THE EDITOR’S LETTER CONTENTS 03
NEWS PITCH INVADERS The latest news and products to help you deliver the perfect sales pitch
04
MARKETPLACE HOW THE OTHER HALF LIVE Cashing in on the merits of compatible cartridges
07
FILE AWAY Filing and archiving: helping your clients at the end of the tax year
NINA ROSANDIC The start of a New Year brings that weird mixture of fresh vigour and promise combined with the not-so-perky January blues. Well, we say blow away that cynical cloud and enjoy the fact that it’s 2012, and have a drink on us – it’s our 100th birthday! We will be seeing a little shake-up with the future of USP, as of next month we will be getting closer than ever to our big brother magazine Dealer Support, as we piggy-back the future issues and hit the desks of dealers as a section of the meatier read. But never fear, we will continue to feed you and your colleagues with your monthly tips and features, and as the merge is due to coincide with a new website launch, it will be easier than ever to keep on top of what’s going on in the world of sales in the office supplies market. This month we look at what Fairtrade awareness means in the world of business supplies (page 10), Jonathan Hills looks at how the end of the tax year is set to make customers think twice about filing solutions (page 7), and wait for it… we have a Duracell bunny to giveaway, complete with nifty portable phone charger cell (page 14). Happy New Year and all that jazz, may it be joyful and prosperous.
10
SOUL FOOD Ethical catering leading the way
14
BREAKTIME Fun and games and a Duracell bunny up for grabs
15
LIVE IT HOW TO SPEND IT The latest in film, music and technology – the best way to spend your commission
Editor
USP EDITOR NINA ROSANDIC | nina.rosandic@intelligentmedia.co.uk MANAGING EDITOR JULIA DENNISON | julia.dennison@intelligentmedia.co.uk COMMERCIAL DIRECTOR VICKI BALOCH | vicki.baloch@intelligentmedia.co.uk SENIOR ACCOUNT MANAGER – MEDIA SOLUTIONS MATTHEW MOORE | matthew.moore@intelligentmedia.co.uk ACCOUNT EXECUTIVE – MEDIA SOLUTIONS KRYSTLE DAVIS | krystle.davis@intelligentmedia.co.uk
DESIGNER SARAH CHIVERS | sarah.chivers@intelligentmedia.co.uk PRODUCTION ASSISTANT SINEAD COFFEY | sinead.coffey@intelligentmedia.co.uk PUBLISHING ASSISTANT/CIRCULATIONS MANAGER NATALIA JOHNSTON | natalia.johnston@intelligentmedia.co.uk PUBLISHER DAVID COLLINGBOURNE | david.collingbourne@intelligentmedia.co.uk DIGITAL MANAGER DAN PRICE | dan.price@intelligentmedia.co.uk
07 ON THE COVER 04 MAKE IT COMPATIBLE
Selling the merits of compatible cartridges
07 PAPER CHASE
Filing and archiving USP magazine is published by... Intelligent Media Solutions | Suite 223 | Business Design Centre | 52 Upper Street, London N1 0QH tel: 0207 288 6833 | fax: 0207 288 6834 | email: info@intelligenmedia.co.uk | web: www.uspmagazine.com Follow USP on Twitter at Twitter.com/uspmagazine Printed in the UK by Buxton Press www.buxtonpress.co.uk
10 FAIR PLAY
Ethical catering leading the way