Teaching Tech The educational lineup has been set for the NGCOA’s inaugural Golf Business TechCon in Las Vegas later this year. Don’t miss this chance to grow your knowledge at this one-of-a-kind event Following weeks of fine-tuning, the educational lineup for the inaugural Golf Business TechCon (September 27-28; Las Vegas, Nevada) has been set. The offerings, which are designed to appeal to owners, operators, general managers, club professionals and anyone else interested in learning more about applying technology in the golf business, spotlight the cutting-edge tools and revolutionary tactics that are transforming the golf industry. Education for TechCon is divided into two tracks: marketing and operations. The marketing track will feature basic and advanced classes focusing on social media, websites and email. Presenters, who come from inside and outside the industry, will dive deep into tactical execution of marketing with technology and guide attendees through the process of using modern innovations to execute specific programs to grow their businesses. The operations track, on the other hand, is much broader in nature and will showcase tips and tactics that can help attendees run a truly integrated golf operation. From technology that can improve on- and off-course management to dynamic pricing and tools that can enhance the player experience, sessions in this track will highlight an array of innovations that can bolster operational efficiencies and generate revenue. 34
In addition to the core educational curriculum, TechCon will feature a panel discussion with some of the industry’s leading sellers of online tee times, as well as a group talk with representatives from a few companies making substantial investments in the golf technology space. Participants in that session, which will close the educational component of the event, include Greg Norman, who recently forged a new partnership with Verizon; Maury Gallagher, CEO of Allegiant Airlines and a primary investor in Teesnap; and Andy Rhodes, chief information officer for the USGA. TechCon will also offer ample opportunities for attendees to engage with
technology vendors and sample the companies’ products and services that will be on display throughout the event. Prior to the start of Wednesday’s educational sessions, conference-goers can peruse the various offerings. Additional times for engagement with technology providers include all networking breaks and at Thursday morning’s breakfast. From beginning to end, TechCon promises to deliver the training and education facility managers need to improve their operations and position themselves for success in the modern age. For the full educational lineup and other highlights, visit www.golfbusinesstechcon.com.
Golf Central • Volume 18, Issue 3