FESTIVE SPECIAL
E L E VAT E Y O U R G I F T I N G
It’s the thought that counts… A gifting guide for businesses In the 1800s, a token gift of a calendar - from John D Rockefeller to his employees - started a festive tradition that led to a corporate gifting market that today is worth over £78m in the UK alone
W
hether you are thanking employees
to look at more sustainable alternatives - such as
for their hard work over the year,
digital or video cards. In a bid to be more circular
sending out seasonal greetings to
when it comes to cards and gifts, think reusable
customers, or looking for a way to
rather than recyclable – switch out Christmas cards
promote an initiative, corporate
for decorations for the office or festive wreaths. A
gifts have become a mainstay of
reusable gift that comes out every year will highlight
the business festive season. This Christmas is just
your commitment to sustainability while still ensuring
around the corner, so we’ve collated some of the most
your customers know that you have thought
popular presents and giving trends that you may want
about them. Mr Rockefeller might have been onto
to consider this year.
something with his calendar gift – why send a card that lasts only a few days when you can maintain
SWITCHING UP YOUR CHRISTMAS CARD
visibility with your customers all year round? If you
Every year in the UK, around eight billion Christmas
want to stick with tradition and send out cards,
cards are sent during the holiday season. With just one
make sure the materials are responsibly sourced
in four cards being recycled on average, maybe it is time
and FSC compliant.
[18] FESTIVE SPECIAL 2023
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