IT’S NOT JUST A SPORT. IT’S A WAY OF LIFE.
UNDOUBTLY THE MOST ACCESSIBLE MOTORSPORT SERIES
UNDOUBTLY THE MOST INCLUSIVE MOTORSPORT SERIES
UNDOUBTLY
THE MOST AFFORDABLE MOTORSPORT SERIES
UNDOUBTLY THE SAFEST MOTORSPORT SERIES
UNDOUBTLY THE CLEANEST MOTORSPORT SERIES
PHILOSOPHY
The objective of the ecoRally is to bring competition and sustainable mobility to a wide range of amateur participants, conscious of the future of electric vehicle, and that showcase the capabilities and the evolution of the electric vehicle technology.
The FIA Electric and New Energies Championship Commission (ENECC) oversees the FIA ecoRally Cup, its regulations and the development of the sport.
The FIA ecoRally Cup is a prominent part of the FIA Environmental Strategy 2030 to make Motorsport and Mobility sustainable for all.
Sustainability of motorsport is core to our activity and I am in support of the FIA’s latest policies for developing greener and safer motorsport programs everywhere
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01. BRIDGESTONE FIA ECORALLY CUP
TECHNICAL & SPORTING CONCEPT
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WHAT IS AN ECORALLY
Zero emission vehicles BEV, HEV, PHEV
Open roads
Amateur participants
Defined route of regularity stages
Average speed/time target
Performance: efficient driving to achieve best consumption ratio
Combination of both results (regularity & energy performance)
The winner is the driver who reaches the closest value to the defined average speed with the most efficient energy consumption
MORE ABOUT ECO RALLY
Production vehicles with an electric powertrain.
No car modifications are allowed.
Amateur drivers holding an FIA non-speed competition license.
25 participants on average to each round (up to 50 teams)
Promotion of local tourism cruising through beautiful landscapes
300-800
Average distance (in km)
2 to 4 Days of competition
TYPICAL EVENT
3 or 4 Regularity Stages per day with a Parc Ferme (all car together)
3 Key actors involved (competition managed by the FIA empowering local organisers and ASNs)
Jan 26-28
Östersund Winter Eco Rally
Apr 28 - May 01
Oeiras Eco Rally Portugal
Sep 29 - Oct 1
Eco Rally Bilbao Petronor
Mar 03-05
Eco Rally Comunita Valenciana
Aug 18-20
E-Rallye du Chablais
Oct 18-22
E-Rallye Monte-Carlo
Mar 24-25
Czech New Energies Rally
Sep 08-09
Mahle Eco Rally
Nov 16-18
ECO Dolomites GT
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2023 CALENDAR
02. SUSTAINABILITY
A SIMPLE AND POWERFUL MESSAGE
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E CORALLY AIMS AT…
WE COMMIT TO…
1. Promoting electric mobility as a social responsibility.
1. Use/enhance the existing charging infrastructure.
2. Making electric vehicles even more meaningful in a world where energy conservation is a must.
2. Highlight the importance of local grid to supply energy and where possible leave a legacy behind.
3. Remain as simple as possible.
3. Bridging the gap between performance and fun of electric vehicles.
4. Rely on reliable and simple devices to measure energy consumption.
4. Showing how to be competitive requires additional skills, beyond the fun of driving an electric car.
5. Underline the importance of technical improvements (like rolling resistance reduction) in eco driving patterns.
03. OUR PROMISE TO THE FUTURE
The FIA is dedicated to elevating the Bridgestone FIA ecoRally Cup to new heights by expanding its global reach, attracting fresh competitors, and utilizing effective communication strategies to ensure the series receives the recognition it rightfully deserves.
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TECHNOLOGY ENHANCEMENT
In 2022, the FIA introduced a new system that standardizes consumption data and turns it into a valuable tool for discriminating between competitors. By automating and simplifying the data collection process, sending it to the cloud, and processing it without intervention, we can bring the competition to every corner of the globe with consistent, high-quality results. Energy consumption measurement becomes the key factor to follow.
CHAMPIONING ELECTRIC VEHICLES AND HIGH-QUALITY EVENTS
Most of our event organizers are pioneers who have understood the significance of electric vehicles and competition for many years. Our partnerships ensure their development and, in turn, create value for our partners who are associated with highquality competitions.
SHAPING SUSTAINABLE CONSUMER BEHAVIOR
We believe that the Bridgestone FIA ecoRally Cup can have a direct impact on consumer behavior by demonstrating the competitiveness of electric vehicles, the need to drive them differently, their role in reducing energy consumption, and the use of all decarbonized energy sources.
04. 360° ACTIVATIONS
Reach a targeted audience of eco-conscious consumers who are interested in sustainable driving practices and products.
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PRODUCT PLACEMENT
Partners can showcase their eco-friendly products or services by displaying them at the event. This could include electric or hybrid vehicles, energy-efficient appliances, or sustainable products.
BRANDED ACTIVATIONS
Partners can create branded activations that engage with the rally audience and promote their brand. This could include interactive displays, contests, or product demonstrations.
SOCIAL MEDIA ENGAGEMENT
Partners can leverage social media to promote their partnership with the Bridgestone FIA ecoRally cup. This could include creating branded social media posts, partnering with influencers, or encouraging attendees to share their experiences on social media.
CORPORATE HOSPITALITY
Partners can also use the event as an opportunity to host clients or key stakeholders in a corporate hospitality setting. This could include VIP access, exclusive experiences, or networking opportunities.
05. A PACKAGE BUILT FOR YOU, ONLY FOR YOU
Identify your key factors, such as the level of exposure or branding opportunities, the number of impressions, or the exclusivity of the sponsorship.
Answer the matrix and the score will give you an easy way to compare the different levels and see which one aligns best with your goals and budget.
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0025 STILL NODDING YOUR HEAD? READY TO JOIN US IN OUR JOURNEY TO THE EXTRAORDINARY? FILL IN THE SURVEY AND LET’S COLLABORATE TOGETHER ! HTTPS://L8JNEGZBDVX.TYPEFORM.COM/TO/WY9XEMRU
YOUR SCORE <15
Eco-Friendly Partner
50,000 Euros per year
Sustainable Driving Partner
Green Driving Leader
Media Exposure
Use of Images
Digital Rights
Events Promotion
100,000 Euros per year
200,000 Euros per year
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Event Marketing & Public Relations
Athletes and Ambassadors’ access
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RECOMMENDED
15< YOUR SCORE >25
Eco-Friendly Partner
50,000 Euros per year
Sustainable Driving Partner
Green Driving Leader
Media Exposure
Use of Images
Digital Rights
Events Promotion
100,000 Euros per year
200,000 Euros per year
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Event Marketing & Public Relations
Athletes and Ambassadors’ access
0027
RECOMMENDED
YOUR SCORE >25
Eco-Friendly Partner
50,000 Euros per year
Sustainable Driving Partner
Green Driving Leader
Media Exposure
Use of Images
Digital Rights
Events Promotion
100,000 Euros per year
200,000 Euros per year
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Media Exposure
Use of Images
Digital Rights
Events Promotion
Event Brand Exposure
Commercial Opportunities
Event Marketing & Public Relations
Athletes and Ambassadors’ access
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RECOMMENDED
THANK YOU
