PunchOut Catalog - Why Suppliers should Implement it for their B2B Customers

PunchOut Catalog - Why Suppliers should Implement it for their B2B Customers

B2B customers, in most cases, use procurement system to do business transactions with their suppliers. Thanks to PunchOut catalog, online procurement has never been so easy before for B2B customers. A single click allows the customer to open the supplier’s site. The customer leaves the procurement system and gets direct access to supplier’s site without entering any login credentials. This is the reason why customers look for suppliers that have PunchOut enabled site. No wonder, it is rightly said that you implement PunchOut or else you will be out of the competition.

As a supplier, you don’t have to worry about contract compliance during the procurement process. This is because PunchOut catalog allows customers to access their Contract products only. So the Contract catalog containing prenegotiated products is accessible only to that customer.

Also, since the PunchOut catalog shows only the contract pricing that is part of the agreement, customers don’t have to manually calculate pricing of Contract products. So for B2B customers, online shopping via PunchOut is a hassle-free process. Hence order accuracy is guaranteed as it will never contain non-contract products or pricing errors.

When buyers search through PunchOut catalog solution, it drives more value through procurement process, enables to keep track of spending and eliminates off-contract/maverick spend. PunchOut allows buyers to complete the procurement process in a very short span of time, which in turn helps to boost productivity. It essentially automates the procurement process, thereby ensuring speed and efficiency while procuring products.

On the whole, suppliers who are looking for new business opportunities in the B2B environment must offer PunchOut capabilities. It enables suppliers to simplify B2B shopping experience, which will enable them to retain as well as attract new large customers. They also increase their chances of bagging government contracts, as B2G customers also give preference to suppliers who offer PunchOut.