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Stocknotes
Commerce Club Publication for the College of Business
Fall 2009
RBC Bank Creates $500,000 Endowment The College of Business at East Carolina University announced the creation of a $500,000 endowment from RBC Bank in April 2009. The charitable gift will support students enrolled in a new course called “Strategy First,” an innovative freshman-level class. The course is designed to introduce students to business strategy, and it focuses on current events using Business Week magazine as the “textbook” for the class. Thanks to RBC Bank’s endowment, students enrolled in Strategy First will pay nothing for textbooks or course materials. “We are pleased to announce this gift to the ECU College of Business,” said Steve Jones, former RBC Bank market president for the Carolinas and Virginia. “The mission of the Strategy First program strongly aligns with RBC Bank’s commitment to education, and we are glad to be able to show our support.”
Steve Jones, former RBC Bank market president for the Carolinas and Virginia, speaks to a Strategy First class during the endowment announcement. (Photos courtesy of Cliff Hollis)
Dr. Frederick Niswander, dean of the College of Business, said, “Textbook cost is a concern at ECU and in the UNC System. RBC Bank’s generous gift will not only help expose business students to timely and relevant issues, it will also eliminate the cost of textbooks for students in this class. RBC Bank should be commended on its foresight and its support of higher education. The purpose of this gift is groundbreaking in the state and the nation.” Every year, RBC Bank’s endowment will positively affect more than 700 undergraduate students who take Strategy First – a key component of the College’s recently revamped curriculum. More information about the College of Business’s new curriculum can be found on page 3 in Stocknotes.
Students in Strategy First applaud during the RBC Bank announcement. Thanks to RBC Bank’s endowment, students will pay nothing for textbooks or course materials in Strategy First.
(Left to right) College of Business Dean Rick Niswander, former RBC Bank market president for the Carolinas and Virginia Steve Jones, ECU Chancellor Steve Ballard, and Strategy First instructor Ralph Flanary.
www.business.ecu.edu