N E W S FR O M G alv in G reen SPRING/SUMMER COLLECTION 2013
Ten year appraisal of layer concept shows continued focus on Galvin Green’s WINDSTOPPER® Ten years have passed since Galvin Green began developing its pioneering Multi-Layer Concept. That Galvin Green was the first to introduce the layer concept into the world of golf was hardly coincidence. The driving force in product development has always been to give golf players the best conditions for optimal performance, whatever the weather. The Spring/Summer Collection 2013 is designed with the same uncompromising ambition and conceptual thinking. The well-conceived Spring/Summer Collection features more products and colours than previous collections, offering better than ever matching options. And the collection affords an easy overview. “A clear concept with sleek models and clarity in colour lines makes consumer orientation easy,” says Galvin Green’s product manager Mats Lundqvist. “So you quickly grasp the distinctive advantages and differences afforded by the various garments.” Galvin Green’s major focus on the WINDSTOPPER® segment has proven a big success and the high-profile “Experience WINDSTOPPER®” campaign will continue in 2013. The Spring/Summer Collection features a much developed WINDSTOPPER® programme. Popular style BURNS, with its well-conceived design, is complemented by several new colour combinations to meet the high demand. For ladies, the WINDSTOPPER® range and matching options have been markedly enhanced. BEYONCE is a new series featuring a range of colour combinations and feminine design. Made in soft, supple WINDSTOPPER® material, BEYONCE is highly valued for its pleasant comfort.
4-way stretch. The warming middle layer is a new INSULA™ pullover, DAMIAN. The garment utilises body mapping technology for increased warmth effect and ventilation for different parts of the body. The fourth new addition to the Limited Edition series is the well-conceived VENTIL8™ golf shirt MALONE. Soft and light, it utilises an advanced Jacquard technique with ventilation areas incorporated seamlessly into the garment. A clear first choice in warm weather. The rain collection sees Galvin Green introduce a sleek golf jacket, ALEX, in supple GORE-TEX® stretch material. The flexible material and minimalist design allows the player maximum freedom of movement. ACTON is another sleek golf jacket in extremely light GORE-TEX® Paclite® Technology material with stretch function for first-class playing comfort. For ladies, there is for the first time a rain jacket in GORE-TEX® Paclite® Technology with stretch material insets in movement-intensive areas. This sporty, feminine rain jacket, ALISON, is a sensational combination of style, function and comfort. Available in a range of colour combinations. Great demand for men’s trousers sees the selection expanded. There are now smart matching trousers for all garments in the collection. NED is an attractive model in VENTIL8™ material with stretch effect for best fit and comfort of movement. For ladies, the new VENTIL8™ trousers NAOMI are extremely soft and supple with pleasant stretch effect. The smart fit will suit most players and the range of seven different colours enables many matching options.
The main product development focus going into 2013 is on movement and comfort. Several GORE-TEX® products have been produced entirely in stretch material, including Galvin Green’s exclusive Limited Edition series features ANTHONY, a highperformance rain jacket entirely in GORE-TEX® stretch material. The stretch effect makes the garment extremely supple, yet still breathable and fully waterproof. This advanced jacket is produced in a limited series of 399 numbered pieces.
Those looking for Galvin Green’s clear, distinct colour lines will not be disappointed. Lots of colour, with vivid additions such as Electric red, Midnight blue, Vibrant yellow and Apple green guaranteed to brighten the fairway in the coming season.
The Limited Edition series also introduces Galvin Green’s technical WINDSTOPPER® jacket BRADLEY, made from soft, supple, windproof material with
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OFFICIAL MAIN SPONSOR TO PGA OF SWEDEN
With this very strong and well-conceived Spring/ Summer Collection 2013, Galvin Green further consolidates its strong grip on the number 1 position in the functional golf clothing segment.
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