EVENTING Guide
Marketing Tips & Successes
Social Media Best Practices + Real Spa
Success Stories
Eventing Strategies
Successful Event Approaches That Deliver Results
Influencer Power
How to Harness Influencers for Growth + Retention
Eventing Guide
About Edgeless Beauty Pro
Why Eventing Matters
Types of Events
Influencer Strategy
Spa Eventing Success Stories
Holiday Success Guide
Social Media Best Practices
Let's Connect
Continued Learning
About EdgelessBeauty Pro
Education
Education is at the forefront of our partners path to success. We provide you with the resources and support needed to educate your team and become experts in their craft.
Partner Focused
We are focused on providing you with the resources & tools needed to be successful & stand out amongst competition.
Best In Beauty
We have a diverse portfolio of dynamic beauty brands, thoughtfully curated and connected by a shared passion for transformative experiences in the beauty industry.
Outcome Driven
Our team is driven to provide your spa with results in sales. By connecting with us, our partners saw a 30% increase in sales.
Eventing Why Matters
Events energize staff and build team pride.
Diagnostic consults drive rebooking.
Events create experiences guests remember.
Fun, memorable events create loyal clients.
Showcase and demo products in real time.
Collaborate across departments for maximum reach.
Upsell treatments with compelling offers.
Events pay for themselves by boosting both immediate and long-term revenue.
Types of Events
1-on-1 Events
Personalized experiences with tailored recommendations.
Celebration Events
Birthdays, anniversaries, and VIP nights to create excitement.
Special Occasion/Themed Events
Seasonal or product launches that drive buzz.
Teach & Learn Workshops
Education-focused sessions for skincare knowledge.
Influencer Events
Content-driven social media opportunities that expand reach and attract new clients.
Influencer Strategy
• Partner with your marketing team to curate exclusive influencer events
• Use the Velvet Rope Strategy to build exclusivity
• Event flow: arrival consultation mini treatment add-on treatment relaxation.
• Amenities: champagne, themed cocktails, light bites, social media signage
• Encourage influencer engagement with hashtags, reels, and stories.
Statistics
• 400+ local followers post event
• Ongoing content/reels = long-tail exposure
• Discount codes = measurable conversions
• Authentic, unsponsored content builds trust
• Small investment compared to traditional sponsored posts
• Brands earn $5–$6 in revenue for every $1 spent on influencer campaigns, with 60% of consumers trusting influencers more than ads
Med Spa Influencer Marketing: A Complete Owner's Guide | clinicgrower.com
• 63% of affluent spa-goers say influencer recommendations guide their choices
Med Spa Influencer Marketing: A Complete Owner's Guide | clinicgrower.com via Marketing Strategies for Luxury Spas in 2025 | callin.io
• Micro-influencers deliver 60% higher engagement than macro-influencers, making them ideal for boutique spa events
Eventing Guide: Spa Eventing Success Elle Urban Retreat Victoria, Australia
VIP FULL DAY EVENT
Giveaways + Setup: media wall and Instagram lights, all attendees took a photo using #elleurbanVIP, drinks and cupcakes provided
Special Offer: balloons only offered to clients that made a booking and purchased $220 or more, 1/2 price peels not redeemable - offers strictly on the night of
Total Revenue: $38,347
Number of Guests: 48
Total Retail Sold: 209 units, $13,980
Total Treatments Booked: $2,160
Total Services Sold: 35 packages, $22,207
Average Guest Spend: $799
Tasmania, Australia
Giveaways + Setup: door prizes and pin-board giveaways
Client Invites: all team contacted clients; additional invites sent via email & text; cap on # of invites so most people RSVPd
Demo: Observ Camera skin diagnostic consultations
Special Offer: buy three products/treatments, get one free; purchase over $100 to pick a card from the pin-board to earn giveaways (2 hour facial, free lash tint, free brow wax, etc.); 10% off products when checked in on Facebook
Your 2025
Holiday Kits
The holiday season is the #1 revenue opportunity of the year. Guests are in a gifting mindset, willing to spend more, and looking for meaningful, ready-to-go options. With retail kits, special promotions, and festive events, it’s the perfect time to maximize sales, strengthen client relationships, and finish the year with record growth
Ultra Calm
Ultra Bright
Ultra Calming Cleanser
Calming Moisturizer Ultra Brightening Foaming Cleanser
Brightening Moisturizer Ultra B² Hydrating Serum
Moisturizer Cream
Hydrating Skin Mist Ultra Balancing Gel Cleanser
Hydrating Lotion
Host a Successful
Holiday
Create excitement around your kits and services and drive pre-bookings before the busy season
Steps to Success:
• Plan Early - Schedule your event before Black Friday to capture holiday spend
• Theme & Decor - Create a festive, Instagram worthy setup with product displays
• Invitations - Send via email, text, and personal outreach; offer limited spots to encourage RSVPs
• Engagement Activity - Live demo, skin consults, or mini treatments
• Special Offers - Bundle deals, buy-more-save-more packages, or early bird discounts
• Food & Drink - Light holiday themed bites and mocktails/cocktails
• Social Media Moments - Branded hashtag, holiday backdrop for photos, encourage guests to post stories
• Team Roles - Assign who greets, who demos, and who closes sales
• Follow Up - Thank you email, exclusive post-event offer, and social media recap
Think of your holiday launch party as the kickoff to your most profitable season. The energy you create at this event carries into every sale and booking for the months ahead.
Social
Best Practices
• Consistency: top of mind.
• Brand Voice: luxury, approachable, etc. - and stick to it.
• Trends: reels, and audios.
• Content Mix: transformations, and events.
• Engagement: respond to comments/messages promptly.
• Measurement: follower growth after events.
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WEBINARS Continued Learning
Our monthly webinars are designed to fuel your business growth through education and proven strategies. Join us to sharpen your skills, discover new ideas, and keep your spa at the forefront.
• October 8, 2025 - Introduction to Ultraceuticals Products
• October 15, 2025 - Introduction to Ultraceuticals Treatments
• October 22, 2025 - Concept to Delivery: The Birth of a Product
• November 5, 2025 - Introduction to Ultraceuticals Products
• November 19, 2025 - Introduction to Ultraceuticals Treatments
• November 25, 2025 - 30 Minute Power Sessions: Recognizing Sensitive Skin
• December 2, 2025 - Introduction to Ultraceuticals Products
• December 16, 2025 - Introduction to Ultraceuticals Treatments
