BACK TO SCHOOL WITH STAEDTLER STAEDTLER’s Back to School range for 2012 will receive a massive promotional boost from a concentrated burst of television advertising in August. The campaign builds on the success of the company’s award-winning television debut in 2010/11 which saw sales and brand awareness levels rocket. Positioning STAEDTLER as the dependable choice for premium quality yet desirable BTS items, the main 30 second commercial will be re-run on national television, along with two 10 second advertisements featuring desktop boxes of key pens and coloured pencils. Catering for all the writing and drawing needs of children from primary school right through to college, STAEDTLER’s 2012 collection focuses on core elements of the range. In addition to classic school products such as the Noris pencil, 309 handwriting pen and Mars plastic eraser, there are enticing added value offers on key lines, such as free leads or a free eraser with selected mechanical pencils and free products in multiple packs. STAEDTLER
0845 600 5930
sales@uk.staedtler.com .
STAEDTLER is driving sales of its famous Lumocolor range of permanent and non-permanent pens and markers this summer with an exciting, easyto-enter consumer promotion to win a luxury trip for two to New York. The fabulous first prize comprises a three night trip for two to New York, including luxury 5 star accommodation, premium tickets to a Broadway musical, a helicopter ride and £500 spending money. There are also two runner-up prizes of £350 Virgin vouchers. Entry is simple, all customers need to do is send a text to 80878 with the word Lumocolor followed by a barcode from any Lumocolor product or packaging. Commencing on 1 July, the promotion runs until 30 September 2012 The Lumocolor range comprises universal pens and markers as well as special purpose pens with unique product characteristics. The brand has been in existence for over 50 years and offers superb writing and marking results on virtually all surfaces. STAEDTLER 0845 600 5930 sales@uk.staedtler.com .