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Marketing Department of “Grupo Afinsa”: (November 1995-2000)
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Marketing on-line: (Marketing Responsible of the on-line Area) (January 1999-2000) Media planning and definition of the Company’s Marketing Strategy. Definition of the Company’s Communication Strategy: on-line and off-line communication. Definition and budgetary control of the Company’s Marketing Campaigns. Negotiation with the Marketing Agencies and assessment of the Advertising campaigns both on line and off-line. Definition and positioning of the Company’s websites. Marketing off-line: (Marketing Technician) (November 1995-1999) Definition of the product mix objectives: product, price, communication, distribution. Off-line Advertising Campaigns: radio, press, corporate video. Definition and development of specific Direct Marketing Campaigns. Attendance to several fair exhibitions, taking part in the stand’s design and objectives. Management of the Group data bases (BBDD) and co-ordination and control of the e-Business solutions. Staff of the General Manager of the Group for the Internet affairs.
CV Eduardo Soler Muñoz eduardosoler@yahoo.com Mobile: +34 607 760 375