Dealer Support Summer 2022

Page 38

LIVE IT

FINAL WORD

The value of giving With hybrid working here to stay, businesses need to ensure that people working at home have the same support as those in the office

T

Emma Davies-Carolan Director of marketing, EMEA and APAC at ECI Software Solutions

he initial buzz around

their role from any location, they need

remote and hybrid

access to all key data; especially for those in

working might be

a customer facing role, the ability to view all

which, over time, can help to predict changing

starting to ease but, if a

relevant information relating to each account

requirements, as well as tracking every

business has decided to

in a timely manner is essential to ensure

interaction or piece of feedback.

offer its employees flexible working, it still

good customer service. With records stored

has a responsibility to ensure their teams are

in the cloud this process becomes seamless

properly supported.

for both new and long-standing employees

ESTABLISHING OPEN LINES OF COMMUNICATION

to navigate.

One of the biggest challenges of managing

Online job adverts including terms related to ‘homeworking’ have increased

Sales teams are also able to browse

remote employees is communication. This

at a faster rate than total adverts, with

customer profiles and order history to

was, arguably, the main hurdle businesses

homeworking adverts in May 2021 three

identify where products and services could

had to overcome in the early days of

times above their February 2020 average,

be upsold, without having to trawl through

the pandemic; feelings of isolation and

according to the ONS. Similarly, of working

departments working in silos hindered

adults currently homeworking, 85% wanted

efficiency and created additional work.

to use a ‘hybrid’ home and office approach to working in future. However, even towards the end of 2021, some businesses were uncertain about their long-term plans, with 32% not sure what proportion of the workforce would be working from their usual place of work,

One of the biggest challenges of managing remote employees is communication

going forward.

In the office, it’s far easier to communicate in-person if you need something - remote communication is different and requires a business to have multiple communication methods in place. Alongside digital messaging tools, teams also require an easy way to share files, data and view overarching business performance

With so many businesses now offering

endless paper records stored in filing

- something the majority of cloud-based

more flexible working arrangements, it’s

cabinets. This has been a growing focus

business management solutions can offer.

important that the office product supplies

for many businesses, especially as they’ve

industry also adapts to ensure it can attract

expanded into new markets and diversified

faced over the past two and a half years, it’s

and retain the best talent.

their product offerings.

important they do everything they can to

ADAPTING PROCESSES

management system, organisations can gain a

in their roles, as well as keeping clients up-

To ensure staff can successfully undertake

better understanding of customer behaviour

to-date with new services or offers.

By investing in a customer relationship

[38] SUMMER 2022

www.dealersupport.co.uk

Given the instability businesses have

ensure teams feel supported and confident


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