Ways to enhance roi of content marketing

http://www.business.com/content-marketing/increasing-content-marketing-roi-14innovative-strategies/

It is observed that quite a few organizations complain that return of investment (ROI) of content marketing is low despite investing heavily in it. This happens because organizations often focus only on writing high quality content. While great content is a critical component of content marketing, it is not ‘just content’ that matters when it comes to getting higher investment returns. In order to increase ROI, you need to increase your conversion rates that determines your online success. Here’s how you can achieve it: Add Customer Testimonials No matter how informative and precise your content is, if it is not backed by positive customer testimonials, your content marketing strategy is likely to be less effective. This is because product review plays a key role in influencing purchase decision of customers. Customer testimonials help to build trust in your business, in turn contributing to win new customers. So if you want to boost content marketing (ROI), include customer testimonials that act as evidence of your claims about the product.

Create Effective Call to Actions (CTAs) Sending action-focused content is the key to attract leads and enhance investment returns. The purpose of content marketing is not just to inform people about your products but also to build their interest and subsequently compel them to purchase your products and services. So make sure to include an explicit call to action in your content so as to get an immediate response from your customer.

For instance, at the bottom of your blog, you can add a call to action by providing a small box where the reader can enter his email address only to subscribe to your latest articles. A strong call to action such as ‘download now’, ‘sign up now’, ‘order now’, or ‘try it for 15 days’ can also successfully turn your prospects into customers.

Include Live Chat In some cases, prospects do not get a clear idea about the products or service that you are providing through your content. This can drive away potential customers.

In such circumstances, to ensure that the customer gets immediate help, your website should have a live chat feature that is active 24/7.

Although capturing a visitor’s contact information (such as emails) and then sending him answers to his queries is a good option, a live chat provides information in real time with precision, which is always more convenient to customers. Also, a chat session tends to provide higher customer satisfaction,

which can help to improve overall sales, thereby subsequently boosting investment returns.

Go for Upcycling Well, this is one of the best options to increase ROI. Generating high quality, engaging content on a regular basis can be an expensive affair. In such cases, going for upcycling, meaning reusing the same high quality content with minor changes for marketing purpose is a proven strategy to lower content marketing costs and increase ROI. So with minor tweaks or taking small bits and pieces from the content, or simply reframing the content with infographics, you can publish the same content on different social media platforms to promote your business.

Repurpose your Content Repurpose the content so that it remains relevant and works for your target audience. Repurposing essentially means changing the content and then using it in different formats. For instance, you can repurpose your blogs for creating eBooks, which tend to get more number of readers.

Use Social Media to Promote Aggressively You need to share your content more than once on different social media platforms.

Posting the same content multiple times actually helps to reach people across the globe residing in different time zones. This works to increase traffic and lead generation. Reposting your previous but interesting content can also give you more followers, in turn providing greater visibility to your business. So do not hesitate to retweet your blog posts as it is bound to get more traffic.

Increase Email Marketing Email marketing campaigns are an important aspect of content marketing. Sending emails that notify your existing customers about your new products can also work to increase sales and subsequently your content marketing ROI. Emails that are tailored to individual preferences and needs allow you to retarget your existing customers, thereby increasing the chances of repeat business Use Content Marketing Software Content marketing involves a whole lot of things like content creation, content planning, content promotion and updating content from time to time. This can be time consuming and moreover hamper your productivity. So in order to enhance your productivity as far as conversion rates are concerned, you should use a software that speeds up your content marketing efforts.

Certain aspects of content marketing such as content storage and distribution can be automated using the software so that you can focus more on lead nurturing strategies that help to gain new customers. The software tool can also help in

making the content more effective so as to increase traffic and ROI of content marketing.

On the whole, increasing content marketing ROI is all about increasing the marketing effectiveness. If your content marketing strategy is indeed working, you will notice positive customer response, gain wider audience and most importantly an increase in sales number.