Stocknotes Spring 2026

STOCK notes SPRING 2026

KATIE COUNCIL

CAMERON HARTZOGE

TORI LEACH

ACCOUNTING MAJOR

MANAGEMENT MAJOR

FINANCE MAJOR

DWIGHT CANNON

NEAL COMER

OMAR HISHAM ALQUDSI

ENTREPRENEURSHIP MAJOR

SUPPLY CHAIN MGMT. MAJOR

MARKETING MAJOR

REAGAN MARTIN

TYLER BONDS

ASHTON WHALEY

MGMT. INFORMATION SYSTEMS MAJOR

RISK MANAGEMENT & INSURANCE MAJOR

RISK MANAGEMENT & INSURANCE MAJOR

MORGAN MOSTELLER

KEHINDE AKINOLA

ARTHUR GRADUATE SCHOOL OF BUSINESS OUTSTANDING GRADUATE

DONALD B. BOLDT INTERNATIONAL EXCELLENCE AWARD

STOCK notes

FROM THE DEAN We believe we’ve found the formula for student success in the COB. The first part is to apply what you learn in the classroom. Students are taught valuable business knowledge and how to be a leader. Students can use those skills now – whether in an internship or leadership role in a student organization. Working

SPRING 2026

to expand this knowledge base while still in school will pay dividends in the future. The second part of the formula is to get involved. There are a lot of ways students can get involved beyond internships and student organizations.

The COB provides opportunities through travel experiences, leadership conferences, departmental summits, and more.

This is where experience can be loaded into that resume.

The third part of this equation is to network, and we provide many opportunities for this to happen.

“Pirates supporting Pirates” is real. We have alumni and friends who are champions for our students because they know the quality of a COB graduate. Students reaching out and connecting with this established network will open doors to create opportunities. Adding all three of these elements together equals success.

Just because you know the formula doesn’t mean it’s easy to accomplish. It's the grit that makes our Pirates special – our students devote time to their future success.

This issue of Stocknotes highlights our campaign of celebrating students and young alumni who follow the formula. Their success proves that it works. We also know that when current and prospective students hear these stories, they will know that success is within their grasp – they just need to put in the work and follow the formula.

Go Pirates!

contents F E AT U R E Formula For Success ������������������������������������ 4

STUDENTS Aman Pirate Challenge ��������������������������������10 Meet. Learn. Lead. Grow �����������������������������12 Future Funded ������������������������������������������������� 17 From Greenville to Wall Street �����������������18 It All Starts Here �������������������������������������������� 22 Invaluable Advice �����������������������������������������24

F A C U LT Y Quick Named Senior AD ��������������������������� 27

RESEARCH

Michael Harris, Dean

AI Impact on Sales �������������������������������������� 28 Insurance Insights ��������������������������������������� 29

communications Paige Hill, Outreach

SPOTLIGHTS

Rich Klindworth, Editorial Noah Brown ��������������������������������������������������� 30

Emily Leach, Editorial & Creative Printed with nonstate funds.

SINCE 1967

Whitley McCoy ��������������������������������������������� 32

» PHOTO BY Hunter Wilson

“The formula for success in the COB is pretty simple – get involved and use the skills and knowledge you’re learning.

Dr. Mike Harris Dean, ECU COB

FORMULA

SUCCESS

FOR

student success

SPRING 2026

5

Involvement turns preparation into opportunity » STORY BY Rich Klindworth

An online job application can be a roll of the dice – lots of people look good digitally. How can you separate yourself out

career-level role is the ultimate validation

of 4,000 applicants? Meet them in person,

of our program,” said Kathryn Carroll,

and use the skills you learned through your

coordinator and teaching assistant

classes and mentorship.

professor in the leadership and professional

“The difference in opportunity is

development curriculum. She was also

remarkable, and it reinforces the immense

one of Steinhoff’s professors. “It proves

value of in-person engagement at

that when students engage deeply with

these competitions,” said supply chain

intentional networking and leadership

management senior Ethan Steinhoff.

reflection, they don't just earn a degree –

Steinhoff was one of only 24 of those

to make an immediate impact that the

an offer. He accepted the sales position

modern business world demands.”

“[It’s] incredibly rewarding, especially

Steinhoff is the latest in a growing number of COB students who follow

given the uncertainty and anxiety many

“the formula” — taking what they learn in

students face when entering a challenging

class and applying it immediately through

job market,” he said.

student organizations and the many in- and

Steinhoff attributes his pre-graduation success to taking advantage of everything his education has offered.

David Craig

they become business professionals ready

4,000 applicants with Lenovo to receive six months before he graduates from ECU.

Ethan Steinhoff

“Seeing Ethan finishing his coursework this spring while simultaneously securing a

out-of-class connections COB faculty, staff and alumni provide.

“I want to emphasize that ECU is an

He took part in the Aman Pirate

exceptional university, overflowing with

Challenge – an entrepreneur pitch

resources and opportunities that too often

competition – where his team,

go untapped by students” Steinhoff said.

“Pane Pirates,” were finalists. He

“Our professors are deeply invested in

joined student organizations –

helping us launch our careers, and generous

specifically the Pirate Sales Club

donors continually support our programs to

– where he immersed himself in

set us up for success.”

every opportunity it provided.

“The formula for success in the COB

He was coached by Richard

is pretty simple – get involved and use the

Twilley (BSBA ’89), who established the

skills and knowledge you’re learning,” said

COB’s Twilley Academy of Sales Leadership,

COB dean, Dr. Mike Harris. “We work hard

as well as its director, Dr. Michael Rodriguez.

to make sure those opportunities are there

Steinholf also absorbed the skills he

for our students. They just need to take

learned in his Leadership and Professional

advantage of those opportunities. We have

Development Curriculum courses.

so many successful alumni who did just

“I had the privilege to get to know

that. They show the formula works.”

Ethan over the last few years, and his

David Craig’s (BSBA ’16) ECU

commitment to differentiate himself by

experience began as a member of the

taking advantage of all the COB does to

university’s men’s swimming team.

prepare students for professional success

When his swimming career ended, he

has been impressive,” Twilley said. “He has a

waded into extracurriculars like the

bright future.”

Investment Club, Financial Management

student success

6

Association and the Student Leadership

80% of students participate in networking events

60%

of students participate in co-curricular activities like student orgs and travel opportunities

understands college students are busy, but

with like-minded and ambitious students,

there is always room for taking advantage

which helped him with his confidence and

of opportunities. He cites a popular, but

motivated him to dive into “all the great

unattributed quote, “If it’s important to you,

things” the COB offered.

you’ll find a way. If not, you’ll find an excuse.”

“It really changed my thought

lined up a few months before he graduated.

business world,” Craig said.

He is now a digital assets operation analyst

Craig feels a major factor in both

at Fidelity Investments. He is now one of

finding his career and succeeding in it has

those COB alumni creating opportunities

come from connecting with ECU alumni.

for current students.

These networks developed while he was

Liu, like Craig, is is on the COB’s YAC.

a student. He said the three clubs he was

In fall of 2025, Liu with fellow COB alumnus

involved with gave him a never-ending list

Alexis Lopez (BSBA ’25), hosted three student

of alumni to connect with.

groups for a professional development tour

“I met tons of ECU alumni from all across NC and up and down the East Coast

» PAGE 7 PHOTOS BY Hunter Wilson (top) George Crocker (bottom)

of Fidelity Investments in Durham.

"I’ve always felt a strong responsibility

who were very open to a conversation

to give back to the community that helped

along with shadowing them,” Craig said.

shape my career,” Liu said of the trip.

“All the alumni whether they were 25 years

“Being able to answer questions, share my

old or over 70 years old, were very open

own journey and help students envision

to me coming to their office or setting up

themselves in a professional setting was

phone calls where they could provide me

incredibly rewarding, and I hope it gave

invaluable insights or further connect me

them more confidence as they prepare for

with someone who could. So by the time I

their own careers."

graduated from the COB, I felt light years

That confidence can be key. While these

ahead in terms of how to make it in the

opportunities are there for the taking, they

financial services industry.”

can be intimidating. Believing in yourself is

now self-employed in the financial services

spent on student travel last year

His hard work enabled him to have a job

perspective on what’s possible in the

committed to a firm in Philadelphia. He is

354K

Liu, an accounting graduate,

Board. The finance major enjoyed being

Two months before graduation, Craig

$

STOCKNOTES

a must – and that might be the first step to making your dreams become reality.

“Having confidence in your aspirations

industry. He also continues to be connected

and trusting your own abilities is crucial

with the COB by volunteering with the

to reaching your goals,” said Ryann Carter

Young Alumni Council.

(BSBA ’22), a business administration and

David Liu (BSBA ’19) was a first-

management major. “When you commit to

generation college student when he came to

believing in your potential and to doing the

ECU. He felt this status necessitated working

work, even when it’s hard – you empower

harder than others to be able to realize his

yourself to overcome obstacles and pursue

goals. He credits having leadership roles

opportunities that lead to personal and

in the various groups and internships – Tax

professional fulfillment.”

internship, Student Accounting Society,

Carter is a celebrity makeup artist and

Student Leadership Board, Tutoring and

stylist for Opus Beauty. She is also working

Mentoring Center and the Center for

to bring her own beauty line/makeup brand

Leadership and Civic Engagement – helped

to market. When she was at ECU she was

him develop essential skills.

involved with the Fashion Above Modern

SPRING 2026

student success

7

“[Leadership and Civic Engagement built] transferable skills like communication, teamwork, and problem-solving, while demonstrating initiative and responsibility.

These experiences expand your network, enhance your resume, and show employers you can lead and collaborate.”

David Liu (BSBA ’19) Digital Assets Operation Analyst at Fidelity Investments

“Those experiences were defining for me – responsibility, highpressure decisionmaking, and working with people across a large organization in a way the classroom simply can’t replicate.”

Jenna Mallberg (BSBA ’23, MBA ’24) Program Manager for SaaS at Internet2

student success

8

Expression or F.A.M.E. club and was the

90%

of students find a job one year after graduation

students spend

57K

hours working on projects for businesses & organizations each year

involved help students develop skills in

SAB. Like Steinhoff, she also took part in the

ways that the classroom can only go so

Aman Pirate Challenge.

far. Management information systems and

Not only were aspects of F.A.M.E.

Immersive MBA graduate Jenna Mallberg

and SAB tied to her future, so were the

(BSBA ’23, MBA ’24) said her opportunities

connections she made with mentors.

as the president of all of the panhellenic

They provided safe spaces for her to talk

sororities on campus, as well as being a

about her future. “Having these supportive

member of Zeta Tau Alpha, Association

environments made a significant difference

of Information Systems and Student

– allowing me to share my thoughts and

Government Association gave her real

receive valuable advice,” Carter said.

leadership experiences because she had

Pierce Elwell is a very recent graduate

to run events and initiatives. She is now a

of the COB, earning his Bachelor of

program manager for SaaS at Internet2.

Science of Business Administration in

Internships were also key to her

Finance in 2025. He is now an investment

success leading up to and post-graduation.

banking analyst on Cascadia Capital’s

Mallberg had a marketing internship with

Technology team in Austin, Texas, focused

Aramark, two internships with Internet2

on sell-side M&A transactions. His road

and was a graduate assistant for the COB

to Cascadia Capital was paved by wealth

during her IMBA education. The internships

management, investment banking and

with Internet2 led to a job offer six months

private equity internships with Raymond

before she graduated.

James, Tobin & Co., QHP Capital, and Core Industrial Partners.

At ECU, he co-founded the Blacksail

“Those opportunities are what shaped me into the kind of leader I am today,” Mallberg said. She continues to share those

Fund, was president of the Financial

skills with COB students, as she is also a

Management Association, participated in

member of the YAC. “I got involved because

the Investment Club and served on the

I’ve always known I’m at my

Dean’s Student Leadership Council. Yet, all

best when I’m building, leading and

of those activities almost didn’t happen,

connecting with people.”

because he wasn’t sure he wanted to get involved at first.

Steinhoff, Craig, Liu, Carter, Elwell and Mallberg are all different people with different backgrounds. But what they have

because I didn’t know if there was real value

in common is the COB formula. They got

or what would happen once I stepped in,”

involved and utilized their education.

Elwell said. “But I’ll say it over and over again:

Steinhoff credits saying yes and

if I hadn’t gotten involved and explored what

stepping outside his comfort zone

was outside my ‘circle,’ I wouldn’t have had

whenever possible. “My dad has always

any of the experiences that have set me up

told me to say yes to every opportunity,

for life after graduation.”

especially the ones that make me

Elwell believes getting involved helped

Steven Mantilla (top) Rhett Butler (bottom)

The leadership benefits of getting

arts chair of the Student Activities Board or

“Honestly, I was hesitant at first

» PAGE 9 PHOTOS BY

STOCKNOTES

uncomfortable. Growth only happens when

him find like-minded people who helped

you stretch yourself, embrace the nerves

him figure out what career he wanted and

and take risks,” Steinhoff said. “Whether

how to be professional in the business world

you’re a freshman or a senior, there’s still

early on in college. And, it paid off. Elwell

time to get involved – take advantage of

was offered a full-time job the semester

everything ECU offers, and you’ll open

before he graduated.

doors you never imagined possible.”

SPRING 2026

student success

9

“I met some of my closest friends through the various clubs I was in, and they taught me a lot about the industry.

Additionally, I had something meaningful to speak to in interviews because of what I learned through those clubs.”

Pierce Elwell (BSBA ’25) Investment Banking Analyst at Cascadia Capital

“I felt it was imperative to make the most of my time in college by exploring as many opportunities as possible. I wanted to discover what I truly enjoyed… Being active in various programs allowed me to learn more about myself and made my college experience much more fulfilling.”

Ryann Carter (BSBA ’22) Makeup Artist and Stylist for Opus Beauty

10

student success

CARRiON

MINGLEMAPS

STOCKNOTES

CLINIC WIRE

SIMPLE GREEK

CAROLINA

HUDDLE WEALTH

CLEANING BOYS

SPRING 2026

student success

11

AMANPirate CHALLENGE Six teams prepare for an entrepreneurial showdown » STORY & PHOTOS BY Rich Klindworth

TEAMS MOVING TO THE FINAL ROUND

And then there were six. The ninth annual Gene T. Aman Pirate Challenge is

finals,” Mayo said. “We’re also very pleased with the business stage.”

one step closer to crowning a champion

Mayo said of the six finalists, one is in

after its second round pitch competition

business, two have the prototype completed

with the Miller School of Entrepreneurship.

and are in testing, and the remaining three

Ten teams were in the bright lights and

are in the idea stage. There are eight unique

in front of multiple cameras, judges and a

majors with the students representing five

packed ballroom, working to show that their

of ECU’s colleges: College of Business,

business was worthy enough to compete in

College of Engineering and Technology,

the third and final round.

College of Fine Arts and Communication,

“I can’t say enough about our Pirate CarriOn is a roadkill cleanup and recycling service that repurposes animal byproducts like leather.

entrepreneurs,” said David Mayo, director

College of Health and Human Performance and the Honors College.

of the Aman Pirate Challenge. “Not only are

“The next two months are critical for

they polished, but the variety of business

these teams,” said Dr. Joshua Aaron, director

Clinic Wire is an AI voice agent that automates doctor’s office calls while ensuring federal privacy compliance.

opportunities that were pitched shows how

of the Miller School of Entrepreneurship and

creative and innovative our students are.”

the J. Fielding Miller Distinguished Professor.

Each team had five minutes to

“They will need to work with their coaches to

pitch its company or business idea to

improve their businesses and fine-tune their

MingleMaps is a real-time dating app that helps users meet nearby.

the judges, followed by 15 minutes of

pitches as the competition will be strong in

questions. During the Q&A — similar to

that final round.”

Simple Greek is an allin-one app for Greek organizations to manage events and dues.

NBC’s “The Voice” — judges selected

The students whose businesses and

five teams they wanted to coach for the

ideas didn’t make it to the third round have

final round. The audience then voted to

an opportunity to work with Keith Hudson,

Huddle Wealth is a financial services firm for studentathletes navigating NIL.

send a sixth team, Mingle Maps, to the

the entrepreneur-in-residence at the Miller

finals. Mingle Maps, captained by ECU

School of Entrepreneurship. He will help

engineering student Matthew Joyner, will

students solidify their ideas to create a

be coached by Mayo as it prepares for the

business or enter next year’s APC.

Carolina Cleaning Boys is a power washing company specializing in surface and soft washing with a focus on community engagement.

next stage of the competition.

“This is one of the most diverse groups of majors that we have had moving into the

The final round of the apc is april 15 and will feature more than $240,000 in cash and in-kind services.

student success

12

» STORY BY Emily Leach

» PHOTOS BY Steven Mantilla & Rhett Butler

STOCKNOTES

Business Leadership Conference In fall of 2025, COB students had several chances to meet employers, hear from alumni and get a clearer picture of where their degrees can take them. From leadership development to student-planned accounting events, sales competitions, industry summits, structured networking, and face-to-face employer introductions, students

SPRING 2026

student success

repeatedly saw the value of showing up, shaking hands and asking questions.

The 10th annual Business Leadership Conference brought nearly 1,100 COB students together to learn from business leaders and share their own skills. In his opening remarks, Dean Dr. Michael Harris encouraged students to leave with “a minimum of five new professional contacts” and reminded them they don’t have to wait decades to lead:

13

» PHOTO CAPTION Taylor Chappell, CPA (BSBA ’19, MSA ’20) Speaking at the 2025 Annual Business Leadership Conference

14

student success

STOCKNOTES

“You don’t have to wait until you graduate or are in your 30s and 40s to be a leader. You can be a leader now.”

Taylor Chappell (BSBA ’19, MSA ’20) served as the event’s keynote speaker, becoming the youngest keynote speaker in the event’s history at age 27 and the first to have once been a conference attendee. She called the invitation “super rewarding and an honor” and used her fireside-chat format to talk about saying yes to opportunities even when they seem intimidating, building trust with coworkers, and what leadership looks like early in a career.

Breakout sessions included alumni and representatives from companies such as Amazon, Carhartt, Motorola Solutions, Dollar Tree, Kinexo and the N.C. Department of Insurance. Topics ranged from communication and empathy to authentic connections, positive mindsets, resilience and values. Senior Shawn Taylor attended a session led by U.S. Navy Capt. Joseph Ford and walked away with one takeaway: “Leadership takes courage,” Taylor said. “He made it clear that it’s not easy, but at the same time, if you have the determination to hold those characteristics and those values, then it’s possible.”

Twilley Networking Challenge Students tested their networking skills Students and employers participated in networking events throughout the fall 2026 semester, building connections, exchanging ideas and exploring career opportunities across a variety of COB programs.

From competitions and industry summits to conferences and employer meet-and-greet events, these gatherings gave students the chance to practice networking, learn from industry leaders and discover potential career paths while connecting with organizations eager to recruit ECU talent.

at the second annual Twilley Networking Challenge, rotating through short conversations with corporate partners and being scored on professionalism, communication, and relationship-building.

Sophomore Diya Thaker, a pre-med student, won the $3,000 top prize.

“I want to go to medical school and become a doctor,” she said. “I learned how to talk to people and realized the skills I applied in competitions I can apply when I talk to patients.”

She once viewed not being a business major as a disadvantage but now sees it differently: “I saw the fact that I was a pre-

SPRING 2026

student success

med student and not in the COB as a flaw or

the inaugural Supply Chain Management

something lacking, but I learned to turn that

Summit, where keynote speaker Travis

into a strength.”

Burt, co-founder of TransImpact, put the

Sophomore Josiah Ortiz, who won

importance of logistics into plain terms:

the first competition, told students that

“Without logistics, everything stops.”

confidence — not prize money — was the

Burt emphasized that supply chain

real payoff: “I won myself over because

is “more than just the trucks, planes and

I came into this very nervous. I was a

ships,” and told students that everything —

freshman who didn’t know what I was doing

from phones to clothing — arrives because

and very unprepared. I came out double the

of functioning supply chains. He also said

person what I came into it.”

students today will be the ones leading new

Accounting Conference

tools, data and ideas in the field.

Students hosted the first ECU accounting conference in the Student Center. The idea came from classmates who felt, in the words of Hiroki Cruz, there was “a disconnect between entering our profession and choosing what path to take.” The event welcomed 155 attendees from ECU, the University of Mount Olive, Lenoir Community College, Pitt Community College and Wayne Community College,

Junior Winston Smith said he was drawn to supply chain after seeing global disruption during COVID-19. Graduate student Cayman Crisp attended because he wanted to expose himself to different business fields. Casey Raynor (BSBA ’10) noted that ECU interns at Hyster-Yale have grown into leaders inside the company.

Meet the Firms Meet the Firms brought over 30 public

bringing together students from across

accounting firms, private companies and

eastern North Carolina for a day focused on

government agencies together with more

clarity and connection.

than 200 students and allowed employers

What began as a classroom

to talk face-to-face with accounting majors.

conversation grew into a collaborative

The annual networking event is proudly

effort to help students better understand

sponsored by the Department of Accounting

accounting career paths and the range

at ECU each year. “What an exciting

of opportunities within the profession.

night,” said Dr. Cal Christian, professor of

Panelists discussed public accounting, tax,

accounting. “These firms want to hire our

audit, consulting, launching a CPA firm

students. The firms come back year after

and private industry accounting, offering

year because our students have always been

firsthand insight into the realities and

exceptional hires.”

rewards of each path.

Senior Abbie Cargile said she attended

Students found internships and fulltime jobs because of employer interactions.

“looking to network and gain experience”

COB accounting alumnus Connor Gorlesky

and appreciated hearing more about

(BSBA ’24), now with Cherry Bekaert, first

opportunities beyond public accounting. “I

learned about the firm at Meet the Firms.

realized that there are a lot of opportunities

Gorlesky believes students need one

and room for growth regardless of which

thing going in: “The only thing you need to

path I take.”

do is come in with confidence. Come in with

Supply Chain Mgmt. Summit

a smile and be ready to talk.”

Students were also introduced to a rapidly expanding business field during

15

Junior Ella Slate attended for the first time and was seeking an internship. She

“A leader is someone who is humble and is going to say, ‘I don’t know. I want to learn, help me learn. It’s about showing up. It’s about asking others how you can help them and understanding their story.”

Taylor Chappell, CPA (BSBA ’19, MSA ’20) Controller at Nucor Steel Marion

student success

16

spoke directly with firms she had applied to, which helped her understand internships and feel better about opportunities. May 2025 graduate Timothy Mills said meeting people in person mattered more than submitting résumés online.

Christian said the night is also a reminder to faculty: “To watch students interact with professionals and walk away with smiles makes our jobs just that much more rewarding.”

Networking Event The Leadership and Professional Development Networking Event put nearly 300 ECU students in the right place and at the right time to meet around 140 professionals. The event gave students a chance to practice professional conversations while learning more about companies and industries across the region.

“I know the students do it for networking and all that, but I like to use it as a recruiting tool,” said Jacob Parrish of ECU Health. “Every year, I’ve been able to find somebody to hire.”

Senior Cole Villagomez said every internship he’s been offered began with a personal connection. Senior Imari Smith said the event is especially helpful for students who wouldn’t attend on their own: “It may be uncomfortable at first, but it’s a beneficial opportunity.”

Management major Semaj Solomon said the event changed her perception of what business roles look like in health care.

“Originally you don’t think of business and health,” she said. “But that’s all a big part.”

For Dr. Kathryn Carroll, who coordinates the professional development curriculum, events like these are what set ECU apart: “This active engagement with professionals is one way the COB Pirate experience stands out among other business schools. We love active and experiential learning!”

STOCKNOTES

student success

SPRING 2026

17

FUTURE FUNDED Celebrating a record $1.2 million in scholarships » STORY BY Steven Grandy

» PHOTO BY Steven Mantilla

The college recognized 450 student recipients and thanked more than 125 donors at an award ceremony this past fall.

Attendees also heard from student and alumni leaders.

In his remarks, Dean Dr. Michael Harris emphasized how donor support advances

“Real growth happens when you step outside your comfort zone.

Scholarships like this are recognition of that journey — not just the GPA or resume line items, but the choices, risks and resilience along the way.”

Katelyn Haley (BSBA ’26) Senior finance and economics major

the college’s top priority: student success.

He noted that COB students completed more than 57,000 fieldwork hours in client-based projects during the 2024–25 academic year and set a record with 1,200 students involved in approximately 26 clubs and organizations.

“We’re proud to celebrate the

path,” he said. “In many ways, my journey

achievements of our students,” he said.

began here at East Carolina. If my gift

“Our alumni and donors make this possible

can shine a light on a path for someone

and we are so thankful for their unwavering

here and help them along their journey,

support. Investing in our students always

then they become part of my story and I

produces a strong ROI.”

become a part of theirs.”

Katelyn Haley, a senior finance and

This year’s recipients of the Steve

economics major from Pittsboro, received

and Carter Eagle Risk Management and

the $2,500 Archie R. Burnette Scholarship

Insurance Scholarship are sophomore Ava

and served as the featured student speaker.

Dutiel and senior Alexa Hoffer.

Haley reflected on attending her first

Dutiel, a double major in management

Financial Management Association (FMA)

and risk management and insurance,

meeting as a sophomore — an experience

said the scholarship supports her goal of

that pushed her outside her comfort

entering brokerage. “I’m able to pursue my

zone and helped her build friendships and

dream because of the scholarship,” she

professional connections.

said. “As a freshman, last year was a lot of

Steve Eagle, who graduated in 1981

new experiences, but I was able to branch

with a degree in economics, is now a

out and it helped me so much to be able to

partner at Sterling Seacrest Pritchard, an

have that motivation.”

insurance brokerage and consulting firm in Savannah, Georgia.

Top right photo: Alumnus Steve Eagle, 81, Archie R. Burnette Scholarship winner Katelyn Haley, and COB Dean Mike Harris

“Everyone has a journey, a story and a

The scholarship has helped Hoffer afford college and network. “It means a lot to

A first-generation graduate, he supports

me,” she said. “I’m grateful that I’ll be able to

the Steve and Carter Eagle Risk Management

use the money to help get through school.

and Insurance Scholarship, primarily awarded

It’s also with my insurance concentration and

to a first-generation student.

has allowed me to network.”

student success

18

STOCKNOTES

FROM

GREENVILLE TO

WALL STREET

SPRING 2026

student success

19

Donor support takes ECU business students to NYC » STORY & PHOTOS BY George Crocker

The opening bell rang, and cheers erupted. COB students experienced the New York Stock Exchange in person, on the trading floor; for many of them, this four-day trip to New York City checked off a bucket list opportunity.

“Honestly, it was an awesome experience,” said Dominic Smith, a sophomore finance major, as he exited the New York Stock Exchange.

For Smith, this visit was perspectivechanging. He felt the pace and feel of New York had altered the way he looked at the city and potentially his future. He was one of 48 COB students taking part in the fourth annual donor-funded trip to the financial capital of the world.

“These are experiences that expand the classroom,” explained COB dean, Michael Harris (BSBA ’92, MBA ’93). He added that the trip also shows students that an ECU degree can take them as far as they want to go, even to the Big Apple. Harris underscored how very thankful the COB is to donors who make these experiences possible for ECU students.

In late October, the COB students traded their familiar Bate Building

Josi Bishop

a follow-up luncheon the day after students returned to Greenville, Bailey expressed how important it was for students to see the world beyond Greenville. “It’s a very broadening experience,” he said of the visit.

“And New York is an international city, [and] financial capital of the world.”

Bailey noted that a trip like this affords students the opportunity to see themselves and their future. With everything there is to see and do, he said, “you come away saying, ‘I can do this.’” Bailey said that traveling together also gives students the opportunity to bond with one another, form longer-lasting friendships and partnerships, and perhaps even do business with one another in the future.

During the luncheon, students had the opportunity to share what they had learned and thank him in person.

Inside New York’s Business and Financial Centers From the time students arrived at Hotel Edison in Times Square, their itinerary

for the hustle and bustle of Times Square,

was packed, giving them a multi-layered

the subway and Manhattan boardrooms.

look at business in New York. Not content

This experiential learning trip was funded

with simple meet and greets, students

by alumni and friends of the college. As

engaged in lively boardroom discussions,

part of the visit, students met with industry

panel discussions and hands-on activities

leaders and ECU alumni at the New York

with company personnel.

One panel discussion took place at

Truist Securities, Celonis and the New York

the Madison Avenue offices of IBM. ECU

Athletic Club. These connections gave the

alumna Emma Gebel (BSBA ’24, MBA ’25)

students a firsthand look at careers, ranging

welcomed students alongside IBM leaders

from finance to technology to marketing,

like Rafa Cosentino, who mapped out IBM’s

credit and hospitality.

vision for the next 10 years.

“Fantastic trip. The Pirates shined in New Ted Sielatycki

The trip was made possible thanks to COB alumnus Sanford Bailey (BSBA ’64). At

classrooms and ECU campus surroundings

Stock Exchange, IBM, Ogilvy, Spectrum,

Paige Hill

Donor Generosity Opens Doors

Students then broke into smaller groups

York City,” said Harris. Reflecting on their

and networked with other “IBM-ers,” as

representation of ECU, he added, “They did a

they’re known around the office, and toured

great job. Business leaders in action.”

the facility to see how the company is

student success

20

Josiah Ortiz Nicole Cerezo Santana Sam Dewar & Sanford Bailey

STOCKNOTES

utilizing artificial intelligence (AI) in everyday

Ryann Carter (BSBA ’21) of Opus Beauty,

technology. Students also took part in a

said the goal of the trip was to “show that

panel discussion and hands-on competition

anything’s possible.”

where they demonstrated their prowess at

Student Success Through Teamwork

problem-solving with the use of AI. “We’re very happy to host ECU here on Madison Avenue,” said Cosentino, praising the students’ curiosity and questions, especially about AI and other tools. “This is the exact kind of thing that we want to see in the incoming talent in terms of future leadership that comes in and gets into our organization.”

The stops at Ogilvy, Spectrum, Truist Securities and Celonis focused on fields that range from creative and brand work to credit, investment banking and process mining software. Students learned how hospitality, events and relationship-building factor into business and networking in a city like New York.

Corporate hosts and alumni also took the time to connect their own stories back to ECU, illustrating how skills developed on campus can translate to careers in New York City and beyond. One of those alums,

As director of outreach, Paige Hill carefully orchestrates the New York City trips, partnering with alumni to design each visit around student interests and career aspirations. She believes strongly in the power of exposure.

“It is essential that students envision themselves in successful careers,” said Hill.

With high expectations for both alumni and students, she ensures that participants arrive prepared, polished and ready to engage as emerging professionals.

Several students commented on what it might mean to live and work in New York.

One said, “I definitely think I could thrive here.” Being there in person helped New York City feel less abstract.

Maryanna (Mar) Cooper , a senior majoring in hospitality management, felt like the trip had solidified what’s possible with an ECU business degree and what doors it can open. “I’m going to go on the record [and] say this is the best trip I’ve ever been on.” Cooper said.

Angie Alcantar, a senior studying accounting and finance, cited IBM as a highlight for her. She enjoyed learning about the future of tech and AI, noting she looked forward to seeing how it will contribute to her career. “I’m eternally grateful for the opportunity. And I am super, super, super grateful to be here,” Alcantar said.

The sentiment of gratitude was shared by the other students. Many of them said they wouldn’t have had this type of opportunity on their own. Still others commented that this inspired them to one day give back so future students might have similar experiences.

Pirates Supporting Pirates “I saw so much of myself in all of them, how hard working they are,” said Ted Sielatycki (BSBA ’23, MBA ’24), creative director at Broke Records. “So much so that I had to reflect on all of my own reasons for being in New York City, working the job that I do, which is in entertainment.”

Harris considers alumni involvement to be a hallmark of the COB. It’s also a key element of experiences like the New York trip. Harris said it demonstrates what happens when alumni invest their time, expertise and resources in students who are ready to learn and lead.

Once the group made their way back to Greenville, New York City wasn’t just a place they’d seen on television, in the movies or on social media. It was a place where ECU students had taken meetings with corporate executives, interacted with alumni who had made careers in the big city, and started picturing their own futures beyond graduation.

student success

22

IT

STOCKNOTES

STARTS HERE

ALL

SPRING 2026

student success

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Student finds a job offer after work-study program » STORY BY Bobby Ampezzan

» PHOTO BY Joe Barta

“I feel fortunate being an ECU student,” Al Quhshi says.

“I have received all the help I need. I have met great people, great professors.

And, yeah, it has been a whole experience for me.”

Al Quhshi (BSBA ’26) MIS major

Ebrahim Rezk “Abe” Al Quhshi could be anywhere right now. Born in Yemen, raised for a time in Sudan and later New York City, he eventually found his way to Greenville. A 2020 South Central High School graduate, he expects to earn his ECU business degree in management information systems (MIS) in May. His next move may surprise people.

He may stay.

This summer, Al Quhshi joined a pioneering school-to-office pipeline connecting 19 students to high-growth eastern North Carolina employers through the federal work-study program. Developed

by Dr. Melanie Fiona Jackson, director of Innovative Workforce Partnerships in ECU’s Office of Research, Economic Development and Engagement, the initiative pairs students with partners such as ECU Health.

“When we talk about strengthening the regional economy, this is what it looks like in action,” Jackson said. “Students like Abe are proof-of-concept.”

Initially placed in an entry-level human resources role, Al Quhshi quickly realized it didn’t align with his MIS studies.

“He said, ‘I don’t think this is going to connect to anything I’m studying,’ so, after two days, he got moved,” said Tavis Richardson, recruitment outreach program manager with ECU Health. “I love that we can do this! This is what we’re after at ECU Health, to create pipelines to the university, to expose these students to the opportunities at ECU Health so they’re not leaving eastern North Carolina.”

He transitioned to a customer-facing role in the revenue cycle department — and thrived. When the 13-week program ended, ECU Health hired him full time, adjusting the role around his class schedule.

“Once you understand how a big organization works, it can shape your future career,” Al Quhshi said. “It’s helped me have an idea where I want to be and what type of work I want.”

“His department really wanted to make him part of the team,” Richardson said, and

“it was easier for us to bring him on board as a team member because of the program.”

Students in a federal work-study program (FWS) such as Al Quhshi are often offered jobs at higher rates than their nonFWS peers.

His supervisor, Tasha Sears, said performance was never a concern.

“From the front end to the back end, his work ethic is excellent,” she said. “I didn’t have to treat him any differently from my other employees.”

Through the program, Al Quhshi also found a mentor in Michael Whitfield, an ECU alumnus and revenue cycle analyst with the same MIS concentration.

“My major, management information systems, is rare. You don’t find a lot of people even in the MIS major, but you have a whole MIS team here, and that was super exciting to meet them,” Al Quhshi said.

“Abe’s success is his own, but his story is also one about how a university transforms a community,” Jackson said.

In the spring, he’ll receive his diploma — though his career may already be underway. “I feel fortunate being an ECU student,” Al Quhshi said. “I have received all the help I need. I have met great people, great professors. And, yeah, it has been a whole experience for me.”

24

student success

STUDENTS GAIN

STOCKNOTES

INVALUABLE VICE

student success

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OPEX University Day provides students and alumni the opportunity to build connections » STORY BY Rich Klindworth

Rock stars, athletes and celebrities typically get excited crowds rushing to talk

» PHOTOS BY

to them, take pictures together. But at OPEX

Emily Leach

University Day in Raleigh, entrepreneurs and successful business leaders were the ones mobbed by adoring fans.

“I love when the panels are over and [the students] run up – it’s almost like a rock

“I think it’s great to be able to see people who were in my shoes – what they’re able to achieve.

I learned a lot of valuable information I don’t think I could have learned in a classroom… real-time advice.”

Logan Holtz ECU freshman

band – and the students want autographs.

But they want to meet [the panelists] and talk and engage and interact,” said event organizer Courtney Humphrey (BSBA ’96, MBA ’98), ECU alumnus and CEO of OPEX Technologies. “I think the folks that y’all bring here are exceptional students – they’re super polished.”

The third annual OPEX University Day provided an opportunity for about 140 students from ECU, Elon University, UNC Greensboro and North Carolina State University to meet more than 20 business leaders. All of the panelists were alumni of at least one of the schools.

“I think it was really great … I probably took about four pages of notes,” added ECU sophomore Derrick Richmond Jr. The panelists talked about a wide range of topics, including company culture and how it can make or break your experience at a workplace. But fitting in with that culture takes some inward looking.

“Really taking the time to understand you and what you’re looking for and what your values are to make sure you fit into that

Top: Van Isley, (BSBA ’85), shared insights with students. He currently leads Isley Family Ventures, LLC, a Raleigh-based family office, and previously founded and served as CEO of Professional Builders Supply.

Bottom: Anna Griffin, (BSBA ’94), shares with students about brand strategy and innovation.

She previously led global marketing teams at CA Technologies and Juniper Networks and shape brands for companies including Apple, Sony, and Bank of America.

company culture will help gear you toward success,” said ECU IMBA student Lauren

chief market officer of Commvault. “I love

Humann about the biggest takeaway from

mentoring, and I will do anything for the

the day. “Because you want to be excited to

university or the students.”

go to work every day.”

“I think it was so great. I was looking

With all of the students who wanted to connect with her, Griffin suggested they

at just the eager eyes in the audience …

create a “chief market advisory group,” and

it impressed me so much,” said panelist

she would be willing to meet with them

Anna Griffin (BSBA ’94), ECU alumna and

once a month. This kind of access to a top

26

Below: Senior Whitley McCoy asks a question during the panel discussion.

Her question was selected from submissions by 140 students representing ECU, Elon, UNC Greensboro, and NC State University.

student success

STOCKNOTES

executive isn’t something every college

students might not have expected.

student has an opportunity to have.

And their advice was blunt.

“I think it creates the bridge that I

“At that age, a lot of times you’re

didn’t have growing up. When I graduated

bright eyed and bushy tailed and, you

from college, I didn’t really have some of

know, you’re optimistic, and that’s great,

the people to lean on from a university

but I think you’ve got to be prepared for

perspective,” said ECU alumnus and

failure,” said panelist and ECU alumnus Van

panelist Nick Crabtree (BSBA ’99). “It was

Isley (BSBA ’85). “The sooner you can get

not as easy to find those opportunities.”

[failure] out of your way, the better.

Besides the range of topics, the

My first entrepreneurial venture at the end

panelists had a wide range of experiences

of the day was a failure, but I learned a lot

that could appeal to various goals of the

from it that helped me later on.”

students. ECU alumnus Jeremy Spivey was

One member of the audience had

one of those with a unique background. He

been to OPEX University Day last year as

graduated from ECU in 1999 in construction

a student. Cole Miller (BSBA ’24) is now a

management. His business, Cardinal Civil

financial and accounting analyst for OPEX.

Contracting, is about to go public.

“That’s the cool thing, right? I mean, last

“How I got there has been, you know,

year as a student, I remember, I was sitting

very unique … it’s been a crazy experience,

in the very front row, right in the corner… I

a crazy ride,” Spivey said. “People ask me all

was jotting notes down every single session,

the time, what’s it like? And I can’t believe it

and I was absorbing all the information.

myself right now.”

Everybody says, ‘Be a sponge.’ That’s exactly

While all of the panelists had a lot of

what I was doing last year,” Miller said.

success to share, they also had their fair

While his actions that day didn’t

share of defeats, which is something the

necessarily get him the job, they did make an impression. Humphrey remembered

Left: Courtney Humphrey (BSBA ’96 & MBA ’98) starts the day off with words to the audience.

He is the founder of Opex Technologies and the sponsor of this event.

Below: Leadership voices. Entrepreneurial mindset.

Hear it from the source — Van Isley, Jeremy Spivey, Nick Crabtree, Andy Lund, and Will Bowen shaping the future of ECU programs with insights rooted in experience and driven by execution.

meeting Miller. They connected on LinkedIn and kept in touch. Humphrey said when he was looking to fill a position, he reached out to the COB for some suggestions. Miller was one of the names he received back, and Humphrey remembered him.

“You could tell last year he was super polished. He was ambitious – made a point to talk to all of us,” Humphrey said.

It is that type of connection that is tangible from OPEX University Day. Other benefits, like advice or actions, might not come to fruition for years to come.

However, it’s this chance encounter that makes OPEX University Day an annual event that continues to grow.

“It’s rewarding, and it’s giving back,” Humphrey said. “ You get to a point in life where, ‘What can I do to make an impact on someone else?’ And this is something I can do that maybe impacts them.”

COB MOVE ON THE

» STORY BY Emily Leach

» PHOTO BY Melissa Parks

Quick named COB senior associate dean Dr. Linda Quick has been appointed senior associate dean of the COB, effective Jan. 1, 2026.

Dr. Michael Harris, Dean of the COB, announced the appointment in a message to faculty and staff, citing Quick’s leadership and experience within the college. “Linda has done outstanding work leading the Arthur Graduate School, helping launch a number of high-impact strategic initiatives,” Harris wrote.

Quick will oversee strategic planning, human resources, budgeting, accreditation and overall operations for the college.

Prior to her new role, Quick served as assistant dean of the Thomas D. Arthur Graduate School of Business. During her tenure, she has helped strengthen graduate-level programs and expand strategic initiatives designed to enhance the student experience.

“I think the college is doing a lot of exciting things for our students, and I’m excited to continue to be a part of that,” Quick said. “I’m looking forward to impacting the COB on a broader level.”

A two-time graduate of the COB, Quick earned a Bachelor of Science in Business Administration and a Master of Science in Accounting from ECU. She later completed a doctorate in business administration with a concentration in accounting at the University of South Carolina.

Quick returned to ECU in 2013 as a faculty member in the Department of Accounting and has served the university as an employee for 12 years.

Harris also thanked Dr. Lee Grubb, who has served as senior associate dean since 2021. “Lee has played a significant role in leading the COB, including his work to ensure our successful AACSB reaccreditation,” Harris wrote.

Quick assumes the role at a time of continued growth and strategic focus for the college, taking on expanded responsibilities in operational and long-term planning efforts.

research spotlight

28

STOCKNOTES

AI IMPACT ON B2B

SALES Sales professionals who integrated

» STORY & PHOTO BY Contributed

SCAN TO READ FULL STUDY

generative AI (GenAI) into their sales

recommend investing in GenAI-driven

processes reported higher sales

sales enablement to automate low-value

effectiveness, administrative efficiency and

tasks, model AI usage during meetings and

sales performance, according to a recent

coaching sessions and incorporate GenAI

study authored by ECU COB professor

training into onboarding and sales

Dr. Michael Rodriguez, interim director of

development programs. They view GenAI

the Twilley Academy of Sales Leadership.

not as a standalone tool, but as an integrative

The peer-reviewed article is published

layer, enhancing existing CRM and sales

in the Journal of Business & Industrial

technology ecosystems.

Marketing and Rodriguez said it provides

Dr. Michael Rodriguez Assistant Professor & Director of Twilley Academy for Sales Leadership

modern sales organizations. The authors

The study surveyed over 160 B2B sales

the first empirical evidence that GenAI

professionals from a health care company

significantly improves the sales process,

actively using GenAI in their sales process.

administrative efficiency and overall sales

Drawing on the Technology Acceptance

performance within business-to-business

Model (TAM), the researchers analyzed the

(B2B) organizations.

interplay between management support,

“Our findings reveal that generative

technology self-efficacy and GenAI

AI is not just another productivity tool –

adoption using Partial Least Squares

it’s redefining how salespeople engage

(PLS) modeling. The results confirmed

customers, manage time and perform,”

that Generative AI technology is reshaping

Rodriguez said. “However, success depends

sales organizations, enhancing not only

less on individual tech confidence and more

operational efficiency but also strategic

on leadership’s ability to champion and

decision-making and customer engagement.

integrate AI into the sales culture.”

GenAI is reshaping B2B sales by shifting

The study, led by Rodriguez and

teams toward more strategic, insight-driven

co-authored by Dr. Dawn R. Deeter-

engagement. Rodriguez notes the greatest

Schmelz and Dr. Michael T. Krush of Kansas

impact comes when organizations treat AI as

State University, offers insights into

a cultural shift — aligning leadership, training

how GenAI adoption transforms

and systems for lasting advantage.

SPRING 2026

» STORY BY Steven Grandy

» PHOTO BY Rhett Butler

“Better interactions between auto insurers and consumers should lead to tangible improvements in automobile risk and personal well-being.”

Dr. David Pooser Associate Professor & IIANC-NCSLA-W. Kurt Fickling Professorship in Risk Management and Insurance

research spotlight

Every driver is required to have

29

People with claims are generally more

insurance, but how satisfied are they

satisfied than those who do not experience

with their insurance carrier? That is the

a claim. This is when insurance companies

question Dr. David Pooser seeks to answer

prove their worth, and on average they

about the nearly $400 billion automobile

appear to do a good job.

insurance industry.

“Several years ago, J.D. Power provided

People are more satisfied when claims are settled quickly. More complicated claims

my co-author and me with consumer

require more time to investigate and settle,

marketing data on automobile insurance

so insurers should manage expectations.

satisfaction,” Pooser said. “I have since

Switching automobile insurance

worked on several research projects with

companies often leads to greater price

their data on how customer satisfaction

satisfaction, but long-term customers

relates to insurer profitability and how

report the highest claims satisfaction.

satisfaction is affected by personal and experiential factors.”

In the research, Pooser examines individuals’ satisfaction with the price they pay for coverage and with the

Shopping with a local agent tends to increase satisfaction. Consumers also report greater satisfaction when they better understand their policies and coverages.

Credit score is highly correlated with

claims process after a loss. He analyzes

auto insurance claims, and many insurers

demographic and socioeconomic

offer discounts to individuals with stronger

characteristics, personal experiences with

credit. Improving credit is one way to

auto insurance and marketplace factors that

reduce auto insurance costs.

may influence satisfaction.

Older, female and married drivers are

“For most individuals, the only

more satisfied than younger, male and

interactions they have with their auto

unmarried drivers. While the data does

insurer are when they shop for coverage

not explain why, insurers should consider

and if they experience a claim; it is

how demographic factors influence

important that insurance companies ‘get

perception and experience. There is a clear

things right,’” he said.

link between customer satisfaction and

Pooser and his co-author found that customer satisfaction is shaped by personal experiences, individual characteristics and

profitability, meaning improved satisfaction can also improve profits.

Pooser believes greater consumer

the insurance marketplace available to

education can significantly improve auto

them. Some key takeaways include:

insurance satisfaction.

30

student spotlight

STOCKNOTES

NOAH

“I look back on transformational growth and finding my purpose. Both have been far more valuable than just my degree alone.”

student spotlight

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31

More Than a Degree: Leaving a Legacy of Leadership » STORY BY Steven Grandy

» PHOTOS BY Rhett Butler

When Noah Brown began his ECU journey in August 2021, he had one expectation. “I had expected to go in, get my degree and get out,” he said.

Instead, Brown leaves ECU having left a lasting impact in the COB — one defined not just by involvement, but by intentional leadership and measurable growth. The

“The greatest step I took to growing the organization was by strategically setting up the executive team with leaders who were stronger than me in each of their respective roles. Men like William Marriott demonstrated for me what it means to be and build servant leaders.”

Noah Brown (BSBA ’25) Chief of Staff for Rich Balot

marketing major from Apex was involved in the investment club and was a member of the COB Dean’s Student Leadership Council, but he made his biggest mark in the Collegiate DECA (Distributive Education Clubs of America) chapter, where he invested deeply in building both the organization and the students within it.

“I got involved in Collegiate DECA as a sophomore due to a friend’s recommendation,” he said. “I then sought to be involved in something on campus and landed on the opportunities that DECA could provide for myself and others.”

What began as simple involvement quickly evolved into responsibility. While serving on the club’s executive board and

“My grandmother was a huge supporter

then as president, he helped grow the

of me attending ECU,” Brown said. “Sharing

organization from roughly 15 students to

my ECU experience with her has been

over 50, transforming it into one of the

a joy. Many of the same locations she

College’s most energized and competitive

visited in her time at ECTC are some that I

student groups.

frequent as well. When I was recognized in

The fruit of Brown’s labor was evident

StockNotes she was the first one I called.”

at the Collegiate DECA International Career

That generational connection added

Development Conference in San Francisco

deeper meaning to his college experience,

earlier this year. He helped procure funding

linking past and present through shared

for ECU’s chapter to send 50 students

Pirate pride and tradition.

to the event and coached the team, with

Brown has already begun his

one student winning first place and two

postgraduate job, serving as chief of staff

finishing in second place, as well as 13

for ECU Board of Trustee member Rich

finalist recognitions and 20 medals. The

Balot. With the end of his undergraduate

results reflected not only competitive

student days in sight, Brown’s ECU

excellence, but the strength of preparation

experience defied the initial expectation —

and team culture built throughout the year.

evolving from a simple plan to earn a degree

Brown’s ECU memories were also shared

into a legacy of leadership, mentorship and

with his grandmother, Sue Brown (BSBA ’64).

lasting institutional impact.

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student spotlight

WHITLEY “I loved the idea that there was a smaller community within this massive university. It instantly felt like, okay, this is where I want to go.

It honestly made my decision so much easier, having the Honors College and the COB.”

STOCKNOTES

student spotlight

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Leading with purpose and a passion for business » STORY BY Alondra Martinez

» PHOTOS BY Steven Mantilla

From creating mentorship

soon as I stepped on campus, it felt like home.

leading the Business Scholars Program,

Getting to take a tour and hear people talk

Whitley McCoy has made her mark as a

about how much they love ECU and all the

dedicated leader within ECU’s Honors

great benefits of coming here,” she said.

College and the COB, championing student

Building Community Through Leadership

success initiatives.

STATISTICS

When she was younger, McCoy didn’t picture herself following in her father’s footsteps of working in the business industry.

“My dad started his own business a few

Major: Marketing and an entrepreneurship certificate

years before I was born. Growing up, I got to

Graduation Year: 2026

see the progression of his business. When

Hometown: Princeton

I was younger, I did not appreciate it at all,”

Hobbies/interests: Daily walks on the greenway and spending time with my family (especially my niece)

McCoy said. “I was like, why would anyone

Clubs and Organizations: Honors College lead ambassador, Honors College lead mentor, Business Scholars president, Collegiate Entrepreneurs’ Organization vice president, Dean’s Student Leadership Council, Beta Gamma Sigma

do this? There are so many late nights. It is so many long hours. It is so much work. And I was just always like, ‘I would never run my own business.’”

That perspective changed as she got older. “As I got older, I started to appreciate it. All the hard work and getting to see something that you built and that you put everything into. That is really why I went the business route,” she said.

McCoy credits her fascination with marketing campaigns as another reason for pursuing her degree.

MOTIVATIONS

“I love watching marketing campaigns.

I think that they’re so cool, and they’re fascinating to me,” McCoy said. “You can

Dream job: Venue owner Role model: Margaret Turner

“This is going to sound cliche, but as

opportunities for ECU honors students to

take something that is just everyday and ordinary, and then you have this insane marketing campaign, and you are like, wow!”

Your words to live by: Become comfortable being uncomfortable

Choosing the Pirate Path

What is something cool about ECU that you wish you knew during your first year?

I wish I knew that one of the best study spots is the terrace on the Main Campus Student Center. It is absolutely perfect when the weather is nice.

Pirate like her mother either.

McCoy never imagined she’d become a

As a freshman, McCoy and her classmates began developing an idea that would grow into the ECU Honors College Mentor Program.

“It actually started in our Honors 2000 class. We were presented with coming up with a ‘wicked problem’ which was a good problem that we could realistically solve, and our problem dealt with mentorship,” she said. “Freshman year is terrifying, and you’re surrounded by such highachieving students. It can make it even more intimidating. We started thinking about how we could close that gap and help everyone access all the resources the Honors College has to offer.”

After researching more than 30 mentorship programs worldwide, McCoy’s group developed a pilot program tailored to ECU’s Honors College.

“We spent a year researching that after our freshman year. At the end of our sophomore year, we brought it to the Honors College faculty and proposed a pilot program. They were very supportive and on board. We developed this pilot program and put it into effect last year,” McCoy said.

After gathering feedback, the group refined the program. Now, freshmen and mentors complete personality assessments,

“My mom went here, and I was never

and new students can review mentor bios to

drawn to ECU. I never thought I would end

choose who they feel most connected with.

up here, but I come from a family of Pirates,

“This is such a big transition, and people

and they were all like, just come take a

do not give themselves enough credit for

tour,” McCoy said.

coming to college because it is a very scary

After staying at ECU for a weekend, her perspective shifted.

thing to step into. It is special to hear their stories from the freshmen, sharing how

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MOTIVATIONS

student spotlight

STOCKNOTES

much their mentor has impacted them,” McCoy said.

Along with her role as lead mentor, McCoy serves as a lead ambassador for the

What advice do you have for other students?

Push yourself out of your comfort zone! My college motto has been, “become comfortable being uncomfortable.” I think back to freshman year, stepping into such a big transition, feeling overwhelmed and honestly a little scared, but promising myself I would take every opportunity that came my way. I wish I could go back and tell that girl how incredible her journey would be if she just kept trusting the process.

FAVORITES

ECU Honors College Ambassadors.

“Recruitment is such a special process to be part of,” she said. “It’s incredible to meet high school students when they’re just starting to explore their college options, and then walk alongside them through every stage. Then we get to welcome them as students on campus, watching them show up, find their place and begin creating their own stories.

That full-circle experience is what makes recruitment so meaningful to me.”

Shaping the Next Generation of Business Leaders McCoy has also excelled in the COB, where she was recently elected president of the Business Scholars Program, one of the

Favorite hangout: My house! I have the best roommates and we love hosting all of our friends and families whether for a special occasion or just a hangout!

Favorite place on campus: Mamie Jenkins

college’s most prestigious opportunities.

Business Scholars are recognized not only for academic achievements but also for leadership potential and commitment to excellence. This program provides scholarships, the chance to work alongside faculty and staff, and one of the most

Favorite place to eat: La Rancherita

impactful benefits, the opportunity to

Favorite class: Managerial Accounting

sat in the same seats, building lifelong

Professor who influenced you the most: Dana Newell. I took her class as a sophomore and absolutely loved it, then I had the chance to study abroad with her in Germany this past summer. She was phenomenal and such a special part of the trip!

Favorite TV show: “White Collar” and “Dancing With The Stars” ​ Favorite band/musician: Cody Johnson Favorite movie: “How to Lose a Guy in 10 Days” Favorite app: Pinterest

connect with successful alumni who once professional networks.“Connecting with Dean Harris, COB faculty and alumni has been incredible,” McCoy said. “These individuals have done so many amazing things, and to have the chance to meet them, learn from them and get advice is incredible. These experiences have been invaluable in shaping me as a student, leader and professional.”

Lessons Beyond the Classroom McCoy credits both the Honors College and the COB as key influences on

shaped my own experience. When I’m recruiting, I get to share my genuine love for both, how each has challenged me, supported me and helped me grow in different ways. It’s such a special feeling to connect with students and show them what it’s like to be part of two communities that mean so much to me,” she said.

“My family and friends are my world. I am an aunt to a nearly 3-year-old girl, and being an aunt is so much fun. I spend a lot of my time with my family. I am lucky to live a life where I can go home and spend time with them or have dinner with them, then come back to ECU,” McCoy said.

After graduation, McCoy hopes to

her personal and professional growth.

pursue an MBA and eventually open her

“What I love most is getting to

own event venue in her hometown in

represent both of the colleges that have

Johnston County.

Masters

Juniors

Catherine Almeyda

Kathryn Adkins

Francisco Chacon Heszele

Brett Antolick

Barbara Chartier Rebecca Cooper Anna Grace Evans

KOOPER ASHMORE

Timothy Hageter Emily Leach Melissa Peaks Bethany Starnes Katrina Synder Lance Wheeler Madeleine Zuelke

Leading the Next Generation in Risk Management ECU senior Kooper Ashmore is making national waves. As a risk management and insurance major in the COB, he was recently named the top Spencer scholar in the nation by the Spencer Educational Foundation — standing out from more than 600 applicants across the country.

Azareya Bartlett Morgan Canaday Abigail Carrara Regan Clark Samantha Drew Bryson Gresham Corinne Howell Gabrielle Johnson Madison Lanier Kaylie Larsen Laney Linton

Masters Second Recognition

Riley Matthiesen

Martina Muzzolon

Zachary Norton

Kiriayani Woolard

Madison Parzanese

Senior Alia Abdallah

Will Morgan

Tucker Smith Alexis Zavala-Roldan

Cohen Anzelone

Sophomore

“Funding Their Future” gala in New York City, where

Ryan Arne

Brady Anderson

industry leaders and donors celebrated the next

Laya Barley

Jack Andrews

generation of talent. On stage, he reflected on how

Hannah Black

Kaitlin Calloway

the scholarship has shaped his path:

Abigail Cargile

Darian Chamblee

Ethan Gawron

Matthew Lafrance

Drew LaFave

Faith Occhipinti

Jesus Munoz Segovia

Mackenzie Reed

Kayden See

Kaylei Starsinic

Kooper was invited to speak at the foundation’s

“The financial support from Spencer allows students like me to say yes to opportunities that help shape our future in this industry.”

A two-time Spencer scholar, Kooper credits ECU’s supportive risk and insurance community for his academic and professional growth — and he’s

Justin Sullivan

already looking ahead, committed to paying his

Brooke Whittington

opportunities forward.

Carla Wright

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