THE LOOKING GLASS






All roads out of the COB lead to student success and regional transformation. To provide a road map for the future, what we do must have a high impact. To do that, we need to be the very best at numerous factors: investments, programming, faculty and staff success, and more.

Through the newly named Looking Glass, we reflect on all that we’ve done the prior year and then share our accomplishments with you, those who have made all we do possible.
As always, we can do more, and we will do so. In the meantime, help us celebrate what has happened and what’s to come. Go Pirates!
Mike Harris, Dean
COLLEGE OF BUSINESS Departments
• Accounting
• Finance and Insurance
• Management
• Management Information Systems
• Marketing and Supply Chain Management
Schools
• Miller School of Entrepreneurship
• School of Hospitality Leadership
• Thomas D. Arthur Graduate School of Business
Center
for Student Success
• Business Communication Center
• Cunanan Center for Professional Success
Office of Expert Services
• Crisp Small Business Resource Center
• Twilley Academy of Sales Leadership
• Bureau of Business Research
• Center for Healthcare Management Systems
• Professional Services & Executive Education
$4.5M
To establish the twilley academy of sales leadership

The
COB has been entrusted to help transform so many lives. We aim to be good stewards of that trust.

$3.2M
To name the gene t. aman pirate challenge

$1M+
To establish the black sail fund
An investment fund that provides experiential learning and travel opportunities.

We are committed to showing a strong return on investment in all our efforts, ensuring measurable value.

$700K+
awarded in financial support
the Leadership and Professional Development Curriculum.

At the COB, our innovation is found in the programs we’ve built, and the talent needed for those programs to succeed.
7K+ students attended
8K+ students completed the Business Leadership Conference since 2015.

High-impact programs in cash and in-kind services awarded during the gene t. aman pirate challenge since its inception.
$900K+

12 students
graduated from first cohort of the Immersive MBA Pathway.
ENTREPRENEURSHIP PROGRAMS OF 2024
The miller school is ranked in the princeton review's list of entrepreneurship programs for five consecutive years.
High-impact programs
High-impact programs 7

professionals
participated in the first 21st Century Leadership Microcredential program.
The accounting program has been ranked as one of the best online bachelor degree programs of its kind.

500+ students
attended the annual networking events with 250 business professionals.
High-impact student success 8 High-impact student success

COB students traveled to: New York City, San Francisco, London, Bermuda, Tampa, Germany, Chile, Australia, and the Czech Republic.
ECU Business students, Rachelle Cabrera and Grayson Brann, along with other graduate and undergraduate students, faculty and staff, recently visited New York City to meet with alumni, gain travel experiences and learn from companies that call New York City home. (Photo by Reed Marshall Wolfley)
$300K
Invested in student travel
Student success is the first step needed to build leaders.
30K+ cob alumni
32K+ visitors to the Isley Innovation Hub
13K+ visitors to the Student Technology Center
High-impact student success High-impact student success 9

“I’ve put myself in a position where I worked so hard for the last four years that I can choose anywhere I want to go.”
– Rodney Bonilla Gonzalez
Rodney plans to continue at ECU by participating in the Arthur School’s Immersive MBA pathway. (Photo by Steven Mantilla)
The COB provides a quality, flexible business education.
4149 undergraduate students
1579 degrees awarded
934 graduate students
High-impact student success
10 High-impact student success

350+ internships completed
1K+ resumes reviewed
500 MORE THAN The Cunanan Center for Professional Success equips students with essential skills and resources for their career development.
550 practice interviews conducted MORE THAN employer connections made
High-impact faculty & staff
High-impact faculty & staff 11
we build leaders thanks to the industry professionals, researchers and thought leaders who call the COB home.

"First, we educate children about mental health care resources and knowledge. Second, we empower them with different capabilities and strategies to address their problems. Third, we inspire them to seek excellent resources when needed."
– Dr. Lucky Xue
Dr. Lucky Xue is an essential player in the recent $3.2 million partnership between ECU and the United Health Foundation.
142 intellectual contributions
e.g., articles, presentations, proceedings, etc.
Presented at
55 academic and professional conferences
Served on boards for
53 regional organizations