The Looking Glass

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THE LOOKING GLASS

All roads out of the COB lead to student success and regional transformation. To provide a road map for the future, what we do must have a high impact. To do that, we need to be the very best at numerous factors: investments, programming, faculty and staff success, and more.

Through the newly named Looking Glass, we reflect on all that we’ve done the prior year and then share our accomplishments with you, those who have made all we do possible.

As always, we can do more, and we will do so. In the meantime, help us celebrate what has happened and what’s to come. Go Pirates!

COLLEGE OF BUSINESS Departments

• Accounting

• Finance and Insurance

• Management

• Management Information Systems

• Marketing and Supply Chain Management

Schools

• Miller School of Entrepreneurship

• School of Hospitality Leadership

• Thomas D. Arthur Graduate School of Business

Center

for Student Success

• Business Communication Center

• Cunanan Center for Professional Success

Office of Expert Services

• Crisp Small Business Resource Center

• Twilley Academy of Sales Leadership

• Bureau of Business Research

• Center for Healthcare Management Systems

• Professional Services & Executive Education

$4.5M

To establish the twilley academy of sales leadership

The

COB has been entrusted to help transform so many lives. We aim to be good stewards of that trust.

$3.2M

To name the gene t. aman pirate challenge

From left to right: Rodney Bonilla, Richard Twilley and Olivia Grubb. (Photo by Rhett Butler)
Payton Cottrell, left, and Tyler Hodge won the seventh annual Pirate Entrepreneurship Challenge.
(Photo by Steven Mantilla)

$1M+

To establish the black sail fund

An investment fund that provides experiential learning and travel opportunities.

We are committed to showing a strong return on investment in all our efforts, ensuring measurable value.

$700K+

awarded in financial support

Gina Rogers, Supply Chain Management, class of 2024. (Photo by Michael Rudd)

the Leadership and Professional Development Curriculum.

At the COB, our innovation is found in the programs we’ve built, and the talent needed for those programs to succeed.

7K+ students attended

8K+ students completed the Business Leadership Conference since 2015.

High-impact programs in cash and in-kind services awarded during the gene t. aman pirate challenge since its inception.

$900K+

12 students

graduated from first cohort of the Immersive MBA Pathway.

ENTREPRENEURSHIP PROGRAMS OF 2024

The miller school is ranked in the princeton review's list of entrepreneurship programs for five consecutive years.

High-impact programs

High-impact programs 7

professionals

participated in the first 21st Century Leadership Microcredential program.

The accounting program has been ranked as one of the best online bachelor degree programs of its kind.

500+ students

attended the annual networking events with 250 business professionals.

High-impact student success 8 High-impact student success

COB students traveled to: New York City, San Francisco, London, Bermuda, Tampa, Germany, Chile, Australia, and the Czech Republic.

ECU Business students, Rachelle Cabrera and Grayson Brann, along with other graduate and undergraduate students, faculty and staff, recently visited New York City to meet with alumni, gain travel experiences and learn from companies that call New York City home. (Photo by Reed Marshall Wolfley)

$300K

Invested in student travel

Student success is the first step needed to build leaders.

30K+ cob alumni

32K+ visitors to the Isley Innovation Hub

13K+ visitors to the Student Technology Center

High-impact student success High-impact student success 9

“I’ve put myself in a position where I worked so hard for the last four years that I can choose anywhere I want to go.”

– Rodney Bonilla Gonzalez

Rodney plans to continue at ECU by participating in the Arthur School’s Immersive MBA pathway. (Photo by Steven Mantilla)

The COB provides a quality, flexible business education.

4149 undergraduate students

1579 degrees awarded

934 graduate students

High-impact student success

10 High-impact student success

350+ internships completed

1K+ resumes reviewed

500 MORE THAN The Cunanan Center for Professional Success equips students with essential skills and resources for their career development.

550 practice interviews conducted MORE THAN employer connections made

High-impact faculty & staff

High-impact faculty & staff 11

we build leaders thanks to the industry professionals, researchers and thought leaders who call the COB home.

"First, we educate children about mental health care resources and knowledge. Second, we empower them with different capabilities and strategies to address their problems. Third, we inspire them to seek excellent resources when needed."

– Dr. Lucky Xue

Dr. Lucky Xue is an essential player in the recent $3.2 million partnership between ECU and the United Health Foundation.

142 intellectual contributions

e.g., articles, presentations, proceedings, etc.

Presented at

55 academic and professional conferences

Served on boards for

53 regional organizations

High-impact faculty & staff

Awards

Dr. Cynthia Deale

ECU’s Rosina Chia Instructor of Excellence Award

Dr. Yeliz Eseryel

ECU’s Board of Governors

Distinguished Professor for Teaching Award

Dr. Tim Madden

ECU’s Max Ray Joyner Award for Outstanding Teaching in Distance Education

Dr. Scott Dellana

ECU’s 30 years of Service Award

Dr. Mauro Falasca

ECU’s Board of Governors Distinguished Professor for Teaching Award

Brenda J. Morton

ECU’s 30 years of Service Award

Dr. John Drake

ECU’s Scholar-Teacher Award

Dr. Mike Harris

USASBE Justin G. Longenecker Fellow

Tilwanda Steinberg

2024 Business Person of the Year for NC Future Business Leaders of America-Collegiate

Dr. Stan Eakins

NC Governor’s Order of the Long Leaf Pine

Karen Kus

ECU’s Creed Award for Citizenship

Kevin Williams

ECU’s Staff Award for Achievement in International Service

High-impact regional transformation

High-impact regional transformation 13

In late 2023, the COB opened the Office of Expert Services, home to five areas of excellence designed to deliver customizable solutions and actionable resources that will advance both organizations and their employees. OES is how we deliver and live up to regional transformation. Since its inception, OES has generated almost $1M in funding.

35K student fieldwork hours ALMOST for

1K+ clients

534 participants in more than 30 workshops

organizations like...

Hyster-Yale • NC Assoc. of CPAs • CAPTRUST

NC Surplus Lines Assoc. • Enterprise • IIANC Ronald McDonald House • Polymershapes

The Joy Soup Kitchen • Food Bank of CENC

Riley’s Army • Aces for Autism • TowneBank

Pitt County Animal Services • ThermoFisher

COB initiatives provided high school students with professional development and ECU pathways.

EY’s Mentoring for Access & Persistence program

Miller School’s Summer Innovation Academy

SHL’s Career Pathways Conference

Toolbox Leadership Academy

High-impact regional transformation

372% economic impact $118M+ economic return on investments the college of business delivers

across north carolina

The COB has had a significant impact on various stakeholders, including students, faculty/staff, the region, and the business sector. It plays an influential role in the economic development and well-being of eastern North Carolina through various initiatives and partnerships.

High-impact regional transformation 15

$10.7M in indirect economic output $38.2M in direct economic output $31.7M

economic impacts of cob graduates

$9M in added income across NC

212 new jobs in eastern NC $34M+ increase in gdp across NC

degrees earned, increased income

mba /msa /ms graduates earn

$41K more per year than those with a high school diploma

High-impact regional transformation Click here to read the full technical report.

impact of cob spending in eastern north carolina in personal salaries

$34.7M in income for residents of eastern NC cob graduates spending generated

$30K more per year than those with a high school diploma ecu business undergrads earn

Ways to stay INVOLVED

STOCKNOTES

Whether you live near campus or across the country, staying connected with the COB is easy!

Our newsletter, Stocknotes, is published each fall and spring semester and designed to keep you informed about the COB.

The Business Advisory Council provides guidance and supports the development of high quality business programs at ECU. Its role is to advise the dean and faculty and to foster ongoing relationships with the business community.

COB’s Young Alumni Council have made many significant contributions to their profession and/or community. They are emerging leaders who serve as a link between the COB and recent graduates.

STRATEGIC INVESTMENTS

• Arthur Immersive MBA Pathway

• Arthur Teaching Fellowship

• Black Sail Fund

• Copeland Fellowship

• Crisp Small Business Resource Center

• Cunanan Center For Professional Success

• Endowed Professorships

• Gene T. Aman Pirate Challenge

• Golden Corral Culinary Center

• Isley Innovation Hub

• Miller School of Entrepreneurship

• Office of Expert Services

Questions? Contact us!

Phone: 252-737-5500

• Twilley Academy of Sales Leadership Paige Hill Director of Outreach

Email: cob@ecu.edu

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