Edson College of Nursing and Health Innovation DRAFT

Flexible and accessible Quality Education in Multiple Locations

Downtown West Online Polytechnic Lake Havasu

Active and bustling –perfect for students who want to study in a professional, urban atmosphere.

Majors

Comfortable and welcoming – perfect for students who want a close-knit academic community.

Convenient and innovative – perfect for students looking to succeed on their own schedule.

Scenic and serene – perfect for students wishing to study in a small-town environment next to sparkling Lake Havasu.

A distinctive campus for interdisciplinary sciences – perfect for students who enjoy learning by doing.

Edson College of Nursing and Health Innovation

ASU and Edson College

30 BSN program ranking A top #1in U.S. for innovation

Preparing you for a career that makes an impact in your community.

Program

BS Integrative Health

BS Health Care Compliance and Regulations

Goals

• Develop critical thinking about different therapies, modalities and practitioners.

• Apply a holistic approach to wellness focusing on the mind, body and spirit.

Key Courses

• Biological, Manipulative, and Body-Based Therapies.

• Technology: A Tool to Advance Innovation in Health Care.

BS Community Health

• Apply the latest regulatory and accreditation standards to policies, procedures and audits.

• Oversee privacy, information security and regulatory risk assessments.

• Data Security and Privacy in Health Care Compliance.

• Risk Management in Health Care Compliance.

BS Health Care Coordination

• Advocate for diverse individuals, families and communities.

• Provide health education, health promotion and care coordination.

• Leaders in Community Health.

• Changing Health Behaviors.

BS/BAS Health Entrepreneurship and Innovation

• Encourage collaboration between providers, agencies and patients.

• Advocate for individual patient needs, and educate patients on their options.

• Population Health Policy and Legislation.

• Policy and Financial Principles in Health Care Coordination.

• Lead the design, application and testing of innovative processes and products.

• Incorporate current industry trends with interprofessional teams.

• Health Care Policy: The Innovator’s View.

• Philosophy of Science in Health Care: Understanding Paradigms of Health and Healing.

• Use evidence-based practices and clinical reasoning to provide high-quality professional nursing care.

• Support patient success by working in collaborative, interprofessional health care teams.

• Nursing Management in Health Care.

• Health Promotion Across the Life Span.

Career development through community engagement

Our graduates are prepared to thrive through clinical partnerships, state-of-the-art simulation environments, engaging internships and the highest-quality academic programs.

Internships Clinical Partners

Students gain practical work experience related to their majors through experiential learning programs offered by our industry partners in conjunction with the Edson College.

Edson College partners with many health care organizations in Arizona – including the Mayo Clinic, the VA Clinic and Phoenix Children’s Hospital – to provide hands-on learning experiences for clinical nursing students.

Health Innovation Exhibition

An annual opportunity for students to present their research projects proposing innovative solutions to health issues, providing them experience pitching their research to peers.

Simulation Spaces

Two fully-equipped and state-ofthe-art simulation spaces, ready to enable more than 90,000 hours of student experiential learning: The Grace Center and the Health Futures Center.

HEALab Study Abroad

Edson College study abroad exposes students to real world health challenges and opportunities that face communities beyond the United States.

The first-ever accelerator for ASU students, faculty and the community to launch initiatives that focus entirely on health and health care solutions.

Edson College Mission

Advance interprofessional nursing knowledge and innovative practice models while developing new solutions to optimize the health and well-being of our diverse local, national and global communities.

Deliver excellent nursing and interprofessional education that is accessible, inclusive and learner-centered.

EstablishASU as a leading global center for interdisciplinary research, discovery and development by 2025.

Build a national reputation in innovative nursing and health-related programs that significantly impact individuals and communities.

Enhance local & global impact and social embeddedness.

A legacy of care… and a future of discovery

EDSON RESEARCH CENTERS

PROFESSIONAL, COMMUNITY AND GLOBALEDUCATION

Academic-Practice Partnerships: Preparing the Health care Workforce

Through partnerships, Edson College has created unique & novel approaches to preparing the workforce of the future.The premise is “What are your workforce needs? How many nurses do you need? How many NPs does your care model require? How do you want to advance your research agenda?”This adaptive model allows us to take our academic programming to the workplace and expands the learning options across the health care continuum.

How we address health and health outcome

We prepare providers: HRSAdata support thatArizona needs an additional 14,300 nurses (equivalent to 20 percent of the state’s nursing workforce) to reach national average worker to population ratios.

NURSES - Students earning

a BSN degree from Edson College have an NCLEX first-time pass rate of 95%, compared to the national average of 89.5%.

Nurse practitioners represent a growing profession to deliver primary care and acute care services

Nurse Practitioners -Adult-Gerontology, Family Nurse Practitioner; Pediatric; Family

Psychiatric-Mental Health,Acute Care Pediatric; Women’s Health

Edson College of Nursing and Health

Innovation’s Bachelor of Science in Nursing (BSN) is ranked #29 in the nation by U.S. News and World Report.

Edson College of Nursing and Health Innovation

Master of Science in Nursing (MSN) and Doctor of Nursing Practice (DNP) degrees are ranked by U.S. News and World Report as two of the best programs in the nation.

How we address health and health outcomes

PhD Nursing & Health Innovation - Graduates lead the nursing research initiatives in healthcare systems & hospital

Master’s Clinical Research Management - Graduates across the globe are actively recruited to advance research processes & protocols

MSAging - Graduates address the major issues of aging and family caregiving

First MS Accredited by the Commission onAccreditation ofAllied Health Education Programs.

Magnet Hospital Credentials require a portfolio of nursing research

How we address health and health outcomes

We prepare health care educators:

MS - Nursing Education

All BSN nursing programs require Master’s prepared nurse educators

Innovation in Nursing & Healthcare Simulation to include VR/XR is the hallmark of the degree

MS - Health Care Simulation

MS -Aging Certificate & Upskilling

Opportunities

Ongoing changes in skills needs has solidifiedASU as a worldwide champion for upskilling: Ventilator Training for Nurses

How we address health and health outcomes

BS Care Coordination

BS Community Health

BS Integrative Care

BS Compliance & Regulation

We prepare professionals for the care continuum: Preparing the professional for the interstitial spaces in the healthcare system

BS E & I

MS Regulatory Science

MS Regulatory Science (Food Safety)

How we strengthen the health of our communities

● Social embeddedness

● Shared mission

● Engaged and committed to a purpose

● Interest in improving health and health care

● Adesire to test innovation ideas together

● Co-design and co-create

● Awillingness to share results and outcomes

ASU's Edson College is deeply involved in the region and the community, having long-established partnerships with Mayo Clinic, Phoenix Children's Hospital, Dignity Health, Banner Health, the World Health Organization, the Phoenix chapter of the NationalAssociation of Hispanic Nurses.

Self- Study Report to the Commission on Collegiate Nursing Education

Arizona State University

Edson College of Nursing and Health Innovation

INTRODUCTION AND OVERVIEW

Arizona State University

Established in Tempe in 1885 by an act of the Thirteenth Territorial Legislature, Arizona State University (ASU) was initially formed as a teachers’ college. The core obligation of the institution was to train public school teachers and provide instruction in agriculture and the mechanical arts. In rapid succession Tempe State Teachers College became Arizona State Teachers College and, in 1945, Arizona State College. By 1958, the college performed all the functions of a university and received authorization by an act of the governor to become Arizona State University (ASU). The development of new academic programs and library holdings, the conferral of doctoral degrees, beginning in 1961, and the tremendous growth of the university throughout the next four decades led the Carnegie Foundation to grant ASU Research I status in 1994. Today, ASU spans the lands of twenty-three Native Nations that have inhabited this land for centuries. ASU’s four campuses are located in the Salt River Valley on ancestral territories of Indigenous peoples, including the Akimel O’odham (Pima) and Pee Posh (Maricopa) Indian Communities, whose care and keeping of these lands allows us to be here today.

ASU is the largest public university in the US, boasting more than 140,000 students across campuses in Tempe, Downtown Phoenix, ASU West Campus, the Polytechnic Campus, and Lake Havasu. ASU is part of the state university system governed by the Arizona Board of Regents (ABOR) that includes the University of Arizona in Tucson and Northern Arizona University in Flagstaff. ASU is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. The most recent accreditation visit to the University was in 2023 and ASU received 10- year re-accreditation ASU HLC Accreditation Letter 2023

On July 1, 2002, Michael M. Crow became the sixteenth president of ASU. President Crow has spearheaded ASU’s rapid and groundbreaking transformative evolution into one of America’s best public metropolitan research universities. As a model “New American University”, ASU simultaneously demonstrates comprehensive excellence, inclusivity representative of the ethnic and socioeconomic diversity of the United States, and consequential societal impact. ASU is guided by its Charter, mission, and goals ASU Charter, Mission, Goals. Nine design aspirations provide the impetus for ASU’s ongoing evolution for innovative ways to demonstrate excellence, access, and impact research ASU Toward 2028 and Beyond ASU is one of the fastest-growing research enterprises in the U.S., nearly doubling its research expenditures ($797M in 2022) over the last ten years and ranks No. 6 in the U.S for total research expenditures among institutions without a medical school.

Edson College of Nursing & Health Innovation

In 1957, the Arizona Board of Regents authorized the College of Liberal Arts and Sciences to establish a School of Nursing at ASU. The first academic program to be offered was that leading to a Bachelor of Science in Nursing (BSN). The program was granted full accreditation by the National League for Nursing (NLN) in 1961. In 1964, the ABOR approved a change for the "school" to become a college and in 1969 endorsed the establishment of a master's program. The MS Nursing degree began with two specialty areas of concentration (Community Mental Health/Psychiatric Nursing and Family/Child Nursing) and graduated its first five students in 1971. Demand for ASU’s graduates and need for preparing additional nursing faculty in Arizona led to the initiation of the college’s Doctor of Nursing Science program in 2005, which later was converted to a PhD in Nursing and Healthcare Innovation (2007). The MS nurse practitioner program began to transition to a DNP program in 2007 and graduated the first post-m aster DNP students in December 2008 and the first BSN to DNP students in May 2013. The college name was changed to The College of Nursing and Health Innovation in 2005. After receiving a $25 million gift from the Edson family, the name was changed to the Edson College of Nursing and Health Innovation in

2019. The college prepares innovative, evidence-based healthcare providers and health promotion professionals, educators, leaders, and researchers to optimize health in a culturally diverse global community. From a program that graduated only six people in 1960, Edson College has grown to more 16,000 graduates.

In 2018, Judith Karshmer, PhD, RN, PMHCNS-BC, FAAN joined the college as the 7th dean. Under her leadership the college has grown in stature, establishing a Master’s Entry to Nursing Program (MEPN), the PhD/DNP Dual Degree Option and expanded to campus sites at ASU Lake Havasu, the West Campus, and the Polytechnic Campus. During her tenure as dean the college has received funding to support nursing workforce needs including HRSA, U.S Department of Labor, Arizona Department of Health Services, Rural Health Professions Program, and March of Dimes. The Edson research portfolio has increased its research portfolio an average of 22% year-over-year (FY 20192023) and partnerships with local and global partners have grown expansively.

Undergraduate Nursing Degree

The BSN program prepares individuals for entry-level professional practice and provides a foundation for leadership roles and graduate study. The overall structure of the BSN program is an upper-division nursing major built upon liberal studies. All students must meet the university general education requirements by taking courses to meet the designated credit requirements of humanities, literature, and the arts. The Bachelor of Science in Nursing prepares students to think critically, make decisions and function effectively in their individual and team surroundings. Upon graduation, students are eligible to sit for the national licensing examination for registered nurses (NCLEX-RN®). The BSN degree also prepares the graduate for entrance into graduate study in nursing at the master's degree level, BSN to DNP and BSN to PhD programs.

BSN Pathways

Pre-licensure

Traditional Program: Students take prerequisite course work in the first four semesters and then advance to the upper-division clinical nursing program, which takes four semesters to complete. These last four semesters may be completed in a year-round program in 16 months or an academic year program in 24 months.

Accelerated Program: Students who have earned a bachelor’s degree in a discipline other than nursing or have completed all prerequisites are eligible for the accelerated BSN program. Students must meet ASU General Studies’ requirements, selected nursing prerequisites, and complete a 12-month upper division clinical nursing program.

Post-licensure

RN-BSN Program: This program is fully remote. Students in this program have graduated from a regionally accredited associates degree program and hold an active, unencumbered RN license. The curriculum includes clinical practice experiences focusing on health promotion, community health, and leadership, including a capstone project to design, deliver and evaluate an evidencebased nursing practice change project.

Concurrent Enrollment Program (CEP Program): This pathway permits qualified nursing students from any regionally accredited community college to earn their associate degree in nursing while simultaneously pursuing their Bachelor of Science in Nursing (BSN) degree from ASU. The curricula are parallel to the courses offered in the RN-BSN program, and are leveled, and paced to better support student success in both the pre-licensure partner program and the ASU CEP program. This program is offered through fully remote delivery.

Eastern Arizona College (CEP at EAC (Hybrid) Program): Implemented in 2012, this program follows the same curriculum as the CEP program and provides the opportunity for students attending a rural community college to simultaneously complete their BSN in their community. Supporting EAC and Edson faculty recommendations and student preference, the CEP-EAC is delivered in a hybrid format. Faculty teaching BSN courses are employed by Edson College.

Graduate Nursing Degrees

Pre-licensure

Master’s Entry Program (MEPN). The MEPN provides a pathway for students holding a baccalaureate degree in another discipline and have completed the prerequisites to become registered nurses. This pathway is designed to build on a student's previous education experiences and is completed in four semesters.

Post-licensure

MS, Nursing: This is a fully remote program that focuses on the content aligned with the advanced nursing knowledge. The curriculum offers a pathway for transition to the PhD in Nursing & Healthcare Innovation or the Doctor of Nursing Practice programs depending on the student’s career goals. The curriculum includes clinical learning experiences in both direct and indirect care roles and a culminating Applied Project. Clinical learning experiences across two courses (4 credits, 180 hours) include 1:1 work with a preceptor who is educationally and experientially prepared to assist the student to apply learning at a clinical site. Students must have an earned BSN from a regionally accredited college or university and have an active, unencumbered RN license throughout the duration of the program.

MS, Nursing Education (NED): This program is designed to prepare nurses as educators to meet the demands of the changing health care and nursing education environment. This curriculum also offers a pathway for transition to the PhD in Nursing & Healthcare Innovation or the Doctor of Nursing Practice programs depending on the student’s career goals. The program is delivered in a fully remote format with content aligned with the advanced nursing knowledge that includes direct patient care, advanced nursing theory, evidence-based practice, and research, as well as the science of education and pedagogy.

Doctoral

Doctor of Nursing Practice (DNP): The DNP at ASU is focused on improving healthcare through facilitating a culture of best practice and providing the additional skills necessary to develop the advanced practice nursing leader for the future. Graduates of this program are able to facilitate the application and integration of research into clinical practice through evidence-based practice and innovative approaches across multiple settings to improve healthcare outcomes of individuals, populations, and health systems.

Nurse Practitioner Tracks include: (1) Adult-Gerontology Nurse Practitioner (AGNP), (2) Family Psychiatric Mental Health Nurse Practitioner (PMHNP), (3) Family Nurse Practitioner (FNP), (4) Women’s Health Nurse Practitioner (WHNP, (5) Pediatric Nurse Practitioner (PNP), (6) Acute Care Pediatric Nurse Practitioner (ACPNP).

Post Graduate Advanced Nursing Practice DNP Track is designed specifically for MSprepared advanced practice nurses seeking a Doctor of Nursing Practice degree. Courses are designed for clinical experts and enable students to meet the outcomes competencies outlined in the DNP Essentials.

Post Graduate Innovation Leadership Track is designed to prepare the graduate as an innovative leader, harnessing design thinking and leveraging innovation theory, complexity science, leadership, and the application of current evidence to advance health system outcomes.

The DNP Program courses are delivered in a hybrid format that includes remote learning experiences and in person immersions. Two to three on-campus immersions are required each semester and coursework is presented in both synchronous and asynchronous formats. Supervised clinical experiences designed to meet the requirements of a particular track are woven throughout the programs of study.

APRN Certificates: Seven Graduate level certificates are available for certified NPs with Masters or Doctoral degrees who wish to add an additional NP specialty. Certificates are available for 1) AGNP, 2) FNP 3) PMHNP, 4) PNP, 5) ACPNP, and 6) WHNP.

PhD in Nursing & Healthcare Innovation

The PhD degree in Nursing & Healthcare Innovation is designed for scholars who wish to pursue careers as researchers to advance nursing science, promote innovative delivery models, expand use-inspired research with a community focus, or focus on health policy, pedagogy, and interprofessionalism.

Concurrent DNP/PhD

Thanks to the Edson Gift in 2019, Edson College received funding to support the development of an integrated DNP/PhD degree. Graduates are prepared as APRNs and researchers. Linking these two key roles are fundamental to advancing nursing science and continued investment in clinical discovery. Nurses with a BSN are eligible for admission to this dual degree program.

Quality Education in Multiple Locations

WE ARE WE ARE

Edson College of Nursing and Health Innovation,

creating health care leaders and preparing nurses at every level to produce the best health outcomes possible, using evidence-based practice. Our cutting-edge research centers and top-notch faculty advance the

Nationally Recognized

#1 in the U.S. for innovation

areas of cognitive development, dementia, family caregiving and public health. Diverse health and innovation degrees address complex challenges that take students beyond the hospital and out into the community. Health care is ripe for disruption, and no matter which degree they choose, every Edson College graduate is ready to rethink health care.

Degree Programs

Addresses the multidimensional aging process, the needs of aging populations and encourages community collaborations that are both beneficial and sustainable to improve health outcomes.

Programs available:

• MS Aging

4 RESEARCH CENTERS

• Interprofessional Healthy Aging graduate certificate

Prepares graduates to lead complex global clinical research operations –including fiscal, ethical and regulatory practices – for employers throughout the rapidly growing clinical research industry.

Programs available:

• MS Clinical Research Management

• MS Clinical Research Management (Regulatory Science)

• Clinical Research Management graduate certificate

Offers interprofessional students state-of-the-art training in health care simulation focused on educational, operational and assessment expertise needed to improve simulation settings.

Programs available:

• MS Health Care Simulation

U.S. News & World Report national awards for distinguished faculty

Center for Advancing Interprofessional Practice, Education and Research

Center for Health Promotion and Disease Prevention

Center for Innovation in Healthy & Resilient Aging

Center for Mindfulness, Compassion and Resilience

Prepares students to lead transformation in health care. Graduates will create, lead and sustain cultures of innovation from multiple perspectives.

Programs available:

• MHI Healthcare Innovation

• Health Care Innovation graduate certificate

Focuses on safety as a fundamental aspect of regulatory science, the application of regulations and compliance throughout the life cycle of medical or food products.

Programs available:

• MS Regulatory Science

• MS Regulatory Science (Food Safety)

• Food Safety and Protection graduate certificate

Prepares nurses with the skills and education needed to advance their careers.

Programs available:

• MS Nursing

• RN to MS Nursing Bridge

• MS Nursing (Nursing Education)

• Nurse Education in Academic and Practice Setting graduate certificate

Over 50 American Academy of Nursing Living Legend

NLN Academy of Nursing Education Fellows (ANEF)

Prepares graduates to improve health outcomes for individuals and organizations.

Specialty Areas:

American Academy of Nursing Fellows (FAAN)

American Academy of Nurse Practitioners Fellows (FAANP)

National Academies of Practice Fellows (FNAP)

Robert Wood Johnson Foundation Executive Nursing Fellows

Western Academy of Nurses (WAN)

American Journal of Nursing (AJN) Book of the Year

• Acute Care Pediatric

• Adult-Gerontology

• Advanced Nursing Practice

• Emergency

• Family

• Family Psychiatric Mental Health

• Innovation Leadership

• Pediatric

• Women’s Health

Designed for scholars who wish to pursue careers as leaders in health policy, education and research, this degree helps address a national need for faculty and researchers who are increasingly in short supply.

Programs available:

• PhD Nursing and Healthcare Innovation

Prepares future Registered Nurses with the skills and education to impact health care. Graduates are eligible to sit for the NCLEX-RN.

Programs available:

• MS Nursing (Entry to Nursing Practice)

• Accelerated BSN

A top #1in U.S. for innovation

ASU and Edson College 30 BSN program ranking

Career development through community engagement

Our graduates are prepared to thrive through clinical partnerships, state-of-the-art simulation environments, engaging internships and the highest-quality academic programs.

Program Goals

Key Courses

BS Integrative Health

• Develop critical thinking about different therapies, modalities and practitioners.

• Apply a holistic approach to wellness focusing on the mind, body and spirit.

BS Health Care Compliance and Regulations

• Apply the latest regulatory and accreditation standards to policies, procedures and audits.

• Oversee privacy, information security and regulatory risk assessments.

BS Community Health

• Advocate for diverse individuals, families and communities.

• Provide health education, health promotion and care coordination.

BS Health Care Coordination

• Encourage collaboration between providers, agencies and patients.

• Advocate for individual patient needs, and educate patients on their options.

BS/BAS Health Entrepreneurship and Innovation

• Lead the design, application and testing of innovative processes and products.

• Incorporate current industry trends with interprofessional teams.

• Biological, Manipulative, and Body-Based Therapies.

• Technology: A Tool to Advance Innovation in Health Care.

• Data Security and Privacy in Health Care Compliance.

• Risk Management in Health Care Compliance.

Internships Clinical Partners

• Leaders in Community Health.

• Changing Health Behaviors.

Students gain practical work experience related to their majors through experiential learning programs offered by our industry partners in conjunction with the Edson College.

Edson College partners with many health care organizations in Arizona – including the Mayo Clinic, the VA Clinic and Phoenix Children’s Hospital – to provide hands-on learning experiences for clinical nursing students.

Health Innovation Exhibition

An annual opportunity for students to present their research projects proposing innovative solutions to health issues, providing them experience pitching their research to peers.

• Population Health Policy and Legislation.

• Policy and Financial Principles in Health Care Coordination.

• Use evidence-based practices and clinical reasoning to provide high-quality professional nursing care.

• Support patient success by working in collaborative, interprofessional health care teams.

• Health Care Policy: The Innovator’s View.

• Philosophy of Science in Health Care: Understanding Paradigms of Health and Healing.

• Nursing Management in Health Care.

• Health Promotion Across the Life Span.

Two fully-equipped and state-ofthe-art simulation spaces, ready to enable more than 90,000 hours of student experiential learning: The Grace Center and the Health Futures Center.

Edson College study abroad exposes students to real world health challenges and opportunities that face communities beyond the United States.

The first-ever accelerator for ASU students, faculty and the community to launch initiatives that focus entirely on health and health care solutions.

Preparing you for a career that makes an impact in your community.

Edson College of Nursing and Health Innovation

Key constituent groups

Prospective students, current students .

Say: Edson College is built on a legacy of care and a future of discovery. With a stellar reputation, we offer numerous pathways to a wide range of career options in healthcare. These include undergraduate and graduate nursing, allied health, research, simulation and specialties including aging, health care compliance, community and integrative healthcare. Different modalities and a teams-centered approach to clinicals offer a rich variety of options for learners throughout the lifespan.

Feel: I feel a healthcare education at Edson College affords me access to highly trained faculty, leading-edge areas of study, and an opportunity to pursue a number of career paths. The environment is inclusive, encouraging, and I feel I belong.

Prospective partners

Say: Edson College provides collaborative engagement opportunities that create mutually beneficial outcomes for all parties.

Do: Explore partnership opportunities around clinical placements, internship sites, workforce development, continuing and professional education, co-branding and community outreach initiatives.

Prospective funders

Say: Philanthropic support ensures Edson College has the financial resources necessary to fund critical need scholarships, support community outreach events, and provide financial support for specialized programs and initiatives.

Feel:I am proud to support Edson College’s initiatives and feel an affinity and vested interested in the college’s success.

Do: Make a financial contribution, become an EdsonAdvocate or discuss endowment options.

Promise

Edson College of Nursing and Health Innovation delivers excellent innovative, nationally-recognized nursing and interprofessional education that is accessible, inclusive, and learner-centered.

Edson Values:

Excellence | Innovation | Better world | Inclusion and community | Self-direction

Unit Themes:

Innovation and Discovery Excellence

Social Embeddedness and Interprofessionalism

Media and Promotion Plan

Owned channels

ASUThrive

ASU News

Edson College Employee Newsletter

Edson College Executive LeadershipTeam newsletter

Unit newsletters

Edson website

Edson social media

EdsonAdvocate

EdsonAlumni newsletter

Paid media: $30,000

Print

Comprehensive undergrad and grad brochures

Slick sheets and one-pagers for all units and programs

Reasons to Believe in Edson College

Program QR code cards

Certificate and degree program flyers

$4.5M NIAgrant to conduct the first-ever sequential, multiple assignment, randomized trials, or SMARTtrial for Alzheimer’s disease.

$3.3M NIH grant for Smart Walk:Aculturally tailored smartphone-delivered physical activity intervention to reduce cardiometabolic disease risk amongAfrican American women.

$5.4MAzDHAgrant to train and place 104 new nurses intoAZ workforce.

$5.5M DOLgrant to train RNs to become MS-Nursing with a slant toward adding additional nurse educators to local workforce.

12+ NIH grants w/ Edson faculty as PI

ASU Nurse graduates lead the country in NCLEX-RN pass rate: 95%ASU rate vs. 89% national rate.

Edson College leads the way with new and innovative degree programs: 1st MS Clinical Research Management to be nationally accredited; 1st BS Health Care Compliance and Regulations program in the world accredited by the Compliance Certification Board.

Consistent rise in U.S. News and World Report rankings:Top 30 for BSN; top 50 for DNPand MS Nursing.

Nationally-recognized excellence in teaching and leadership through various awards, fellowships appointments, and accolades.

Edson Learning Enterprise develops mutually-beneficial partnerships with healthcare organizations, community groups and leaders, and professional organizations to impact healthcare education and training in our local communities.

Thriving and long-standing partnership with Mayo Clinic that involves clinical placements, ASU MedTechAccelerator, and activities and initiatives that positively impact the community.

Edson College proudly co-sponsors the Health EntrepreneurshipAccelerator Lab (HEALab), withASU Edson E+I, which provides community members the resources and support to bring their health-related ventures to market.

Edson College houses the Student Health Outreach for Wellness (SHOW) Clinic which puts much-needed health care resources in the hands of society's most vulnerable populations.

The Learn WhereYou Live initiative will bring Edson College’s nursing programs to rural communities allowing students to earn a degree and serve their local communities.

Advertisements in industry publications

Digital

Paid social media

Email lists for HubSpot/Marketing campaigns

Website

YouTube channel

Media relations

Regular media outreach/coverage re: researcher accolades, grants, achievements

Edson Speakers’Bureau

ASU News and other relevant industry publications

PBS Horizon monthly programming

Events/Conference

Sponsorships:AONL,AzNA, WIN

Community partner events

College and university events

Edson College of Nursing and Health Innovation

Expanded media and promotion plan FY24

FY24 media and promotions plan

Paid media Budget in dollars: Channels and publications: Potential impressions: Owned media

Ongoing content: Campaigns: Potential reach social channels:

Potential reach email:

Estimated site visits: Estimated time dedicated (based on FY23):

Collateral Deliverables:

Number of pieces produced and total cost: Number of pieces distributed:

Earned media

Stories planned: Planned releases:

Target placements:

Estimated reach: Estimated time dedicated (based on FY23): Events

Planned events: Estimated promotional budget: Estimated attendance:

Team structure

Current roles :

Director,Associate Director, Senior Media Specialist, Events Manager, Senior Alumni Relations Coordinator, Digital Video Production Manager, Videographer/Photographer, Interaction Designer, Website Specialist

Promotional efforts

Paid media

$15,000

Facebook, LinkedIn, Instagram,AzNAmagazine, select program-specific journals and magazines, conference sponsorships.

1 million

Owned media

Quarterly Dean’s blog, monthlyAzPBS spot, employee newsletter, ELTreport, alumni newsletter,YouTube channel, Edson website, social media channels

WeAre Edson,You Belong

25,000 TBD

1 million

1,000 hours

Collateral

ISSUU lookbooks and print versions of Edson FY24 Strategy, Edson 2026

Goals, Edson Speakers Bureau, Edson Influencer andAdvocate networks, research one-sheeters, center one-sheeters

Cost:TBD

Earned media 4

AZ PBS,ASU News,Thrive,AZ Republic,Time Higher Education, Entrepreneur

100,000 Events

Fall Welcome, Family Weekend, Homecoming,Years of Service Recognition, Open Door, planned eventsTBD at West, Poly and Havasu,Alumni Gala, convention deans’receptions, Bike Ride with the Dean, Summer Celebration, United Way event, participation in variety of PBC community events

$200,000

2,900

Open roles: Events Coordinator Content Specialist

Recruiting efforts

Paid media

$15,000

Facebook, LinkedIn, Instagram,AzNAmagazine, select industry-specific association publications, NPR, hospital kiosk advertising, email marketing lists, conference sponsorships.

1 million

Owned media

10 pieces per month

DNP, MS-N. DNP,Aging-MS, MHI, general Edson

80,000

14,000 TBD

1,000 hours per year

Collateral

Grad and undergrad brochures, one pagers and slick sheets for each program, program-specific QR code cards, banners, exhibitor “go bags” TBD

TBD

Earned media TBD

Events

Student services-led events: Job fairs, community events, Open Door, Homecoming, exploring opportunities in Havasu, West and Poly communities.

Budget and attendanceTBD

Edson College FY24 Marketing Strategy

Updated May 10, 2023

Methodology

● Consultation w/ stakeholders

● Follow-up with proposed strategy and timeline

● Introduce marketing collateral and tools/resources; explain usage

● Delivery of product/service

● Track impact/results

What each “client” receives:

● Review and update of existing collateral

● Marketing and events calendar

● Social media consultation

● Photographer/Videographer consultation

● 24-hour materials review

● Website review and SEO guidance

● Exhibit/events traveling kit

● WeAre Edson andYou Belong campaign involvement

● Monthly consultation & weekly office hours

Faculty specific support:

● Faculty interest survey

● Direction in iSearch update of CVs

Professional headshots

● Database of potential conference opportunities

● Database of faculty award opportunities

● Opportunity to be elevated as subject matter experts

● Opportunity to participate in Edson Speakers Bureau

● Guidance and consultation on publishing and speaking opportunities

Overarching Strategy

Individual Marketing Strategy Promotions

Academic Programs Research Centers Signature Events Learning Enterprise

Identify for each: Stakeholders

Desired outcomes (KPIs)

Specific actions to take

Materials needed

Timeline calendar

Social media strategy

Monthly consultations

Tie-in to Edson 2026

Identify for each: Stakeholders

Desired outcomes (KPIs)

Specific actions to take

Materials needed

Timeline calendar

Social media strategy

Monthly consultations

Tie-in to Edson 2026

Identify for each: Stakeholders

Desired outcomes (KPIs)

Specific actions to take

Materials needed

Timeline calendar

Social media strategy

Monthly consultations

Tie-in to Edson 2026

Identify for each: Stakeholders

Desired outcomes (KPIs)

Specific actions to take

Materials needed

Timeline calendar

Social media strategy

Monthly consultations

Tie-in to Edson 2026

Crisis Coms

Expansion of Marcom Services

DEIB

Assess potential issues

Identify chain of command

Identify crisis teams

Strategize first 24 response

Work w/ASU Media Relations

Content review

Image review

Messaging review

Catalogue content review

Website review

Marcom-FacilitatedTraining

MultimediaTool Kit

Additions

DIYvideos & photos

“HowTo” instructionals

Social media self help

Small event planning self help

EventsTool Kit

Specific actions for FY24

STRATEGIES to PROMOTE:

Speakers Bureau

Poly, West, Havasu and LA

expansions

Signature event

Rankings

NEW PROCESSES: Custom DLcreation

Syndicated content channels

EdsonAdvocate Network Edson Influencer Network

Events Calendar

Repository of volunteers

ExhibitorToolkit

SEO

NEWADDITIONS:

Media days

Media kits

Launch of Edson Global

YouTube Channel

Special Projects Management

Faculty Promotions/Awards Thought Leadership

Partnership Cultivation

Increased Visibility/Awareness

Faculty dossiers

Faculty profiles

Faculty affiliations

Award research

Award cycle

Promotion strategy

Strategy for ELT: Publishing Speaking

Award nominations

Strategic affiliations

Leverage faculty/leadership contacts

Consistent branding/messaging

Scaling marketing work

Amplifying messaging

Avenues to social embeddedness

Edson name recognition

Brand affinity

Advanced analytics

AdvancedAlumni Relations

Mentorship program

Directed, goal-oriented committee work

Alumni recognition/publicity

Alumni outreach tool kit

Continuing education seminars

Increased Rankings

Assist in analyst data collection project

Research peer universities

Study peer ranking formula

Coordinate w/ASU Online

Increase national presence