INDUSTRY
SPONSORED
New partnership is CHERRY on the cake for VOW VOW Wholesale has formed a new partnership with long-established peripheral manufacturer CHERRY to distribute their range of keyboards, mice and desktop accessory sets to UK and Ireland dealers
T
echnology solutions continue to be in
products are built to last featuring German engineering and our
high demand, due to the change to a
keyboards have been tested to the max between 10 and 100
new hybrid working environment, and
million key presses for ultimate build reliability.”
as many businesses look to upgrade their equipment following a period of
PIONEERING MANUFACTURER
delay during the pandemic. Computer
CHERRY is one of the oldest computer keyboard manufacturers,
accessories are a key part of this technology solution and are in
having first begun to produce them way back in 1973. The
more demand than ever.
pioneering company also developed and produced the MX
To this end, VOW Wholesale has formed a new partnership
Switch in 1983. Today, billions of MX switches have been used
with leading manufacturer, CHERRY, to provide a range of high-
in millions of keyboards all over the world and the mechanical
quality peripheral solutions across the UK and Ireland. VOW is
switch is an industry ‘must-have’.
now an official distributor of CHERRY products on all key lines
CHERRY’S history goes back to 1953, when the company was
with excellent stock availability available right now to all VOW
formed by Walter Lorain Cherry. The company’s first microswitches
customers. This is part of VOW’s ongoing commitment to
were made in a basement of a restaurant in Illinois. The business
provide the widest range of office supplies products for dealers
developed quickly after it entered the automotive market and,
to sell to customers.
by the early 1960s, CHERRY had made a move into the European
“We’re delighted to be partnering with CHERRY,” says Stuart Bleese, Category Director of EOS & Technology at VOW. “Over the years they’ve built a reputation on quality, reliability
market. Its European headquarters are in Germany, but it has manufacturing facilities across Europe, including in the UK. Today, CHERRY manufactures a range of desktop sets,
and durability. The brand and product range sits perfectly in our
mice, keyboards, mechanical MX switches and card-reading
technology offering and gives CHERRY access to new customers
terminals for customers across the world. The company seeks to
they wouldn’t have been able to reach otherwise.”
bring high quality products to end users with high demands on
Richard Humphries, National Sales Manager at CHERRY, adds: “VOW’s presence and expertise will help to drive sales of
performance and functionality. For more information on the range of CHERRY products,
our products which guarantee outstanding quality and aesthetic
and the other products that VOW offers, visit VOW’s
design with the highest precision and durability. CHERRY
website: www.vowwholesale.co.uk
[14] SUMMER 2022
www.dealersupport.co.uk
