Level 1 Vs. Level 2 PunchOut Catalog: Know the Difference

Level 1 Vs. Level 2 PunchOut Catalog: Know the Difference

From the supplier’s perspective, level 1 PunchOut Catalog enables them to promote their products. For instance, the supplier can implement upsell and cross-sell strategies, display discount offers in PunchOut catalog and increase sale.

However, this purchasing process can become problematic when the buyer is connected to multiple suppliers via PunchOut. This is because when the buyer logs into his procurement system, he has to browse through each and every PunchOut catalog provided by individual suppliers to search the product. This can be time-consuming and bring inefficiency into the process. In order to eliminate this time-taking activity, level 2 PunchOut catalog functionality has been introduced.

Difference between Level 1 and Level 2 PunchOut Catalog Search Functionality  Level 2 PunchOut catalog is equipped with better search functionality as compared to its predecessor. With Level 2 PunchOut, the B2B buyers don’t have to search a product through different PunchOut catalogs separately. The search functionality of procurement system can be used to search the products. The search results page displays the product link along with the name of the supplier catalog. Clicking on the product link takes you directly to the product details page of the catalog.  With level 1 PunchOut, the buyer can search the product only within the PunchOut catalog but with level 2 PunchOut, search functionality is available at procurement level.

Difference between Level 1 and Level 2 PunchOut Catalog Shopping Experience  Level 2 punchout catalog solution substantially improves the shopping experience of B2B buyers, which can go a long way in retaining customers. With traditional PunchOut, searching a product can be tedious and time-consuming as the buyer has to navigate through multiple PunchOut catalogs. On the other hand, level 2 PunchOut functionality provides direct access to products via the procurement application’s search results page.  Today, most medium and large sized organizations want level 2 PunchOut catalog for its ability to boost efficiency and save time in the ordering process. So as a supplier, you should be equipped to provide any type of PunchOut catalog as per your buyer’s needs.

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