Content creators may have smaller followings, whereas influencer partners already have a decent following of a niche group that we’re trying to tap into.

Partnerships change based on what product we’re supporting and what niche audience that influencer has.

For example, we partnered with Miss Arlene (@silentmath) for Kanoodle content, but we wouldn’t partner with her for Playfoam promotion.

Content creators are typically cheaper and more plentiful. We may work with several content creators at once during a marketing campaign, but only one or two partners.

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B R A N D E N GAG E M E N T

PARTNERSHIPS When finding a partner, we want to look for someone with a successful following of a niche audience we want to reach. This usually falls within the Passion Igniter realm, but for something like Kanoodle we want to find an audience outside of our normal demographic. However, even when we’re marketing outside of our typical audience, we want to remain true to our EI brand. We would never partner with someone who could reflect negatively on our brand.

@MONICA JSUT TON

@SILENTMATH

@THESPACEGAL

Miss Monica’s online preschool grew to fame during COVID providing kids at home educational entertainment to keep them learning where ever they are.

This was the perfect alignment with our mission of making learning accessible to all and making it FUN.

Miss Arlene is a teacher turned TikToker who has championed girls in STEM and started using Kanoodle with her students as simple brain breaks. After seeing how much the kids loved Kanoodle, she started playing too and hasnt stopped since. Now with over 1 Million fans on TikTok, Miss Arlene has become our “Kanoodle Queen.”

We partnered with Emily Calandrelli to voice the Talking Space Explorer because of her kid-friendly STEAM brand. Emily is also a champion for women in STEM and is the host of her own Netflix show “Emily’s Wonderlab” where she helps kids explore the wonderful world of science.

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AWARDS & PRESS The payoff of a successful brand...getting recognized!

Educational Insights has made a media splash across television, social media, digital news, and printed press.

From background television appearances to front page features, we are FAMOUS!

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2022 HIGHLIGHTS Sometimes, our products are the star of the show:

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TV RESULTS We’ve even scored a supporting role on major TV shows and networks:

SNL SKIT GeoSafari® Motorized Solar System

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TOP AWARDS

GEOSAFARI ® JR. TALKING MICROSCOPE ™

REEL BIG CATCH GAME

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K ANOODLE ® ULTIMATE CHAMPION

BR AINBOLT ® GENIUS

MY FEELINGS BEAN BAGS

DESIGN & DRILL ® BOLT BUDDIES ™ FIRE TRUCK

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CONCLUSION

CONCLUSION Though we’ve been igniting the spark in kids for 60 years, we’re just getting started. Moving forward, our goal is to continue creating meaningful moments in play and innovating ways to be more sustainable and responsible. We’ll keep your child’s future in mind as we create more ways to learn through play.

Thanks for reading! I hope I can be a useful resource as you help bring our brand to life.

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