Must-have Features in eCommerce for VARs Business

Must-have Features in eCommerce for VARs Business

Introduction

The VARs eCommerce software includes various operations. Individuals consider this an entirely automated business model which isn't susceptible to the challenges suffered by the physical or brick-and-mortar storefronts. But this is not the entire truth. VARs business software are profitable only if the owner is certain about their business requirements.

PERMISSIONS AND ACCESS CONTROLS ARE ROLE-BASED When a B2B company is your client or target customer, the specific buyers could be from different departments, and could therefore have different responsibilities and requirements. So, they will require an eCommerce platform that gives access based on roles. This will ensure that the multiple buyers from the same company have access only to products that apply to their roles. In normal cases, companies appoint an admin that produces additional users and provides permissions and authorization to buy from your website.

MULTI-STORE FEATURE FOR MULTIPLE CLIENTS AND WEBSITES

It is a possibility that many B2B companies work across various currencies, clients, and geographies. So, the presence of a multi-store feature, localization, and scalability will be important and required for such businesses, and to cater to such clients, you need an eCommerce platform that provides such capabilities.

PERSONALIZED ECOMMERCE CATALOG MANAGEMENT Speaking about the features of a B2B eCommerce solution, it is a must-have to offer personalized or customer-centric products. Each and every B2B business has unique processes and requirements which will cause you to provide an entirely unique solution or product offering. Your chosen eCommerce solution must enable you to produce eCommerce product catalogs that are customized as per the buyer's needs and requirements. When you provide advanced personalized features, it enables the resellers to customize their product catalogs, so every specific business division has access to their unique catalog. Having such a feature will enable you to provide highly customized solutions, such as logos on corporate clothes or uniforms instead of some generic version of the product.

VARIOUS PRICE LISTS

You will always find B2B eCommerce pricing strategies to be tedious and highly personalized. Every B2B company sells at a different price range, which is based on customer type, pre-negotiated discounts, order value, purchase frequency, and many more elements. Note that customer segmentation on different price margin rules is highly essential. The eCommerce platform you choose should have the capability to provide and customize different price lists for every company or business and set different price structures in the eCommerce product catalog and assign them to clients based on their login credentials. This way, B2B buyers see their negotiated prices and not the generic ones visible to everyone.