Eventing Guide

EVENTING

Guide

Marketing Tips & Successes Social Media Best Practices + Real Spa Success Stories

Eventing Strategies

Successful Event Approaches That Deliver Results

Influencer Power

How to Harness Influencers for Growth + Retention

Contents

Eventing Guide: Contents

Eventing Guide About Edgeless Beauty Pro Why Eventing Matters Types of Events Influencer Strategy Spa Eventing Success Stories Holiday Success Guide Social Media Best Practices Let's Connect Continued Learning

About

Edgeless Beauty Pro Education Education is at the forefront of our partners path to success. We provide you with the resources and support needed to educate your team and become experts in their craft.

Partner Focused

We are focused on providing you with the resources & tools needed to be successful & stand out amongst competition.

Best In Beauty We have a diverse portfolio of dynamic beauty brands, thoughtfully curated and connected by a shared passion for transformative experiences in the beauty industry.

Outcome Driven

Our team is driven to provide your spa with results in sales. By connecting with us, our partners saw a 30% increase in sales.

Eventing Guide: Why Eventing Matters

Why

Eventing Matters

Team Engagement

Facial Treatment Bookings

Events energize staff and build team pride.

Diagnostic consults drive rebooking.

Guest Engagement

Guest Retention

Events create experiences guests remember.

Fun, memorable events create loyal clients.

Retail Revenue Growth

Cross-Promotion

Showcase and demo products in real time.

Collaborate across departments for maximum reach.

Service Revenue Growth

ROI

Upsell treatments with compelling offers.

Events pay for themselves by boosting both immediate and long-term revenue.

Eventing Guide: Types of Events

Types of Events

1-on-1 Events Personalized experiences with tailored recommendations.

Celebration Events Birthdays, anniversaries, and VIP nights to create excitement.

Special Occasion/Themed Events Seasonal or product launches that drive buzz.

Teach & Learn Workshops Education-focused sessions for skincare knowledge.

Influencer Events Content-driven social media opportunities that expand reach and attract new clients.

Eventing Guide: Influencer Strategy

Influencer Strategy • Partner with your marketing team to curate exclusive influencer events • Use the Velvet Rope Strategy to build exclusivity • Event flow: arrival consultation mini treatment add-on treatment relaxation.

• Amenities: champagne, themed cocktails, light bites, social media signage • Encourage influencer engagement with hashtags, reels, and stories.

Benefits • 400+ local followers post event • Ongoing content/reels = long-tail exposure • Discount codes = measurable conversions • Authentic, unsponsored content builds trust • Small investment compared to traditional sponsored posts

Statistics • Brands earn $5–$6 in revenue for every $1 spent on influencer campaigns, with 60% of consumers trusting influencers more than ads via Med Spa Influencer Marketing: A Complete Owner's Guide | clinicgrower.com

• 63% of affluent spa-goers say influencer recommendations guide their choices via Marketing Strategies for Luxury Spas in 2025 | callin.io

• Micro-influencers deliver 60% higher engagement than macro-influencers, making them ideal for boutique spa events via Med Spa Influencer Marketing: A Complete Owner's Guide | clinicgrower.com

Eventing Guide: Spa Eventing Success

Elle Urban Retreat Victoria, Australia

VIP FULL DAY EVENT Giveaways + Setup: media wall and Instagram lights, all attendees took a photo using #elleurbanVIP, drinks and cupcakes provided Special Offer: balloons only offered to clients that made a booking and purchased $220 or more, 1/2 price peels not redeemable - offers strictly on the night of

Total Revenue: $38,347 Number of Guests: 48 Total Retail Sold: 209 units, $13,980

Total Treatments Booked: $2,160 Total Services Sold: 35 packages, $22,207 Average Guest Spend: $799

Eventing Guide: Spa Eventing Success

Facebar

Tasmania, Australia

ANNIVERSARY CELEBRATION Giveaways + Setup: door prizes and pin-board giveaways Client Invites: all team contacted clients; additional invites sent via email & text; cap on # of invites so most people RSVPd Demo: Observ Camera skin diagnostic consultations Special Offer: buy three products/treatments, get one free; purchase over $100 to pick a card from the pin-board to earn giveaways (2 hour facial, free lash tint, free brow wax, etc.); 10% off products when checked in on Facebook Total Revenue: $39, 284.

Number of Guests: 50-60.

Average Guest Spend: $714.25.

Eventing Guide: Holiday Success Guide

Your 2025

Holiday Kits The holiday season is the #1 revenue opportunity of the year. Guests are in a gifting mindset, willing to spend more, and looking for meaningful, ready-to-go options. With retail kits, special promotions, and festive events, it’s the perfect time to maximize sales, strengthen client relationships, and finish the year with record growth.

Ultra Calm

Ultra Calming Cleanser Ultra Calming Moisturizer

Ultra Daily

Ultra Bright

Ultra Brightening Foaming Cleanser Ultra Brightening Moisturizer

Ultra Night

Ultra Hydrate

Ultra B² Hydrating Serum Ultra Moisturizer Cream Ultra Hydrating Skin Mist

Ultra Essentials

Ultra Brightening Foaming Cleanser

Ultra Balancing Gel Cleanser Ultra B² Hydrating Serum Ultra Hydrating Lotion

Ultra B² Hydrating Mask Ultra A Perfecting Serum Ultra DNA³ Complex Night Cream

Ultra A Perfecting Serum Ultra B² Hydrating Serum Ultra Brightening Serum Mild Ultra Moisturizer Cream

Eventing Guide: Holiday Success Guide

Host a Successful

Holiday

Launch Party

Create excitement around your kits and services and drive pre-bookings before the busy season

Steps to Success:

• Plan Early - Schedule your event before Black Friday to capture holiday spend • Theme & Decor - Create a festive, Instagram worthy setup with product displays • Invitations - Send via email, text, and personal outreach; offer limited spots to encourage RSVPs • Engagement Activity - Live demo, skin consults, or mini treatments • Special Offers - Bundle deals, buy-more-save-more packages, or early bird discounts • Food & Drink - Light holiday themed bites and mocktails/cocktails • Social Media Moments - Branded hashtag, holiday backdrop for photos, encourage guests to post stories • Team Roles - Assign who greets, who demos, and who closes sales • Follow Up - Thank you email, exclusive post-event offer, and social media recap

Think of your holiday launch party as the kickoff to your most profitable season. The energy you create at this event carries into every sale and booking for the months ahead.

Eventing Guide: Social Media Best Practices

Social

Best Practices

• Consistency: Regular posting keeps your brand top of mind.

• Brand Voice: Define your tone - educational, luxury, approachable, etc. - and stick to it.

• Trends: Stay current with Instagram/TikTok trends, reels, and audios.

• Content Mix: Showcase treatments, team, guest transformations, and events.

• Engagement: Use hashtags, geotags, and respond to comments/messages promptly.

• Measurement: Track engagement, reach, and follower growth after events.

Eventing Guide: Let’s Connect

Get the

t s e t La Connect with Edgeless Beauty Pro on social to learn about whats new in the industry, upcoming education, events, promotions and more!

Join the Edgeless Beauty Pro online community on Instagram, Facebook & LinkedIn.

@edgelessbeautyprofessional

@edgelessbeautyprofessional @edgelessbeauty_pro

@edgelessbeauty_pro

Business Building Guide: Creating A Successful Spa Event

Continued Learning

WEBINARS Our monthly webinars are designed to fuel your business growth through education and proven strategies. Join us to sharpen your skills, discover new ideas, and keep your spa at the forefront.

• October 8, 2025 - Introduction to Ultraceuticals Products • October 15, 2025 - Introduction to Ultraceuticals Treatments • October 22, 2025 - Concept to Delivery: The Birth of a Product • November 5, 2025 - Introduction to Ultraceuticals Products • November 19, 2025 - Introduction to Ultraceuticals Treatments • November 25, 2025 - 30 Minute Power Sessions: Recognizing Sensitive Skin • December 2, 2025 - Introduction to Ultraceuticals Products • December 16, 2025 - Introduction to Ultraceuticals Treatments