SALES SUCCESS
BACK TO SCHOOL
School’s in for summer selling While the school year still has some time to run, senior management are already planning for the 2022-23 school year – and dealers have an important role in supplying both traditional and new products
W
hile children may
replenish their equipment. Of course, this
notes, time is especially critical now for
be dreaming of six
means it is also a busy time for those
teachers as they are still having to play catch
weeks of summer
dealers that work in the education sector,
up to help students get back on track,
fun coming up, free
and they have a crucial role to play in
and close any learning gaps caused by the
of the classroom,
advising on, and supplying, products to
pandemic and lockdowns.
their headteachers
educational establishments.
are already focused on September, and their return to school. The run up to the start of a new school
Post-pandemic, there are certain trends
“Their focus and attention in the new school year needs to be on the curriculum,
emerging in the sector which dealers need
and working with their students, not on
to be alert to, ensuring they have the right
time-consuming purchasing tasks,” she says.
year is one of the busiest times of the year for
product mix ready for their education
heads, teachers and administrative staff, as
customers. As Elisabete Wells, regional
during the break will likely be looking for
they plan for the coming year and renew and
marketing director - UK & Ireland at ACCO,
products that get the job done effectively
[32] JUNE 2022
www.dealersupport.co.uk
“Schools looking to re-equip themselves
