Altwell

The Pickett family

and innovation are close to their home and heart. The family behind the brand, the Picketts, have been in the health, food, and beverage industry for four generations. They are known for creating and building the Muscle Milk line of protein products, which they successfully grew into a global brand that has been recognized as Beverage of the Year (2008), Best of the Small Companies Under 1 B (2009), Packaging of the Year (2009), and Most Innovative Brand (2013). After selling Muscle Milk in 2014 and launching a flavor business in 2015, the Picketts began to ask, “What’s next?” The answer came from within the family. At the time, ALTWELL co-founder Nikki Brown’s mother was struggling to get a good night’s rest. She heard that CBD was a natural sleep solution, but after trying several brands, she struggled to find one with a delicious taste, potent results, and a trustworthy production process. She told her daughter about her dilemma — and inspiration struck. Brown and the rest of the Pickett family began personally experimenting with CBD products, but they found that the consumer experience was very inconsistent. “We thought, ‘Let’s do it ourselves!’ We knew that we could bring quality, consistency, and amazing taste into the CBD space,” Brown says. And they did with ALTWELL, a modern wellness brand that creates high quality and effective CBD products to balance, nourish, and soothe the body and mind. “At ALTWELL, our mission is to help people live their healthiest lives naturally,” Brown says. They knew CBD was a great solution because of its many holistic wellness benefits. “We are all looking for natural ways to soothe stress, boost mood, and bring balance, peace, and calm into our lives — especially over the past year — and CBD is an amazing wellness tool to help you achieve that,” Brown says. If you’re not familiar with CBD, here are the basics: Cannabidiol (aka CBD) is one of the many cannabinoids found in the hemp plant. Unlike THC, CBD is nonintoxicating and non-psychoactive, so it does not have the ability to get you high. We have an entire system in our bodies related to these compounds — the endocannabinoid system (ECS). It’s a key system that regulates stress, mood, metabolism, and more. CBD works with the body to enhance this system. CBD has been shown to help relieve anxiety ¹, improve sleep quality ², reduce inflammation in the body ³, soothe sore muscles 4, and ease achy joints 5. Because of its benefits, CBD has become a go-to for athletes, weekend warriors, and anyone looking to bring more ease into their everyday life. For golfers in particular, CBD delivers a blend of benefits to help enhance performance and help you recover after your round. CBD has a calming effect, so it can ease jitters and tenseness during a stressful round. ALTWELL Balance Tincture and Balance Gummies are ideal

ALTWELL Topical Sports Stick

ALTWELL Balance Tincture – Mint

for this and can be taken 15-20 minutes before tee time to help get you in the right headspace to play your best. CBD is also a powerful tool to add to your recovery routine — the ALTWELL Sports Balm helps ease muscle soreness, and soothe back, hip and joint aches that golfers frequently experience. Plus, their CBD Protein Powder helps replenish muscles afterwards so you can recover faster and get back out on the course. ALTWELL offers a wide variety of products so consumers can find the best type of CBD for their goals and lifestyle. Their product line includes tinctures that you can put under your tongue or add to beverages, delicious gummies, protein powder to mix in smoothies, softgels, and topicals like facial serum, lotion, and a sports balm. Each product has its own unique perks — some are designed for restful sleep while others help soothe sore muscles — but they all help bring on balance and calm. Another thing every ALTWELL product has in common: They are created with the highest quality ingredients and tested rigorously. ALTWELL sources their hemp extract from Colorado, and they carefully choose each supplier for their potency, consistency, and ethical growing practices. ALTWELL also prides itself on their meticulous testing process. They test every product three times through independent third-party laboratories. The brand is also fiercely committed to transparency and building trust with their customers. With every purchase, they provide a certificate of analysis (COA) that shows how the product performed on tests checking for CBD and THC levels. The COA also shows that the product passed tests for heavy metals, pesticides, bacteria, mold, and other materials, so consumers know what they’re getting is free of any harmful contaminants. And perhaps most importantly, they ensure their products are delicious. “Taste is king” is a motto for the brand. “In developing our products, taste and quality were at the center of what we were aiming for,” Brown says. “We went through multiple iterations to find the best flavor profile, and we feel great about where we landed.” This is just the beginning for ALTWELL. They are constantly innovating and creating new products inspired by what their community is looking for. “We’ve always had a very close connection with our consumer and that is at the heart of what we do,” Brown says. “It all starts with you!” To learn more about CBD and ALTWELL’s products, visit altwell.com and follow them on Instagram at @altwellcbd.

ALTWELL Protein – Vanilla

Sources: 1. https://www.ncbi.nlm.nih.gov/pmc/articles/ PMC4604171/ 2. https://www.ncbi.nlm.nih.gov/pmc/articles/ PMC6326553/ 3. https://www.ncbi.nlm.nih.gov/pmc/articles/ PMC2828614/ 4. https://www.kheljournal.com/archives/2020/ vol7issue2/PartB/7-2-4-412.pdf 5. https://www.ncbi.nlm.nih.gov/pmc/articles/

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