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CLASSIFIED DOCUMENT AS APPOINTED BY EDDIE BELHAY

- OFFICE OF EDDIE BELHAY -

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by Eddie Belhay

Examples Radio and

of

campaigns

TV

Falmouth university Ba Hons Advertising Radio script

Client: Falmouth university Writer: Eddie Belhay Date: 23/01/13 Title: The falmouth way of learning Length: 60 seconds SFX: pub/socal gathering - general noise of the area talking and faint music SFX: fade into quite MVO: David Attenborough narration - This is the studios homini, a graceful creature. Drinking, socializing and playing video games. They live well together in their small community.

Their natural habitat is the student union bar or nightclub far away from distraction and places of learning.

SFX: fade from quite music into next SFX SFX: room with 5 people – video game noise laughing and chatting SFX: Fade from loud to quite MVO: David Attenborough narration: We see here now a group of student working hard.

SFX: Fade from quite to loud then back to quite between narration MVO: David Attenborough narration – unlike all studios homini there is no fine line between work and play, this particular species of student, from the Falmouth region are working hard on a creative advertising brief in unlikely places like a board room playing video games. This is due to the laid back climate of the area. The enclosure they are kept in, they are encouraged to learn their own way in order for them to learn vital skills for their future and gain good academic grades.

SFX: Fade to nothing FVO: Sexy female speaker – Learn your way. Learn the Falmouth way.

Visit www.falmouth.ac.uk for more info.

Falmouth university Ba Hons Advertising TV script

Client: Falmouth University Writer: Eddie Belhay Date: 23/01/13 Title: The Falmouth way of learning Length: <60 seconds

(This film will show how unconventional techniques of working is the best way to produce good quality work and how Falmouth encourages it) We are introduced with 3 students in the group study room in the library looking like they are messing about. One is playing call of duty the other writing on the window walls and the last one watching YouTube videos.

David Attenborough walks in shot and says.

“Here we have the studios homini in their natural habitat playing games and procrastinating, but its everything you see isn’t what it seems as we take a closer look.”

The camera cuts to inside the room concentrating on the student playing video games.

David Attenborough narrates.

“Although this student appears to be playing a video game he is actually creating a relaxed environment and separating himself from the work in order to clear his mind, think laterally, and subconsciously solve the creative brief ”

Falmouth university Ba Hons Advertising TV script (continued)

The camera cuts to the guy watching YouTube videos.

The videos are funny viral’s.

David Attenborough Narrates.

“This particular student is keeping up with current trends and conducting research, to come up with solutions for the brief producing creative ideas” The camera cuts to the last student who is writing on the wall.

He is drawing a mind map and there is also doodles and funny comments David Attenborough narrates.

“We come to the final student in this creative group. He is writing down ideas and notes on what some may call, an unconventional method of working. He can easily scribble notes down and rub them out faster in order to ensure he does not waste time where he can forget ideas.”

Establishing style shot of the students working showing all their actions and the environment David Attenborough narrates.

“This fascinating group of eccentric students work hard appearing as if they are not working at all creating an environment were creativity flourishes.

This method of working is the most effective way to produce high quality work and is encouraged by Falmouth University, where creativity is bred through individualism and freedom. To learn in a way that can insure the student develops the best creative mind they can” Overlaid graphics of the Falmouth logo, the copy “learn the Falmouth way” and the website url www. falmouth.ac.uk.

Print

Examples

of

and campaigns

Press

The guardian - â&#x20AC;&#x153;the whole storyâ&#x20AC;?

Existing campaign public press ad

The guardian - “the whole story” Existing campaign

Snickers - “You’re not you when you’re hungry” Existing campaign Press ad

The guardian - “the whole story” Existing campaign

Call of duty Black ops 2 “zombies” sgersgerhg Tube Card Ad

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