Ecommerce business is influenced by the emerging trends in the ecommerce world. Trends that shake the ecommerce industry to its core and affect ecommerce owners and customers alike. Trends that can leave your ecommerce website outdated. So, capitalizing on these trends is the key to make your ecommerce business more profitable. Do you know some of the emerging trends coming up in 2016? Well, you cannot afford to ignore them if success is your prime objective. Following are the stunning trends that will be witnessed in 2016 in the ecommerce sector. Mobile Devices are a Major Contributor in Online Shopping Emerging trends show that the mobile devices are also playing a dominant role in online sale growth. 2016 analysis of ecommerce traffic shows that mobile devices such as smart phones and tablets account for over 33% of online sales. In simple words, 1/3 rd of online purchases were taking from mobile devices in 2016. Data also shows that over half of the ecommerce traffic is coming from mobile devices. This clearly indicates that retailers who want to increase their ecommerce traffic must make their ecommerce platform mobile friendly. Since more and more people are giving ecommerce orders via mobile devices, it is evident that in the near future mobile devices will outpace desktop in generating online purchases. Social Media Helpful in Product Discovery Social media is often used by ecommerce websites to promote their products. Social media platforms like Facebook, Twitter, and Pinterest have shown to be helpful in driving online sales. However this sharing of information on social platform has led to emergence of new trend commonly referred to as discovery-based shopping. Advertising of ecommerce on social media has led to discovery-based shopping, which means customers visit an ecommerce site, without having any knowledge about what they are going to get. This new type of shopping inspires the discovery of new products and if it suits the customers’ budget, it is purchased. Social media and mobile devices are playing an important role in making customers opt for discovery-based purchases. This new type of shopping is rising as found out through 2015 statistics that show that ecommerce orders coming from social media increased by around 200%.
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