Monday 19 October 2020
18
Beauty
THE
COURIER
Y2K fashion: why the 'Noughties' style is back Amelia Thorpe discusses the comeback of early 2000s fashion, and reasons for its return. Amelia Thorpe
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2K is an abbreviation that means "year 2000". It mainly refers to the global computer glitch of 2000, but also refers to the clothing style of the early 2000s which is marked by its obsession with low-rise jeans, designer logos, tiny sunglasses, and even tinier handbags. From Dior mini-skirts to Juicy Couture trackies, Y2K style is a kitschy miss-match of glamour and tack as seen on iconic noughties celebrities and girl groups including Britney Spears, Paris Hilton, Destiny’s Child, and Spice Girls. It was everywhere, proudly flaunted by top models and single mums alike, and it has re-emerged in 2020 to steal the show once again! There was a good decade or so in-between, however, where dressing like this would’ve been considered a crime against all things fashionable, so why has it made such a strong comeback? Well, as we know, fashion is cyclical, Y2K fashion itself is a rehash of typical 90s streetwear but with
copious amounts of runway glamour added to the mix. So it was only a matter of time before the early 2000s became fashionable again, encouraged by pop-culture as per usual, social media, and celebrities, as well as the popularisation of thrifting. Celebrities like Bella Hadid have been sporting Dior’s Saddle bag (a reinvention of the early 2000s original) since 2018, and designer brands like Louis Vuitton and Gucci have been making logo mania great again. Even the original noughties icons are making a re-appearance, such as Spice Girls, with their reunion tour back in 2019, bringing attention back to the trend as people reminisce the early 2000s.
...many Gen-Zs might adopt this style due to the nostalgia that surrounds this era of fashion Social media platforms including Instagram and TikTok have also been taken over by this trend, with users sharing their favourite Y2K ‘outfit inspos’, who’ll then take their bucket hats, butterfly clips, and diamante encrusted tracksuits to the streets, making this trend unavoidable. Possibly because of its prevalence on social me-
dia, the trend has been embraced by one generation in particular, Gen-Z. The early 2000s, to a typical Gen-Z, will symbolize a childhood filled with Bratz dolls, Groovy Chick bed sheets, tacky lip balm palettes, and Lelli Kelly shoes. There is an undeniably childish aura to this trend, which explains why many Gen-Z’s might adopt this style due to the nostalgia that surrounds this era of fashion. Furthermore, adopting this style is made easier than ever due to the rise of thrifting, from buying and selling noughties clothes on Depop, to shopping at vintage fairs and charity shops; Y2K fashion is readily available to everyone, hence its mighty comeback. And whether you love it or hate it, the trend is here to stay for the foreseeable future. Instagram:@ _early_2000s_fashion
Brand of the week: Adam Jones Campus Fashion: Sophia Ayub Dominic Lee brings back Brand of the Week with a small sustainable designer combining pubs and streetwear Dominic Lee
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y brand of the week of the moment is all about championing two things that are very close to my heart- sustainability and the pub. Welsh designer, Adam Jones takes inspiration from local pubsthe ones you might find your dad or your grandad drinking in- and makes clothes that fit the aesthetic. In his collections, you'll find sweater vests, bags and scarves made out of bar towels from beloved beers such as Newcastle Brown Ale, Tetley's and Marston's. My personal favourites are of course the Brown Ale items- it's one of my favourite beers after all- and I have my eye on the scarf should it ever come back in stock. Jones' aesthetic is fun, colourful and delightfully vintage and using bar towels to make clothes out of is not only eco-friendly but unique. The new collection for Spring/Summer 2021 also upcycles items such as tea towels and ribbon that are then made into more sweater vests- which seem to be a mainstay in Jones' collections- along with shorts and dresses. My favourite pieces from the new collection would have to be the leopard print towelling trousers and the distressed Union Jack jumper- with a matching hat designed by Benny Andallo.
Much of Jones' collection- if not all- is unisex which is another positive for potential customers, as a move towards gender neutral fashion is far more inclusive for people interested in wearing Adam Jones.
Jones is pretty much a oneman team Adam Jones is still very much an up-and-comer though, having set up a GoFundMe page which allows his brand to stay afloat. Jones is pretty much a one-man team too, with his designs being made by hand and materials sourced by himself. The designer also owns 50M, a store in the Belgravia area of London which stocks other promising designers alongside himself, and other more established names such as Liam Hodges. Jones also does commission work, so if you've got any old bar towels lying around the house, or a big pile of ribbons then he'd probably love if you sent them his way. So if you want to add a more personal and unique touch to your wardrobe then Adam Jones might just be the brand and the designer for you. Jones is pretty much a oneman team too, with his designs being made by hand and materials sourced by himself. The designer also owns 50M, a store in the Belgravia area of London which stocks other promising designers alongside himself, and other more established names such as Liam Hodges. Jones also does commission work, so if you've got any old bar towels lying around the house, or a big pile of ribbons then he'd probably love if you sent them his way. So if you want to add a more personal and unique touch to your wardrobe then Adam Jones might just be the brand and the designer for you. Instagram:@adamjones_mens_womens
In celebration of my mother’s 55th birthday, I whisked her away to a gorgeously rustic Victorian home up in Edinburgh for the weekend. When shopping for the trip, I had taken great consideration into the potential chilliness we were about to endure. Despite the deceivingly bright days, I was not at all wrong. Upon my mother’s request, we visited River Island as she herself had an eye on a new coat. To my surprise, I stumbled across this gorgeous cable knit co-ord cardigan and top. I picked up the tan (which always seems to be sold out now when browsing), however, it was also available in a beautiful violet tone, as well as the classic black. I paired this with some standard Topshop Joni
I stumbled across this gorgeous cable knit co-ord cardigan and top jeans, (the absolute dream fit when it comes to skinny jeans), a Versace belt, (stolen from my mum’s luggage), and my plain black high-top converse. The co-ord sparked particular interest, resulting in several Instagram DM’s inquiring on the co-ord. Photo: Sophia Ayub
