LOGO
Logo elements and exclusion area
Main logo
Main logo minimum size and special logo for small applications
Main logo specifications
Line logo
Line logo minimum size and special line logo for small applications
Line logo specifications
Logo overview
Application examples
Logo size on applications
Donʼts
COLORS
Color hierarchy
Primary colors
Secondary colors
TYPOGRAPHY
Corporate typeface
Typeface for languages not supported by Helvetica Neue
Type sizes
IMAGERY
Formal criteria
LAYOUT ELEMENTS
Main layout elements
Logo placement/ color options
Logo placement/ positioning options
Logo placement/ logo sizes
Type area
Grid system with horizontal division on portrait formats
Grid system with horizontal division on landscape formats
Grid system with vertical division on portrait formats
Lines, headlines and sublines
Solid color area and line
LOGO ELEMENTS
The EDC logo consists of two elements: the “Sign” and the word mark. These two elements should only be used as a logo unit and must not be altered.
EXCLUSION AREA
The height of the letter “P” (referred to as “a” in the following) in the word mark is used to calculate all logo measurements. The exclusion area measures a distance of “a” in all directions surrounding the logo. Other elements must maintain a minimum distance from the EDC logo.
We utilize this for our brand book guideline:
The primary EDC logo is available in two versions: a positive version and an inverse version. When using the logo, the positive version is always the preferred choice.
The positive logo version must be used solely on a white background.
The inverse logo version should be exclusively placed on a deep blue colored background (EDC Deep Blue).
MAIN LOGO: POSITIVE VERSION (PREFERRED) NEGATIVE VERSION
USAGE
• On White background
• On Dark Blue Navy background
DONʼTS
No Blue Navy background box with logo on white background
No white box with logo on Blue Navy background
The main EDC logo should be used on all corporate materials. The minimum logo size of the EDC sign with the dark blue navy gradations is 9 mm in height.
The special logo version may be used when the logo height is required to be less than 8 mm. The mark consists of lines of the same size that should be seen separately. The smallest possible height of the EDC sign is 3 mm.
On all corporate materials, it is essential to use the main EDC logo. The minimum permissible logo size, including its tagline, should be 10 mm in height. This rule is uniformly applicable to all of EDC's subbrands as well. Consistency in adhering to this guideline will help maintain a unified brand identity across all materials and subbrands.
Specific versions of the EDC main logo are defined for different applications.
The positive and negative logo versions must be used for all high quality reproductions.
The preferred background color is the white with the corresponding positive logo version. If colors cannot be realized due to technical reasons, the grayscale main logos are to be used instead of the colored main logo.
For various applications, specific versions of the EDC main logo have been defined:
PRINT & MULTIMEDIA:
For all high-quality reproductions, both the negative and positive logo versions are required to be used.
COLOR AND GRAYSCALE:
The preferred background color for the logo is the EDC Deep blue, accompanied by the corresponding negative logo version. However, if technical limitations prevent the use of colors, the grayscale main logos should be utilized in place of the colored main logo. This ensures that the logo maintains its visual integrity and adaptability across different applications.
Print&Multimedia: High quality reproduction
COLORED MAIN APPLICATIONS (Preferred logo)
GRAYSCALE NON-COLOR APPLICATIONS
LOGO ELEMENTS
The EDC logo consists of two elements: the “Pulse” and the word mark. These two elements should only be used as a logo unit and must not be altered.
The height of the letter “L” (referred to as “a” in the following) in the word mark is used to calculate all logo measurements. The exclusion area measures a distance of “a” in all directions surrounding the logo. Other elements must maintain a minimum distance from the EDC logo.
FOR BREVITY IN WORDS . 21 JUNE 2023
The EDC logo consists of two elements: the “Pulse” and the word mark. These two elements should only be used as a logo unit and must not be altered.
The height of the letter “L” (referred to as “a” in the following) in the word mark is used to calculate all logo measurements. The exclusion area measures a distance of “a” in all directions surrounding the logo. Other elements must maintain a minimum distance from the EDC logo. FOR
LOGO ELEMENTS
The EDC logo consists of two elements: the “Pulse” and the word mark. These two elements should only be used as a logo unit and must not be altered.
The height of the letter “L” (referred to as “a” in the following) in the word mark is used to calculate all logo measurements. The exclusion area measures a distance of “a” in all directions surrounding the logo. Other elements must maintain a minimum distance from the EDC logo.
FOR BREVITY IN WORDS . 21 JUNE 2023
LOGO ELEMENTS
The EDC logo consists of two elements: the “Pulse” and the word mark. These two elements should only be used as a logo unit and must not be altered.
The height of the letter “L” (referred to as “a” in the following) in the word mark is used to calculate all logo measurements. The exclusion area measures a distance of “a” in all directions surrounding the logo. Other elements must maintain a minimum distance from the EDC logo.
FOR BREVITY IN WORDS . 21 JUNE 2023
The EDC logo consists of two elements: the “Pulse” and the word mark. These two elements should only be used as a logo unit and must not be altered.
Small Printing Exhibitions
Outdoor Printing Packaging
Absolutely, to ensure consistency and visual harmony, predefined logo sizes have been established for the most commonly used formats. Regardless of whether the EDC logo version used is positive or negative, the proportions of the logo remain the same on every application. This approach guarantees that the logo maintains its proper scale and aspect ratio, providing a unified and professional appearance across all materials and formats. Adhering to these predefined sizes will contribute to reinforcing the brand identity and recognition in various contexts.
Indeed, the corporate logo should always be used in its defined design, and under no circumstances should it be altered or modified in any way. To ensure consistency and brand integrity, it is imperative to refrain from making any changes to the logo's structure, color, or proportions.
EDC emphasizes the use of official templates and downloads provided by the company. By utilizing these authorized resources, you can be confident that the logo is presented accurately and adheres to the brand guidelines. These templates have been carefully crafted to maintain the logo's intended appearance and to guarantee its proper usage in various applications.
By following these guidelines and using the approved templates and downloads, you contribute to a cohesive brand identity and reinforce a professional image for EDC across all communications and materials.
S1: FORMATS
Business card - 90x60 mm
A5 - 148x210 mm
A4 - 210x297 mm
A3 - 297x420 mm
S1-1: LOGO WIDTH SIZE
1/5 Paper Width
1/6 Paper Width
1/6 Paper Width
1/6 Paper Width
S1-2: POSITIONING
Upper Left Corner
Left Margin : 7a
Top Margin: 10a
S2: U.S. FORMATS
U.S. formats
Letter (ANSI A) 8½×11 inch
S2-1: LOGO WIDTH SIZE
1/6 Paper Width
S2-2: POSITIONING
Upper Left Corner
Left Margin : 7a
Top Margin: 10a
The corporate logo should only be used in its defined design and must not be changed in any way. Make sure to always use the templates and downloads provided by EDC.
Do not use another typeface. Do not change the size of the elements. Do not show the logo in different colors.
Do not use any graphic style on the unit. (E.g. Drop Shadow)
Do not shear, skew or rotate the logo. Do not use an outline design.
Do not distort the elements in any way. Do not change the opacity. Do not place the logo on images or illustrations of any kind.
Do not place the logo on a colored background other than dark blue navy.
Do not transpose elements. Do not use frames of any kind.
Do not add anything to the unit.
The colors for EDC are organized hierarchically as follows:
EDC Deep Blue: This is the primary and main corporate color for the brand. It holds the highest importance in representing the EDC identity.
White: White is to be extensively used as the color for the logo and typography on Blue or Yellow backgrounds. Additionally, it can also serve as a background color when required.
Black: Black should primarily be utilized for typography or in advertising materials related to the 7th series of products. It holds a specific role in these contexts.
Gray or Silver: This color can be used as an additional highlight color, adding subtle accents or emphasis where needed.
Gradations of Yellow, Blue, and Black: These colors are permissible for use in key visuals, as well as in tables and graphics. The gradients of Yellow, Blue, and Black offer flexibility in design while maintaining brand consistency.
By following this hierarchical color scheme, you can effectively represent the EDC brand and create a cohesive visual identity across all materials and communications.
Our main colors are White and Blue. Yellow is used for accents.
for details.
Gray & Blue Breeze & Black
Secondary colors are defined for PowerPoint presentations and other screen applications. for the 7th series products, black can be utilized creatively and uniquely, setting these products apart from others in terms of design and branding. This approach helps to establish a specific visual identity for the 7th series, while still maintaining consistency with the overall brand guidelines.
Orange White #FFA400 Steelblue #05164D (100%, 71%, 0%, 70%) (0%, 36%, 100%, 0%) #FFFFFF (0%, 0%, 0%, 0%) #07080A #A3A3A3 Gradations
SF-PRO Font Family: SF-PRO is the official corporate typeface of EDC to be used specifically for the English version of materials. It should be used for body text, paragraphs, and other general text throughout English content.
B-Yekan Font Family: B-Yekan is designated as the official corporate typeface for the Persian version of materials. It should be used for body text, paragraphs, and other general text in Persian content.
Headlines: Headlines, regardless of the language, should be written in capital letters and in a semi-bold font. This style ensures visual consistency and creates a distinct hierarchy for the headlines.
Bold Type: Bold typeface is reserved for exceptional cases and should be used sparingly, primarily for instances where added emphasis or distinction is required.
By adhering to these guidelines, you can maintain a consistent and professional typographic presentation across all English and Persian materials for EDC.
SF Pro Display
Style:Bold ABCDEFGHIJKL MNOPQRSTUV WXYZ.:,;!?@&% abcdefghijklmno
pqrstuvwxyz(){}
0123456789
SF Pro Display
Style:Medium ABCDEFGHIJKL MNOPQRSTUV WXYZ.:,;!?@&% abcdefghijklmno
pqrstuvwxyz(){}
0123456789
SF Pro Display
Style:Regular ABCDEFGHIJKL MNOPQRSTUV WXYZ.:,;!?@&% abcdefghijklmno
pqrstuvwxyz(){}
0123456789
SF Pro Display
Style:Ultralight
ABCDEFGHIJKLMNOPQRSTUVWXYZ . :,;!?@&% abcdefghijklmnopqrstuvwxyz . (){}0 . 123456789
Typeface for Languages Not Supported by SF Pro Display
Helvitica should be used for external correspondence as well as in some digital applications, such as in e-mail.
Do not use any other font than Helvetica if SF Pro Display is unavailable for use.
PLEASE NOTE:
Helvetica does not provide a font for South Korea. The alternative font is Helvetica Korean and must be acquired.
Alternative Text Style:Bold ABCDEFGHIJKL
MNOPQRSTUV
WXYZ.:,;!?@&% abcdefghijklmno pqrstuvwxyz(){}
0123456789
Alternative Text Style:Medium ABCDEFGHIJKL
MNOPQRSTUV WXYZ.:,;!?@&% abcdefghijklmno pqrstuvwxyz(){}
0123456789
FOR BREVITY IN WORDS . 21 JUNE 2023
he imagery of LEDVANCE should be recognizable yet unique. The images feature a modern, new and emotional visual language that compliments the new brand identity.
Light is a central theme and should play a fundamental role in every motif. The focus is on positive, high-contrast pictures which do not appear visually busy.
ORANGE SOLID COLOR
EDC Dark Blue Navy is the preferred background color for layouts. For each specific application EDC Dark Blue Navy color values are defined.
LOGO
There are logos for various color applications.
LINE
The line is an important layout element. It provides a simple and consistent layout structure as well as a consistent shoulder height for each layout design.
HEADLINE
EDC corporate typeface Sf Pro Display Neue Bold and/or Light can be used in various sizes. Big and powerful headlines are typical layout elements and always set in capital letters.
SUBLINE
EDC corporate typeface Sf Pro Display can be used in various sizes.
There are defined type sizes for standard formats.
Layout elements
– Sri Chinmoy
LISTEN TO THE INNER LIGHT; IT WILL GUIDE YOU.
PLACEMENT
The LEDVANCE logo is to be aligned on the right at the upper or lower corner on all applications.
The columns on landscape formats are an adaptation of the portrait formats and are also based on the placed word mark. There are various options for using the thirteen columns within this grid system.
A4 - Construction | 3 main columns
A4 - Construction | 12 standard columns
The columns on landscape formats are an adaptation of the portrait formats and are also based on the placed word mark. There are various options for using the 13 columns within this grid system.
A4 - Construction | 3 main columns
Choice of possible layouts
InstagramSocial networks have defined formats and they must be maintained by the designer until the method is changed and redesigned.
FOR BREVITY IN WORDS . 21 JUNE 2023
STORY POST
Regarding to the pictures below the proportions of the panel should be calculated according to the size of the frame and will be implemented and installed by the contractor approved by the EDC Group.
WIDTH: ABOVE 450 CM | HEIGHT: MAX 130 CM
FOR BREVITY IN WORDS . 21 JUNE 2023
WIDTH: MAX 400 CM| HEIGHT: MIN 180 CM
