Top 6 seo tips for it VAR B2B eCommerce solutions

Top 6 SEO Tips for IT VAR B2B Solutions

As an IT VAR dealing with B2B clients, what is the best strategy to increase website traffic and boost conversions?

Simply put, you need to design a B2B eCommerce store that is SEO-friendly as it sends positive signals to rank your website for specific keywords.

Following are the SEO tips that IT VARs should implement before launching their B2B eCommerce store

1 . Identify the Right Keywords for your B2B Ecommerce Store

It is imperative to include the right keywords to your website to boost traffic and rankings.

You need to find out and include terms and phrases that are being used in the Google search engine to locate your website. You can inquire with your previous and existing customers about the 'search queries' they used to find your website.

You can also use keyword research tools like Google keyword planner, SEMRush, Moz, Google Trends, etc., to find out the most valuable terms that can help to target your potential audience. These SEO tools provide valuable information such as monthly search volume, which can give you a good idea about the best keywords to get organic rankings.

2 . Optimize your Meta Description If you want to improve your click-through rate, make sure your product page meta description is compelling and provides a good overview of your product. Include all the keywords in your meta description and share all the benefits of the product.

3 . Add Image Alt Text

From the SEO point of view, every image must have an alt text. It allows your search engines to better understand your images. Google search engine gives a lot of importance to alt text. Just include a key phrase (and not a sentence) to improve rankings in Google image search.

As far as image file names are concerned, ensure that they describe the image correctly. You can even add a keyword that you want to rank for.

4. Stay Away from Duplicate Content You might have installed sophisticated IT VAR B2B solutions to handle your large customers but if you are publishing duplicate content regularly on your site, it can hurt SEO. Adding duplicate content poses a great threat to your SEO rankings. In other words, duplicate content is bad for SEO and can lead to a loss of rankings for your web pages.

Make sure the content on your website is unique and valuable. Instead of copying product descriptions from your competitor's site, write your product descriptions, and improve rankings. The right website content will help your potential and existing buyers to make a purchasing decision.

5. Publish Impressive Product Images

Want to impress your online consumers and increase conversion rate? Well, then you need to include highquality product images on your B2B eCommerce solutions.

In online stores, customers cannot touch and feel the products. They completely rely on images to understand the products well. Hence your eCommerce product pages should never be devoid of highresolution pages.

Many times, consumers buy the products after looking at their images. It is advised to use the JPEG file format to create high-quality product images.

6. Fast Page Loading Speed Load speed can make or break your online VAR business. Long loading time has been linked to a high bounce rate. In one study, it was observed that 1 in 4 visitors would exit a site that takes over 4 seconds to load. Every one second delay in load time decreases customer satisfaction by 16%.

Putting high-resolution images does not mean uploading large image files. The bigger the image file, the longer will be the page load time. An increase in load time will result in lost sales. To avoid such a situation, keep the image file size as small as possible without compromising its quality.

Apart from using appropriate online eCommerce software, it is necessary to implement the right SEO practices to boost your website rankings.