Should Small Business Use Ecommerce?

Should Small Business Use Ecommerce?

ď‚– Today, ecommerce has become the fastest growing sector in the world. It has grown by leaps and bounds in the last two decades.

This clearly indicates why it is important to take your business online. The US ecommerce market is expected to reach $600 billion by 2021. It is on a steep growth trajectory, hence not being part of it is no longer an option. ď‚– With the advent of Internet, there has been a dramatic change in the way people shop. Having a brick and mortar store is not enough to improve the revenue of your business.

Online Shopping is Convenient ď‚– Time has come for small businesses to dive into the waters of Ecommerce software solution. Having an online store is an investment that can give good returns for small business owners.

Today, a majority of shoppers use different online channels to research, select and purchase products.

Boost Brand Awareness ď‚– Irrespective of the size of business, having an online presence is a must. With majority of population browsing the Internet for shopping, taking business online can play a key role in boosting product awareness. So if you want more potential buyers to know about your products, think of starting an online store.

Increase Business Reach ď‚– A small business with a brick and mortar store considerably limits your business reach. To be honest, your customer reach is restricted to your locality. On the other hand, ecommerce business smashes all geographical boundaries. Anybody having an Internet connection can access your site. No matter what part of the world your consumer is staying, he can easily view your site and place an order. In other words, with an online store, you will be in a position to grow your customer base.

Boost in Business Revenue ď‚– Increase in business reach associated with ecommerce will automatically translate into increase in business revenue. Every small business wants to attract more customers and revenue. This can be easily achieved by opening an online store.

No Financial Burden ď‚– Many small businesses are on a tight budget, hence hesitate to launch an ecommerce store. It is a misconception that running an online store is an expensive proposition. Low operational costs is the hallmark of running an Ecommerce store for small business.

Understand Customer Requirements ď‚– Studying customer buying habits is not easy with physical store. On the other hand, online stores provide an easy way to analyze buying pattern. There are various analytics tools available in the market that you can easily download and get deep insights about how your customers interact with your site.

CRM – Need of the Hour  As far as choosing ecommerce platform is concerned, pick one that comes with built-in CRM software for small business. As we all know, a CRM tool is commonly used to keep track of customer interactions and understand their needs in a better way. Instead of buying CRM separately and then connecting it afterwards, select a built-in solution.

Which Ecommerce Solution to Choose?  If your business will be handling large customers (B2B), pick a B2B ecommerce software. It will help you to sell products to companies in an agile manner. To fulfill your customer’s B2B buying expectations, it is important to pick this type of ecommerce system.  On the whole, with customers continuing their steady march online, it doesn’t make sense to depend on your brick and mortar store to run your business. It is high time that you take your business online and sell 24/7.