CLIENT: De La Rue PROJECT: New market launch campaign OVERVIEW: De La Rue had traditionally sold its cash handling systems to banks, and knew how to talk their language. This was reflected in their ‘highly technical’ brochures. Opportunities were identified in new ‘less technical’ sectors (vending, leisure, transport and retail), and we were approached to develop a new ‘look and feel’ and ‘tone of voice’ that was simplified, impactful and benefits-driven. An initial literature suite was produced, followed by exhibition materials and trade advertising.
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