Make your business future ready with the right b2b eCommerce platform

Make your Business Future Ready with the Right B2B Ecommerce Platform

93%

of B2B customers choosing online stores to make purchases

With 93% of B2B customers choosing online stores to make purchases, it makes sense to take your B2B business online.

When it comes to choosing a B2B ecommerce solution to run your business, it is critical to have a feature-rich platform that meets your unique requirements. A B2B environment comes with a unique set of challenges that can be fulfilled by choosing the right platform.

Must-have Features in a B2B Ecommerce Solution

Engaging Online Catalogs Want to dazzle your customers and increase order size? Well, you need to present an impressive e-catalogs with detailed product specifications.

Digital catalogs are the first step in creating a good shopping experience. Online catalogs act as excellent marketing tools. They are the first stop in the shopping process. A stunning catalog display is the need of the hour to boost sales.

Opt for a B2B ecommerce platform that comes with a wide range of beautiful catalog templates to meet your unique needs.

Purchase Quantity Restriction If you want to improve your margins, you need to pick an eCommerce solution that allows you to set a minimum order quantity. Cheap or low-cost products have slim profit margins. Hence, selling one or two products is unlikely to create any profit.

You can earn decent profits only when low-cost products are purchased in bulk. Every eCommerce platform for resellers comes with this feature that will enable you to decide the MOQ for different products.

Restricted Login Guest users are usually not permitted to access B2B ecommerce store. In other words, login should be a compulsory feature. Restricted login ensures the security of your site and prevents unauthorized access.

Without this feature, unidentified clients from unknown locations can place orders, which is not secure. To avoid such a situation, restricted login must be present in your B2B online store.

Customized Pricing Will the eCommerce solution enable you to customize pricing scenarios for different customers? This is a must-have feature that will allow you to create customer-specific catalogs and pricing.

Ability to design custom catalogs for different audiences is the basic requirement for any B2B business. Ensure your eCommerce solution has the provision to assign unique pricing to every B2B account.

Multilingual Store Want to expand your business? Then connect with your international audience. The ability to use multiple languages on the eCommerce store is the need of the hour.

In order to get more customers, you need to do business in their own language. A multilingual store has shown to boost traffic and sales. If your website can be translated into different languages (French, Spanish, German, Swedish, etc.) you can earn lots of money from your online business.

Inquiry Generation Form Many times, B2B customers want to purchase in bulk, but surprisingly there is no provision to request a quote. To avoid loss of business opportunity, request your B2B eCommerce solution provider to embed an inquiry generation form that will collect all the necessary information needed to complete a potential sale.

Audit Log Capability An audit log is a file that keeps track of all the events occurring in your eCommerce system. It records all the changes made in any specific account. It will document timestamps, login records as well as provide details of the files that have been accessed.

An audit log is an important security feature that can help you to troubleshoot problems.

Create New Revenue Streams Today consumers browse through multiple channels before making a purchase. In such circumstances, you simply cannot depend on your website alone to increase your business revenue.

The business management platform you choose should support multi-channel selling.

When you can list and sell products on marketplaces, shopping comparison sites, and social media, business growth is guaranteed.

The eCommerce platform should allow you to export your product catalog to marketplaces like Amazon, eBay, and Google shopping in the right format.

On the whole, the eCommerce platform you pick needs to have all the features to grow your online business.