Edson College of Nursing and Health Innovation DRAFT

Flexible and accessible Quality Education in Multiple Locations Downtown

West

D

Active and bustling – perfect for students who want to study in a professional, urban atmosphere.

Online

W

Lake Havasu Polytechnic

O

Comfortable and welcoming – perfect for students who want a close-knit academic community.

H

Convenient and innovative – perfect for students looking to succeed on their own schedule.

Scenic and serene – perfect for students wishing to study in a small-town environment next to sparkling Lake Havasu.

P

A distinctive campus for interdisciplinary sciences – perfect for students who enjoy learning by doing.

Majors BS Health Entrepreneurship and Innovation BAS Health Entrepreneurship and Innovation BS Community Health

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BS Integrative Health

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BSN Nursing

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W O

D Downtown Phoenix

O H

W

D H P

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DD WW OO M

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BS Health Care Compliance and Regulations BS Health Care Coordination

W

D

W

O

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O

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W West

O Online

H Lake Havasu

Edson College of Nursing and Health Innovation

550 N. 3rd St | Phoenix, AZ 85004 | (602) 496-0937

P Polytechnic

M Minor Available

Learn more

EdsonCollege@asu.edu nursingandhealth.asu.edu

Edson College of Nursing and Health Innovation

Undergraduate brochure

ASU and Edson College

#1

in U.S. for innovation

30

A top

BSN program ranking

Preparing you for a career that makes an impact in your community.

Program

BS Integrative Health

BS Health Care Compliance and Regulations

BS Community Health

BS Health Care Coordination

BS/BAS Health Entrepreneurship and Innovation

BSN Nursing

Goals

Key Courses

• Develop critical thinking about different therapies, modalities and practitioners.

• Biological, Manipulative, and Body-Based Therapies.

• Apply a holistic approach to wellness focusing on the mind, body and spirit.

• Technology: A Tool to Advance Innovation in Health Care.

• Apply the latest regulatory and accreditation standards to policies, procedures and audits.

• Oversee privacy, information security and regulatory risk assessments.

• Advocate for diverse individuals, families and communities.

• Provide health education, health promotion and care coordination.

• Encourage collaboration between providers, agencies and patients.

• Advocate for individual patient needs, and educate patients on their options.

• Lead the design, application and testing of innovative processes and products.

• Incorporate current industry trends with interprofessional teams.

• Use evidence-based practices and clinical reasoning to provide high-quality professional nursing care.

• Support patient success by working in collaborative, interprofessional health care teams.

• Data Security and Privacy in Health Care Compliance.

• Risk Management in Health Care Compliance.

• Leaders in Community Health.

• Changing Health Behaviors.

• Population Health Policy and Legislation.

• Policy and Financial Principles in Health Care Coordination.

• Health Care Policy: The Innovator’s View.

• Philosophy of Science in Health Care: Understanding Paradigms of Health and Healing.

• Nursing Management in Health Care.

• Health Promotion Across the Life Span.

Career development through community engagement Our graduates are prepared to thrive through clinical partnerships, state-of-the-art simulation environments, engaging internships and the highest-quality academic programs.

Internships Students gain practical work experience related to their majors through experiential learning programs offered by our industry partners in conjunction with the Edson College.

Simulation Spaces Two fully-equipped and state-ofthe-art simulation spaces, ready to enable more than 90,000 hours of student experiential learning: The Grace Center and the Health Futures Center.

Clinical Partners Edson College partners with many health care organizations in Arizona – including the Mayo Clinic, the VA Clinic and Phoenix Children’s Hospital – to provide hands-on learning experiences for clinical nursing students.

Study Abroad Edson College study abroad exposes students to real world health challenges and opportunities that face communities beyond the United States.

Health Innovation Exhibition An annual opportunity for students to present their research projects proposing innovative solutions to health issues, providing them experience pitching their research to peers.

HEALab The first-ever accelerator for ASU students, faculty and the community to launch initiatives that focus entirely on health and health care solutions.

Edson College Mission Advance interprofessional nursing knowledge and innovative practice models while developing new solutions to optimize the health and well-being of our diverse local, national and global communities.

Deliver excellent nursing and interprofessional education that is accessible, inclusive and learner-centered.

Establish ASU as a leading global center for interdisciplinary research, discovery and development by 2025.

Build a national reputation in innovative nursing and health-related programs that significantly impact individuals and communities.

Enhance local & global impact and social embeddedness.

A legacy of care… and a future of discovery

PROFESSIONAL, COMMUNITY AND GLOBAL EDUCATION

EDSON RESEARCH CENTERS

Academic-Practice Partnerships: Preparing the Health care Workforce Through partnerships, Edson College has created unique & novel approaches to preparing the workforce of the future. The premise is “What are your workforce needs? How many nurses do you need? How many NPs does your care model require?

How do you want to advance your research agenda?” This adaptive model allows us to take our academic programming to the workplace and expands the learning options across the health care continuum.

How we address health and health outcome We prepare providers: NURSES - Students earning a BSN degree from Edson College have an NCLEX first-time pass rate of 95%, compared to the national average of 89.5%.

HRSA data support that Arizona needs an additional 14,300 nurses (equivalent to 20 percent of the state’s nursing workforce) to reach national average worker to population ratios.

Nurse practitioners represent a growing profession to deliver primary care and acute care services

Nurse Practitioners - Adult-Gerontology, Family Nurse Practitioner; Pediatric; Family Psychiatric-Mental Health, Acute Care Pediatric; Women’s Health

Edson College of Nursing and Health Innovation’s Bachelor of Science in Nursing (BSN) is ranked #29 in the nation by U.S. News and World Report.

Edson College of Nursing and Health Innovation Master of Science in Nursing (MSN) and Doctor of Nursing Practice (DNP) degrees are ranked by U.S. News and World Report as two of the best programs in the nation.

How we address health and health outcomes PhD Nursing & Health Innovation - Graduates lead the nursing research initiatives in healthcare systems & hospital Master’s Clinical Research Management - Graduates across the globe are actively recruited to advance research processes & protocols MS Aging - Graduates address the major issues of aging and family caregiving First MS Accredited by the Commission on Accreditation of Allied Health Education Programs.

Magnet Hospital Credentials require a portfolio of nursing research

How we address health and health outcomes We prepare health care educators: MS - Nursing Education

All BSN nursing programs require Master’s prepared nurse educators

Innovation in Nursing & Healthcare Simulation to include VR/XR is the hallmark of the degree

MS - Health Care Simulation MS - Aging Certificate & Upskilling Opportunities

Ongoing changes in skills needs has solidified ASU as a worldwide champion for upskilling: Ventilator Training for Nurses

How we address health and health outcomes We prepare professionals for the care continuum: BS Care Coordination BS Community Health BS Integrative Care BS Compliance & Regulation BS E & I MS Regulatory Science MS Regulatory Science (Food Safety)

Preparing the professional for the interstitial spaces in the healthcare system

How we strengthen the health of our communities ● ● ● ● ● ● ●

Social embeddedness Shared mission Engaged and committed to a purpose Interest in improving health and health care A desire to test innovation ideas together Co-design and co-create A willingness to share results and outcomes

ASU's Edson College is deeply involved in the region and the community, having long-established partnerships with Mayo Clinic, Phoenix Children's Hospital, Dignity Health, Banner Health, the World Health Organization, the Phoenix chapter of the National Association of Hispanic Nurses.

13

2023 Self- Study Report to the Commission on Collegiate Nursing Education Arizona State University Edson College of Nursing and Health Innovation INTRODUCTION AND OVERVIEW Arizona State University Established in Tempe in 1885 by an act of the Thirteenth Territorial Legislature, Arizona State University (ASU) was initially formed as a teachers’ college. The core obligation of the institution was to train public school teachers and provide instruction in agriculture and the mechanical arts. In rapid succession Tempe State Teachers College became Arizona State Teachers College and, in 1945, Arizona State College. By 1958, the college performed all the functions of a university and received authorization by an act of the governor to become Arizona State University (ASU). The development of new academic programs and library holdings, the conferral of doctoral degrees, beginning in 1961, and the tremendous growth of the university throughout the next four decades led the Carnegie Foundation to grant ASU Research I status in 1994. Today, ASU spans the lands of twenty-three Native Nations that have inhabited this land for centuries. ASU’s four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today.

ASU is the largest public university in the US, boasting more than 140,000 students across campuses in Tempe, Downtown Phoenix, ASU West Campus, the Polytechnic Campus, and Lake Havasu. ASU is part of the state university system governed by the Arizona Board of Regents (ABOR) that includes the University of Arizona in Tucson and Northern Arizona University in Flagstaff. ASU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. The most recent accreditation visit to the University was in 2023 and ASU received 10-year re-accreditation ASU HLC Accreditation Letter 2023.

On July 1, 2002, Michael M. Crow became the sixteenth president of ASU. President Crow has spearheaded ASU’s rapid and groundbreaking transformative evolution into one of America’s best public metropolitan research universities. As a model “New American University”, ASU simultaneously demonstrates comprehensive excellence, inclusivity representative of the ethnic and socioeconomic diversity of the United States, and consequential societal impact. ASU is guided by its Charter, mission, and goals ASU Charter, Mission, Goals. Nine design aspirations provide the impetus for ASU’s ongoing evolution for innovative ways to demonstrate excellence, access, and impact research ASU Toward 2028 and Beyond. ASU is one of the fastest-growing research enterprises in the U.S., nearly doubling its research expenditures ($797M in 2022) over the last ten years and ranks No. 6 in the U.S for total research expenditures among institutions without a medical school.

Edson College of Nursing & Health Innovation In 1957, the Arizona Board of Regents authorized the College of Liberal Arts and Sciences to establish a School of Nursing at ASU. The first academic program to be offered was that leading to a Bachelor of Science in Nursing (BSN). The program was granted full accreditation by the National League for Nursing (NLN) in 1961. In 1964, the ABOR approved a change for the "school" to become a college and in 1969 endorsed the establishment of a master's program. The MS Nursing degree began with two specialty areas of concentration (Community Mental Health/Psychiatric Nursing and Family/Child Nursing) and graduated its first five students in 1971. Demand for ASU’s graduates and need for preparing additional nursing faculty in Arizona led to the initiation of the college’s Doctor of Nursing Science program in 2005, which later was converted to a PhD in Nursing and Healthcare Innovation (2007). The MS nurse practitioner program began to transition to a DNP program in 2007 and graduated the first post-master DNP students in December 2008 and the first BSN to DNP students in May 2013. The college name was changed to The College of Nursing and Health Innovation in 2005. After receiving a $25 million gift from the Edson family, the name was changed to the Edson College of Nursing and Health Innovation in

2019. The college prepares innovative, evidence-based healthcare providers and health promotion professionals, educators, leaders, and researchers to optimize health in a culturally diverse global community. From a program that graduated only six people in 1960, Edson College has grown to more 16,000 graduates.

In 2018, Judith Karshmer, PhD, RN, PMHCNS-BC, FAAN joined the college as the 7th dean. Under her leadership the college has grown in stature, establishing a Master’s Entry to Nursing Program (MEPN), the PhD/DNP Dual Degree Option and expanded to campus sites at ASU Lake Havasu, the West Campus, and the Polytechnic Campus. During her tenure as dean the college has received funding to support nursing workforce needs including HRSA, U.S Department of Labor, Arizona Department of Health Services, Rural Health Professions Program, and March of Dimes. The Edson research portfolio has increased its research portfolio an average of 22% year-over-year (FY 20192023) and partnerships with local and global partners have grown expansively.

Undergraduate Nursing Degree The BSN program prepares individuals for entry-level professional practice and provides a foundation for leadership roles and graduate study. The overall structure of the BSN program is an upper-division nursing major built upon liberal studies. All students must meet the university general education requirements by taking courses to meet the designated credit requirements of humanities, literature, and the arts. The Bachelor of Science in Nursing prepares students to think critically, make decisions and function effectively in their individual and team surroundings. Upon graduation, students are eligible to sit for the national licensing examination for registered nurses (NCLEX-RN ). The BSN degree also prepares the graduate for entrance into graduate study in nursing at the master's degree level, BSN to DNP and BSN to PhD programs. ®

BSN Pathways Pre-licensure Traditional Program: Students take prerequisite course work in the first four semesters and then advance to the upper-division clinical nursing program, which takes four semesters to complete.

These last four semesters may be completed in a year-round program in 16 months or an academic year program in 24 months.

Accelerated Program: Students who have earned a bachelor’s degree in a discipline other than nursing or have completed all prerequisites are eligible for the accelerated BSN program.

Students must meet ASU General Studies’ requirements, selected nursing prerequisites, and complete a 12-month upper division clinical nursing program.

Post-licensure RN-BSN Program: This program is fully remote. Students in this program have graduated from a regionally accredited associates degree program and hold an active, unencumbered RN license.

The curriculum includes clinical practice experiences focusing on health promotion, community health, and leadership, including a capstone project to design, deliver and evaluate an evidencebased nursing practice change project.

Concurrent Enrollment Program (CEP Program): This pathway permits qualified nursing students from any regionally accredited community college to earn their associate degree in nursing while simultaneously pursuing their Bachelor of Science in Nursing (BSN) degree from ASU. The curricula are parallel to the courses offered in the RN-BSN program, and are leveled, and paced to better support student success in both the pre-licensure partner program and the ASU CEP program. This program is offered through fully remote delivery.

Eastern Arizona College (CEP at EAC (Hybrid) Program): Implemented in 2012, this program follows the same curriculum as the CEP program and provides the opportunity for students attending a rural community college to simultaneously complete their BSN in their community. Supporting EAC and Edson faculty recommendations and student preference, the CEP-EAC is delivered in a hybrid format. Faculty teaching BSN courses are employed by Edson College.

Graduate Nursing Degrees Pre-licensure Master’s Entry Program (MEPN). The MEPN provides a pathway for students holding a baccalaureate degree in another discipline and have completed the prerequisites to become registered nurses. This pathway is designed to build on a student's previous education experiences and is completed in four semesters.

Post-licensure MS, Nursing: This is a fully remote program that focuses on the content aligned with the advanced nursing knowledge. The curriculum offers a pathway for transition to the PhD in Nursing & Healthcare Innovation or the Doctor of Nursing Practice programs depending on the student’s career goals. The curriculum includes clinical learning experiences in both direct and indirect care roles and a culminating Applied Project. Clinical learning experiences across two courses (4 credits, 180 hours) include 1:1 work with a preceptor who is educationally and experientially prepared to assist the student to apply learning at a clinical site. Students must have an earned BSN from a regionally accredited college or university and have an active, unencumbered RN license throughout the duration of the program.

MS, Nursing Education (NED): This program is designed to prepare nurses as educators to meet the demands of the changing health care and nursing education environment. This curriculum also offers a pathway for transition to the PhD in Nursing & Healthcare Innovation or the Doctor of Nursing Practice programs depending on the student’s career goals. The program is delivered in a fully remote format with content aligned with the advanced nursing knowledge that includes direct patient care, advanced nursing theory, evidence-based practice, and research, as well as the science of education and pedagogy.

Doctoral Doctor of Nursing Practice (DNP): The DNP at ASU is focused on improving healthcare through facilitating a culture of best practice and providing the additional skills necessary to develop the advanced practice nursing leader for the future. Graduates of this program are able to facilitate the application and integration of research into clinical practice through evidence-based practice and innovative approaches across multiple settings to improve healthcare outcomes of individuals, populations, and health systems.

Nurse Practitioner Tracks include: (1) Adult-Gerontology Nurse Practitioner (AGNP), (2) Family Psychiatric Mental Health Nurse Practitioner (PMHNP), (3) Family Nurse Practitioner (FNP), (4) Women’s Health Nurse Practitioner (WHNP, (5) Pediatric Nurse Practitioner (PNP), (6) Acute Care Pediatric Nurse Practitioner (ACPNP).

Post Graduate Advanced Nursing Practice DNP Track is designed specifically for MSprepared advanced practice nurses seeking a Doctor of Nursing Practice degree. Courses are designed for clinical experts and enable students to meet the outcomes competencies outlined in the DNP Essentials.

Post Graduate Innovation Leadership Track is designed to prepare the graduate as an innovative leader, harnessing design thinking and leveraging innovation theory, complexity science, leadership, and the application of current evidence to advance health system outcomes.

The DNP Program courses are delivered in a hybrid format that includes remote learning experiences and in person immersions. Two to three on-campus immersions are required each semester and coursework is presented in both synchronous and asynchronous formats. Supervised clinical experiences designed to meet the requirements of a particular track are woven throughout the programs of study.

APRN Certificates: Seven Graduate level certificates are available for certified NPs with Masters or Doctoral degrees who wish to add an additional NP specialty. Certificates are available for 1) AGNP, 2) FNP 3) PMHNP, 4) PNP, 5) ACPNP, and 6) WHNP. PhD in Nursing & Healthcare Innovation The PhD degree in Nursing & Healthcare Innovation is designed for scholars who wish to pursue careers as researchers to advance nursing science, promote innovative delivery models, expand use-inspired research with a community focus, or focus on health policy, pedagogy, and interprofessionalism.

Concurrent DNP/PhD Thanks to the Edson Gift in 2019, Edson College received funding to support the development of an integrated DNP/PhD degree. Graduates are prepared as APRNs and researchers. Linking these two key roles are fundamental to advancing nursing science and continued investment in clinical discovery.

Nurses with a BSN are eligible for admission to this dual degree program.

Quality Education in Multiple Locations Postlicensure Nursing Programs

Program

Degree

Start Dates

Location

Nursing (BSN to MS and RN to MS bridge available)

MS

Fall, Spring, Summer

ASU Online

Nursing (Nursing Education)

MS

Fall, Spring

ASU Online

Certificate

Fall, Spring, Summer

ASU Online

Acute Care Pediatric Nurse Practitioner

DNP, Certificate

Fall

Downtown Phoenix (Hybrid)

Adult-Gerontology Nurse Practitioner

DNP, Certificate

Fall

Downtown Phoenix (Hybrid)

Adult-Gerontology Nurse Practitioner and Nursing and Healthcare Innovation

Concurrent DNP/ PhD

Fall

Downtown Phoenix (Hybrid)

DNP

Fall

Downtown Phoenix (Hybrid)

Certificate

Fall

Downtown Phoenix (Hybrid)

Family Nurse Practitioner

DNP, Certificate

Fall

Downtown Phoenix (Hybrid)

Family Psychiatric Mental Health Nurse Practitioner

DNP, Certificate

Summer

Downtown Phoenix (Hybrid)

Nurse Education in Academic and Practice Settings

Advanced Nursing Practice (post-master’s) Emergency Nurse Practitioner

Innovation Leadership (post-master’s)

DNP

Fall

Downtown Phoenix (Hybrid)

DNP, Certificate

Fall

Downtown Phoenix (Hybrid)

Certificate

Fall

Downtown Phoenix (Hybrid)

Degree

Start Dates

Location

MS

5 start dates/year

ASU Online

MS, Certificate

5 start dates/year

ASU Online

MS

5 start dates/year

ASU Online

Healthcare Innovation

MHI, Certificate

5 start dates/year

ASU Online

Health Care Simulation

MS

Fall, Spring

Downtown Phoenix (Hybrid)

Certificate

5 start dates/year

ASU Online

Regulatory Science

MS

5 start dates/year Fall (Hybrid)

ASU Online Downtown Phoenix (Hybrid)

Regulatory Science (Food Safety)

MS

5 start dates/year

ASU Online

Certificate

Fall, Spring, Summer

ASU Online

PhD

Fall

Downtown Phoenix (Hybrid)

Degree

Start Dates

Location

MS Nursing (Entry to Nursing Practice)

MS

Summer, Spring

Downtown Phoenix

Accelerated BSN

BSN

Fall, Spring

Downtown Phoenix, Lake Havasu, West

Pediatric Nurse Practitioner Women’s Health Nurse Practitioner Health Programs

Program Aging Clinical Research Management Clinical Research Management (Regulatory Science)

Interprofessional Healthy Aging

Food Safety and Protection Nursing and Healthcare Innovation

Edson College of Nursing and Health Innovation

Prelicensure Nursing Programs

Program

Downtown

Hybrid

Edson College of Nursing and Health Innovation 550 N. 3rd St | Phoenix, AZ 85004 | (602) 496-0937

Online

Lake Havasu

West Learn more

EdsonCollege.Graduate@asu.edu nursingandhealth.asu.edu

Graduate brochure

WE ARE

Edson College of Nursing and Health Innovation, creating

health care leaders and preparing nurses at every level to produce the best health outcomes possible, using evidence-based practice. Our cutting-edge research centers and top-notch faculty advance the

Nationally Recognized

1

#

in the U.S. for innovation

U.S. News & World Report

areas of cognitive development, dementia, family caregiving and public health. Diverse health and innovation degrees address complex challenges that take students beyond the hospital and out into the community. Health care is ripe for disruption, and no matter which degree they choose, every Edson College graduate is ready to rethink health care.

4

RESEARCH CENTERS Center for Advancing Interprofessional Practice, Education and Research Center for Health Promotion and Disease Prevention Center for Innovation in Healthy & Resilient Aging

Degree Programs Aging Addresses the multidimensional aging process, the needs of aging populations and encourages community collaborations that are both beneficial and sustainable to improve health outcomes.

Prepares graduates to lead complex global clinical research operations – including fiscal, ethical and regulatory practices – for employers throughout the rapidly growing clinical research industry.

Programs available: • MS Aging • Interprofessional Healthy Aging graduate certificate

Programs available: • MS Clinical Research Management • MS Clinical Research Management (Regulatory Science) • Clinical Research Management graduate certificate

Health Care Innovation

50 national awards for distinguished faculty

Regulatory Science

Prepares students to lead transformation in health care.

Graduates will create, lead and sustain cultures of innovation from multiple perspectives.

Focuses on safety as a fundamental aspect of regulatory science, the application of regulations and compliance throughout the life cycle of medical or food products.

Programs available: • MHI Healthcare Innovation • Health Care Innovation graduate certificate

Programs available: • MS Regulatory Science • MS Regulatory Science (Food Safety) • Food Safety and Protection graduate certificate

Center for Mindfulness, Compassion and Resilience Advanced Nursing Practice

Over

Clinical Research Management

American Academy of Nursing Living Legend

NLN Academy of Nursing Education Fellows (ANEF)

Prepares graduates to improve health outcomes for individuals and organizations.

American Academy of Nursing Fellows (FAAN)

Robert Wood Johnson Foundation Executive Nursing Fellows

American Academy of Nurse Practitioners Fellows (FAANP)

Western Academy of Nurses (WAN)

National Academies of Practice Fellows (FNAP)

American Journal of Nursing (AJN) Book of the Year

Specialty Areas: • Acute Care Pediatric • Adult-Gerontology • Advanced Nursing Practice • Emergency • Family • Family Psychiatric Mental Health • Innovation Leadership • Pediatric • Women’s Health

Nursing and Healthcare Innovation Designed for scholars who wish to pursue careers as leaders in health policy, education and research, this degree helps address a national need for faculty and researchers who are increasingly in short supply.

Programs available: • PhD Nursing and Healthcare Innovation

Health Care Simulation Offers interprofessional students state-of-the-art training in health care simulation focused on educational, operational and assessment expertise needed to improve simulation settings.

Programs available: • MS Health Care Simulation

MS Nursing Prepares nurses with the skills and education needed to advance their careers.

Programs available: • MS Nursing • RN to MS Nursing Bridge • MS Nursing (Nursing Education) • Nurse Education in Academic and Practice Setting graduate certificate

Prelicensure Nursing Prepares future Registered Nurses with the skills and education to impact health care. Graduates are eligible to sit for the NCLEX-RN. Programs available: • MS Nursing (Entry to Nursing Practice) • Accelerated BSN

Flexible and accessible Quality Education in Multiple Locations Downtown

West

D

Active and bustling – perfect for students who want to study in a professional, urban atmosphere.

Online

W

Lake Havasu Polytechnic

O

Comfortable and welcoming – perfect for students who want a close-knit academic community.

H

Convenient and innovative – perfect for students looking to succeed on their own schedule.

Scenic and serene – perfect for students wishing to study in a small-town environment next to sparkling Lake Havasu.

P

A distinctive campus for interdisciplinary sciences – perfect for students who enjoy learning by doing.

Majors BS Health Entrepreneurship and Innovation BAS Health Entrepreneurship and Innovation BS Community Health

D

W

O

H

D

BS Integrative Health

M

BSN Nursing

D

W O

D Downtown Phoenix

O H

W

D H P

O

O

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DD WW OO M

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BS Health Care Compliance and Regulations BS Health Care Coordination

W

D

Edson College of Nursing and Health Innovation

W

O

D

O

M

M

P

W West

O Online

H Lake Havasu

Edson College of Nursing and Health Innovation

550 N. 3rd St | Phoenix, AZ 85004 | (602) 496-0937

P Polytechnic

M Minor Available

Learn more

EdsonCollege@asu.edu nursingandhealth.asu.edu

Undergraduate brochure

ASU and Edson College

#1

in U.S. for innovation

30

A top

Career development through community engagement

BSN program ranking

Preparing you for a career that makes an impact in your community.

Program

BS Integrative Health

BS Health Care Compliance and Regulations

BS Community Health

BS Health Care Coordination

BS/BAS Health Entrepreneurship and Innovation

BSN Nursing

Goals

Our graduates are prepared to thrive through clinical partnerships, state-of-the-art simulation environments, engaging internships and the highest-quality academic programs.

Key Courses

• Develop critical thinking about different therapies, modalities and practitioners.

• Biological, Manipulative, and Body-Based Therapies.

• Apply a holistic approach to wellness focusing on the mind, body and spirit.

• Technology: A Tool to Advance Innovation in Health Care.

• Apply the latest regulatory and accreditation standards to policies, procedures and audits.

• Oversee privacy, information security and regulatory risk assessments.

• Advocate for diverse individuals, families and communities.

• Provide health education, health promotion and care coordination.

• Encourage collaboration between providers, agencies and patients.

• Advocate for individual patient needs, and educate patients on their options.

• Lead the design, application and testing of innovative processes and products.

• Incorporate current industry trends with interprofessional teams.

• Use evidence-based practices and clinical reasoning to provide high-quality professional nursing care.

• Support patient success by working in collaborative, interprofessional health care teams.

• Data Security and Privacy in Health Care Compliance.

• Risk Management in Health Care Compliance.

• Leaders in Community Health.

• Changing Health Behaviors.

Internships Students gain practical work experience related to their majors through experiential learning programs offered by our industry partners in conjunction with the Edson College.

Clinical Partners Edson College partners with many health care organizations in Arizona – including the Mayo Clinic, the VA Clinic and Phoenix Children’s Hospital – to provide hands-on learning experiences for clinical nursing students.

Health Innovation Exhibition An annual opportunity for students to present their research projects proposing innovative solutions to health issues, providing them experience pitching their research to peers.

• Population Health Policy and Legislation.

• Policy and Financial Principles in Health Care Coordination.

• Health Care Policy: The Innovator’s View.

• Philosophy of Science in Health Care: Understanding Paradigms of Health and Healing.

• Nursing Management in Health Care.

• Health Promotion Across the Life Span.

Simulation Spaces Two fully-equipped and state-ofthe-art simulation spaces, ready to enable more than 90,000 hours of student experiential learning: The Grace Center and the Health Futures Center.

Study Abroad Edson College study abroad exposes students to real world health challenges and opportunities that face communities beyond the United States.

HEALab The first-ever accelerator for ASU students, faculty and the community to launch initiatives that focus entirely on health and health care solutions.

Edson College of Nursing and Health Innovation

Media and Promotion Plan FY24

Key constituent groups

Promise

Prospective students, current students .

Edson College of Nursing and Health Innovation delivers excellent innovative, nationally-recognized nursing and interprofessional education that is accessible, inclusive, and learner-centered.

Owned channels ASU Thrive ASU News Edson College Employee Newsletter Edson College Executive Leadership Team newsletter Unit newsletters Edson website Edson social media Edson Advocate Edson Alumni newsletter

Say: Edson College is built on a legacy of care and a future of discovery. With a stellar reputation, we offer numerous pathways to a wide range of career options in healthcare.

These include undergraduate and graduate nursing, allied health, research, simulation and specialties including aging, health care compliance, community and integrative healthcare. Different modalities and a teams-centered approach to clinicals offer a rich variety of options for learners throughout the lifespan.

Feel: I feel a healthcare education at Edson College affords me access to highly trained faculty, leading-edge areas of study, and an opportunity to pursue a number of career paths.

The environment is inclusive, encouraging, and I feel I belong.

Prospective partners Say: Edson College provides collaborative engagement opportunities that create mutually beneficial outcomes for all parties.

Do: Explore partnership opportunities around clinical placements, internship sites, workforce development, continuing and professional education, co-branding and community outreach initiatives.

Prospective funders Say: Philanthropic support ensures Edson College has the financial resources necessary to fund critical need scholarships, support community outreach events, and provide financial support for specialized programs and initiatives.

Feel:I am proud to support Edson College’s initiatives and feel an affinity and vested interested in the college’s success.

Edson Values: Excellence | Innovation | Better world | Inclusion and community | Self-direction

Unit Themes:

Paid media: $30,000

Innovation and Discovery

Excellence

Social Embeddedness and Interprofessionalism

Reasons to Believe in Edson College $4.5M NIA grant to conduct the first-ever sequential, multiple assignment, randomized trials, or SMART trial for Alzheimer’s disease.

$3.3M NIH grant for Smart Walk: A culturally tailored smartphone-delivered physical activity intervention to reduce cardiometabolic disease risk among African American women.

$5.4M AzDHA grant to train and place 104 new nurses into AZ workforce.

$5.5M DOL grant to train RNs to become MS-Nursing with a slant toward adding additional nurse educators to local workforce.

12+ NIH grants w/ Edson faculty as PI

ASU Nurse graduates lead the country in NCLEX-RN pass rate: 95% ASU rate vs.

89% national rate.

Edson College leads the way with new and innovative degree programs: 1st MS Clinical Research Management to be nationally accredited; 1st BS Health Care Compliance and Regulations program in the world accredited by the Compliance Certification Board.

Consistent rise in U.S. News and World Report rankings: Top 30 for BSN; top 50 for DNP and MS Nursing.

Nationally-recognized excellence in teaching and leadership through various awards, fellowships appointments, and accolades.

Edson Learning Enterprise develops mutually-beneficial partnerships with healthcare organizations, community groups and leaders, and professional organizations to impact healthcare education and training in our local communities.

Thriving and long-standing partnership with Mayo Clinic that involves clinical placements, ASU MedTech Accelerator, and activities and initiatives that positively impact the community.

Edson College proudly co-sponsors the Health Entrepreneurship Accelerator Lab (HEALab), with ASU Edson E+I, which provides community members the resources and support to bring their health-related ventures to market.

Edson College houses the Student Health Outreach for Wellness (SHOW) Clinic which puts much-needed health care resources in the hands of society's most vulnerable populations.

The Learn Where You Live initiative will bring Edson College’s nursing programs to rural communities allowing students to earn a degree and serve their local communities.

Print Comprehensive undergrad and grad brochures Slick sheets and one-pagers for all units and programs Program QR code cards Certificate and degree program flyers Advertisements in industry publications Digital Paid social media Email lists for HubSpot/Marketing campaigns Website YouTube channel Media relations Regular media outreach/coverage re: researcher accolades, grants, achievements Edson Speakers’ Bureau ASU News and other relevant industry publications PBS Horizon monthly programming Events/Conference Sponsorships: AONL, AzNA, WIN Community partner events College and university events

Do: Make a financial contribution, become an Edson Advocate or discuss endowment options.

Copyright © 2023 Arizona Board of Regents

Edson College of Nursing and Health Innovation

Expanded media and promotion plan FY24

FY24 media and promotions plan Paid media Budget in dollars: Channels and publications:

Potential impressions: Owned media Ongoing content: Campaigns: Potential reach social channels: Potential reach email: Estimated site visits: Estimated time dedicated (based on FY23): Collateral Deliverables: Number of pieces produced and total cost: Number of pieces distributed: Earned media Stories planned: Planned releases: Target placements: Estimated reach: Estimated time dedicated (based on FY23): Events Planned events:

Estimated promotional budget: Estimated attendance:

Team structure Current roles :

Open roles:

Events Coordinator Director, Associate Director, Senior Media Specialist, Events Manager, Senior Alumni Relations Coordinator, Digital Video Production Manager, Content Specialist Videographer/Photographer, Interaction Designer, Website Specialist

Promotional efforts

Recruiting efforts

Paid media $15,000 Facebook, LinkedIn, Instagram, AzNA magazine, select program-specific journals and magazines, conference sponsorships.

Paid media $15,000 Facebook, LinkedIn, Instagram, AzNA magazine, select industry-specific association publications, NPR, hospital kiosk advertising, email marketing lists, conference sponsorships.

1 million Owned media 10 pieces per month

1 million Owned media Quarterly Dean’s blog, monthly AzPBS spot, employee newsletter, ELT report, alumni newsletter, YouTube channel, Edson website, social media channels We Are Edson, You Belong 25,000 TBD 1 million 1,000 hours Collateral ISSUU lookbooks and print versions of Edson FY24 Strategy, Edson 2026 Goals, Edson Speakers Bureau, Edson Influencer and Advocate networks, research one-sheeters, center one-sheeters Cost: TBD

DNP, MS-N. DNP, Aging-MS, MHI, general Edson 80,000 14,000 TBD 1,000 hours per year Collateral Grad and undergrad brochures, one pagers and slick sheets for each program, program-specific QR code cards, banners, exhibitor “go bags” TBD TBD

Earned media 4 4 AZ PBS, ASU News, Thrive, AZ Republic, Time Higher Education, Entrepreneur 100,000

Earned media TBD

Events Fall Welcome, Family Weekend, Homecoming, Years of Service Recognition, Open Door, planned events TBD at West, Poly and Havasu, Alumni Gala, convention deans’ receptions, Bike Ride with the Dean, Summer Celebration, United Way event, participation in variety of PBC community events $200,000 2,900

Events Student services-led events: Job fairs, community events, Open Door, Homecoming, exploring opportunities in Havasu, West and Poly communities.

Budget and attendance TBD Copyright © 2023 Arizona Board of Regents

Edson College FY24 Marketing Strategy

Updated May 10, 2023

Copyright © 2023 Arizona Board of Regents

Methodology ●

Consultation w/ stakeholders

●

Follow-up with proposed strategy and timeline

●

Introduce marketing collateral and tools/resources; explain usage

●

Delivery of product/service

●

Track impact/results

What each “client” receives:

Faculty specific support:

●

Review and update of existing collateral

●

Faculty interest survey

●

Marketing and events calendar

●

Direction in iSearch update of CVs

●

Social media consultation

●

Photographer/Videographer consultation

●

Database of potential conference opportunities

●

24-hour materials review

●

Database of faculty award opportunities

●

Website review and SEO guidance

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Opportunity to be elevated as subject matter experts

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Exhibit/events traveling kit

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Opportunity to participate in Edson Speakers Bureau

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We Are Edson and You Belong campaign involvement

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Guidance and consultation on publishing and speaking

●

Monthly consultation & weekly office hours

Professional headshots

opportunities

Copyright © 2023 Arizona Board of Regents

Overarching Strategy Support both marcom-specific and college-wide Edson 2026 goals with comprehensive strategic marcom planning.

Individual Marketing Strategy Promotions Academic Programs

Research Centers

Learning Enterprise

Events

Expansion of Marcom Services Consultations

Marcom-Facilitated Training

Multimedia Tool Kit

Crisis Coms Plan

Special Projects Management Faculty Promotions and Awards

Thought Leadership

Increased Rankings

Partnership Cultivation

Advanced Alumni Relations

Building Brand Affinity

Increased Visibility/Awareness

Copyright © 2023 Arizona Board of Regents

Individual Marketing Strategy Promotions Academic Programs

Research Centers

Learning Enterprise

Signature Events

Identify for each:

Identify for each:

Identify for each:

Identify for each:

Stakeholders

Stakeholders

Stakeholders

Stakeholders

Desired outcomes (KPIs)

Desired outcomes (KPIs)

Desired outcomes (KPIs)

Desired outcomes (KPIs)

Specific actions to take

Specific actions to take

Specific actions to take

Specific actions to take

Materials needed

Materials needed

Materials needed

Materials needed

Timeline calendar

Timeline calendar

Timeline calendar

Timeline calendar

Social media strategy

Social media strategy

Social media strategy

Social media strategy

Monthly consultations

Monthly consultations

Monthly consultations

Monthly consultations

Tie-in to Edson 2026

Tie-in to Edson 2026

Tie-in to Edson 2026

Tie-in to Edson 2026

Copyright © 2023 Arizona Board of Regents

Expansion of Marcom Services Crisis Coms

DEIB

Marcom-Facilitated Training

Multimedia Tool Kit Additions

Assess potential issues

Content review

DIY videos & photos

Events Calendar

Identify chain of command

Image review

“How To” instructionals

Repository of volunteers

Identify crisis teams

Messaging review

Social media self help

Exhibitor Toolkit

Strategize first 24 response

Catalogue content review

Small event planning self help

SEO

Work w/ ASU Media Relations

Website review

Events Tool Kit

Specific actions for FY24 STRATEGIES to PROMOTE:

NEW PROCESSES:

NEW ADDITIONS:

Speakers Bureau

Custom DL creation

Media days

Poly, West, Havasu and LA expansions

Syndicated content channels

Media kits

Signature event

Edson Advocate Network

Launch of Edson Global YouTube Channel

Rankings

Edson Influencer Network

Copyright © 2023 Arizona Board of Regents

Special Projects Management Faculty Promotions/Awards

Thought Leadership

Partnership Cultivation

Increased Visibility/Awareness

Faculty dossiers

Strategy for ELT:

Consistent branding/messaging

Faculty profiles

Publishing

Leverage faculty/leadership contacts

Faculty affiliations

Speaking

Amplifying messaging

Award research

Award nominations

Avenues to social embeddedness

Award cycle

Strategic affiliations

Edson name recognition

Scaling marketing work

Promotion strategy

Brand affinity Advanced analytics

Advanced Alumni Relations

Increased Rankings

Mentorship program

Assist in analyst data collection project

Directed, goal-oriented committee work

Research peer universities

Alumni recognition/publicity

Study peer ranking formula

Alumni outreach tool kit

Coordinate w/ ASU Online

Continuing education seminars

Increase national presence Copyright © 2023 Arizona Board of Regents