SALES SUCCESS
REFRESHING RECEPTION AREAS
Making first impressions count The first thing customers see when they visit a business is their reception area. Many businesses take the importance of making the right first impression very seriously - and dealers have an important role to play t was the American actor and social
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commentator Will Rogers who came up with the often quoted (and misquoted) line ‘You never get a second chance to make a good first impression’. While this may have become bit of a cliché over the years it,
nevertheless, retains a lot of truth today. First impressions do count – there have been various studies over the years that confirm this and assert that future interactions are filtered through assumptions generated by that initial impression. This is why it’s important the reception area creates the right impression about the business - and this is where dealers can be vital, not just in providing the right products, but also in advising customers on how they can achieve this. However, Simon Howorth, marketing and design manager at Dams, believes it isn’t just about impressing potential clients. “The reception area is of critical importance for any business,” he says. “It
desk that will reinvigorate an entrance area and reflect the vision and personality of the business. “To compliment the reception desk, soft seating or lounge chairs
needs to be a welcoming space for all visitors, from valued customers
can be added to the area which will not only enhance the overall
to prospective new starters arriving for an interview - but the reception
appearance but also offer comfortable seating for visitors. Investing in
area is also where every office day begins for all employees, and it
soft seating and tables that have an integrated power supply built in
should inspire them to be proud of where they work.”
can provide a convenient charging station for guests while they wait.”
DESK JOB
interior design and furniture solutions can make all the difference
Simon asserts that the most important item in a reception area is
in developing new business relationships. “The right reception desk,
the reception desk. “The first point of call for any workplace should
together with some comfortable soft seating and tables for visitors to
feature eye-catching furnishings and accessories with a reception
rest in comfort, can set the standard for hospitality and
Simon is convinced that striking the right balance between
[30] SUMMER 2022
www.dealersupport.co.uk
